--- title: "Meaning & Key Takeaway of: It might take some here and there, but…" description: "\"It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making..." image: "https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg" --- # It might take some here and there, but Apple's market… ![“It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.” quote by Kevin Rollins](https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg) [Download](https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg) [Open image](https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg) > “It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.” [Kevin Rollins](https://sms4smile.com/quotes/author/kevin-rollins/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple's success shifted from computers to music devices, showing adaptability in business focus. **In simple terms:** Apple moved from computers to iPods. Key Takeaway Adapt business focus to market trends. Themes business strategy adaptation technology market shift Mood analytical strategic Type business technology When to use this quote - company pivots - industry analysis - technology adoption Key Concepts product diversification consumer trends innovation management Questions to Reflect On - How can companies balance core products with new ventures? - What risks accompany major product pivots? A Different Perspective The statement may ignore ongoing computer successes and broader ecosystem. ★ ★ ★ ★ ★ No ratings yet [Apple](https://sms4smile.com/quotes/about/apple/) [Apple Market](https://sms4smile.com/quotes/about/apple-market-2436397/) [Been](https://sms4smile.com/quotes/about/been/) [Business](https://sms4smile.com/quotes/about/business/) [Business Ipod](https://sms4smile.com/quotes/about/business-ipod-4796676/) [Computer](https://sms4smile.com/quotes/about/computer/) [Far](https://sms4smile.com/quotes/about/far/) [Global](https://sms4smile.com/quotes/about/global/) [Here](https://sms4smile.com/quotes/about/here/) [Investing](https://sms4smile.com/quotes/about/investing/) [Ipod](https://sms4smile.com/quotes/about/ipod/) [Ipod Music](https://sms4smile.com/quotes/about/ipod-music-2170557/) [Making](https://sms4smile.com/quotes/about/making/) [Market](https://sms4smile.com/quotes/about/market/) [Market share](https://sms4smile.com/quotes/about/market-share/) [Might](https://sms4smile.com/quotes/about/might/) [Music](https://sms4smile.com/quotes/about/music/) [Music business](https://sms4smile.com/quotes/about/music-business/) [Pretty](https://sms4smile.com/quotes/about/pretty/) [Really](https://sms4smile.com/quotes/about/really/) [Recently](https://sms4smile.com/quotes/about/recently/) [Share](https://sms4smile.com/quotes/about/share/) [Some](https://sms4smile.com/quotes/about/some/) [Success](https://sms4smile.com/quotes/about/success/) [Take](https://sms4smile.com/quotes/about/take/) [Technology](https://sms4smile.com/quotes/about/technology/) [Where](https://sms4smile.com/quotes/about/where/) ## Related quotes > [I can pretty much unwind anywhere as long as I have my iPod, music is the total unwinder for me!](https://sms4smile.com/quotes/kat-von-d/i-can-pretty-much-unwind-anywhere-as-long-as-i-have-my-ipod-music-is/) [Kat Von D](https://sms4smile.com/quotes/author/kat-von-d/) > [What Guitar Hero has done is to turn music inside out. Whereas the iPod made music very personal, very singular - you put your…](https://sms4smile.com/quotes/dan-rosensweig/what-guitar-hero-has-done-is-to-turn-music-inside-out-whereas-the/) [Dan Rosensweig](https://sms4smile.com/quotes/author/dan-rosensweig/) > [The iPod made music mobile, but today, how many devices do you need to walk around with? You want it on just one. And…](https://sms4smile.com/quotes/edgar-bronfman-jr/the-ipod-made-music-mobile-but-today-how-many-devices-do-you-need-to/) [Edgar Bronfman, Jr](https://sms4smile.com/quotes/author/edgar-bronfman-jr/) > [I have an iPod, but I put my music in it from my CDs, and then I have that CD in my library.](https://sms4smile.com/quotes/eddie-trunk/i-have-an-ipod-but-i-put-my-music-in-it-from-my-cds-and-then-i-have/) [Eddie Trunk](https://sms4smile.com/quotes/author/eddie-trunk/) > [When I see a bruised apple at the market, I give it a soft hug and whisper, 'Who did this to you?'](https://sms4smile.com/quotes/anonymous/when-i-see-a-bruised-apple-at-the-market-i-give-it-a-soft-hug-and/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [You know I'm a bit of a dag because I listen to classical music. I recently bought myself an iPod and downloaded every piece…](https://sms4smile.com/quotes/graeme-base/you-know-i-m-a-bit-of-a-dag-because-i-listen-to-classical-music-i/) [Graeme Base](https://sms4smile.com/quotes/author/graeme-base/) > [“Don't feel bad - if your iPod is full of music made by nice, well-adjusted people, it's probably also full of terrible, boring music.”](https://sms4smile.com/quotes/anonymous/don-t-feel-bad-if-your-ipod-is-full-of-music-made-by-nice-well/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Don’t buy market share. Figure out how to earn it.](https://sms4smile.com/quotes/philip-kotler/don-t-buy-market-share-figure-out-how-to-earn-it/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [“markets, races for market share driven by network effects, the convergence of different industries, and head-to-head”](https://sms4smile.com/quotes/anonymous/markets-races-for-market-share-driven-by-network-effects-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“It is a fact that today steel can be made more cheaply outside America. This is also true of many other products: shoes, shirts,…](https://sms4smile.com/quotes/dinesh-d-souza/it-is-a-fact-that-today-steel-can-be-made-more-cheaply-outside/) [Dinesh D'Souza](https://sms4smile.com/quotes/author/dinesh-d-souza/) > [If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we…](https://sms4smile.com/quotes/reggie-fils-aime/if-competitors-don-t-like-our-two-to-one-advantage-dominating-market/) [Reggie Fils-Aime](https://sms4smile.com/quotes/author/reggie-fils-aime/) > [In general, great companies prefer to grow 'organically,' as Wall Street likes to say. That is, from the inside out, by finding new markets…](https://sms4smile.com/quotes/alex-berenson/in-general-great-companies-prefer-to-grow-organically-as-wall-street/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) > [There are about 300,000 neighborhoods in the United States, and more than half of them have at least one millionaire living there. Most millionaires…](https://sms4smile.com/quotes/thomas-j-stanley/there-are-about-300-000-neighborhoods-in-the-united-states-and-more/) [Thomas J. Stanley](https://sms4smile.com/quotes/author/thomas-j-stanley/) > [“consolidation, coupled with a desire among the survivors to restore normal profit levels, helps to usher in an era of orderly competition based on…](https://sms4smile.com/quotes/greg-thain/consolidation-coupled-with-a-desire-among-the-survivors-to-restore/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [If you want to gain market share at your competitor's expense - look for a customer that's suffering from too much complexity and simplify…](https://sms4smile.com/quotes/peter-cohan/if-you-want-to-gain-market-share-at-your-competitor-s-expense-look/) [Peter Cohan](https://sms4smile.com/quotes/author/peter-cohan/) ## More by Kevin Rollins > [So when we go into a large hardware bid, there is usually a services component that is part of that. So as we enter…](https://sms4smile.com/quotes/kevin-rollins/so-when-we-go-into-a-large-hardware-bid-there-is-usually-a-services/) [Kevin Rollins](https://sms4smile.com/quotes/author/kevin-rollins/) > [I am sure there will come a time when we are going to use AMD. The products have been getting better. The acceptance is…](https://sms4smile.com/quotes/kevin-rollins/i-am-sure-there-will-come-a-time-when-we-are-going-to-use-amd-the/) [Kevin Rollins](https://sms4smile.com/quotes/author/kevin-rollins/) > [The weakness in the company is if we fail to execute.](https://sms4smile.com/quotes/kevin-rollins/the-weakness-in-the-company-is-if-we-fail-to-execute/) [Kevin Rollins](https://sms4smile.com/quotes/author/kevin-rollins/) [Explore all 4 Kevin Rollins quotes ](https://sms4smile.com/quotes/author/kevin-rollins/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) [Horace Dediu](https://sms4smile.com/quotes/author/horace-dediu/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) [Browse all 889 Apple quotes ](https://sms4smile.com/quotes/about/apple/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.", "creator": { "@type": "Person", "name": "Kevin Rollins" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kevin-rollins/it-might-take-some-here-and-there-but-apple-s-market-share-in-the/", "about": { "@type": "Thing", "name": "Apple" }, "@id": "https://sms4smile.com/quotes/kevin-rollins/it-might-take-some-here-and-there-but-apple-s-market-share-in-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg", "url": "https://sms4smile.com/quotes/i/0ce/kevin-rollins-72437_apple_it-might-take-some-here-and-there-but-ap_1382901.jpg", "width": 1080, "height": 1080, "caption": "“It might take some here and there, but Apple's market share in the global computer business has really…” — Kevin Rollins", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kevin Rollins", "item": "https://sms4smile.com/quotes/author/kevin-rollins/" }, { "@type": "ListItem", "position": 4, "name": "It might take some here and...", "item": "https://sms4smile.com/quotes/kevin-rollins/it-might-take-some-here-and-there-but-apple-s-market-share-in-the/" } ], "@id": "https://sms4smile.com/quotes/kevin-rollins/it-might-take-some-here-and-there-but-apple-s-market-share-in-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```