---
title: "Meaning & Key Takeaway of: Now virtue may not always be its own…"
description: "\"Now virtue may not always be its own reward, but in any case it is not usually bought and paid for at market rates.\" — Kenneth Arrow"
image: "https://sms4smile.com/quotes/i/952/kenneth-arrow-14948_capitalism_now-virtue-may-not-always-be-its-own-rew_1250802.jpg"
---

#  Now virtue may not always be its own reward, but in any…

![“Now virtue may not always be its own reward, but in any case it is not usually bought and paid for at market rates.” quote by Kenneth Arrow](https://sms4smile.com/quotes/i/952/kenneth-arrow-14948_capitalism_now-virtue-may-not-always-be-its-own-rew_1250802.jpg)   [Download](https://sms4smile.com/quotes/i/952/kenneth-arrow-14948_capitalism_now-virtue-may-not-always-be-its-own-rew_1250802.jpg) [Open image](https://sms4smile.com/quotes/i/952/kenneth-arrow-14948_capitalism_now-virtue-may-not-always-be-its-own-rew_1250802.jpg)

> “Now virtue may not always be its own reward, but in any case it is not usually bought and paid for at market rates.”

[Kenneth Arrow](https://sms4smile.com/quotes/author/kenneth-arrow/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Virtue isn’t always its own reward and often isn’t valued by market mechanisms.

**In simple terms:** Goodness isn’t always paid for.

Key Takeaway

Cultivate virtue beyond external compensation.

Themes

ethics economics virtue

Mood

critical inquisitive

Type

philosophical analytical

When to use this quote

- public policy
- personal integrity
- social welfare

Key Concepts

moral philosophy market failure

Questions to Reflect On

- How can societies reward virtue?
- What personal actions reflect true virtue?

A Different Perspective

Societal incentives may still prioritize profit over virtue.

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