--- title: "Meaning & Key Takeaway of: (On soft launches) It allows you to test…" description: "\"(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big har..." image: "https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg" --- # (On soft launches) It allows you to test your assumptions… ![“(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.” quote by Kevin O'Leary](https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg) [Download](https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg) [Open image](https://sms4smile.com/quotes/i/cc1/kevin-o-leary-4165_assumption_on-soft-launches-it-allows-you-to-test-y_286124.jpg) > “(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. Getting even one thing wrong can force you to go out of business.” [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Soft launches let you validate ideas cheaply, revealing errors before costly full releases. **In simple terms:** Test ideas early to avoid big failures. Key Takeaway Validate before scaling. Themes risk management testing business strategy Mood pragmatic cautious Type advice analytical When to use this quote - product development - entrepreneurship - budget planning Key Concepts lean startup market validation Questions to Reflect On - What assumptions need testing first? - How much budget allocate to early testing? A Different Perspective Soft launches may delay market entry and miss early momentum. ★ ★ ★ ★ ★ No ratings yet [Assumption](https://sms4smile.com/quotes/about/assumption/) [Customer](https://sms4smile.com/quotes/about/customer/) [Tests](https://sms4smile.com/quotes/about/tests/) ## Related quotes > [My driving force in this business is to create and build great men, and to do that, you have to have great relationships.](https://sms4smile.com/quotes/dabo-swinney/my-driving-force-in-this-business-is-to-create-and-build-great-men/) [Dabo Swinney](https://sms4smile.com/quotes/author/dabo-swinney/) > [Technologically, it is not hard to launch an object into space. Emotionally, it has been difficult.](https://sms4smile.com/quotes/trevor-paglen/technologically-it-is-not-hard-to-launch-an-object-into-space/) [Trevor Paglen](https://sms4smile.com/quotes/author/trevor-paglen/) > [Today I find it's extremely hard to launch one's brand, and that's also why we are helping these young talents.](https://sms4smile.com/quotes/delphine-arnault/today-i-find-it-s-extremely-hard-to-launch-one-s-brand-and-that-s/) [Delphine Arnault](https://sms4smile.com/quotes/author/delphine-arnault/) > [Humans suffer from self-centred notions as to the nature of life. Humans assume that alien life forms should conform to standards that match our…](https://sms4smile.com/quotes/steve-perry/humans-suffer-from-self-centred-notions-as-to-the-nature-of-life/) [Steve Perry](https://sms4smile.com/quotes/author/steve-perry/) > [Leadership, pure and simple, is the assumption of responsibility for the pursuit of excellence in group life.](https://sms4smile.com/quotes/philip-selznick/leadership-pure-and-simple-is-the-assumption-of-responsibility-for/) Philip Selznick > [If he's - the inference is that somehow he thinks slavery is a - is a noble institution I would - I would strongly…](https://sms4smile.com/quotes/george-w-bush/if-he-s-the-inference-is-that-somehow-he-thinks-slavery-is-a-is-a/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [If they are, then the only ultimate truths are the particulars of concrete experience, and no postulate or general assumption is inherent in science…](https://sms4smile.com/quotes/chauncey-wright/if-they-are-then-the-only-ultimate-truths-are-the-particulars-of/) [Chauncey Wright](https://sms4smile.com/quotes/author/chauncey-wright/) > [She spent hours drawing on her own, trying to perfect her craft. And when she got into music, she had that same diligence in…](https://sms4smile.com/quotes/laura-joplin/she-spent-hours-drawing-on-her-own-trying-to-perfect-her-craft-and/) [Laura Joplin](https://sms4smile.com/quotes/author/laura-joplin/) > [The possibility of saying anything about a thing rests on the assumption that it preserves its identity, or continues to be the same thing…](https://sms4smile.com/quotes/frank-knight/the-possibility-of-saying-anything-about-a-thing-rests-on-the/) [Frank Knight](https://sms4smile.com/quotes/author/frank-knight/) > [Fortunately, the mind is restless; when it uncovers a layer of its own deception, gives up an illusion, exposes a lie, it does not…](https://sms4smile.com/quotes/kim-chernin/fortunately-the-mind-is-restless-when-it-uncovers-a-layer-of-its-own/) [Kim Chernin](https://sms4smile.com/quotes/author/kim-chernin/) > [The risk of developing carcinoma of the lung increases steadily as the amount smoked increases. If the risk among non-smokers is taken as unity…](https://sms4smile.com/quotes/richard-doll/the-risk-of-developing-carcinoma-of-the-lung-increases-steadily-as/) Richard Doll > [Neither novels or their readers benefit from any attempts to divine whether any facts hide inside a story. Such efforts attack the very idea…](https://sms4smile.com/quotes/john-green/neither-novels-or-their-readers-benefit-from-any-attempts-to-divine/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [Much like teaching art to young art students age 10 to 15 or so on, you have to break it down into bite-sized pieces,…](https://sms4smile.com/quotes/kehinde-wiley/much-like-teaching-art-to-young-art-students-age-10-to-15-or-so-on/) [Kehinde Wiley](https://sms4smile.com/quotes/author/kehinde-wiley/) > [It's difficult for people to come to the understanding that only a small minority of the people ever really get the word about life,…](https://sms4smile.com/quotes/earl-nightingale/it-s-difficult-for-people-to-come-to-the-understanding-that-only-a/) [Earl Nightingale](https://sms4smile.com/quotes/author/earl-nightingale/) > [Next to the assumption of power was the responsibility of relinquishing it.](https://sms4smile.com/quotes/benjamin-disraeli/next-to-the-assumption-of-power-was-the-responsibility-of/) [Benjamin Disraeli](https://sms4smile.com/quotes/author/benjamin-disraeli/) ## More by Kevin O'Leary > [There are a lot of impractical things about owning a Porsche. But they're all offset by the driving experience. It really is unique. Lamborghinis…](https://sms4smile.com/quotes/kevin-o-leary/there-are-a-lot-of-impractical-things-about-owning-a-porsche-but-they/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I'm not trying to make friends, I'm just trying to make money.](https://sms4smile.com/quotes/kevin-o-leary/i-m-not-trying-to-make-friends-i-m-just-trying-to-make-money/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I see negotiations as an honest attempt to reach a deal that's great for everyone at the table. But sometimes, for whatever reason, that's…](https://sms4smile.com/quotes/kevin-o-leary/i-see-negotiations-as-an-honest-attempt-to-reach-a-deal-that-s-great/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I'm not planning on giving my kids any of my wealth. They know when their education is over, I'm pushing them out of the…](https://sms4smile.com/quotes/kevin-o-leary/i-m-not-planning-on-giving-my-kids-any-of-my-wealth-they-know-when/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I'm not a tough guy. I'm just delivering the truth and only the truth and if you can't deal with it, too bad.](https://sms4smile.com/quotes/kevin-o-leary/i-m-not-a-tough-guy-i-m-just-delivering-the-truth-and-only-the-truth/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [Justin Trudeau is going to elect Kevin O'Leary. All he has to do is keep doing what he is doing.](https://sms4smile.com/quotes/kevin-o-leary/justin-trudeau-is-going-to-elect-kevin-o-leary-all-he-has-to-do-is/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [Don't cry about money, it never cries for you.](https://sms4smile.com/quotes/kevin-o-leary/don-t-cry-about-money-it-never-cries-for-you/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [Working 24 hours a day isn't enough anymore. You have to be willing to sacrifice everything to be successful, including your personal life, your…](https://sms4smile.com/quotes/kevin-o-leary/working-24-hours-a-day-isn-t-enough-anymore-you-have-to-be-willing-to/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [I remember failing reading in school at a young age, and you just kinda get left behind and I felt helpless.](https://sms4smile.com/quotes/kevin-o-leary/i-remember-failing-reading-in-school-at-a-young-age-and-you-just/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [You either make it illegal, in which case you support a huge underground economy or you tax it within the limits people can afford.](https://sms4smile.com/quotes/kevin-o-leary/you-either-make-it-illegal-in-which-case-you-support-a-huge/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [Many blue-collar families struggling to pay rent would be happy to skip paying optional union dues.](https://sms4smile.com/quotes/kevin-o-leary/many-blue-collar-families-struggling-to-pay-rent-would-be-happy-to/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [You can't regulate a soul into a business.](https://sms4smile.com/quotes/kevin-o-leary/you-can-t-regulate-a-soul-into-a-business/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [When you're an investor, you can look at the quantitative and qualitative elements of an investment, but there's a third aspect: What you feel…](https://sms4smile.com/quotes/kevin-o-leary/when-you-re-an-investor-you-can-look-at-the-quantitative-and/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [There's something very visceral about watching people beg for money. It's powerful.](https://sms4smile.com/quotes/kevin-o-leary/there-s-something-very-visceral-about-watching-people-beg-for-money/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) > [The road to riches is never straight and narrow. It can be riddled with financial land mines.](https://sms4smile.com/quotes/kevin-o-leary/the-road-to-riches-is-never-straight-and-narrow-it-can-be-riddled/) [Kevin O'Leary](https://sms4smile.com/quotes/author/kevin-o-leary/) [Explore all 115 Kevin O'Leary quotes ](https://sms4smile.com/quotes/author/kevin-o-leary/) ## More Assumption quotes > [Next to the assumption of power was the responsibility of relinquishing it.](https://sms4smile.com/quotes/benjamin-disraeli/next-to-the-assumption-of-power-was-the-responsibility-of/) [Benjamin Disraeli](https://sms4smile.com/quotes/author/benjamin-disraeli/) > [It's difficult for people to come to the understanding that only a small minority of the people ever really get the word about life,…](https://sms4smile.com/quotes/earl-nightingale/it-s-difficult-for-people-to-come-to-the-understanding-that-only-a/) [Earl Nightingale](https://sms4smile.com/quotes/author/earl-nightingale/) > [Much like teaching art to young art students age 10 to 15 or so on, you have to break it down into bite-sized pieces,…](https://sms4smile.com/quotes/kehinde-wiley/much-like-teaching-art-to-young-art-students-age-10-to-15-or-so-on/) [Kehinde Wiley](https://sms4smile.com/quotes/author/kehinde-wiley/) > [Neither novels or their readers benefit from any attempts to divine whether any facts hide inside a story. Such efforts attack the very idea…](https://sms4smile.com/quotes/john-green/neither-novels-or-their-readers-benefit-from-any-attempts-to-divine/) [John Green](https://sms4smile.com/quotes/author/john-green/) > [The risk of developing carcinoma of the lung increases steadily as the amount smoked increases. If the risk among non-smokers is taken as unity…](https://sms4smile.com/quotes/richard-doll/the-risk-of-developing-carcinoma-of-the-lung-increases-steadily-as/) Richard Doll > [Fortunately, the mind is restless; when it uncovers a layer of its own deception, gives up an illusion, exposes a lie, it does not…](https://sms4smile.com/quotes/kim-chernin/fortunately-the-mind-is-restless-when-it-uncovers-a-layer-of-its-own/) [Kim Chernin](https://sms4smile.com/quotes/author/kim-chernin/) > [The possibility of saying anything about a thing rests on the assumption that it preserves its identity, or continues to be the same thing…](https://sms4smile.com/quotes/frank-knight/the-possibility-of-saying-anything-about-a-thing-rests-on-the/) [Frank Knight](https://sms4smile.com/quotes/author/frank-knight/) > [She spent hours drawing on her own, trying to perfect her craft. And when she got into music, she had that same diligence in…](https://sms4smile.com/quotes/laura-joplin/she-spent-hours-drawing-on-her-own-trying-to-perfect-her-craft-and/) [Laura Joplin](https://sms4smile.com/quotes/author/laura-joplin/) > [If they are, then the only ultimate truths are the particulars of concrete experience, and no postulate or general assumption is inherent in science…](https://sms4smile.com/quotes/chauncey-wright/if-they-are-then-the-only-ultimate-truths-are-the-particulars-of/) [Chauncey Wright](https://sms4smile.com/quotes/author/chauncey-wright/) > [If he's - the inference is that somehow he thinks slavery is a - is a noble institution I would - I would strongly…](https://sms4smile.com/quotes/george-w-bush/if-he-s-the-inference-is-that-somehow-he-thinks-slavery-is-a-is-a/) [George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/) > [Leadership, pure and simple, is the assumption of responsibility for the pursuit of excellence in group life.](https://sms4smile.com/quotes/philip-selznick/leadership-pure-and-simple-is-the-assumption-of-responsibility-for/) Philip Selznick > [Humans suffer from self-centred notions as to the nature of life. Humans assume that alien life forms should conform to standards that match our…](https://sms4smile.com/quotes/steve-perry/humans-suffer-from-self-centred-notions-as-to-the-nature-of-life/) [Steve Perry](https://sms4smile.com/quotes/author/steve-perry/) > [When I see a fan coming over, I can't help but make an assumption about what they want to talk about. A middle-aged American…](https://sms4smile.com/quotes/natalie-dormer/when-i-see-a-fan-coming-over-i-can-t-help-but-make-an-assumption/) [Natalie Dormer](https://sms4smile.com/quotes/author/natalie-dormer/) > [The Bell curve is a fact of life. The blacks on average score 85 per cent on IQ and it is accurate, nothing to…](https://sms4smile.com/quotes/lee-kuan-yew/the-bell-curve-is-a-fact-of-life-the-blacks-on-average-score-85-per/) [Lee Kuan Yew](https://sms4smile.com/quotes/author/lee-kuan-yew/) > [Pussy Riot have certainly changed some people's assumptions about the role of political art and the relationship between the intelligentsia and the church. That's…](https://sms4smile.com/quotes/masha-gessen/pussy-riot-have-certainly-changed-some-people-s-assumptions-about-the/) [Masha Gessen](https://sms4smile.com/quotes/author/masha-gessen/) [Browse all 1,277 Assumption quotes ](https://sms4smile.com/quotes/about/assumption/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "(On soft launches) It allows you to test your assumptions and see which ones you got right, and more, importantly, which ones you got wrong. A big hard launch is expensive. 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