--- title: "Meaning & Key Takeaway of: In the past, you needed extraordinary…" description: "\"In the past, you needed extraordinary access in certain markets to communicate your message. Today you can get through to audiences on your own terms. ..." image: "https://sms4smile.com/quotes/i/e01/kenneth-cole-3800_audiences_in-the-past-you-needed-extraordinary-acc_2868547.jpg" --- # In the past, you needed extraordinary access in certain… ![“In the past, you needed extraordinary access in certain markets to communicate your message. Today you can get through to audiences on your own terms. Everybody curates their own program today, and they do it on Instagram, Pinterest and Facebook. They decide who they want to be their audience and…” quote by Kenneth Cole](https://sms4smile.com/quotes/i/e01/kenneth-cole-3800_audiences_in-the-past-you-needed-extraordinary-acc_2868547.jpg) [Download](https://sms4smile.com/quotes/i/e01/kenneth-cole-3800_audiences_in-the-past-you-needed-extraordinary-acc_2868547.jpg) [Open image](https://sms4smile.com/quotes/i/e01/kenneth-cole-3800_audiences_in-the-past-you-needed-extraordinary-acc_2868547.jpg) > “In the past, you needed extraordinary access in certain markets to communicate your message. Today you can get through to audiences on your own terms. Everybody curates their own program today, and they do it on Instagram, Pinterest and Facebook. They decide who they want to be their audience and who they want to have access to their platform.” [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Modern platforms let anyone reach audiences directly, bypassing traditional gatekeepers. **In simple terms:** Social media empowers direct communication. Key Takeaway Leverage personal channels for outreach. Themes digital media access audience engagement Mood optimistic empowering Type practical insightful When to use this quote - marketing campaigns - entrepreneurial launches - political messaging Key Concepts network effects democratization personal branding Questions to Reflect On - How can you maintain authenticity on social media? - What risks arise from platform dependence? A Different Perspective Reliance on platforms can limit control over algorithms. ★ ★ ★ ★ ★ No ratings yet [Audience Want](https://sms4smile.com/quotes/about/audience-want/) [Audiences](https://sms4smile.com/quotes/about/audiences/) [Audiences Terms](https://sms4smile.com/quotes/about/audiences-terms-3911767/) [Extraordinary](https://sms4smile.com/quotes/about/extraordinary/) [In the past](https://sms4smile.com/quotes/about/in-the-past/) [Investing](https://sms4smile.com/quotes/about/investing/) [Past](https://sms4smile.com/quotes/about/past/) [Time](https://sms4smile.com/quotes/about/time/) [Today](https://sms4smile.com/quotes/about/today/) [Today Audiences](https://sms4smile.com/quotes/about/today-audiences-3911766/) [Twitter](https://sms4smile.com/quotes/about/twitter/) [Want Audience](https://sms4smile.com/quotes/about/want-audience/) ## Related quotes > [Today audiences are not just watching films for stars but are rather looking at stories.](https://sms4smile.com/quotes/satish-kaushik/today-audiences-are-not-just-watching-films-for-stars-but-are-rather/) [Satish Kaushik](https://sms4smile.com/quotes/author/satish-kaushik/) > [If you lead with the anger, it will turn off the audience. And what I want is the audience to engage with the material…](https://sms4smile.com/quotes/lynn-nottage/if-you-lead-with-the-anger-it-will-turn-off-the-audience-and-what-i/) [Lynn Nottage](https://sms4smile.com/quotes/author/lynn-nottage/) > [I want to give the audience what they want, but not at all costs. I want to leave them with something. I try to…](https://sms4smile.com/quotes/ruba-nadda/i-want-to-give-the-audience-what-they-want-but-not-at-all-costs-i/) [Ruba Nadda](https://sms4smile.com/quotes/author/ruba-nadda/) > [As an actor, you should always keep your trump card hidden from your audience. I want the audience to keep expecting more and more…](https://sms4smile.com/quotes/rithvik-dhanjani/as-an-actor-you-should-always-keep-your-trump-card-hidden-from-your/) [Rithvik Dhanjani](https://sms4smile.com/quotes/author/rithvik-dhanjani/) > [I want to do something that is unique, that has its own legs. But it's very hard because if you start veering off, if…](https://sms4smile.com/quotes/jann-klose/i-want-to-do-something-that-is-unique-that-has-its-own-legs-but-it-s/) [Jann Klose](https://sms4smile.com/quotes/author/jann-klose/) > [I don't want to be above my audience; I want to be one with my audience.](https://sms4smile.com/quotes/katy-perry/i-don-t-want-to-be-above-my-audience-i-want-to-be-one-with-my-audience/) [Katy Perry](https://sms4smile.com/quotes/author/katy-perry/) > [As a filmmaker you make your films with the audience you want to attract in mind.](https://sms4smile.com/quotes/chika-anadu/as-a-filmmaker-you-make-your-films-with-the-audience-you-want-to/) [Chika Anadu](https://sms4smile.com/quotes/author/chika-anadu/) > [If you give the audience what they want when they want how they want it, they won't steal it.](https://sms4smile.com/quotes/dana-brunetti/if-you-give-the-audience-what-they-want-when-they-want-how-they-want/) [Dana Brunetti](https://sms4smile.com/quotes/author/dana-brunetti/) > [In the theatre the audience want to be surprised - but by things that they expect.](https://sms4smile.com/quotes/tristan-bernard/in-the-theatre-the-audience-want-to-be-surprised-but-by-things-that/) [Tristan Bernard](https://sms4smile.com/quotes/author/tristan-bernard/) > [With a comedian, it's the opposite. You put that album out, and they've heard it. If they're coming out to see you, you'd better…](https://sms4smile.com/quotes/patton-oswalt/with-a-comedian-it-s-the-opposite-you-put-that-album-out-and-they-ve/) [Patton Oswalt](https://sms4smile.com/quotes/author/patton-oswalt/) > [Audience want to watch a good performance at the end of the day.](https://sms4smile.com/quotes/jaideep-ahlawat/audience-want-to-watch-a-good-performance-at-the-end-of-the-day/) [Jaideep Ahlawat](https://sms4smile.com/quotes/author/jaideep-ahlawat/) > [But the general audience, if you want to grow your audience you need to tell stories, you need to have characters, and that's how…](https://sms4smile.com/quotes/eli-drake/but-the-general-audience-if-you-want-to-grow-your-audience-you-need/) [Eli Drake](https://sms4smile.com/quotes/author/eli-drake/) > [That's what this industry is all about - supporting artists and supporting storytellers and hearing the audience for what they want and need. There…](https://sms4smile.com/quotes/mara-brock-akil/that-s-what-this-industry-is-all-about-supporting-artists-and/) [Mara Brock Akil](https://sms4smile.com/quotes/author/mara-brock-akil/) > [I want to entertain the audience. I want the people to get their money's worth.](https://sms4smile.com/quotes/tyson-kidd/i-want-to-entertain-the-audience-i-want-the-people-to-get-their-money/) [Tyson Kidd](https://sms4smile.com/quotes/author/tyson-kidd/) > [I follow a simple formula when I compose. I ask myself, 'What would the audience want to hear?' and 'Why would they buy my…](https://sms4smile.com/quotes/a-r-rahman/i-follow-a-simple-formula-when-i-compose-i-ask-myself-what-would-the/) [A. R. Rahman](https://sms4smile.com/quotes/author/a-r-rahman/) ## More by Kenneth Cole > [People have a whole lot more choices than they've had in the past, and I have only earned the right to be considered -…](https://sms4smile.com/quotes/kenneth-cole/people-have-a-whole-lot-more-choices-than-they-ve-had-in-the-past-and/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Twitter is a very powerful platform for adversarial feedback.](https://sms4smile.com/quotes/kenneth-cole/twitter-is-a-very-powerful-platform-for-adversarial-feedback/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've come to realize nobody needs what we sell. There's hardly a woman who needs another pair of black shoes.](https://sms4smile.com/quotes/kenneth-cole/i-ve-come-to-realize-nobody-needs-what-we-sell-there-s-hardly-a-woman/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I never really had long range plans. I take one season at a time, every day at a time.](https://sms4smile.com/quotes/kenneth-cole/i-never-really-had-long-range-plans-i-take-one-season-at-a-time-every/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [After working with my father for two years, we started Candie's, a line of imported shoes from Italy. Then in 1982 I set out…](https://sms4smile.com/quotes/kenneth-cole/after-working-with-my-father-for-two-years-we-started-candie-s-a-line/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [It's not about me, it's about you, the customer. And if I am effective in making what I do about you, and I can…](https://sms4smile.com/quotes/kenneth-cole/it-s-not-about-me-it-s-about-you-the-customer-and-if-i-am-effective/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Often people ask me about getting involved in service and philanthropy, and my first advice is: Make sure it's real and it's transparent.](https://sms4smile.com/quotes/kenneth-cole/often-people-ask-me-about-getting-involved-in-service-and/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've struggled with that over the years: Is fashion relevant? Is it frivolous? Is it trivial? Because I give so much of my essence…](https://sms4smile.com/quotes/kenneth-cole/i-ve-struggled-with-that-over-the-years-is-fashion-relevant-is-it/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [When I first fell in love with Maria, it was because she really cares about things.](https://sms4smile.com/quotes/kenneth-cole/when-i-first-fell-in-love-with-maria-it-was-because-she-really-cares/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [My first AIDS campaign was in 1985. There was this dark cloud, everybody was socially inspired - we hadn't seen social consciousness like that…](https://sms4smile.com/quotes/kenneth-cole/my-first-aids-campaign-was-in-1985-there-was-this-dark-cloud/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I'm also on the Board at Sundance, so I've seen witnessed first hand the power of independent storytelling.](https://sms4smile.com/quotes/kenneth-cole/i-m-also-on-the-board-at-sundance-so-i-ve-seen-witnessed-first-hand/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [I've realized that people come to the brand not just for the products we make, but because of what we stand for.](https://sms4smile.com/quotes/kenneth-cole/i-ve-realized-that-people-come-to-the-brand-not-just-for-the-products/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [The best solution is very much the least expensive and most creative.](https://sms4smile.com/quotes/kenneth-cole/the-best-solution-is-very-much-the-least-expensive-and-most-creative/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [Over the years, I have found a way to use this business and this platform to talk with people about important issues. To the…](https://sms4smile.com/quotes/kenneth-cole/over-the-years-i-have-found-a-way-to-use-this-business-and-this/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) > [This is what I wanted the business to be when I started it: a lot of black, a lot of luxurious materials, and modern…](https://sms4smile.com/quotes/kenneth-cole/this-is-what-i-wanted-the-business-to-be-when-i-started-it-a-lot-of/) [Kenneth Cole](https://sms4smile.com/quotes/author/kenneth-cole/) [Explore all 122 Kenneth Cole quotes ](https://sms4smile.com/quotes/author/kenneth-cole/) ## More Audiences quotes > [Audiences deserve better.](https://sms4smile.com/quotes/leonard-maltin/audiences-deserve-better/) [Leonard Maltin](https://sms4smile.com/quotes/author/leonard-maltin/) > [Well, the coffeehouse audiences never know what they're going to get, and all the comics are different, as opposed to when you go to…](https://sms4smile.com/quotes/kathy-griffin/well-the-coffeehouse-audiences-never-know-what-they-re-going-to-get/) [Kathy Griffin](https://sms4smile.com/quotes/author/kathy-griffin/) > [The States still has the best audiences by far.](https://sms4smile.com/quotes/robin-trower/the-states-still-has-the-best-audiences-by-far/) [Robin Trower](https://sms4smile.com/quotes/author/robin-trower/) > [Audiences could never relate to me as anything other than Tori Spelling.](https://sms4smile.com/quotes/tori-spelling/audiences-could-never-relate-to-me-as-anything-other-than-tori/) [Tori Spelling](https://sms4smile.com/quotes/author/tori-spelling/) > [I think audiences are quite sophisticated.](https://sms4smile.com/quotes/lynne-ramsay/i-think-audiences-are-quite-sophisticated/) [Lynne Ramsay](https://sms4smile.com/quotes/author/lynne-ramsay/) > [Audience members are only concerned about the story, the concept, the bells and whistles and the noise that a popular film starts to make…](https://sms4smile.com/quotes/steven-spielberg/audience-members-are-only-concerned-about-the-story-the-concept-the/) [Steven Spielberg](https://sms4smile.com/quotes/author/steven-spielberg/) > [I have zero interest in performing in films to try to convey any kind of message. My job is to be entertaining. There's a…](https://sms4smile.com/quotes/bruce-willis/i-have-zero-interest-in-performing-in-films-to-try-to-convey-any-kind/) [Bruce Willis](https://sms4smile.com/quotes/author/bruce-willis/) > [Audiences want and need a shared viewing experience.](https://sms4smile.com/quotes/warren-littlefield/audiences-want-and-need-a-shared-viewing-experience/) [Warren Littlefield](https://sms4smile.com/quotes/author/warren-littlefield/) > [I want audiences to see me in different avatars.](https://sms4smile.com/quotes/ram-charan/i-want-audiences-to-see-me-in-different-avatars/) [Ram Charan](https://sms4smile.com/quotes/author/ram-charan/) > [With comedy, the jokes will come out, and people will see them coming. Changes in daily life or current events can change the consciousness…](https://sms4smile.com/quotes/robert-lopez/with-comedy-the-jokes-will-come-out-and-people-will-see-them-coming/) [Robert Lopez](https://sms4smile.com/quotes/author/robert-lopez/) > [Audiences want great story telling; it's why white people watch my show 'Black in America.' It's why black people watch 'Latina in America.' All…](https://sms4smile.com/quotes/soledad-o-brien/audiences-want-great-story-telling-it-s-why-white-people-watch-my/) [Soledad O'Brien](https://sms4smile.com/quotes/author/soledad-o-brien/) > [I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's…](https://sms4smile.com/quotes/anne-sweeney/i-am-deeply-honored-that-my-team-is-being-recognized-by-h-s-h-prince/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [My audience loves seeing me pump large amounts of money into action and sets. And it works. I'm not saying that films made within…](https://sms4smile.com/quotes/rohit-shetty/my-audience-loves-seeing-me-pump-large-amounts-of-money-into-action/) [Rohit Shetty](https://sms4smile.com/quotes/author/rohit-shetty/) > [We're making a commercial Hindi film catering to all types of audiences.](https://sms4smile.com/quotes/sanjay-dutt/we-re-making-a-commercial-hindi-film-catering-to-all-types-of/) [Sanjay Dutt](https://sms4smile.com/quotes/author/sanjay-dutt/) > [Sometimes audiences want to see what we're doing to their world. It's our obligation sometimes to reflect it.](https://sms4smile.com/quotes/taylor-sheridan/sometimes-audiences-want-to-see-what-we-re-doing-to-their-world-it-s/) [Taylor Sheridan](https://sms4smile.com/quotes/author/taylor-sheridan/) [Browse all 551 Audiences quotes ](https://sms4smile.com/quotes/about/audiences/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "In the past, you needed extraordinary access in certain markets to communicate your message. Today you can get through to audiences on your own terms. Everybody curates their own program today, and they do it on Instagram, Pinterest and Facebook. 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