--- title: "Meaning & Key Takeaway of: Cisco presents our biggest challenge in…" description: "\"Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. Displacement of an ent..." image: "https://sms4smile.com/quotes/i/4d8/ken-xie-24716_always_cisco-presents-our-biggest-challenge-in_1334432.jpg" --- # Cisco presents our biggest challenge in the firewall… ![“Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. Displacement of an entrenched incumbent is always a challenge.” quote by Ken Xie](https://sms4smile.com/quotes/i/4d8/ken-xie-24716_always_cisco-presents-our-biggest-challenge-in_1334432.jpg) [Download](https://sms4smile.com/quotes/i/4d8/ken-xie-24716_always_cisco-presents-our-biggest-challenge-in_1334432.jpg) [Open image](https://sms4smile.com/quotes/i/4d8/ken-xie-24716_always_cisco-presents-our-biggest-challenge-in_1334432.jpg) > “Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. Displacement of an entrenched incumbent is always a challenge.” [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Market dominance makes entry difficult; displacing a leading firm requires strategic innovation and differentiation. **In simple terms:** Big market share blocks new competitors. Key Takeaway Find unique value to challenge incumbents. Themes business competition strategy Mood strategic pragmatic Type competitive challenging When to use this quote - startup launch - product rollout - marketing campaign - regulatory lobbying Key Concepts market dynamics incumbent displacement innovation Questions to Reflect On - What unique advantage can you leverage? - How to mitigate incumbent retaliation? A Different Perspective Incumbents may adapt quickly, raising barriers. ★ ★ ★ ★ ★ No ratings yet [Challenge](https://sms4smile.com/quotes/about/challenge/) [Cisco](https://sms4smile.com/quotes/about/cisco/) [Entrenched](https://sms4smile.com/quotes/about/entrenched/) [Firewall](https://sms4smile.com/quotes/about/firewall/) [Investing](https://sms4smile.com/quotes/about/investing/) [Market](https://sms4smile.com/quotes/about/market/) [Market share](https://sms4smile.com/quotes/about/market-share/) ## Related quotes > [Calling China's online censorship system a 'Great Firewall' is increasingly trendy, but misleading. All walls, being the creation of engineers, can be breached with…](https://sms4smile.com/quotes/evgeny-morozov/calling-china-s-online-censorship-system-a-great-firewall-is/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“TinyWall is a firewall application that by default blocks every program and keeps them from accessing the internet. You can approve individual processes or…](https://sms4smile.com/quotes/rob-robideau/tinywall-is-a-firewall-application-that-by-default-blocks-every/) Rob Robideau > [“Could you hold Martinsson’s flashlight for a moment?” Wallander said to Hansson. “Why?” “Just do it, please.” Martinsson handed Hansson his flashlight. Wallander took…](https://sms4smile.com/quotes/henning-mankell/could-you-hold-martinsson-s-flashlight-for-a-moment-wallander-said-to/) [Henning Mankell](https://sms4smile.com/quotes/author/henning-mankell/) > [Use a personal firewall. Configure it to prevent other computers, networks and sites from connecting to you, and specify which programs are allowed to…](https://sms4smile.com/quotes/kevin-mitnick/use-a-personal-firewall-configure-it-to-prevent-other-computers/) [Kevin Mitnick](https://sms4smile.com/quotes/author/kevin-mitnick/) > [“YOUR FIREWALL IS LIKE A BUBBLE OF PROTECTIVE LIGHT AROUND YOU.”](https://sms4smile.com/quotes/lee-vickers/your-firewall-is-like-a-bubble-of-protective-light-around-you/) [Lee Vickers](https://sms4smile.com/quotes/author/lee-vickers/) > [“If you’re always taking, you will inevitably experience resistance and struggle. Without realizing it, you may be creating a firewall that is blocking you…](https://sms4smile.com/quotes/susan-c-young/if-you-re-always-taking-you-will-inevitably-experience-resistance-and/) [Susan C. Young](https://sms4smile.com/quotes/author/susan-c-young/) > [I always keep a firewall between my own travails and my perception of public-policy issues; otherwise I would retain no credibility as a commentator.](https://sms4smile.com/quotes/conrad-black/i-always-keep-a-firewall-between-my-own-travails-and-my-perception-of/) [Conrad Black](https://sms4smile.com/quotes/author/conrad-black/) > [Internet offers a quick-witted tool to help bring peoples together. Cyber Apartheid, by its turn, a dull-witted firewall to keep them apart.](https://sms4smile.com/quotes/jean-paul-malfatti/internet-offers-a-quick-witted-tool-to-help-bring-peoples-together/) [Jean-Paul Malfatti](https://sms4smile.com/quotes/author/jean-paul-malfatti/) > [Who says that tears dont fall from my eyes,now there is a firewall present between me and you...:(](https://sms4smile.com/quotes/dd/who-says-that-tears-dont-fall-from-my-eyes-now-there-is-a-firewall/) DD > ['Firewall' seems both scary and protective at the same time. And how often does that happen within one word besides 'military' and 'government?'](https://sms4smile.com/quotes/adam-mckay/firewall-seems-both-scary-and-protective-at-the-same-time-and-how/) [Adam McKay](https://sms4smile.com/quotes/author/adam-mckay/) > [“To competently perform rectifying security service, two critical incident response elements are necessary: information and organization.”](https://sms4smile.com/quotes/robert-e-davis/to-competently-perform-rectifying-security-service-two-critical/) [Robert E. Davis](https://sms4smile.com/quotes/author/robert-e-davis/) > [Earmarks are counterproductive tools for entrenched politicians to shut down debate and buy votes.](https://sms4smile.com/quotes/lauren-boebert/earmarks-are-counterproductive-tools-for-entrenched-politicians-to/) [Lauren Boebert](https://sms4smile.com/quotes/author/lauren-boebert/) > [The U.N. guards the vital principles entrenched in its charter, notably the sovereign equality of states and the inadmissibility of interference in their internal…](https://sms4smile.com/quotes/shashi-tharoor/the-u-n-guards-the-vital-principles-entrenched-in-its-charter-notably/) [Shashi Tharoor](https://sms4smile.com/quotes/author/shashi-tharoor/) > [“They entrenched themselves in their preferences, their beliefs, their prejudices, and closed ranks against everything that was different”](https://sms4smile.com/quotes/gabriel-garc-a-m-rquez/they-entrenched-themselves-in-their-preferences-their-beliefs-their/) [Gabriel García Márquez](https://sms4smile.com/quotes/author/gabriel-garc-a-m-rquez/) > [As they grow, companies saturate their markets, become more complex and difficult to manage, and face larger and more entrenched competitors.](https://sms4smile.com/quotes/alex-berenson/as-they-grow-companies-saturate-their-markets-become-more-complex-and/) [Alex Berenson](https://sms4smile.com/quotes/author/alex-berenson/) ## More by Ken Xie > [Our view is that if the network is involved, then we are there to protect it. Based on that, future developments will revolve around…](https://sms4smile.com/quotes/ken-xie/our-view-is-that-if-the-network-is-involved-then-we-are-there-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [My parents, who were both professors at Tsinghua University, hoped that I would follow in their footsteps and become a professor.](https://sms4smile.com/quotes/ken-xie/my-parents-who-were-both-professors-at-tsinghua-university-hoped-that/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The threat landscape continues to expand, while cyber threats are continually becoming more sophisticated. This has convinced organizations to expand their security policies and…](https://sms4smile.com/quotes/ken-xie/the-threat-landscape-continues-to-expand-while-cyber-threats-are/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [When you start off with your first company, you are learning as part of the process and you make mistakes. The important thing is…](https://sms4smile.com/quotes/ken-xie/when-you-start-off-with-your-first-company-you-are-learning-as-part/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Although a number of network security programs are already emerging in colleges and universities, security is a field that benefits from hands-on experience in…](https://sms4smile.com/quotes/ken-xie/although-a-number-of-network-security-programs-are-already-emerging/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The reality is that there are simply not enough skilled humans available to properly plan, manage, integrate, and optimize security devices, strategies, and protocols.](https://sms4smile.com/quotes/ken-xie/the-reality-is-that-there-are-simply-not-enough-skilled-humans/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [From the beginning, we have fostered a culture that embraces our entrepreneurial spirit and values innovation that puts our customers first.](https://sms4smile.com/quotes/ken-xie/from-the-beginning-we-have-fostered-a-culture-that-embraces-our/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Actually, we got paid because the name Fortinet is so close to Fortnite, so I'm fine with their name being close to ours.](https://sms4smile.com/quotes/ken-xie/actually-we-got-paid-because-the-name-fortinet-is-so-close-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [You no longer can say that inside a company everything is trusted because you could bring in a contaminated device. And it's the same…](https://sms4smile.com/quotes/ken-xie/you-no-longer-can-say-that-inside-a-company-everything-is-trusted/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Fortinet was founded in 2000 with the goal of making an impactful change in the network security space.](https://sms4smile.com/quotes/ken-xie/fortinet-was-founded-in-2000-with-the-goal-of-making-an-impactful/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates…](https://sms4smile.com/quotes/ken-xie/as-for-the-endpoint-market-vendors-such-as-mcafee-and-symantec-hold/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Even beginning to teach cybersecurity awareness at an early age can pique the interest of future researchers, engineers, and administrators.](https://sms4smile.com/quotes/ken-xie/even-beginning-to-teach-cybersecurity-awareness-at-an-early-age-can/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [All the new data, applications, and e-commerce that are created have to be managed and protected. Additionally, when there is a new application, the…](https://sms4smile.com/quotes/ken-xie/all-the-new-data-applications-and-e-commerce-that-are-created-have-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The cloud presents a variety of new opportunities for Fortinet, ranging from how we leverage our own cloud-based technologies to make networks more secure,…](https://sms4smile.com/quotes/ken-xie/the-cloud-presents-a-variety-of-new-opportunities-for-fortinet/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Working with higher education institutions can also help to aid cybersecurity professionals who are already in the workforce. Programs like these can help to…](https://sms4smile.com/quotes/ken-xie/working-with-higher-education-institutions-can-also-help-to-aid/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) [Explore all 24 Ken Xie quotes ](https://sms4smile.com/quotes/author/ken-xie/) ## More Always quotes > [I think performing has pretty much always been a part of me.](https://sms4smile.com/quotes/isa-briones/i-think-performing-has-pretty-much-always-been-a-part-of-me/) [Isa Briones](https://sms4smile.com/quotes/author/isa-briones/) > [I always thought if I was born 2000 years earlier, I would be a monk, probably carving a monastery or some giant pantheon buildings.](https://sms4smile.com/quotes/jenova-chen/i-always-thought-if-i-was-born-2000-years-earlier-i-would-be-a-monk/) [Jenova Chen](https://sms4smile.com/quotes/author/jenova-chen/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [It's always great to see old friends, especially those I have not been able to see in 15 months.](https://sms4smile.com/quotes/william-regal/it-s-always-great-to-see-old-friends-especially-those-i-have-not-been/) [William Regal](https://sms4smile.com/quotes/author/william-regal/) > [When you step out and do a song in a musical, the easier thing to do is make it funny. But when those transitions…](https://sms4smile.com/quotes/kelli-o-hara/when-you-step-out-and-do-a-song-in-a-musical-the-easier-thing-to-do/) [Kelli O'Hara](https://sms4smile.com/quotes/author/kelli-o-hara/) > [I have really good lateral movement. I've always had quick lateral movement.](https://sms4smile.com/quotes/austin-rivers/i-have-really-good-lateral-movement-i-ve-always-had-quick-lateral/) [Austin Rivers](https://sms4smile.com/quotes/author/austin-rivers/) > [There is something magical about being able to feel somebody. And that is something that has always moved me with music.](https://sms4smile.com/quotes/maria-brink/there-is-something-magical-about-being-able-to-feel-somebody-and-that/) [Maria Brink](https://sms4smile.com/quotes/author/maria-brink/) > [Mythology is something that always has opportunities to explore. 'It' has been on Earth for millions of years. He's been in contact with humans…](https://sms4smile.com/quotes/andy-muschietti/mythology-is-something-that-always-has-opportunities-to-explore-it/) [Andy Muschietti](https://sms4smile.com/quotes/author/andy-muschietti/) > [It's not writing in the traditional sense, but I've always said that the writing process continues on the set and even into the editing…](https://sms4smile.com/quotes/robert-b-weide/it-s-not-writing-in-the-traditional-sense-but-i-ve-always-said-that/) [Robert B. Weide](https://sms4smile.com/quotes/author/robert-b-weide/) > [I always watch my matches back 100 times afterwards because that's how I improve. This is something I've always done, even in NXT.](https://sms4smile.com/quotes/mandy-rose/i-always-watch-my-matches-back-100-times-afterwards-because-that-s/) [Mandy Rose](https://sms4smile.com/quotes/author/mandy-rose/) > [I've always been of the idea that is doesn't really matter where you are geographically - with 'Lonerism,' we made half the album in…](https://sms4smile.com/quotes/kevin-parker/i-ve-always-been-of-the-idea-that-is-doesn-t-really-matter-where-you/) [Kevin Parker](https://sms4smile.com/quotes/author/kevin-parker/) > [It's very easy to fool yourself that you're working, you know, when you're really not working very hard. I mean, I'm very lazy. So…](https://sms4smile.com/quotes/robert-caro/it-s-very-easy-to-fool-yourself-that-you-re-working-you-know-when-you/) [Robert Caro](https://sms4smile.com/quotes/author/robert-caro/) > [Whether it was Little League or playing with your brothers or sisters, that was always a problem. If I would lose - because I…](https://sms4smile.com/quotes/cal-ripken-jr/whether-it-was-little-league-or-playing-with-your-brothers-or-sisters/) [Cal Ripken, Jr](https://sms4smile.com/quotes/author/cal-ripken-jr/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [Bayern is always a team that can win the Champions League title in Europe.](https://sms4smile.com/quotes/lothar-matthaus/bayern-is-always-a-team-that-can-win-the-champions-league-title-in/) [Lothar Matthaus](https://sms4smile.com/quotes/author/lothar-matthaus/) Browse all 36,048 Always quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. 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