--- title: "Meaning & Key Takeaway of: As foreign as it would be for you to go…" description: "\"As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.\" — Kevi..." image: "https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png" --- # As foreign as it would be for you to go running in regular… ![“As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.” quote by Kevin Plank](https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png) [Download](https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png) [Open image](https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png) > “As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.” [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Encourages treating workouts in Under Armour as a distinct, intentional choice, not a default. **In simple terms:** Make exercising in the brand feel intentional. Key Takeaway Choose gear purposefully. Themes branding motivation fitness identity Mood enerusiastic determined Type advertising motivational When to use this quote - Gym sessions - running - marketing events - personal branding Key Concepts Consumer behavior habit formation Questions to Reflect On - How does brand choice affect workout mindset? - Can you stay motivated without specific gear? A Different Perspective May feel forced if authenticity is lacking. ★ ★ ★ ★ ★ No ratings yet [Running](https://sms4smile.com/quotes/about/running/) [Work](https://sms4smile.com/quotes/about/work/) [Work out](https://sms4smile.com/quotes/about/work-out/) ## Related quotes > [All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.](https://sms4smile.com/quotes/kevin-plank/all-we-re-trying-to-do-is-change-how-people-think-about-fitness-and/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I do think Under Armour is setting a new example for what a ballerina is, and that you can be feminine and an athlete…](https://sms4smile.com/quotes/misty-copeland/i-do-think-under-armour-is-setting-a-new-example-for-what-a-ballerina/) [Misty Copeland](https://sms4smile.com/quotes/author/misty-copeland/) > [I dress for the occasion. I like Tom Ford for more formal, especially his suits, and I wear a lot of Under Armour for…](https://sms4smile.com/quotes/tom-brady/i-dress-for-the-occasion-i-like-tom-ford-for-more-formal-especially/) [Tom Brady](https://sms4smile.com/quotes/author/tom-brady/) > [Ive learned that people who say Put yourself in my shoes often have shoes nobody else would ever want to wear.](https://sms4smile.com/quotes/melchor-lim/ive-learned-that-people-who-say-put-yourself-in-my-shoes-often-have/) [Melchor Lim](https://sms4smile.com/quotes/author/melchor-lim/) > [Luckily I don't have to buy shoes anymore, because I design them! I'm off tour, so I can dive in and create the shoes…](https://sms4smile.com/quotes/fergie/luckily-i-don-t-have-to-buy-shoes-anymore-because-i-design-them-i-m/) [Fergie](https://sms4smile.com/quotes/author/fergie/) > [“...wear a hat and some old lady shoes, and you can do whatever you want.”](https://sms4smile.com/quotes/elizabeth-berg/wear-a-hat-and-some-old-lady-shoes-and-you-can-do-whatever-you-want/) [Elizabeth Berg](https://sms4smile.com/quotes/author/elizabeth-berg/) > [Don't judge me until you have walked 4 kilometers in my shoes and then if you want to judge me? You are 4 kilometers…](https://sms4smile.com/quotes/cv-pillay/don-t-judge-me-until-you-have-walked-4-kilometers-in-my-shoes-and/) [Cv Pillay](https://sms4smile.com/quotes/author/cv-pillay/) > [I think the comfort of sneakers is really coming back. Everybody wants a cool pair of shoes, but they want to be comfortable.](https://sms4smile.com/quotes/fabolous/i-think-the-comfort-of-sneakers-is-really-coming-back-everybody-wants/) Fabolous > [For me, the first thing that I respond to - whether it's doing a play or movie or television or anything - is just…](https://sms4smile.com/quotes/scott-glenn/for-me-the-first-thing-that-i-respond-to-whether-it-s-doing-a-play-or/) [Scott Glenn](https://sms4smile.com/quotes/author/scott-glenn/) > [I have close to 300 pairs of shoes. I'm fortunate enough to be in a position to get any shoes I want. So I…](https://sms4smile.com/quotes/chumlee/i-have-close-to-300-pairs-of-shoes-i-m-fortunate-enough-to-be-in-a/) [Chumlee](https://sms4smile.com/quotes/author/chumlee/) > [“The best armour of old age is a well spent life preceding it.”](https://sms4smile.com/quotes/charles-t-munger/the-best-armour-of-old-age-is-a-well-spent-life-preceding-it/) [Charles T. Munger](https://sms4smile.com/quotes/author/charles-t-munger/) > [“...you never knows where a spark may drop and a fire begin to run.”](https://sms4smile.com/quotes/george-manville-fenn/you-never-knows-where-a-spark-may-drop-and-a-fire-begin-to-run/) George Manville Fenn > [If you will tell me when God permits a Christian to lay aside his armour, I will tell you when Satan has left off…](https://sms4smile.com/quotes/charles-spurgeon/if-you-will-tell-me-when-god-permits-a-christian-to-lay-aside-his/) [Charles Spurgeon](https://sms4smile.com/quotes/author/charles-spurgeon/) > [“Her nakedness was not vulnerability, but armour.”](https://sms4smile.com/quotes/robin-hobb/her-nakedness-was-not-vulnerability-but-armour/) [Robin Hobb](https://sms4smile.com/quotes/author/robin-hobb/) > [It's absurd to warme one in his armour.](https://sms4smile.com/quotes/george-herbert/it-s-absurd-to-warme-one-in-his-armour/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) ## More by Kevin Plank > [I'm usually a pretty intense person. Give me an inch, and I'm going to go.](https://sms4smile.com/quotes/kevin-plank/i-m-usually-a-pretty-intense-person-give-me-an-inch-and-i-m-going-to/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I was a general business major, which meant that in any business school and particularly at Smith School, which is a very good school,…](https://sms4smile.com/quotes/kevin-plank/i-was-a-general-business-major-which-meant-that-in-any-business/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [My love of horses began in College Park, with me and 10 friends on two couches and a keg of beer in the back…](https://sms4smile.com/quotes/kevin-plank/my-love-of-horses-began-in-college-park-with-me-and-10-friends-on-two/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Randy Edsall is a good, strong, decent man who is working his tail off on behalf of the University of Maryland. And there are…](https://sms4smile.com/quotes/kevin-plank/randy-edsall-is-a-good-strong-decent-man-who-is-working-his-tail-off/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I was always telling people I was doing great, even if I wasn't.](https://sms4smile.com/quotes/kevin-plank/i-was-always-telling-people-i-was-doing-great-even-if-i-wasn-t/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [You need to put your hands around the throat of your business, and you need to run it. There's no other way.](https://sms4smile.com/quotes/kevin-plank/you-need-to-put-your-hands-around-the-throat-of-your-business-and-you/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Great brands are like great stories. And every story has a beginning, a middle, and an end. And our job is to make sure…](https://sms4smile.com/quotes/kevin-plank/great-brands-are-like-great-stories-and-every-story-has-a-beginning-a/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Any self-respecting entrepreneur has borrowed money from their mother at some point.](https://sms4smile.com/quotes/kevin-plank/any-self-respecting-entrepreneur-has-borrowed-money-from-their-mother/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a…](https://sms4smile.com/quotes/kevin-plank/my-first-real-business-was-bootlegging-t-shirts-i-was-just-a-dumb-kid/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [I realized early on that I was pretty good at organizing. A lot of it was about control. While my friends were out getting…](https://sms4smile.com/quotes/kevin-plank/i-realized-early-on-that-i-was-pretty-good-at-organizing-a-lot-of-it/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.](https://sms4smile.com/quotes/kevin-plank/all-we-re-trying-to-do-is-change-how-people-think-about-fitness-and/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you…](https://sms4smile.com/quotes/kevin-plank/brand-is-not-a-product-that-s-for-sure-it-s-not-one-item-it-s-an-idea/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [There's an entrepreneur right now, scared to death, making excuses, saying, 'It's not the right time just yet.' There's no such thing as a…](https://sms4smile.com/quotes/kevin-plank/there-s-an-entrepreneur-right-now-scared-to-death-making-excuses/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [Before Under Armour, the only choices you had were to wear a short-sleeved cotton T-shirt in the summer or a long-sleeved cotton T-shirt in…](https://sms4smile.com/quotes/kevin-plank/before-under-armour-the-only-choices-you-had-were-to-wear-a-short/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) > [When you see most companies get big, they want to shout about all they've done. But the consumer wants to know: 'What have you…](https://sms4smile.com/quotes/kevin-plank/when-you-see-most-companies-get-big-they-want-to-shout-about-all-they/) [Kevin Plank](https://sms4smile.com/quotes/author/kevin-plank/) [Explore all 30 Kevin Plank quotes ](https://sms4smile.com/quotes/author/kevin-plank/) ## More Armour quotes > [It's absurd to warme one in his armour.](https://sms4smile.com/quotes/george-herbert/it-s-absurd-to-warme-one-in-his-armour/) [George Herbert](https://sms4smile.com/quotes/author/george-herbert/) > [“Her nakedness was not vulnerability, but armour.”](https://sms4smile.com/quotes/robin-hobb/her-nakedness-was-not-vulnerability-but-armour/) [Robin Hobb](https://sms4smile.com/quotes/author/robin-hobb/) > [If you will tell me when God permits a Christian to lay aside his armour, I will tell you when Satan has left off…](https://sms4smile.com/quotes/charles-spurgeon/if-you-will-tell-me-when-god-permits-a-christian-to-lay-aside-his/) [Charles Spurgeon](https://sms4smile.com/quotes/author/charles-spurgeon/) > [“...you never knows where a spark may drop and a fire begin to run.”](https://sms4smile.com/quotes/george-manville-fenn/you-never-knows-where-a-spark-may-drop-and-a-fire-begin-to-run/) George Manville Fenn > [“The best armour of old age is a well spent life preceding it.”](https://sms4smile.com/quotes/charles-t-munger/the-best-armour-of-old-age-is-a-well-spent-life-preceding-it/) [Charles T. Munger](https://sms4smile.com/quotes/author/charles-t-munger/) > [When you live in holiness, when you really try to stop sinning, you become braver. You become more courageous, you become a man of…](https://sms4smile.com/quotes/jim-caviezel/when-you-live-in-holiness-when-you-really-try-to-stop-sinning-you/) [Jim Caviezel](https://sms4smile.com/quotes/author/jim-caviezel/) > [A cross held aloft bury me in armour.](https://sms4smile.com/quotes/coldplay/a-cross-held-aloft-bury-me-in-armour/) [Coldplay](https://sms4smile.com/quotes/author/coldplay/) > [Real Madrid are like a rabbit in the glare of the headlights in the face of Manchester United's attacks. But this rabbit comes with…](https://sms4smile.com/quotes/george-hamilton/real-madrid-are-like-a-rabbit-in-the-glare-of-the-headlights-in-the/) [George Hamilton](https://sms4smile.com/quotes/author/george-hamilton/) > [Soldiers are issued armour for their flesh and bones, but they must fashion their own for their souls. Piece by piece.](https://sms4smile.com/quotes/steven-erikson/soldiers-are-issued-armour-for-their-flesh-and-bones-but-they-must/) [Steven Erikson](https://sms4smile.com/quotes/author/steven-erikson/) > [Many of us marvel at the icy insensitivity with which women snuff out their armours. But if they did not blot out the past…](https://sms4smile.com/quotes/honor-de-balzac/many-of-us-marvel-at-the-icy-insensitivity-with-which-women-snuff-out/) [Honore de Balzac](https://sms4smile.com/quotes/author/honor-de-balzac/) > [How beautiful it is for a man to die Upon the walls of Zion! to be called Like a watch-worn and weary sentinel, To…](https://sms4smile.com/quotes/nathaniel-parker-willis/how-beautiful-it-is-for-a-man-to-die-upon-the-walls-of-zion-to-be/) [Nathaniel Parker Willis](https://sms4smile.com/quotes/author/nathaniel-parker-willis/) > [Every family has chinks in their armour. I don't know of any family that is perfect.](https://sms4smile.com/quotes/shefali-shah/every-family-has-chinks-in-their-armour-i-don-t-know-of-any-family/) [Shefali Shah](https://sms4smile.com/quotes/author/shefali-shah/) > [“The best armour of old age is a well spent life perfecting it.”](https://sms4smile.com/quotes/charles-t-munger/the-best-armour-of-old-age-is-a-well-spent-life-perfecting-it/) [Charles T. Munger](https://sms4smile.com/quotes/author/charles-t-munger/) > [And sometimes, you need your knight in shining armour,](https://sms4smile.com/quotes/kirsten-dunst/and-sometimes-you-need-your-knight-in-shining-armour/) [Kirsten Dunst](https://sms4smile.com/quotes/author/kirsten-dunst/) > [“How do people like us take off our armour? One piece at a time.”](https://sms4smile.com/quotes/holly-black/how-do-people-like-us-take-off-our-armour-one-piece-at-a-time/) [Holly Black](https://sms4smile.com/quotes/author/holly-black/) Browse all 77 Armour quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you not to work out in your Under Armour.", "creator": { "@type": "Person", "name": "Kevin Plank" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/", "about": { "@type": "Thing", "name": "Armour" }, "@id": "https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png", "contentUrl": "https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png", "url": "https://sms4smile.com/quotes/i/603/kevin-plank-20529_armour_as-foreign-as-it-would-be-for-you-to-go_560110.png", "width": 1080, "height": 1080, "caption": "“As foreign as it would be for you to go running in regular shoes, I want it to be just as foreign for you…” — Kevin Plank", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kevin Plank", "item": "https://sms4smile.com/quotes/author/kevin-plank/" }, { "@type": "ListItem", "position": 4, "name": "As foreign as it would be...", "item": "https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/" } ], "@id": "https://sms4smile.com/quotes/kevin-plank/as-foreign-as-it-would-be-for-you-to-go-running-in-regular-shoes-i/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```