--- title: "Meaning & Key Takeaway of: Great brands are like great stories. And…" description: "\"Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stori..." image: "https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png" --- # Great brands are like great stories. And every story has a… ![“Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and…” quote by Kevin Plank](https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png) [Download](https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png) [Open image](https://sms4smile.com/quotes/i/062/kevin-plank-20529_boots_great-brands-are-like-great-stories-and_1266912.png) > “Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. You have to get up and put your work boots on every single day.” [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful brands are narratives that must be coherent across all stages, requiring consistent effort daily rather than instant breakthroughs. **In simple terms:** Brands need consistent storytelling and daily work. Key Takeaway Build and maintain coherent brand narrative. Themes branding storytelling consistency hard work Mood determined optimistic Type motivational strategic When to use this quote - product launches - marketing campaigns - customer engagement - team building Key Concepts Narrative continuity brand identity incremental effort Questions to Reflect On - How do you ensure each brand touchpoint aligns? - What daily habits sustain brand coherence? A Different Perspective Overemphasis on daily work may overlook strategic pivots. ★ ★ ★ ★ ★ No ratings yet [Boots](https://sms4smile.com/quotes/about/boots/) [Brands](https://sms4smile.com/quotes/about/brands/) [Chapters](https://sms4smile.com/quotes/about/chapters/) [Ends](https://sms4smile.com/quotes/about/ends/) [Every single day](https://sms4smile.com/quotes/about/every-single-day/) [Fronts](https://sms4smile.com/quotes/about/fronts/) [Get up](https://sms4smile.com/quotes/about/get-up/) [Great Brands](https://sms4smile.com/quotes/about/great-brands-237610/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Make sense](https://sms4smile.com/quotes/about/make-sense/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Middle](https://sms4smile.com/quotes/about/middle/) [Overnight](https://sms4smile.com/quotes/about/overnight/) [Overnight success](https://sms4smile.com/quotes/about/overnight-success/) [Stories](https://sms4smile.com/quotes/about/stories/) [Success Work](https://sms4smile.com/quotes/about/success-work/) [Thing Overnight](https://sms4smile.com/quotes/about/thing-overnight-837466/) ## Related quotes > [There's no such thing as an overnight success.](https://sms4smile.com/quotes/tory-burch/there-s-no-such-thing-as-an-overnight-success/) [Tory Burch](https://sms4smile.com/quotes/author/tory-burch/) > [It's so funny, this thing of 'overnight success.' I've been doing this for 20 years, but yes, sure, it happened overnight!](https://sms4smile.com/quotes/brett-goldstein/it-s-so-funny-this-thing-of-overnight-success-i-ve-been-doing-this/) [Brett Goldstein](https://sms4smile.com/quotes/author/brett-goldstein/) > [There's no such thing as an overnight success. It took me a long to get there.](https://sms4smile.com/quotes/cindy-margolis/there-s-no-such-thing-as-an-overnight-success-it-took-me-a-long-to/) [Cindy Margolis](https://sms4smile.com/quotes/author/cindy-margolis/) > [I just wondered what a thing it would be...if overnight everything you owe anything to, justice, or love, had really gone away. Free. It…](https://sms4smile.com/quotes/tony-kushner/i-just-wondered-what-a-thing-it-would-be-if-overnight-everything-you/) [Tony Kushner](https://sms4smile.com/quotes/author/tony-kushner/) > [In show business, it takes 10 years to create an overnight success. You've heard that, right? But what you don't hear is that that's…](https://sms4smile.com/quotes/marc-maron/in-show-business-it-takes-10-years-to-create-an-overnight-success-you/) [Marc Maron](https://sms4smile.com/quotes/author/marc-maron/) > [Dig into almost every overnight success story and you’ll find about a decade’s worth of hard work and perseverance.](https://sms4smile.com/quotes/austin-kleon/dig-into-almost-every-overnight-success-story-and-you-ll-find-about-a/) [Austin Kleon](https://sms4smile.com/quotes/author/austin-kleon/) > [Sometimes it takes years for a person to become an overnight success.](https://sms4smile.com/quotes/prince/sometimes-it-takes-years-for-a-person-to-become-an-overnight-success/) [Prince](https://sms4smile.com/quotes/author/prince/) > [It takes years to make an overnight success.](https://sms4smile.com/quotes/eddie-cantor/it-takes-years-to-make-an-overnight-success/) [Eddie Cantor](https://sms4smile.com/quotes/author/eddie-cantor/) > [“Aside from a very select few, there are no overnight success stories. Most of the time that single step took a thousand miles to…](https://sms4smile.com/quotes/carl-henegan/aside-from-a-very-select-few-there-are-no-overnight-success-stories/) [Carl Henegan](https://sms4smile.com/quotes/author/carl-henegan/) > [Only the film industry can make you an overnight success. Unlike other jobs where you have to work your way up, here you can…](https://sms4smile.com/quotes/samantha-akkineni/only-the-film-industry-can-make-you-an-overnight-success-unlike-other/) [Samantha Akkineni](https://sms4smile.com/quotes/author/samantha-akkineni/) > [An overnight success is ten years in the making.](https://sms4smile.com/quotes/tom-clancy/an-overnight-success-is-ten-years-in-the-making/) [Tom Clancy](https://sms4smile.com/quotes/author/tom-clancy/) > [“Eventually, after years of blood, sweat, and lots of tears, you become an “overnight success.”](https://sms4smile.com/quotes/christy-wright/eventually-after-years-of-blood-sweat-and-lots-of-tears-you-become-an/) [Christy Wright](https://sms4smile.com/quotes/author/christy-wright/) > [It takes three years to be an overnight success, sometimes more.](https://sms4smile.com/quotes/seth-godin/it-takes-three-years-to-be-an-overnight-success-sometimes-more/) [Seth Godin](https://sms4smile.com/quotes/author/seth-godin/) > [My sister was cute, she said, 'Oh my gosh, you're an overnight success.' 'Oh,' I said, 'this is the longest night.' I've been at…](https://sms4smile.com/quotes/leslie-jordan/my-sister-was-cute-she-said-oh-my-gosh-you-re-an-overnight-success-oh/) [Leslie Jordan](https://sms4smile.com/quotes/author/leslie-jordan/) > [I worked 18 years to become an overnight success. Now MagicPlace.com will short circuit that process for people.](https://sms4smile.com/quotes/criss-angel/i-worked-18-years-to-become-an-overnight-success-now-magicplace-com/) [Criss Angel](https://sms4smile.com/quotes/author/criss-angel/) ## More by Kevin Plank > [I'm usually a pretty intense person. Give me an inch, and I'm going to go.](https://sms4smile.com/quotes/kevin-plank/i-m-usually-a-pretty-intense-person-give-me-an-inch-and-i-m-going-to/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,…](https://sms4smile.com/quotes/kevin-plank/i-was-a-general-business-major-which-meant-that-in-any-business/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back…](https://sms4smile.com/quotes/kevin-plank/my-love-of-horses-began-in-college-park-with-me-and-10-friends-on-two/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are…](https://sms4smile.com/quotes/kevin-plank/randy-edsall-is-a-good-strong-decent-man-who-is-working-his-tail-off/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you…](https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I was always telling people I was doing great, even if I wasn't.](https://sms4smile.com/quotes/kevin-plank/i-was-always-telling-people-i-was-doing-great-even-if-i-wasn-t/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [You need to put your hands around the throat of your business, and you need to run it. There's no other way.](https://sms4smile.com/quotes/kevin-plank/you-need-to-put-your-hands-around-the-throat-of-your-business-and-you/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Any self-respecting entrepreneur has borrowed money from their mother at some point.](https://sms4smile.com/quotes/kevin-plank/any-self-respecting-entrepreneur-has-borrowed-money-from-their-mother/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a…](https://sms4smile.com/quotes/kevin-plank/my-first-real-business-was-bootlegging-t-shirts-i-was-just-a-dumb-kid/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting…](https://sms4smile.com/quotes/kevin-plank/i-realized-early-on-that-i-was-pretty-good-at-organizing-a-lot-of-it/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.](https://sms4smile.com/quotes/kevin-plank/all-we-re-trying-to-do-is-change-how-people-think-about-fitness-and/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…](https://sms4smile.com/quotes/kevin-plank/brand-is-not-a-product-that-s-for-sure-it-s-not-one-item-it-s-an-idea/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a…](https://sms4smile.com/quotes/kevin-plank/there-s-an-entrepreneur-right-now-scared-to-death-making-excuses/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in…](https://sms4smile.com/quotes/kevin-plank/before-under-armour-the-only-choices-you-had-were-to-wear-a-short/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you…](https://sms4smile.com/quotes/kevin-plank/when-you-see-most-companies-get-big-they-want-to-shout-about-all-they/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) [Explore all 30 Kevin Plank quotes ](https://sms4smile.com/quotes/author/kevin-plank/) ## More Boots quotes > [“I hate the way you talk to me And the way you cut your hair I hate the way you drive my car I…](https://sms4smile.com/quotes/david-levithan/i-hate-the-way-you-talk-to-me-and-the-way-you-cut-your-hair-i-hate/) [David Levithan](https://sms4smile.com/quotes/author/david-levithan/) > [Personally, I don't really have a set style or look. It's pretty much what I feel like wearing that day, from a floral-print dress…](https://sms4smile.com/quotes/shay-mitchell/personally-i-don-t-really-have-a-set-style-or-look-it-s-pretty-much/) [Shay Mitchell](https://sms4smile.com/quotes/author/shay-mitchell/) > [“The hiking boots the outdoor adventure magazine sent me to buy - large, ungainly potato like things that I have been trying to break…](https://sms4smile.com/quotes/david-rakoff/the-hiking-boots-the-outdoor-adventure-magazine-sent-me-to-buy-large/) [david rakoff](https://sms4smile.com/quotes/author/david-rakoff/) > [Stop trying to treat music like it's a tennis shoe, something to be branded. If the music industry wants to save money, they should…](https://sms4smile.com/quotes/jeff-tweedy/stop-trying-to-treat-music-like-it-s-a-tennis-shoe-something-to-be/) [Jeff Tweedy](https://sms4smile.com/quotes/author/jeff-tweedy/) > [We did rent some houses in different hub cities which made it that we weren't in hotels all the time. But we're on the…](https://sms4smile.com/quotes/mike-fisher/we-did-rent-some-houses-in-different-hub-cities-which-made-it-that-we/) [Mike Fisher](https://sms4smile.com/quotes/author/mike-fisher/) > [He won't, won't he? Then bring me my boots.](https://sms4smile.com/quotes/richard-harris-barham/he-won-t-won-t-he-then-bring-me-my-boots/) [Richard Harris Barham](https://sms4smile.com/quotes/author/richard-harris-barham/) > [I've always got such high expectations for myself. I'm aware of them, but I can't relax them.](https://sms4smile.com/quotes/mary-decker/i-ve-always-got-such-high-expectations-for-myself-i-m-aware-of-them/) [Mary Decker](https://sms4smile.com/quotes/author/mary-decker/) > [“You can't judge a book by its steel-toed combat boots.”](https://sms4smile.com/quotes/lauren-oliver/you-can-t-judge-a-book-by-its-steel-toed-combat-boots/) [Lauren Oliver](https://sms4smile.com/quotes/author/lauren-oliver/) > [“He felt more human with his boots on. A man can face the world with something on his feet.”](https://sms4smile.com/quotes/robert-harris/he-felt-more-human-with-his-boots-on-a-man-can-face-the-world-with/) [Robert Harris](https://sms4smile.com/quotes/author/robert-harris/) > [Iron and coal dominated everywhere, from grey to black: the black boots, the black stove-pipe hat, the black coach or carriage, the black iron…](https://sms4smile.com/quotes/lewis-mumford/iron-and-coal-dominated-everywhere-from-grey-to-black-the-black-boots/) [Lewis Mumford](https://sms4smile.com/quotes/author/lewis-mumford/) > [I have crooked toes from wearing boots that didn't fit me because that's all I could afford as a kid.](https://sms4smile.com/quotes/jonah-lomu/i-have-crooked-toes-from-wearing-boots-that-didn-t-fit-me-because/) [Jonah Lomu](https://sms4smile.com/quotes/author/jonah-lomu/) > [I always felt so much more comfortable in the Western. The minute I got a horse and a hat and a pair of boots…](https://sms4smile.com/quotes/joel-mccrea/i-always-felt-so-much-more-comfortable-in-the-western-the-minute-i/) [Joel McCrea](https://sms4smile.com/quotes/author/joel-mccrea/) > [I love vintage cowboy boots, and some days I'm into platform stilettos encrusted in jewels. It's really all over the place.](https://sms4smile.com/quotes/kacey-musgraves/i-love-vintage-cowboy-boots-and-some-days-i-m-into-platform-stilettos/) [Kacey Musgraves](https://sms4smile.com/quotes/author/kacey-musgraves/) > [What we suffer from today is humility in the wrong place...The old humility was a spur that prevented a man from stopping; not a…](https://sms4smile.com/quotes/gilbert-k-chesterton/what-we-suffer-from-today-is-humility-in-the-wrong-place-the-old/) [Gilbert K. Chesterton](https://sms4smile.com/quotes/author/gilbert-k-chesterton/) > [I wore hot pants and cowboy boots and I thought, 'What have I gotten myself into?'](https://sms4smile.com/quotes/alek-wek/i-wore-hot-pants-and-cowboy-boots-and-i-thought-what-have-i-gotten/) [Alek Wek](https://sms4smile.com/quotes/author/alek-wek/) [Browse all 1,025 Boots quotes ](https://sms4smile.com/quotes/about/boots/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure that every chapter of our stories makes sense to the one in front of it and make sense to the one after it. There is no such thing as an overnight success. 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