--- title: "Meaning & Key Takeaway of: That's the trick in this business: if you…" description: "\"That's the trick in this business: if you want longevity, just keep people guessing a little bit.\" — Kelsey Grammer" image: "https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg" --- # That's the trick in this business: if you want longevity… ![“That's the trick in this business: if you want longevity, just keep people guessing a little bit.” quote by Kelsey Grammer](https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg) [Download](https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg) [Open image](https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg) > “That's the trick in this business: if you want longevity, just keep people guessing a little bit.” [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Keeping uncertainty maintains interest and longevity in a competitive field. **In simple terms:** Mystery sustains success. Key Takeaway Introduce calculated uncertainty. Themes strategy longevity uncertainty Mood strategic cautious Type business advice When to use this quote - product development - leadership - customer retention - innovation Key Concepts marketing psychology Questions to Reflect On - How much mystery is optimal? - What risks arise from unpredictability? A Different Perspective Too much ambiguity can erode trust. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Longevity](https://sms4smile.com/quotes/about/longevity/) [People](https://sms4smile.com/quotes/about/people/) [Trick](https://sms4smile.com/quotes/about/trick/) ## Related quotes > [I look to longevity. I just consider myself an actress and getting good roles. If being a 'superstar' gets me good roles, then that's…](https://sms4smile.com/quotes/penelope-ann-miller/i-look-to-longevity-i-just-consider-myself-an-actress-and-getting/) [Penelope Ann Miller](https://sms4smile.com/quotes/author/penelope-ann-miller/) > [I want in 40 years to still be acting and to more than anything have longevity and not just be this huge flash in…](https://sms4smile.com/quotes/debby-ryan/i-want-in-40-years-to-still-be-acting-and-to-more-than-anything-have/) [Debby Ryan](https://sms4smile.com/quotes/author/debby-ryan/) > [If you want to have longevity, then I think that you have to have a point of view, but at the same time still…](https://sms4smile.com/quotes/michael-kors/if-you-want-to-have-longevity-then-i-think-that-you-have-to-have-a/) [Michael Kors](https://sms4smile.com/quotes/author/michael-kors/) > [I don't want to be the next hottest thing, I want longevity.](https://sms4smile.com/quotes/jen-lilley/i-don-t-want-to-be-the-next-hottest-thing-i-want-longevity/) [Jen Lilley](https://sms4smile.com/quotes/author/jen-lilley/) > [I want that longevity in the career, so if you don't know how to get it, you trying to chase that high, you trying…](https://sms4smile.com/quotes/future/i-want-that-longevity-in-the-career-so-if-you-don-t-know-how-to-get/) [Future](https://sms4smile.com/quotes/author/future/) > [Do, What you're going to do in longevity. Not just what happens tomorrow.](https://sms4smile.com/quotes/skitch-henderson/do-what-you-re-going-to-do-in-longevity-not-just-what-happens-tomorrow/) [Skitch Henderson](https://sms4smile.com/quotes/author/skitch-henderson/) > [I want longevity. I don't want to be a flash in the pan. I want to continue to do good work and projects that…](https://sms4smile.com/quotes/skylar-astin/i-want-longevity-i-don-t-want-to-be-a-flash-in-the-pan-i-want-to/) [Skylar Astin](https://sms4smile.com/quotes/author/skylar-astin/) > [I think it's important to take a break, you know, from the public eye for a while, and give people a chance to miss…](https://sms4smile.com/quotes/aaliyah/i-think-it-s-important-to-take-a-break-you-know-from-the-public-eye/) [Aaliyah](https://sms4smile.com/quotes/author/aaliyah/) > [I want to have longevity with the UFC. It's a dream come true to be with the UFC, so I just want to have…](https://sms4smile.com/quotes/cody-garbrandt/i-want-to-have-longevity-with-the-ufc-it-s-a-dream-come-true-to-be/) [Cody Garbrandt](https://sms4smile.com/quotes/author/cody-garbrandt/) > [I don't need to sell tons of records, but I want longevity. I want to make music for the rest of my life.](https://sms4smile.com/quotes/laura-marling/i-don-t-need-to-sell-tons-of-records-but-i-want-longevity-i-want-to/) [Laura Marling](https://sms4smile.com/quotes/author/laura-marling/) > [For both the wine business and in football, if you want longevity, you must work hard.](https://sms4smile.com/quotes/charles-woodson/for-both-the-wine-business-and-in-football-if-you-want-longevity-you/) [Charles Woodson](https://sms4smile.com/quotes/author/charles-woodson/) > [I want longevity; I love music, being a musician is the greatest gift in the world to me, and if I were to get…](https://sms4smile.com/quotes/christina-grimmie/i-want-longevity-i-love-music-being-a-musician-is-the-greatest-gift/) [Christina Grimmie](https://sms4smile.com/quotes/author/christina-grimmie/) > [I want longevity in this career.](https://sms4smile.com/quotes/corey-hawkins/i-want-longevity-in-this-career/) [Corey Hawkins](https://sms4smile.com/quotes/author/corey-hawkins/) > [My only obligation is to keep myself and other people guessing.](https://sms4smile.com/quotes/jude-law/my-only-obligation-is-to-keep-myself-and-other-people-guessing/) [Jude Law](https://sms4smile.com/quotes/author/jude-law/) > [My greatest desire as an actor is to keep people guessing and not do anything close to what I did last time.](https://sms4smile.com/quotes/pablo-schreiber/my-greatest-desire-as-an-actor-is-to-keep-people-guessing-and-not-do/) [Pablo Schreiber](https://sms4smile.com/quotes/author/pablo-schreiber/) ## More by Kelsey Grammer > [I can't say it was challenging for me to shake the image of Frasier. I've been fortunate to have had a very interesting career…](https://sms4smile.com/quotes/kelsey-grammer/i-can-t-say-it-was-challenging-for-me-to-shake-the-image-of-frasier-i/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [The greatest sin is judgment without knowledge.](https://sms4smile.com/quotes/kelsey-grammer/the-greatest-sin-is-judgment-without-knowledge/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [I was brought up to never lie. Sure, I have. But in the final mix, the lies I've told are far outweighed by the…](https://sms4smile.com/quotes/kelsey-grammer/i-was-brought-up-to-never-lie-sure-i-have-but-in-the-final-mix-the/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [ The first thing I thought \[when I read the script\] was that Frasier was an intellectual at some points but also an Everyman -… ](https://sms4smile.com/quotes/kelsey-grammer/the-first-thing-i-thought-when-i-read-the-script-was-that-frasier-was/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [As a Christian, we always fail because we can't become Christ. But I can try to at least emulate the best qualities, even if…](https://sms4smile.com/quotes/kelsey-grammer/as-a-christian-we-always-fail-because-we-can-t-become-christ-but-i/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [I'm a walk-on guy. When the director says, 'Action,' I'm on.](https://sms4smile.com/quotes/kelsey-grammer/i-m-a-walk-on-guy-when-the-director-says-action-i-m-on/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [It's fun to play a guy who's honestly fearless...Yes, he's driven by a fear of losing power, but this guy will do anything. And…](https://sms4smile.com/quotes/kelsey-grammer/it-s-fun-to-play-a-guy-who-s-honestly-fearless-yes-he-s-driven-by-a/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [I've never really allowed anyone else to tell me whether I'm good or not.](https://sms4smile.com/quotes/kelsey-grammer/i-ve-never-really-allowed-anyone-else-to-tell-me-whether-i-m-good-or/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [So every human being on the planet can identify with the X-Men.](https://sms4smile.com/quotes/kelsey-grammer/so-every-human-being-on-the-planet-can-identify-with-the-x-men/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [My life is a party thrown for me by my own decisions.](https://sms4smile.com/quotes/kelsey-grammer/my-life-is-a-party-thrown-for-me-by-my-own-decisions/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [I always thought Cheers ended well. You always anticipate that the characters, theough they're leaving television, will somehow go on in another world of…](https://sms4smile.com/quotes/kelsey-grammer/i-always-thought-cheers-ended-well-you-always-anticipate-that-the/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [Apologizes are pointless, regrets come too late. What matters is you can move, on you can grow.](https://sms4smile.com/quotes/kelsey-grammer/apologizes-are-pointless-regrets-come-too-late-what-matters-is-you/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [Life is supposed to get tough.](https://sms4smile.com/quotes/kelsey-grammer/life-is-supposed-to-get-tough/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [Kayte is breast-feeding, and we do not have a nanny or a trusted baby-sitter at this time, so Faith goes everywhere with us.](https://sms4smile.com/quotes/kelsey-grammer/kayte-is-breast-feeding-and-we-do-not-have-a-nanny-or-a-trusted-baby/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) > [I thought 'Back To You' was a good show. The writers' strike really kind of put an end to that, though, honestly. There were…](https://sms4smile.com/quotes/kelsey-grammer/i-thought-back-to-you-was-a-good-show-the-writers-strike-really-kind/) [Kelsey Grammer](https://sms4smile.com/quotes/author/kelsey-grammer/) [Explore all 77 Kelsey Grammer quotes ](https://sms4smile.com/quotes/author/kelsey-grammer/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "That's the trick in this business: if you want longevity, just keep people guessing a little bit.", "creator": { "@type": "Person", "name": "Kelsey Grammer" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/kelsey-grammer/that-s-the-trick-in-this-business-if-you-want-longevity-just-keep/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/kelsey-grammer/that-s-the-trick-in-this-business-if-you-want-longevity-just-keep/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg", "url": "https://sms4smile.com/quotes/i/0ce/kelsey-grammer-8855_business_that-s-the-trick-in-this-business-if-you_1105472.jpg", "width": 1080, "height": 1080, "caption": "“That's the trick in this business: if you want longevity, just keep people guessing a little bit.” — Kelsey Grammer", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Kelsey Grammer", "item": "https://sms4smile.com/quotes/author/kelsey-grammer/" }, { "@type": "ListItem", "position": 4, "name": "That's the trick in this business:...", "item": "https://sms4smile.com/quotes/kelsey-grammer/that-s-the-trick-in-this-business-if-you-want-longevity-just-keep/" } ], "@id": "https://sms4smile.com/quotes/kelsey-grammer/that-s-the-trick-in-this-business-if-you-want-longevity-just-keep/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```