--- title: "Meaning & Key Takeaway of: Microsoft shoots for the moon. Sony…" description: "\"Microsoft shoots for the moon. Sony shoots for the sun.\" — Ken Kutaragi" image: "https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg" --- # Microsoft shoots for the moon. Sony shoots for the sun. ![“Microsoft shoots for the moon. Sony shoots for the sun.” quote by Ken Kutaragi](https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg) [Download](https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg) [Open image](https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg) > “Microsoft shoots for the moon. Sony shoots for the sun.” [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies set ambitious goals, but aiming too high can be unrealistic; balancing aspiration with feasibility is key. **In simple terms:** Companies aim high, but must stay realistic. Key Takeaway Set bold goals but ensure they’re attainable. Themes ambition competition strategy Mood optimistic cautious Type strategic motivational When to use this quote - product development - market expansion - technology innovation - corporate planning Key Concepts goal setting risk assessment Questions to Reflect On - Are the goals realistic given current capabilities? - How can ambition be tempered with practicality? A Different Perspective Overreaching can lead to failure if resources are insufficient. ★ ★ ★ ★ ★ No ratings yet [Microsoft](https://sms4smile.com/quotes/about/microsoft/) [Microsoft Shoots](https://sms4smile.com/quotes/about/microsoft-shoots-333209/) [Moon](https://sms4smile.com/quotes/about/moon/) [Moon Sony](https://sms4smile.com/quotes/about/moon-sony-333208/) [Shoot for the moon](https://sms4smile.com/quotes/about/shoot-for-the-moon/) [Shoots Moon](https://sms4smile.com/quotes/about/shoots-moon-333211/) [Shoots Sun](https://sms4smile.com/quotes/about/shoots-sun-333212/) [Sony](https://sms4smile.com/quotes/about/sony/) [Sony Shoots](https://sms4smile.com/quotes/about/sony-shoots-333210/) [Sun](https://sms4smile.com/quotes/about/sun/) ## Related quotes > [“You get out of hell one step at a time." -- Abbie Sullivan, "Cinderella Shoots the Moon.”](https://sms4smile.com/quotes/arlie-corday/you-get-out-of-hell-one-step-at-a-time-abbie-sullivan-cinderella/) [Arlie Corday](https://sms4smile.com/quotes/author/arlie-corday/) > [Shoot for the moon, if you don't make it at least you'll land somewhere among the stars.](https://sms4smile.com/quotes/anonymous/shoot-for-the-moon-if-you-don-t-make-it-at-least-you-ll-land/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Shoot for the moon and if you miss you will still be among the stars.](https://sms4smile.com/quotes/les-brown/shoot-for-the-moon-and-if-you-miss-you-will-still-be-among-the-stars/) [Les Brown](https://sms4smile.com/quotes/author/les-brown/) > [Shoot for the moon - if you miss you'll end up in the stars.](https://sms4smile.com/quotes/artie-shaw/shoot-for-the-moon-if-you-miss-you-ll-end-up-in-the-stars/) [Artie Shaw](https://sms4smile.com/quotes/author/artie-shaw/) > [I still say, 'Shoot for the moon; you might get there.'](https://sms4smile.com/quotes/buzz-aldrin/i-still-say-shoot-for-the-moon-you-might-get-there/) [Buzz Aldrin](https://sms4smile.com/quotes/author/buzz-aldrin/) > [I mean astronomically, that one doesn't even make sense. Because if you shoot for the moon, you're not going to land on the stars.…](https://sms4smile.com/quotes/logan-paul/i-mean-astronomically-that-one-doesn-t-even-make-sense-because-if-you/) [Logan Paul](https://sms4smile.com/quotes/author/logan-paul/) > [Don't be afraid to fall in love again. Open your heart and follow where it leads you...and remember, shoot for the moon.](https://sms4smile.com/quotes/cecelia-ahern/don-t-be-afraid-to-fall-in-love-again-open-your-heart-and-follow/) [Cecelia Ahern](https://sms4smile.com/quotes/author/cecelia-ahern/) > [I'd shoot for the moon, but I'm too busy gazing at stars; I feel amazing.](https://sms4smile.com/quotes/eminem/i-d-shoot-for-the-moon-but-i-m-too-busy-gazing-at-stars-i-feel-amazing/) [Eminem](https://sms4smile.com/quotes/author/eminem/) > [Dare to... Ask for what you want. Believe in your dreams. Count your blessings. Do the right thing. Enjoy the moment. Fail, and dare…](https://sms4smile.com/quotes/anonymous/dare-to-ask-for-what-you-want-believe-in-your-dreams-count-your/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Shoot for the moon. If you miss, shoot again.](https://sms4smile.com/quotes/jennifer-grant/shoot-for-the-moon-if-you-miss-shoot-again/) [Jennifer Grant](https://sms4smile.com/quotes/author/jennifer-grant/) > [I want to be the Letterman of metal. I want five nights a week, Monday to Friday, 11 to 12, live. I always shoot…](https://sms4smile.com/quotes/eddie-trunk/i-want-to-be-the-letterman-of-metal-i-want-five-nights-a-week-monday/) [Eddie Trunk](https://sms4smile.com/quotes/author/eddie-trunk/) > [“Shoot for the moon, the worst that could happen is you land amongst the stars”](https://sms4smile.com/quotes/les-brown/shoot-for-the-moon-the-worst-that-could-happen-is-you-land-amongst/) [Les Brown](https://sms4smile.com/quotes/author/les-brown/) > [Humans are ridiculous. We're all pathetic strivers who will fall short. If you can accept that, it's optimistic because you can shoot for the…](https://sms4smile.com/quotes/bob-odenkirk/humans-are-ridiculous-we-re-all-pathetic-strivers-who-will-fall-short/) [Bob Odenkirk](https://sms4smile.com/quotes/author/bob-odenkirk/) > [“Shoot for the moon and even if you miss you'll land among the stars.”](https://sms4smile.com/quotes/les-brown/shoot-for-the-moon-and-even-if-you-miss-you-ll-land-among-the-stars/) [Les Brown](https://sms4smile.com/quotes/author/les-brown/) > [“Shoot for the moon. Even if you miss it you will land among the stars." ... quote has been credited to Les Brown.”](https://sms4smile.com/quotes/sylviek/shoot-for-the-moon-even-if-you-miss-it-you-will-land-among-the-stars/) [Sylviek](https://sms4smile.com/quotes/author/sylviek/) ## More by Ken Kutaragi > [Microsoft is still not a black belt.](https://sms4smile.com/quotes/ken-kutaragi/microsoft-is-still-not-a-black-belt/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [You can communicate to a new cybercity... This will be the ideal home server. Did you see the movie The Matrix? Same interface. Same…](https://sms4smile.com/quotes/ken-kutaragi/you-can-communicate-to-a-new-cybercity-this-will-be-the-ideal-home/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [The name of the game is not market share, it's how fast we (Sony) can grow the industry.](https://sms4smile.com/quotes/ken-kutaragi/the-name-of-the-game-is-not-market-share-it-s-how-fast-we-sony-can/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [The PS3 will instill discipline in our children and adults alike. Everyone will know discipline.](https://sms4smile.com/quotes/ken-kutaragi/the-ps3-will-instill-discipline-in-our-children-and-adults-alike/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [I'm not worried. Good luck, ... the center of gravity.](https://sms4smile.com/quotes/ken-kutaragi/i-m-not-worried-good-luck-the-center-of-gravity/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [The PS3 is not a game machine. We've never once called it a game machine...With the PS3, our intentions have been to create a…](https://sms4smile.com/quotes/ken-kutaragi/the-ps3-is-not-a-game-machine-we-ve-never-once-called-it-a-game/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) [Explore all 7 Ken Kutaragi quotes ](https://sms4smile.com/quotes/author/ken-kutaragi/) ## More Microsoft quotes > [If Bill Gates left Microsoft we wouldn't allow Donald Trump to run it.](https://sms4smile.com/quotes/will-i-am/if-bill-gates-left-microsoft-we-wouldn-t-allow-donald-trump-to-run-it/) [will.i.am](https://sms4smile.com/quotes/author/will-i-am/) > [When Gates was active in business, he was the smartest - so focused that no company could surpass Microsoft.](https://sms4smile.com/quotes/masayoshi-son/when-gates-was-active-in-business-he-was-the-smartest-so-focused-that/) [Masayoshi Son](https://sms4smile.com/quotes/author/masayoshi-son/) > [ Software gets slower faster than hardware gets faster. (Or, sometimes known by\] Grove \[the head of Intel\] giveth and Gates \[the head of Microsoft\]… ](https://sms4smile.com/quotes/niklaus-wirth/software-gets-slower-faster-than-hardware-gets-faster-or-sometimes/) [Niklaus Wirth](https://sms4smile.com/quotes/author/niklaus-wirth/) > [Let me be clear - Microsoft has no beef with open source.](https://sms4smile.com/quotes/craig-mundie/let-me-be-clear-microsoft-has-no-beef-with-open-source/) [Craig Mundie](https://sms4smile.com/quotes/author/craig-mundie/) > [We have design capability, which everyone thought we sold to Microsoft, but we didn't sell it. We will maintain the Nokia feel in all…](https://sms4smile.com/quotes/rajeev-suri/we-have-design-capability-which-everyone-thought-we-sold-to-microsoft/) [Rajeev Suri](https://sms4smile.com/quotes/author/rajeev-suri/) > [Most big companies don't like you very much, except hotels, airlines and Microsoft, which don't like you at all.](https://sms4smile.com/quotes/bill-bryson/most-big-companies-don-t-like-you-very-much-except-hotels-airlines/) [Bill Bryson](https://sms4smile.com/quotes/author/bill-bryson/) > [Microsoft is the productivity and platform company for the mobile-first and cloud-first world.](https://sms4smile.com/quotes/satya-nadella/microsoft-is-the-productivity-and-platform-company-for-the-mobile/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents…](https://sms4smile.com/quotes/nathan-myhrvold/in-market-research-i-did-at-microsoft-corp-in-the-early-1990s-i/) [Nathan Myhrvold](https://sms4smile.com/quotes/author/nathan-myhrvold/) > [PowerPoint presentations, the cesspool of data visualization that Microsoft has visited upon the earth. PowerPoint, indeed, is a cautionary tale in our emerging data…](https://sms4smile.com/quotes/anonymous/powerpoint-presentations-the-cesspool-of-data-visualization-that/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [A couple of years ago this guy called Ken Brown wrote a book saying that Linus stole Linux from me It later came out…](https://sms4smile.com/quotes/andrew-s-tanenbaum/a-couple-of-years-ago-this-guy-called-ken-brown-wrote-a-book-saying/) [Andrew S. Tanenbaum](https://sms4smile.com/quotes/author/andrew-s-tanenbaum/) > [I’d like to own Microsoft shares until I either give something to charity or I die.](https://sms4smile.com/quotes/steve-ballmer/i-d-like-to-own-microsoft-shares-until-i-either-give-something-to/) [Steve Ballmer](https://sms4smile.com/quotes/author/steve-ballmer/) > [Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning…](https://sms4smile.com/quotes/stephen-elop/building-on-our-successful-partnership-we-can-now-bring-together-the/) [Stephen Elop](https://sms4smile.com/quotes/author/stephen-elop/) > [Microsoft is still not a black belt.](https://sms4smile.com/quotes/ken-kutaragi/microsoft-is-still-not-a-black-belt/) [Ken Kutaragi](https://sms4smile.com/quotes/author/ken-kutaragi/) > [I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like…](https://sms4smile.com/quotes/satya-nadella/i-think-the-combination-of-graduate-education-in-a-field-like/) [Satya Nadella](https://sms4smile.com/quotes/author/satya-nadella/) > [For the last 15 years, Microsoft's master business plan seems to have been, Wait until somebody else has a hit. Then copy it.](https://sms4smile.com/quotes/david-pogue/for-the-last-15-years-microsoft-s-master-business-plan-seems-to-have/) [David Pogue](https://sms4smile.com/quotes/author/david-pogue/) [Browse all 419 Microsoft quotes ](https://sms4smile.com/quotes/about/microsoft/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Microsoft shoots for the moon. Sony shoots for the sun.", "creator": { "@type": "Person", "name": "Ken Kutaragi" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/ken-kutaragi/microsoft-shoots-for-the-moon-sony-shoots-for-the-sun/", "about": { "@type": "Thing", "name": "Microsoft" }, "@id": "https://sms4smile.com/quotes/ken-kutaragi/microsoft-shoots-for-the-moon-sony-shoots-for-the-sun/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg", "contentUrl": "https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg", "url": "https://sms4smile.com/quotes/i/e61/ken-kutaragi-50710_microsoft_microsoft-shoots-for-the-moon-sony-shoot_2435382.jpg", "width": 1080, "height": 1080, "caption": "“Microsoft shoots for the moon. Sony shoots for the sun.” — Ken Kutaragi", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Ken Kutaragi", "item": "https://sms4smile.com/quotes/author/ken-kutaragi/" }, { "@type": "ListItem", "position": 4, "name": "Microsoft shoots for the moon. Sony...", "item": "https://sms4smile.com/quotes/ken-kutaragi/microsoft-shoots-for-the-moon-sony-shoots-for-the-sun/" } ], "@id": "https://sms4smile.com/quotes/ken-kutaragi/microsoft-shoots-for-the-moon-sony-shoots-for-the-sun/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```