--- title: "Meaning & Key Takeaway of: I look at brands like Ralph Lauren, who…" description: "\"I look at brands like Ralph Lauren, who started in men's ties, and Coco Chanel, who started in hats, and they're now legacy brands. I want to get there..." image: "https://sms4smile.com/quotes/i/60a/kendra-scott-6705_beginning_i-look-at-brands-like-ralph-lauren-who-s_893583.jpg" --- # I look at brands like Ralph Lauren, who started in men's… ![“I look at brands like Ralph Lauren, who started in men's ties, and Coco Chanel, who started in hats, and they're now legacy brands. I want to get there Jewelry is just the beginning for us.” quote by Kendra Scott](https://sms4smile.com/quotes/i/60a/kendra-scott-6705_beginning_i-look-at-brands-like-ralph-lauren-who-s_893583.jpg) [Download](https://sms4smile.com/quotes/i/60a/kendra-scott-6705_beginning_i-look-at-brands-like-ralph-lauren-who-s_893583.jpg) [Open image](https://sms4smile.com/quotes/i/60a/kendra-scott-6705_beginning_i-look-at-brands-like-ralph-lauren-who-s_893583.jpg) > “I look at brands like Ralph Lauren, who started in men's ties, and Coco Chanel, who started in hats, and they're now legacy brands. I want to get there Jewelry is just the beginning for us.” [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Successful brands often begin with a narrow product focus and later expand into broader categories, building a lasting legacy. **In simple terms:** Start small, then broaden your market. Key Takeaway Begin with a niche, then diversify. Themes brand building expansion legacy entrepreneurship Mood ambitious strategic Type business inspirational When to use this quote - launching a new product line - entering a new market - building brand heritage Key Concepts market positioning brand equity product line extension Questions to Reflect On - What core values will guide your expansion? - How will you maintain quality across new categories? A Different Perspective Risk of diluting brand identity if expansion is unfocused. ★ ★ ★ ★ ★ No ratings yet [Beginning](https://sms4smile.com/quotes/about/beginning/) [Brands Like](https://sms4smile.com/quotes/about/brands-like-445573/) [Chanel Started](https://sms4smile.com/quotes/about/chanel-started-1173187/) [Coco Chanel](https://sms4smile.com/quotes/about/coco-chanel/) [Fashion](https://sms4smile.com/quotes/about/fashion/) [Legacy](https://sms4smile.com/quotes/about/legacy/) [Legacy Brands](https://sms4smile.com/quotes/about/legacy-brands-1173185/) [Look](https://sms4smile.com/quotes/about/look/) [Look Brands](https://sms4smile.com/quotes/about/look-brands-445574/) [Men](https://sms4smile.com/quotes/about/men/) [Ralph Lauren](https://sms4smile.com/quotes/about/ralph-lauren/) [Us](https://sms4smile.com/quotes/about/us/) [Want Jewelry](https://sms4smile.com/quotes/about/want-jewelry-1173186/) ## Related quotes > [If you look at the brands that I like, there are brands I like because of the clothes; then, there are brands I like…](https://sms4smile.com/quotes/g-dragon/if-you-look-at-the-brands-that-i-like-there-are-brands-i-like-because/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [I tell you why I like Chanel so much: when I started off, no one wanted to give me clothes to wear. Absolutely no…](https://sms4smile.com/quotes/freida-pinto/i-tell-you-why-i-like-chanel-so-much-when-i-started-off-no-one-wanted/) [Freida Pinto](https://sms4smile.com/quotes/author/freida-pinto/) > [You don't want your jewelry to make you look fat. A lot of what's out there now does - you just wind up looking…](https://sms4smile.com/quotes/padma-lakshmi/you-don-t-want-your-jewelry-to-make-you-look-fat-a-lot-of-what-s-out/) [Padma Lakshmi](https://sms4smile.com/quotes/author/padma-lakshmi/) > [I've never had a time where I didn't want to do my jewelry anymore. Once I started it, and once I realized I was…](https://sms4smile.com/quotes/jennifer-meyer/i-ve-never-had-a-time-where-i-didn-t-want-to-do-my-jewelry-anymore/) [Jennifer Meyer](https://sms4smile.com/quotes/author/jennifer-meyer/) > [We, as plus-size women, want the jewelry to fit like it was meant for us. Not like, OK, we're just going to add a…](https://sms4smile.com/quotes/ashley-nell-tipton/we-as-plus-size-women-want-the-jewelry-to-fit-like-it-was-meant-for/) [Ashley Nell Tipton](https://sms4smile.com/quotes/author/ashley-nell-tipton/) > [What's great is that there are a lot of brands - like Thom Browne, Michael Bastian, and Rag & Bone - but they're all…](https://sms4smile.com/quotes/simon-spurr/what-s-great-is-that-there-are-a-lot-of-brands-like-thom-browne/) [Simon Spurr](https://sms4smile.com/quotes/author/simon-spurr/) > [I would like to work with brands I personally love, like Haider Ackermann, Chanel, or Off-White, to even newer brands like Rhude and A-Cold-Wall.…](https://sms4smile.com/quotes/gunna/i-would-like-to-work-with-brands-i-personally-love-like-haider/) [Gunna](https://sms4smile.com/quotes/author/gunna/) > [“P&G excel at proactively managing their product ranges, as they have a history of divesting commodity-type brands, like Crisco and Oxydol, brands they owned…](https://sms4smile.com/quotes/greg-thain/p-g-excel-at-proactively-managing-their-product-ranges-as-they-have-a/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [I do think brands are like people.](https://sms4smile.com/quotes/bozoma-saint-john/i-do-think-brands-are-like-people/) [Bozoma Saint John](https://sms4smile.com/quotes/author/bozoma-saint-john/) > [I follow a lot of fashion influencers and brands, and I like to see what's coming next.](https://sms4smile.com/quotes/aryna-sabalenka/i-follow-a-lot-of-fashion-influencers-and-brands-and-i-like-to-see/) [Aryna Sabalenka](https://sms4smile.com/quotes/author/aryna-sabalenka/) > [When I'm dealing with Britney Spears and Katy Perry, these massive brands, like, really, very Coca-Cola, you know what I mean? There are certain…](https://sms4smile.com/quotes/bonnie-mckee/when-i-m-dealing-with-britney-spears-and-katy-perry-these-massive/) [Bonnie McKee](https://sms4smile.com/quotes/author/bonnie-mckee/) > [There's a level of exposure that 'Smackdown' and 'Raw' get that other brands like 'NXT,' 'NXT UK,' and '205 Live' do not get. But…](https://sms4smile.com/quotes/mustafa-ali/there-s-a-level-of-exposure-that-smackdown-and-raw-get-that-other/) [Mustafa Ali](https://sms4smile.com/quotes/author/mustafa-ali/) > [Well, that's why I really love Diego Della Valle, because he's crazy. Instead of going out to find a top business school graduate, for…](https://sms4smile.com/quotes/ines-de-la-fressange/well-that-s-why-i-really-love-diego-della-valle-because-he-s-crazy/) [Ines de La Fressange](https://sms4smile.com/quotes/author/ines-de-la-fressange/) > [Where I am from, people are into designer brands, but not, like, the cool ones, just like any designer brand, and I wasn't that…](https://sms4smile.com/quotes/playboi-carti/where-i-am-from-people-are-into-designer-brands-but-not-like-the-cool/) [Playboi Carti](https://sms4smile.com/quotes/author/playboi-carti/) > [I shop almost exclusively online, from brands like Eloquii, ASOS, Elizabeth Suzann, or Rachel Comey, if one of their straight-size pieces has a little…](https://sms4smile.com/quotes/aidy-bryant/i-shop-almost-exclusively-online-from-brands-like-eloquii-asos/) [Aidy Bryant](https://sms4smile.com/quotes/author/aidy-bryant/) ## More by Kendra Scott > [I love being a private company. I don't ever want to be forced to not do the things I need to do to keep…](https://sms4smile.com/quotes/kendra-scott/i-love-being-a-private-company-i-don-t-ever-want-to-be-forced-to-not/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [When I started my first business I felt that success to me would be able to do what I love, be a great mother…](https://sms4smile.com/quotes/kendra-scott/when-i-started-my-first-business-i-felt-that-success-to-me-would-be/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [Good reviews and word of mouth can go a long way in getting your small business idea off the ground.](https://sms4smile.com/quotes/kendra-scott/good-reviews-and-word-of-mouth-can-go-a-long-way-in-getting-your/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [Raising three sons is the greatest responsibility of my life, and as a mother I believe it is so important that my boys know…](https://sms4smile.com/quotes/kendra-scott/raising-three-sons-is-the-greatest-responsibility-of-my-life-and-as-a/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [You can't let failure control your entire future.](https://sms4smile.com/quotes/kendra-scott/you-can-t-let-failure-control-your-entire-future/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [I really felt like there was a white space in the market in the jewelry industry. There was very, very overpriced things that I…](https://sms4smile.com/quotes/kendra-scott/i-really-felt-like-there-was-a-white-space-in-the-market-in-the/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [There's been a huge blank space in publishing - business books and books by founders are almost always by men. There are so few…](https://sms4smile.com/quotes/kendra-scott/there-s-been-a-huge-blank-space-in-publishing-business-books-and/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [There were so many times I was afraid I was going to lose everything.](https://sms4smile.com/quotes/kendra-scott/there-were-so-many-times-i-was-afraid-i-was-going-to-lose-everything/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [I want to give our customers the best quality products at an attainable price.](https://sms4smile.com/quotes/kendra-scott/i-want-to-give-our-customers-the-best-quality-products-at-an/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [I am going to be that old lady at ninety years old, cutting ribbons at new store openings.](https://sms4smile.com/quotes/kendra-scott/i-am-going-to-be-that-old-lady-at-ninety-years-old-cutting-ribbons-at/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [I love design and fashion.](https://sms4smile.com/quotes/kendra-scott/i-love-design-and-fashion/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [I don't act like I know everything.](https://sms4smile.com/quotes/kendra-scott/i-don-t-act-like-i-know-everything/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [Dream big and be disruptive. If you are doing the same thing as everyone else, you've already failed.](https://sms4smile.com/quotes/kendra-scott/dream-big-and-be-disruptive-if-you-are-doing-the-same-thing-as/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [Don't expect a life without challenge and heartbreak and struggles. You have to go through setbacks to be successful and to become the person…](https://sms4smile.com/quotes/kendra-scott/don-t-expect-a-life-without-challenge-and-heartbreak-and-struggles/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) > [These moments you cannot plan for sometimes are the ones that are going to make you a better company.](https://sms4smile.com/quotes/kendra-scott/these-moments-you-cannot-plan-for-sometimes-are-the-ones-that-are/) [Kendra Scott](https://sms4smile.com/quotes/author/kendra-scott/) [Explore all 98 Kendra Scott quotes ](https://sms4smile.com/quotes/author/kendra-scott/) ## More Beginning quotes > [At the very beginning, I was a page at Letterman, and I freelanced for any place that would let me write any word. I…](https://sms4smile.com/quotes/ben-schwartz/at-the-very-beginning-i-was-a-page-at-letterman-and-i-freelanced-for/) [Ben Schwartz](https://sms4smile.com/quotes/author/ben-schwartz/) > [People pay far too much attention to the television and they're quite literal in some ways. At the beginning, when I was playing very…](https://sms4smile.com/quotes/ardal-o-hanlon/people-pay-far-too-much-attention-to-the-television-and-they-re-quite/) [Ardal O'Hanlon](https://sms4smile.com/quotes/author/ardal-o-hanlon/) > [Every Finish Line is the beginning of a new race](https://sms4smile.com/quotes/anonymous/every-finish-line-is-the-beginning-of-a-new-race/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Always keep the smile, because the smile is the beginning of love.](https://sms4smile.com/quotes/adam-imad/always-keep-the-smile-because-the-smile-is-the-beginning-of-love/) [Adam Imad](https://sms4smile.com/quotes/author/adam-imad/) > [We are beginning to see intimations of this in the implantation of computer devices into the human body.](https://sms4smile.com/quotes/ray-kurzweil/we-are-beginning-to-see-intimations-of-this-in-the-implantation-of/) [Ray Kurzweil](https://sms4smile.com/quotes/author/ray-kurzweil/) > [The only vocal training I had was playing with a tape recorder as a kid, and you know, doing the beginning of the 'Lone…](https://sms4smile.com/quotes/michael-buffer/the-only-vocal-training-i-had-was-playing-with-a-tape-recorder-as-a/) [Michael Buffer](https://sms4smile.com/quotes/author/michael-buffer/) > [January is the beginning of a new year for us in the Western world. Let us give to God what belongs to him: the…](https://sms4smile.com/quotes/paula-white/january-is-the-beginning-of-a-new-year-for-us-in-the-western-world/) [Paula White](https://sms4smile.com/quotes/author/paula-white/) > [In the beginning, if you look at those early label albums of the Chicks, we didn't write all that much. We had an A&R…](https://sms4smile.com/quotes/martie-maguire/in-the-beginning-if-you-look-at-those-early-label-albums-of-the/) [Martie Maguire](https://sms4smile.com/quotes/author/martie-maguire/) > [You need more than a beginning if you're going to start a book. If all you have is a beginning, then once you've written…](https://sms4smile.com/quotes/neil-gaiman/you-need-more-than-a-beginning-if-you-re-going-to-start-a-book-if-all/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [When there is a mission before you, you see it from its beginning to its conclusion.](https://sms4smile.com/quotes/jesse-white/when-there-is-a-mission-before-you-you-see-it-from-its-beginning-to/) [Jesse White](https://sms4smile.com/quotes/author/jesse-white/) > [When God made the world, all things began with him. Life, death, it all began when he said so. That includes you and me…](https://sms4smile.com/quotes/manae-poet-of-carisis/when-god-made-the-world-all-things-began-with-him-life-death-it-all/) [Manae Poet Of Carisis](https://sms4smile.com/quotes/author/manae-poet-of-carisis/) > [From the beginning at Intel, we planned on being big.](https://sms4smile.com/quotes/robert-noyce/from-the-beginning-at-intel-we-planned-on-being-big/) [Robert Noyce](https://sms4smile.com/quotes/author/robert-noyce/) > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [Some projects feel like the stars are aligning for them from the very beginning.](https://sms4smile.com/quotes/gregory-smith/some-projects-feel-like-the-stars-are-aligning-for-them-from-the-very/) [Gregory Smith](https://sms4smile.com/quotes/author/gregory-smith/) > [Do not judge me by my beginning, Only by my end, Nor by the path I took, But where it led me](https://sms4smile.com/quotes/jacklyn-h-lucas/do-not-judge-me-by-my-beginning-only-by-my-end-nor-by-the-path-i-took/) [Jacklyn H Lucas](https://sms4smile.com/quotes/author/jacklyn-h-lucas/) [Browse all 3,566 Beginning quotes ](https://sms4smile.com/quotes/about/beginning/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I look at brands like Ralph Lauren, who started in men's ties, and Coco Chanel, who started in hats, and they're now legacy brands. 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