--- title: "Meaning & Key Takeaway of: It's not about me, it's about you, the…" description: "\"It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will s..." image: "https://sms4smile.com/quotes/i/605/kenneth-cole-3800_customer_it-s-not-about-me-it-s-about-you-the-cus_198047.jpg" --- # It's not about me, it's about you, the customer. And if I… ![“It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.” quote by Kenneth Cole](https://sms4smile.com/quotes/i/605/kenneth-cole-3800_customer_it-s-not-about-me-it-s-about-you-the-cus_198047.jpg) [Download](https://sms4smile.com/quotes/i/605/kenneth-cole-3800_customer_it-s-not-about-me-it-s-about-you-the-cus_198047.jpg) [Open image](https://sms4smile.com/quotes/i/605/kenneth-cole-3800_customer_it-s-not-about-me-it-s-about-you-the-cus_198047.jpg) > “It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can enhance you and elevate you, you will support me forever.” [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Putting the customer first creates lasting loyalty and mutual benefit. **In simple terms:** Focus on the customer. Key Takeaway Prioritize customer needs. Themes customer focus service loyalty Mood empathetic strategic Type business inspirational When to use this quote - retail - consulting - software services - hospitality Key Concepts relationship marketing value creation Questions to Reflect On - How do you balance customer and employee needs? - What signals show true customer loyalty? A Different Perspective Over‑emphasis on customers may neglect employee wellbeing. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Customer Effective](https://sms4smile.com/quotes/about/customer-effective-2075674/) [Elevate](https://sms4smile.com/quotes/about/elevate/) [Elevate Support](https://sms4smile.com/quotes/about/elevate-support-2075676/) [Forever](https://sms4smile.com/quotes/about/forever/) [I am](https://sms4smile.com/quotes/about/i-am/) [Support](https://sms4smile.com/quotes/about/support/) [Support Forever](https://sms4smile.com/quotes/about/support-forever-2075675/) [Will](https://sms4smile.com/quotes/about/will/) ## Related quotes > [There are sections of the film that I don't love. There are moments that really lift and elevate, and then there are parts that…](https://sms4smile.com/quotes/peter-hedges/there-are-sections-of-the-film-that-i-don-t-love-there-are-moments/) [Peter Hedges](https://sms4smile.com/quotes/author/peter-hedges/) > [Confidence is a funny thing, and sometimes that's all you need is just that little bit to elevate you to the next level.](https://sms4smile.com/quotes/deandre-yedlin/confidence-is-a-funny-thing-and-sometimes-that-s-all-you-need-is-just/) [DeAndre Yedlin](https://sms4smile.com/quotes/author/deandre-yedlin/) > [I'm looking to elevate my game](https://sms4smile.com/quotes/tim-westwood/i-m-looking-to-elevate-my-game/) [Tim Westwood](https://sms4smile.com/quotes/author/tim-westwood/) > [What is the purpose of life? To elevate all, big or small.](https://sms4smile.com/quotes/harbhajan-singh-yogi/what-is-the-purpose-of-life-to-elevate-all-big-or-small/) [Harbhajan Singh Yogi](https://sms4smile.com/quotes/author/harbhajan-singh-yogi/) > [I got a dog and am trying to elevate. I'm working out, eating healthier, reading books. Making 'Make it Out Alive' is going to…](https://sms4smile.com/quotes/brent-faiyaz/i-got-a-dog-and-am-trying-to-elevate-i-m-working-out-eating-healthier/) [Brent Faiyaz](https://sms4smile.com/quotes/author/brent-faiyaz/) > [Sometimes, whether you like it or not, people elevate you. It's real easy to fall.](https://sms4smile.com/quotes/eddie-vedder/sometimes-whether-you-like-it-or-not-people-elevate-you-it-s-real/) [Eddie Vedder](https://sms4smile.com/quotes/author/eddie-vedder/) > [Maybe, instead of putting our standards on other people, we should be very reticent, apprehensive, and deliberate and methodical in choosing whom we choose…](https://sms4smile.com/quotes/stephen-a-smith/maybe-instead-of-putting-our-standards-on-other-people-we-should-be/) [Stephen A. Smith](https://sms4smile.com/quotes/author/stephen-a-smith/) > [The greatest gift that an actor can have is good scripts because then you're relieved of the responsibility of trying to elevate the material.](https://sms4smile.com/quotes/holt-mccallany/the-greatest-gift-that-an-actor-can-have-is-good-scripts-because-then/) [Holt McCallany](https://sms4smile.com/quotes/author/holt-mccallany/) > [Elevate the humble sausage casserole to a new level by adding some Worcestershire sauce, some Muscovado sugar, mixed herbs and some red wine.](https://sms4smile.com/quotes/dave-myers/elevate-the-humble-sausage-casserole-to-a-new-level-by-adding-some/) [Dave Myers](https://sms4smile.com/quotes/author/dave-myers/) > [My goal is to elevate the whole casual end of the guy's wardrobe.](https://sms4smile.com/quotes/michael-bastian/my-goal-is-to-elevate-the-whole-casual-end-of-the-guy-s-wardrobe/) [Michael Bastian](https://sms4smile.com/quotes/author/michael-bastian/) > [Indian cricket fans are manic-depressive in their treatment of their favorite teams. They elevate players to god-like status when their team performs well, ignoring…](https://sms4smile.com/quotes/raghuram-rajan/indian-cricket-fans-are-manic-depressive-in-their-treatment-of-their/) [Raghuram Rajan](https://sms4smile.com/quotes/author/raghuram-rajan/) > [We're often accused of trying to manipulate opinion or that we're trying to elevate society. I think that the greatest thing we can do…](https://sms4smile.com/quotes/dean-devlin/we-re-often-accused-of-trying-to-manipulate-opinion-or-that-we-re/) [Dean Devlin](https://sms4smile.com/quotes/author/dean-devlin/) > [It's not my thing to dance in my living room on a livestream, so I'm really having to figure out ways to elevate the…](https://sms4smile.com/quotes/violet-chachki/it-s-not-my-thing-to-dance-in-my-living-room-on-a-livestream-so-i-m/) [Violet Chachki](https://sms4smile.com/quotes/author/violet-chachki/) > [Great sauces are like an insurance policy for venison roasts, which can easily overcook or dry out. Beyond their ability to rescue, however, is…](https://sms4smile.com/quotes/jonathan-miles/great-sauces-are-like-an-insurance-policy-for-venison-roasts-which/) [Jonathan Miles](https://sms4smile.com/quotes/author/jonathan-miles/) > [“Theories might inspire you, but experiments will advance you.”](https://sms4smile.com/quotes/amit-kalantri/theories-might-inspire-you-but-experiments-will-advance-you/) [Amit Kalantri](https://sms4smile.com/quotes/author/amit-kalantri/) ## More by Kenneth Cole > [People have a whole lot more choices than they've had in the past, and I have only earned the right to be considered -…](https://sms4smile.com/quotes/kenneth-cole/people-have-a-whole-lot-more-choices-than-they-ve-had-in-the-past-and/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Twitter is a very powerful platform for adversarial feedback.](https://sms4smile.com/quotes/kenneth-cole/twitter-is-a-very-powerful-platform-for-adversarial-feedback/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've come to realize nobody needs what we sell. There's hardly a woman who needs another pair of black shoes.](https://sms4smile.com/quotes/kenneth-cole/i-ve-come-to-realize-nobody-needs-what-we-sell-there-s-hardly-a-woman/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I never really had long range plans. I take one season at a time, every day at a time.](https://sms4smile.com/quotes/kenneth-cole/i-never-really-had-long-range-plans-i-take-one-season-at-a-time-every/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [After working with my father for two years, we started Candie's, a line of imported shoes from Italy. Then in 1982 I set out…](https://sms4smile.com/quotes/kenneth-cole/after-working-with-my-father-for-two-years-we-started-candie-s-a-line/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Often people ask me about getting involved in service and philanthropy, and my first advice is: Make sure it's real and it's transparent.](https://sms4smile.com/quotes/kenneth-cole/often-people-ask-me-about-getting-involved-in-service-and/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've struggled with that over the years: Is fashion relevant? Is it frivolous? Is it trivial? Because I give so much of my essence…](https://sms4smile.com/quotes/kenneth-cole/i-ve-struggled-with-that-over-the-years-is-fashion-relevant-is-it/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [When I first fell in love with Maria, it was because she really cares about things.](https://sms4smile.com/quotes/kenneth-cole/when-i-first-fell-in-love-with-maria-it-was-because-she-really-cares/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [My first AIDS campaign was in 1985. There was this dark cloud, everybody was socially inspired - we hadn't seen social consciousness like that…](https://sms4smile.com/quotes/kenneth-cole/my-first-aids-campaign-was-in-1985-there-was-this-dark-cloud/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I'm also on the Board at Sundance, so I've seen witnessed first hand the power of independent storytelling.](https://sms4smile.com/quotes/kenneth-cole/i-m-also-on-the-board-at-sundance-so-i-ve-seen-witnessed-first-hand/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've realized that people come to the brand not just for the products we make, but because of what we stand for.](https://sms4smile.com/quotes/kenneth-cole/i-ve-realized-that-people-come-to-the-brand-not-just-for-the-products/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [The best solution is very much the least expensive and most creative.](https://sms4smile.com/quotes/kenneth-cole/the-best-solution-is-very-much-the-least-expensive-and-most-creative/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the…](https://sms4smile.com/quotes/kenneth-cole/over-the-years-i-have-found-a-way-to-use-this-business-and-this/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [This is what I wanted the business to be when I started it: a lot of black, a lot of luxurious materials, and modern…](https://sms4smile.com/quotes/kenneth-cole/this-is-what-i-wanted-the-business-to-be-when-i-started-it-a-lot-of/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Shoes are by far the most complicated thing to bring to market. It's not just design. You need engineering.](https://sms4smile.com/quotes/kenneth-cole/shoes-are-by-far-the-most-complicated-thing-to-bring-to-market-it-s/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) [Explore all 122 Kenneth Cole quotes ](https://sms4smile.com/quotes/author/kenneth-cole/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. 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