--- title: "Meaning & Key Takeaway of: The thing that I champion is…" description: "\"The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an essential. That's a danger.\" — Kevin McCloud" image: "https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png" --- # The thing that I champion is sustainability. My terror is… ![“The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an essential. That's a danger.” quote by Kevin McCloud](https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png) [Download](https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png) [Open image](https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png) > “The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an essential. That's a danger.” [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Sustainability should be seen as essential, not a luxury; treating it as optional risks neglecting critical environmental needs. **In simple terms:** Sustainability is vital, not a luxury, and ignoring it endangers our future. Key Takeaway Promote sustainability as a basic requirement, not an optional extra. Themes environment sustainability luxury vs necessity future planning resource management Mood concerned hopeful determined Type environmental ethical practical When to use this quote - urban planning - product design - energy consumption - waste reduction - public education Key Concepts ecological economics behavioral change policy advocacy Questions to Reflect On - What makes sustainability feel like a luxury? - How can essential sustainability become affordable? A Different Perspective Sustainability may be costly or politically unpopular, hindering implementation. ★ ★ ★ ★ ★ No ratings yet [Champion](https://sms4smile.com/quotes/about/champion/) [Climate](https://sms4smile.com/quotes/about/climate/) [Danger](https://sms4smile.com/quotes/about/danger/) [Environment](https://sms4smile.com/quotes/about/environment/) [Luxury](https://sms4smile.com/quotes/about/luxury/) [Sustainability](https://sms4smile.com/quotes/about/sustainability/) ## Related quotes > [Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to…](https://sms4smile.com/quotes/kevin-mccloud/sustainability-is-now-a-big-baggy-sack-in-which-people-throw-all/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [Building a house from scratch in the middle of a field is a bit like building a prototype car. As with all prototypes, if…](https://sms4smile.com/quotes/kevin-mccloud/building-a-house-from-scratch-in-the-middle-of-a-field-is-a-bit-like/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [“Nature is inexhaustibly sustainable if we care for it. It is our universal responsibility to pass a healthy earth onto future generations.”](https://sms4smile.com/quotes/sylvia-dolson/nature-is-inexhaustibly-sustainable-if-we-care-for-it-it-is-our/) [Sylvia Dolson](https://sms4smile.com/quotes/author/sylvia-dolson/) > [This is not about creating a giant. It's about creating the sustainability of the steel industry.](https://sms4smile.com/quotes/lakshmi-mittal/this-is-not-about-creating-a-giant-it-s-about-creating-the/) [Lakshmi Mittal](https://sms4smile.com/quotes/author/lakshmi-mittal/) > [In many ways, the idea of resilience is a more useful concept than the idea of sustainability.](https://sms4smile.com/quotes/rob-hopkins/in-many-ways-the-idea-of-resilience-is-a-more-useful-concept-than-the/) [Rob Hopkins](https://sms4smile.com/quotes/author/rob-hopkins/) > [“COVID has momentarily changed our economic anchor, creating time and space for us to care about people and planet before profit”](https://sms4smile.com/quotes/richard-hodge/covid-has-momentarily-changed-our-economic-anchor-creating-time-and/) Richard Hodge > [Permaculture is not the movement of sustainability and it is not the philosophy behind it; it is the problem-solving approach the movement and the…](https://sms4smile.com/quotes/toby-hemenway/permaculture-is-not-the-movement-of-sustainability-and-it-is-not-the/) [Toby Hemenway](https://sms4smile.com/quotes/author/toby-hemenway/) > [A sustainable economy represents nothing less than a higher social order one as concerned with future generations as with our own, and more focused…](https://sms4smile.com/quotes/lester-r-brown/a-sustainable-economy-represents-nothing-less-than-a-higher-social/) [Lester R. Brown](https://sms4smile.com/quotes/author/lester-r-brown/) > [We share this planet, our home, with millions of species. Justice and sustainability both demand that we do not use more resources than we…](https://sms4smile.com/quotes/vandana-shiva/we-share-this-planet-our-home-with-millions-of-species-justice-and/) [Vandana Shiva](https://sms4smile.com/quotes/author/vandana-shiva/) > [“Always staying low key, you'll see me when you see me, but when you see me you'll know it's me”](https://sms4smile.com/quotes/erick-the-black-sheep-g/always-staying-low-key-you-ll-see-me-when-you-see-me-but-when-you-see/) [Erick "The Black Sheep" G](https://sms4smile.com/quotes/author/erick-the-black-sheep-g/) > [“Can we actually suppose that we are wasting, polluting, and making ugly this beautiful land for the sake of patriotism and the love of…](https://sms4smile.com/quotes/wendell-berry/can-we-actually-suppose-that-we-are-wasting-polluting-and-making-ugly/) [Wendell Berry](https://sms4smile.com/quotes/author/wendell-berry/) > [ \[If\] we can celebrate that in a way that celebrates our love for New England as well as our love for the Italian culture… ](https://sms4smile.com/quotes/mario-batali/if-we-can-celebrate-that-in-a-way-that-celebrates-our-love-for-new/) [Mario Batali](https://sms4smile.com/quotes/author/mario-batali/) > [Sara Scherr and Jeff McNeely have given us a thoughtful, sensible book about a topic of great importance to the world. There is no…](https://sms4smile.com/quotes/ismail-serageldin/sara-scherr-and-jeff-mcneely-have-given-us-a-thoughtful-sensible-book/) [Ismail Serageldin](https://sms4smile.com/quotes/author/ismail-serageldin/) > [Be Thou praised, my Lord, of our Sister Mother Earth, which sustains and hath us in rule, and produces divers fruits with coloured flowers…](https://sms4smile.com/quotes/francis-of-assisi/be-thou-praised-my-lord-of-our-sister-mother-earth-which-sustains-and/) [Francis of Assisi](https://sms4smile.com/quotes/author/francis-of-assisi/) > [Japan is already a leader in energy efficiency, and it has a wealth of innovative technologies. We must put this expertise to use creating…](https://sms4smile.com/quotes/yoshihiko-noda/japan-is-already-a-leader-in-energy-efficiency-and-it-has-a-wealth-of/) [Yoshihiko Noda](https://sms4smile.com/quotes/author/yoshihiko-noda/) ## More by Kevin McCloud > [I've forgiven all my enemies - even those who have stolen money from me.](https://sms4smile.com/quotes/kevin-mccloud/i-ve-forgiven-all-my-enemies-even-those-who-have-stolen-money-from-me/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [I've had my fair share of colds, which last longer than they should and can cause wheezing, so I avoid people who are sneezing…](https://sms4smile.com/quotes/kevin-mccloud/i-ve-had-my-fair-share-of-colds-which-last-longer-than-they-should/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [Sustainability is now a big baggy sack in which people throw all kinds of old ideas, hot air and dodgy activities in order to…](https://sms4smile.com/quotes/kevin-mccloud/sustainability-is-now-a-big-baggy-sack-in-which-people-throw-all/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [It's possible to be satisfied with a day's work or a cake, but a life... what is a life but a history of events…](https://sms4smile.com/quotes/kevin-mccloud/it-s-possible-to-be-satisfied-with-a-day-s-work-or-a-cake-but-a-life/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [I'm really quite conscious of clothes and the way they fit and don't regret wearing anything. Not even the five-inch stack heels I wore…](https://sms4smile.com/quotes/kevin-mccloud/i-m-really-quite-conscious-of-clothes-and-the-way-they-fit-and-don-t/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [I like the absurd and the surreal: the Coen brothers, Bunuel, Kubrick.](https://sms4smile.com/quotes/kevin-mccloud/i-like-the-absurd-and-the-surreal-the-coen-brothers-bunuel-kubrick/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [Building a house from scratch in the middle of a field is a bit like building a prototype car. As with all prototypes, if…](https://sms4smile.com/quotes/kevin-mccloud/building-a-house-from-scratch-in-the-middle-of-a-field-is-a-bit-like/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [A great deal of energy is wasted in hating people, and I can honestly say I've no wish to expend such a precious resource…](https://sms4smile.com/quotes/kevin-mccloud/a-great-deal-of-energy-is-wasted-in-hating-people-and-i-can-honestly/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [“Awesome is loud but awe is quiet.”](https://sms4smile.com/quotes/kevin-mccloud/awesome-is-loud-but-awe-is-quiet/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [Because I live in the countryside, I want a building which encourages me to have a fully formed relationship with the environment. It gives…](https://sms4smile.com/quotes/kevin-mccloud/because-i-live-in-the-countryside-i-want-a-building-which-encourages/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [Luckily I have never missed a day's filming or work due to asthma.](https://sms4smile.com/quotes/kevin-mccloud/luckily-i-have-never-missed-a-day-s-filming-or-work-due-to-asthma/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [I'm terribly fastidious. I like symmetry and neatness, but my house is as chaotic as any other family's.](https://sms4smile.com/quotes/kevin-mccloud/i-m-terribly-fastidious-i-like-symmetry-and-neatness-but-my-house-is/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [I've got lots of friends who are musicians, and there is a fair proportion of broken marriages and relationships as a result. You are…](https://sms4smile.com/quotes/kevin-mccloud/i-ve-got-lots-of-friends-who-are-musicians-and-there-is-a-fair/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [My father, an engineer, was the gentlest man I knew.](https://sms4smile.com/quotes/kevin-mccloud/my-father-an-engineer-was-the-gentlest-man-i-knew/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) > [You cannot use the democratic process for the procurement of excellence.](https://sms4smile.com/quotes/kevin-mccloud/you-cannot-use-the-democratic-process-for-the-procurement-of/) [Kevin McCloud](https://sms4smile.com/quotes/author/kevin-mccloud/) [Explore all 57 Kevin McCloud quotes ](https://sms4smile.com/quotes/author/kevin-mccloud/) ## More Champion quotes > [Before I debuted, it was my goal to make my debut, and afterwards, I aimed at winning champion titles on television music shows, and…](https://sms4smile.com/quotes/hyuna/before-i-debuted-it-was-my-goal-to-make-my-debut-and-afterwards-i/) [Hyuna](https://sms4smile.com/quotes/author/hyuna/) > [As a child I was very involved with sports and I knew at age 9 that I wanted to be an Olympic champion.](https://sms4smile.com/quotes/marion-jones/as-a-child-i-was-very-involved-with-sports-and-i-knew-at-age-9-that-i/) [Marion Jones](https://sms4smile.com/quotes/author/marion-jones/) > [Grit, determination, the right amount of crazy, self belief - everything it takes to be a champion. I have that.](https://sms4smile.com/quotes/dustin-poirier/grit-determination-the-right-amount-of-crazy-self-belief-everything/) [Dustin Poirier](https://sms4smile.com/quotes/author/dustin-poirier/) > [I have to be No. 1 pound-for-pound champion.](https://sms4smile.com/quotes/islam-makhachev/i-have-to-be-no-1-pound-for-pound-champion/) [Islam Makhachev](https://sms4smile.com/quotes/author/islam-makhachev/) > [If I can beat a proven champion like Canelo, that will take my career to a different level.](https://sms4smile.com/quotes/gennady-golovkin/if-i-can-beat-a-proven-champion-like-canelo-that-will-take-my-career/) [Gennady Golovkin](https://sms4smile.com/quotes/author/gennady-golovkin/) > [I still have to unify my division and basically become the undefeated welterweight champion of the world. I can't lose. It is more added…](https://sms4smile.com/quotes/errol-spence-jr/i-still-have-to-unify-my-division-and-basically-become-the-undefeated/) [Errol Spence Jr](https://sms4smile.com/quotes/author/errol-spence-jr/) > [Palindrome as well. My sister's name is Hannah. Father liked word games. He was fourteen times World Scrabble Champion. When he died, we buried…](https://sms4smile.com/quotes/jasper-fforde/palindrome-as-well-my-sister-s-name-is-hannah-father-liked-word-games/) [Jasper Fforde](https://sms4smile.com/quotes/author/jasper-fforde/) > [ Bernie \[Ecclestone\] is the commercial rights holder so the more outgoing the champion is, the better. Of course. I also do think about our… ](https://sms4smile.com/quotes/bernie-ecclestone/bernie-ecclestone-is-the-commercial-rights-holder-so-the-more/) [Bernie Ecclestone](https://sms4smile.com/quotes/author/bernie-ecclestone/) > [The truth is the Vintage Vitor never left.](https://sms4smile.com/quotes/vitor-belfort/the-truth-is-the-vintage-vitor-never-left/) [Vitor Belfort](https://sms4smile.com/quotes/author/vitor-belfort/) > [I think cricket is there in Usain Bolt's blood. Since I got to watch from close quarters, it was amazing to see him run…](https://sms4smile.com/quotes/harbhajan-singh/i-think-cricket-is-there-in-usain-bolt-s-blood-since-i-got-to-watch/) [Harbhajan Singh](https://sms4smile.com/quotes/author/harbhajan-singh/) > [Winners are born, Champions are made.](https://sms4smile.com/quotes/robert-falcon-scott/winners-are-born-champions-are-made/) [Robert Falcon Scott](https://sms4smile.com/quotes/author/robert-falcon-scott/) > [It's interesting that the greatest minds of computer science, the founding fathers, like Alan Turing and Claude Shannon and Norbert Wiener, they all looked…](https://sms4smile.com/quotes/garry-kasparov/it-s-interesting-that-the-greatest-minds-of-computer-science-the/) [Garry Kasparov](https://sms4smile.com/quotes/author/garry-kasparov/) > [To be a champion long-distance runner you have to run on the edge of death.](https://sms4smile.com/quotes/toshihiko-seko/to-be-a-champion-long-distance-runner-you-have-to-run-on-the-edge-of/) Toshihiko Seko > [“There is a scene in one of the Rocky movies where after the match Apollo Creed and Rocky are waiting for the scoring of…](https://sms4smile.com/quotes/john-a-passaro/there-is-a-scene-in-one-of-the-rocky-movies-where-after-the-match/) [John A. Passaro](https://sms4smile.com/quotes/author/john-a-passaro/) > [Champions are made from something they have deep inside of them-a desire, a dream, a vison.](https://sms4smile.com/quotes/mahatma-gandhi/champions-are-made-from-something-they-have-deep-inside-of-them-a/) [Mahatma Gandhi](https://sms4smile.com/quotes/author/mahatma-gandhi/) [Browse all 2,649 Champion quotes ](https://sms4smile.com/quotes/about/champion/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an essential. That's a danger.", "creator": { "@type": "Person", "name": "Kevin McCloud" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kevin-mccloud/the-thing-that-i-champion-is-sustainability-my-terror-is-that/", "about": { "@type": "Thing", "name": "Champion" }, "@id": "https://sms4smile.com/quotes/kevin-mccloud/the-thing-that-i-champion-is-sustainability-my-terror-is-that/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png", "contentUrl": "https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png", "url": "https://sms4smile.com/quotes/i/780/kevin-mccloud-11846_champion_the-thing-that-i-champion-is-sustainabil_171947.png", "width": 1080, "height": 1080, "caption": "“The thing that I champion is sustainability. My terror is that suddenly we see it as a luxury, not an…” — Kevin McCloud", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kevin McCloud", "item": "https://sms4smile.com/quotes/author/kevin-mccloud/" }, { "@type": "ListItem", "position": 4, "name": "The thing that I champion is...", "item": "https://sms4smile.com/quotes/kevin-mccloud/the-thing-that-i-champion-is-sustainability-my-terror-is-that/" } ], "@id": "https://sms4smile.com/quotes/kevin-mccloud/the-thing-that-i-champion-is-sustainability-my-terror-is-that/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```