--- title: "Meaning & Key Takeaway of: But there is always creative destruction…" description: "\"But there is always creative destruction in markets: there are always new winners taking the place of those that are. So if you only look at the market..." image: "https://sms4smile.com/quotes/i/611/kerr-neilson-108728_creative_but-there-is-always-creative-destruction_643419.jpg" --- # But there is always creative destruction in markets: there… ![“But there is always creative destruction in markets: there are always new winners taking the place of those that are. So if you only look at the market's surface, it may appear flat, but there's always huge turbulence taking place within.” quote by Kerr Neilson](https://sms4smile.com/quotes/i/611/kerr-neilson-108728_creative_but-there-is-always-creative-destruction_643419.jpg) [Download](https://sms4smile.com/quotes/i/611/kerr-neilson-108728_creative_but-there-is-always-creative-destruction_643419.jpg) [Open image](https://sms4smile.com/quotes/i/611/kerr-neilson-108728_creative_but-there-is-always-creative-destruction_643419.jpg) > “But there is always creative destruction in markets: there are always new winners taking the place of those that are. So if you only look at the market's surface, it may appear flat, but there's always huge turbulence taking place within.” [Kerr Neilson](https://sms4smile.com/quotes/author/kerr-neilson/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Markets constantly replace old leaders with new ones; surface calm hides deep turbulence. **In simple terms:** Markets evolve, hiding underlying volatility. Key Takeaway Watch beyond surface trends. Themes economics innovation competition market dynamics turbulence Mood analytical cautious Type business economic When to use this quote - investment strategy - business planning - industry analysis Key Concepts creative destruction strategic analysis risk assessment Questions to Reflect On - How can you detect hidden market turbulence? - What signs indicate emerging winners? A Different Perspective Creative destruction may be overstated in stable periods. ★ ★ ★ ★ ★ No ratings yet [Creative](https://sms4smile.com/quotes/about/creative/) [Creative destruction](https://sms4smile.com/quotes/about/creative-destruction/) [Customer](https://sms4smile.com/quotes/about/customer/) [Destruction](https://sms4smile.com/quotes/about/destruction/) [Destruction Markets](https://sms4smile.com/quotes/about/destruction-markets-5161379/) [Flats](https://sms4smile.com/quotes/about/flats/) [Huge](https://sms4smile.com/quotes/about/huge/) [Huge Turbulence](https://sms4smile.com/quotes/about/huge-turbulence-5161381/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Investing](https://sms4smile.com/quotes/about/investing/) [Looks](https://sms4smile.com/quotes/about/looks/) [Market Surface](https://sms4smile.com/quotes/about/market-surface-5161380/) [Markets New](https://sms4smile.com/quotes/about/markets-new-2234131/) [May](https://sms4smile.com/quotes/about/may/) [Surface](https://sms4smile.com/quotes/about/surface/) [Turbulence](https://sms4smile.com/quotes/about/turbulence/) [Winner](https://sms4smile.com/quotes/about/winner/) ## Related quotes > [It's a mistake to predict the size of markets that are so new. This model has shown no signs of slowing down. So we…](https://sms4smile.com/quotes/eric-schmidt/it-s-a-mistake-to-predict-the-size-of-markets-that-are-so-new-this/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [The perennial gale of creative destruction](https://sms4smile.com/quotes/joseph-a-schumpeter/the-perennial-gale-of-creative-destruction/) [Joseph A. Schumpeter](https://sms4smile.com/quotes/author/joseph-a-schumpeter/) > [“Creative destruction redistributes not simply income and wealth, but also political power,”](https://sms4smile.com/quotes/daron-acemo-lu/creative-destruction-redistributes-not-simply-income-and-wealth-but/) [Daron Acemoğlu](https://sms4smile.com/quotes/author/daron-acemo-lu/) > [“Milk the cow, never feed her. Milk the cow, never feed her.”](https://sms4smile.com/quotes/ken-goldstein/milk-the-cow-never-feed-her-milk-the-cow-never-feed-her/) [Ken Goldstein](https://sms4smile.com/quotes/author/ken-goldstein/) > [“Economic growth and technological change are accompanied by what the great economist Joseph Schumpeter called creative destruction.”](https://sms4smile.com/quotes/daron-acemo-lu/economic-growth-and-technological-change-are-accompanied-by-what-the-2/) [Daron Acemoğlu](https://sms4smile.com/quotes/author/daron-acemo-lu/) > [The essential point to grasp is that in dealing with capitalism we are dealing with an evolutionary process](https://sms4smile.com/quotes/joseph-a-schumpeter/the-essential-point-to-grasp-is-that-in-dealing-with-capitalism-we/) [Joseph A. Schumpeter](https://sms4smile.com/quotes/author/joseph-a-schumpeter/) > [Entrepreneurship rests on a theory of economy and society. The theory sees change as normal and indeed as healthy. And it sees the major…](https://sms4smile.com/quotes/peter-drucker/entrepreneurship-rests-on-a-theory-of-economy-and-society-the-theory/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [“Stay inquisitive. Question the potential interpretation of every collected data point. Remember that every successful idea has a life cycle, and a bad idea…](https://sms4smile.com/quotes/ken-goldstein/stay-inquisitive-question-the-potential-interpretation-of-every/) [Ken Goldstein](https://sms4smile.com/quotes/author/ken-goldstein/) > [“Economic growth and technological change are accompanied by what the great economist Joseph Schumpeter called creative destruction. They replace the old with the new.”](https://sms4smile.com/quotes/anonymous/economic-growth-and-technological-change-are-accompanied-by-what-the/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Creative Destruction is the essential fact about capitalism.](https://sms4smile.com/quotes/joseph-a-schumpeter/creative-destruction-is-the-essential-fact-about-capitalism/) [Joseph A. Schumpeter](https://sms4smile.com/quotes/author/joseph-a-schumpeter/) > [“The reasoning of the Ming and Qing states for opposing international trade is by now familiar: the fear of creative destruction.”](https://sms4smile.com/quotes/daron-acemo-lu/the-reasoning-of-the-ming-and-qing-states-for-opposing-international/) [Daron Acemoğlu](https://sms4smile.com/quotes/author/daron-acemo-lu/) > [The most important feature of an information economy, in which information is defined as surprise, is the overthrow, not the attainment, of equilibrium. The…](https://sms4smile.com/quotes/george-gilder/the-most-important-feature-of-an-information-economy-in-which/) [George Gilder](https://sms4smile.com/quotes/author/george-gilder/) > [It's hard to overemphasize how important Ford's deregulation was. True, most of the benefits took years to unfold-rail freight rates, for example hardly budged…](https://sms4smile.com/quotes/alan-greenspan/it-s-hard-to-overemphasize-how-important-ford-s-deregulation-was-true/) [Alan Greenspan](https://sms4smile.com/quotes/author/alan-greenspan/) > [At the heart of capitalism is creative destruction.](https://sms4smile.com/quotes/joseph-a-schumpeter/at-the-heart-of-capitalism-is-creative-destruction/) [Joseph A. Schumpeter](https://sms4smile.com/quotes/author/joseph-a-schumpeter/) > [The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is…](https://sms4smile.com/quotes/simon-mainwaring/the-creative-destruction-that-social-media-is-currently-unleashing/) [Simon Mainwaring](https://sms4smile.com/quotes/author/simon-mainwaring/) ## More by Kerr Neilson > [The market always provides us with opportunities.](https://sms4smile.com/quotes/kerr-neilson/the-market-always-provides-us-with-opportunities/) [Kerr Neilson](https://sms4smile.com/quotes/author/kerr-neilson/) [Explore all 2 Kerr Neilson quotes ](https://sms4smile.com/quotes/author/kerr-neilson/) ## More Creative quotes > [An artist's creative energy is ephemeral as a flower. It blooms and soon dies. No artist is great forever. Personally, I think I reached…](https://sms4smile.com/quotes/kim-ki-duk/an-artist-s-creative-energy-is-ephemeral-as-a-flower-it-blooms-and/) [Kim Ki-duk](https://sms4smile.com/quotes/author/kim-ki-duk/) > [When you're being truly creative, time stands still, and you enter a dimension that can carry you beyond the ordinariness of everyday life.](https://sms4smile.com/quotes/denise-linn/when-you-re-being-truly-creative-time-stands-still-and-you-enter-a/) [Denise Linn](https://sms4smile.com/quotes/author/denise-linn/) > [I started off playing by ear, and being around a bunch of musicians and playing in the streets and in the different parades and,…](https://sms4smile.com/quotes/troy-andrews/i-started-off-playing-by-ear-and-being-around-a-bunch-of-musicians/) [Troy Andrews](https://sms4smile.com/quotes/author/troy-andrews/) > [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/) [Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/) > [Money is only used for two things. One, it's to make you comfortable, and the more comfortable you are the more creative you will…](https://sms4smile.com/quotes/bob-proctor/money-is-only-used-for-two-things-one-it-s-to-make-you-comfortable/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) > [Beware of self-indulgence. The romance surrounding the writing profession carries several myths: that one must suffer in order to be creative; that one must…](https://sms4smile.com/quotes/david-brin/beware-of-self-indulgence-the-romance-surrounding-the-writing/) [David Brin](https://sms4smile.com/quotes/author/david-brin/) > [I can't let fear kill my creative brain. Fear is the killer. Your bad choices come from fear. And I'm constantly combating fear. I'm…](https://sms4smile.com/quotes/jon-m-chu/i-can-t-let-fear-kill-my-creative-brain-fear-is-the-killer-your-bad/) [Jon M. Chu](https://sms4smile.com/quotes/author/jon-m-chu/) > [Many humanists have argued that happiness involves a combination of hedonism and creative moral development; that an exuberant life fuses excellence and enjoyment, meaning…](https://sms4smile.com/quotes/paul-kurtz/many-humanists-have-argued-that-happiness-involves-a-combination-of/) [Paul Kurtz](https://sms4smile.com/quotes/author/paul-kurtz/) > [The creative strength is good enough and deep enough to bring itself to flower and to grow in spite of this sickness.](https://sms4smile.com/quotes/joanne-greenberg/the-creative-strength-is-good-enough-and-deep-enough-to-bring-itself/) [Joanne Greenberg](https://sms4smile.com/quotes/author/joanne-greenberg/) > [Anytime I get the chance to sing or work with Michael John, it is such an incredibly fertile and incredibly creative and safe and…](https://sms4smile.com/quotes/audra-mcdonald/anytime-i-get-the-chance-to-sing-or-work-with-michael-john-it-is-such/) [Audra McDonald](https://sms4smile.com/quotes/author/audra-mcdonald/) > [What Sri Chinmoy does is God-given! He has a tremendous, a fantastic creative urge.](https://sms4smile.com/quotes/ravi-shankar/what-sri-chinmoy-does-is-god-given-he-has-a-tremendous-a-fantastic/) [Ravi Shankar](https://sms4smile.com/quotes/author/ravi-shankar/) > [Majority decisions tend to be made without engaging the systematic thought and critical thinking skills of the individuals in the group. Given the force…](https://sms4smile.com/quotes/anonymous/majority-decisions-tend-to-be-made-without-engaging-the-systematic/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [when times are tough, the weak bail and the tough get creative.](https://sms4smile.com/quotes/kelley-armstrong/when-times-are-tough-the-weak-bail-and-the-tough-get-creative/) [Kelley Armstrong](https://sms4smile.com/quotes/author/kelley-armstrong/) > [Teasing out the way the world might look through another's eyes is what makes the creative process so fascinating and enjoyable.](https://sms4smile.com/quotes/stephen-l-carter/teasing-out-the-way-the-world-might-look-through-another-s-eyes-is/) [Stephen L. Carter](https://sms4smile.com/quotes/author/stephen-l-carter/) > [The creation lives as genesis beneath the visible surface of the work. All intelligent people see this after the fact, but only the creative…](https://sms4smile.com/quotes/paul-klee/the-creation-lives-as-genesis-beneath-the-visible-surface-of-the-work/) [Paul Klee](https://sms4smile.com/quotes/author/paul-klee/) [Browse all 7,284 Creative quotes ](https://sms4smile.com/quotes/about/creative/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "But there is always creative destruction in markets: there are always new winners taking the place of those that are. 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