--- title: "Meaning & Key Takeaway of: As for the endpoint market, vendors such…" description: "\"As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates ..." image: "https://sms4smile.com/quotes/i/b2b/ken-xie-24716_awareness_as-for-the-endpoint-market-vendors-such_1312423.jpg" --- # As for the endpoint market, vendors such as McAfee and… ![“As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.” quote by Ken Xie](https://sms4smile.com/quotes/i/b2b/ken-xie-24716_awareness_as-for-the-endpoint-market-vendors-such_1312423.jpg) [Download](https://sms4smile.com/quotes/i/b2b/ken-xie-24716_awareness_as-for-the-endpoint-market-vendors-such_1312423.jpg) [Open image](https://sms4smile.com/quotes/i/b2b/ken-xie-24716_awareness_as-for-the-endpoint-market-vendors-such_1312423.jpg) > “As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.” [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Vendors with strong consumer brands gain trust and recognition that extend into enterprise markets. **In simple terms:** Consumer brand strength boosts enterprise credibility. Key Takeaway Leverage consumer brand equity for enterprise sales. Themes branding trust market dynamics Mood analytical strategic Type business marketing When to use this quote - selling to enterprises - marketing strategy - brand extension Key Concepts brand equity consumer perception enterprise sales Questions to Reflect On - How can consumer brand equity be measured in enterprise sales? - What risks exist when relying on brand reputation alone? A Different Perspective Consumer brand may not guarantee enterprise performance. ★ ★ ★ ★ ★ No ratings yet [Awareness](https://sms4smile.com/quotes/about/awareness/) [Consumer](https://sms4smile.com/quotes/about/consumer/) [Equity](https://sms4smile.com/quotes/about/equity/) [Investing](https://sms4smile.com/quotes/about/investing/) [Justice](https://sms4smile.com/quotes/about/justice/) [Market](https://sms4smile.com/quotes/about/market/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [ “Metric #1: The Essential Brand Awareness Metric Measured by Asking For \[product or service\], what is the first \[company or product\] name you think… ](https://sms4smile.com/quotes/mark-jeffery/metric-1-the-essential-brand-awareness-metric-measured-by-asking-for/) [Mark Jeffery](https://sms4smile.com/quotes/author/mark-jeffery/) > [Video can seem like just another challenge to overcome, but I see a major increase in my business and brand awareness, all from the…](https://sms4smile.com/quotes/lewis-howes/video-can-seem-like-just-another-challenge-to-overcome-but-i-see-a/) [Lewis Howes](https://sms4smile.com/quotes/author/lewis-howes/) > [I'm not the worlds biggest remake guy, meaning finding titles and saying, "Hey it's got some brand awareness, let's just make a movie."](https://sms4smile.com/quotes/thomas-tull/i-m-not-the-worlds-biggest-remake-guy-meaning-finding-titles-and/) [Thomas Tull](https://sms4smile.com/quotes/author/thomas-tull/) > [The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all,…](https://sms4smile.com/quotes/gary-vaynerchuk/the-incredible-brand-awareness-and-bottom-line-profits-achievable/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“Get social media to market your business at thegoodmarket. Our experts with years of experience offer these services to small services for their brand…](https://sms4smile.com/quotes/thegoodmarketer/get-social-media-to-market-your-business-at-thegoodmarket-our-experts/) [thegoodmarketer](https://sms4smile.com/quotes/author/thegoodmarketer/) > [Cost does not equal value... and low cost parts decrease brand equity for a very long time.](https://sms4smile.com/quotes/tom-peters/cost-does-not-equal-value-and-low-cost-parts-decrease-brand-equity/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [“When long-term effects were included in the calculations, however, the contribution of digital dropped by half. Online displays and Facebook advertising just cannot deliver…](https://sms4smile.com/quotes/mckinsey-chief-marketing-sales-officer-forum/when-long-term-effects-were-included-in-the-calculations-however-the/) McKinsey Chief Marketing & Sales Officer Forum > [I don't want to help brand someone else and not have equity or ownership in that company.](https://sms4smile.com/quotes/redman/i-don-t-want-to-help-brand-someone-else-and-not-have-equity-or/) [Redman](https://sms4smile.com/quotes/author/redman/) > [Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande,…](https://sms4smile.com/quotes/gary-vaynerchuk/bordeaux-would-be-naive-not-to-recognize-that-robert-parker-was/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“If you want to create a scalable business, you have to understand just how crucial it is to build brand equity. The emotional attachment…](https://sms4smile.com/quotes/fast-company/if-you-want-to-create-a-scalable-business-you-have-to-understand-just/) Fast Company > [There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.](https://sms4smile.com/quotes/nick-cooper/there-is-no-point-in-retaining-a-brand-equity-if-it-has-no-traction/) Nick Cooper > [CNN is not and never will abandon our first and fundamental brand equity, which is news and breaking news.](https://sms4smile.com/quotes/jeff-zucker/cnn-is-not-and-never-will-abandon-our-first-and-fundamental-brand/) [Jeff Zucker](https://sms4smile.com/quotes/author/jeff-zucker/) > [You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not,…](https://sms4smile.com/quotes/mark-pincus/you-are-as-good-as-your-product-when-you-are-used-and-loved-by/) [Mark Pincus](https://sms4smile.com/quotes/author/mark-pincus/) > [Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I…](https://sms4smile.com/quotes/gary-vaynerchuk/winelibrary-tv-was-about-building-personal-brand-equity-it-was-a/) [Gary Vaynerchuk](https://sms4smile.com/quotes/author/gary-vaynerchuk/) > [“The more you build brand equity, the less of it you own.”](https://sms4smile.com/quotes/steve-mckee/the-more-you-build-brand-equity-the-less-of-it-you-own/) Steve McKee ## More by Ken Xie > [Our view is that if the network is involved, then we are there to protect it. Based on that, future developments will revolve around…](https://sms4smile.com/quotes/ken-xie/our-view-is-that-if-the-network-is-involved-then-we-are-there-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [My parents, who were both professors at Tsinghua University, hoped that I would follow in their footsteps and become a professor.](https://sms4smile.com/quotes/ken-xie/my-parents-who-were-both-professors-at-tsinghua-university-hoped-that/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The threat landscape continues to expand, while cyber threats are continually becoming more sophisticated. This has convinced organizations to expand their security policies and…](https://sms4smile.com/quotes/ken-xie/the-threat-landscape-continues-to-expand-while-cyber-threats-are/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [When you start off with your first company, you are learning as part of the process and you make mistakes. The important thing is…](https://sms4smile.com/quotes/ken-xie/when-you-start-off-with-your-first-company-you-are-learning-as-part/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Although a number of network security programs are already emerging in colleges and universities, security is a field that benefits from hands-on experience in…](https://sms4smile.com/quotes/ken-xie/although-a-number-of-network-security-programs-are-already-emerging/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The reality is that there are simply not enough skilled humans available to properly plan, manage, integrate, and optimize security devices, strategies, and protocols.](https://sms4smile.com/quotes/ken-xie/the-reality-is-that-there-are-simply-not-enough-skilled-humans/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [From the beginning, we have fostered a culture that embraces our entrepreneurial spirit and values innovation that puts our customers first.](https://sms4smile.com/quotes/ken-xie/from-the-beginning-we-have-fostered-a-culture-that-embraces-our/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Actually, we got paid because the name Fortinet is so close to Fortnite, so I'm fine with their name being close to ours.](https://sms4smile.com/quotes/ken-xie/actually-we-got-paid-because-the-name-fortinet-is-so-close-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [You no longer can say that inside a company everything is trusted because you could bring in a contaminated device. 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Displacement of…](https://sms4smile.com/quotes/ken-xie/cisco-presents-our-biggest-challenge-in-the-firewall-market-for-the/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Even beginning to teach cybersecurity awareness at an early age can pique the interest of future researchers, engineers, and administrators.](https://sms4smile.com/quotes/ken-xie/even-beginning-to-teach-cybersecurity-awareness-at-an-early-age-can/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [All the new data, applications, and e-commerce that are created have to be managed and protected. Additionally, when there is a new application, the…](https://sms4smile.com/quotes/ken-xie/all-the-new-data-applications-and-e-commerce-that-are-created-have-to/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [The cloud presents a variety of new opportunities for Fortinet, ranging from how we leverage our own cloud-based technologies to make networks more secure,…](https://sms4smile.com/quotes/ken-xie/the-cloud-presents-a-variety-of-new-opportunities-for-fortinet/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) > [Working with higher education institutions can also help to aid cybersecurity professionals who are already in the workforce. Programs like these can help to…](https://sms4smile.com/quotes/ken-xie/working-with-higher-education-institutions-can-also-help-to-aid/) [Ken Xie](https://sms4smile.com/quotes/author/ken-xie/) [Explore all 24 Ken Xie quotes ](https://sms4smile.com/quotes/author/ken-xie/) ## More Awareness quotes > [An enlightened awareness is within each one of us, right at this moment. This enlightened awareness is truly unborn and marvellously illuminating; and everything…](https://sms4smile.com/quotes/bankei-yotaku/an-enlightened-awareness-is-within-each-one-of-us-right-at-this/) [Bankei Yotaku](https://sms4smile.com/quotes/author/bankei-yotaku/) > [We have a fear of facing ourselves. That is the obstacle. 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It should be obvious…](https://sms4smile.com/quotes/ansel-adams/i-know-the-importance-of-highly-trained-awareness-of-the-moment-and/) [Ansel Adams](https://sms4smile.com/quotes/author/ansel-adams/) > [The thing about living alone is that it gives you a lot of time to think. You don't necessarily reach any conclusions, because wisdom…](https://sms4smile.com/quotes/jonathan-tropper/the-thing-about-living-alone-is-that-it-gives-you-a-lot-of-time-to/) [Jonathan Tropper](https://sms4smile.com/quotes/author/jonathan-tropper/) > [“It is not so much about fighting against the ego; it is more about harmonizing with it.”](https://sms4smile.com/quotes/grace-sara/it-is-not-so-much-about-fighting-against-the-ego-it-is-more-about/) [Grace Sara](https://sms4smile.com/quotes/author/grace-sara/) > [I'm part of a team that raises millions of dollars and raises awareness of HIV and AIDS all over the world.](https://sms4smile.com/quotes/linda-evangelista/i-m-part-of-a-team-that-raises-millions-of-dollars-and-raises/) [Linda Evangelista](https://sms4smile.com/quotes/author/linda-evangelista/) > [“Don’t turn your face away. Once you’ve seen, you can no longer act like you don’t know. Open your eyes to the truth. It’s…](https://sms4smile.com/quotes/vashti-quiroz-vega/don-t-turn-your-face-away-once-you-ve-seen-you-can-no-longer-act-like/) Vashti Quiroz-Vega > [“No one has any right to tell you that the way you perceive yourself is wrong. Because by doing so, they also discourage the…](https://sms4smile.com/quotes/kamand-kojouri/no-one-has-any-right-to-tell-you-that-the-way-you-perceive-yourself/) [Kamand Kojouri](https://sms4smile.com/quotes/author/kamand-kojouri/) > [Sometimes I am a collector of data, and only a collector, and am likely to be gross and miserly, piling up notes, pleased with…](https://sms4smile.com/quotes/charles-fort/sometimes-i-am-a-collector-of-data-and-only-a-collector-and-am-likely/) [Charles Fort](https://sms4smile.com/quotes/author/charles-fort/) > [The bird with the thorn in its breast, it follows an immutable law; it is driven by it knows not what to impale itself,…](https://sms4smile.com/quotes/colleen-mccullough/the-bird-with-the-thorn-in-its-breast-it-follows-an-immutable-law-it/) [Colleen McCullough](https://sms4smile.com/quotes/author/colleen-mccullough/) > [Seeking means: to have a goal; but finding means: to be free, to be receptive, to have no goal. You, O worthy one, are…](https://sms4smile.com/quotes/anonymous/seeking-means-to-have-a-goal-but-finding-means-to-be-free-to-be/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Human freedom involves our capacity to pause between the stimulus and response and, in that pause, to choose the one response toward which we…](https://sms4smile.com/quotes/rollo-may/human-freedom-involves-our-capacity-to-pause-between-the-stimulus-and/) [Rollo May](https://sms4smile.com/quotes/author/rollo-may/) [Browse all 4,768 Awareness quotes ](https://sms4smile.com/quotes/about/awareness/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. 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