--- title: "Meaning & Key Takeaway of: The reader is not the customer. The…" description: "\"The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible because those are my ..." image: "https://sms4smile.com/quotes/i/c8e/kelly-sue-deconnick-23585_book_the-reader-is-not-the-customer-the-retai_1010991.jpg" --- # The reader is not the customer. The retailer is the… ![“The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible because those are my customers.” quote by Kelly Sue DeConnick](https://sms4smile.com/quotes/i/c8e/kelly-sue-deconnick-23585_book_the-reader-is-not-the-customer-the-retai_1010991.jpg) [Download](https://sms4smile.com/quotes/i/c8e/kelly-sue-deconnick-23585_book_the-reader-is-not-the-customer-the-retai_1010991.jpg) [Open image](https://sms4smile.com/quotes/i/c8e/kelly-sue-deconnick-23585_book_the-reader-is-not-the-customer-the-retai_1010991.jpg) > “The reader is not the customer. The retailer is the customer. So I try to have as much interaction with the retailers as possible because those are my customers.” [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The true customer is the retailer, not the end reader; therefore focus on retailer relationships. **In simple terms:** Retailers are the real customers, not readers. Key Takeaway Prioritize retailer engagement. Themes business retail customer focus Mood strategic professional Type business advice When to use this quote - publishing - marketing Key Concepts B2B strategy relationship building Questions to Reflect On - How can you better serve retailers? - What value do retailers add to your business? ★ ★ ★ ★ ★ No ratings yet [Book](https://sms4smile.com/quotes/about/book/) [Books](https://sms4smile.com/quotes/about/books/) [Comic](https://sms4smile.com/quotes/about/comic/) [Comic book](https://sms4smile.com/quotes/about/comic-book/) [Interaction](https://sms4smile.com/quotes/about/interaction/) [Retailers](https://sms4smile.com/quotes/about/retailers/) ## Related quotes > [It's a great opportunity to lower costs without sacrificing quality. If a retailer is not leveraging this capability, they are certainly missing something.](https://sms4smile.com/quotes/marc-chandler/it-s-a-great-opportunity-to-lower-costs-without-sacrificing-quality/) Marc Chandler > [I spend my time being a retailer, not an economist.](https://sms4smile.com/quotes/mike-duke/i-spend-my-time-being-a-retailer-not-an-economist/) [Mike Duke](https://sms4smile.com/quotes/author/mike-duke/) > [Power is winning the battle over who owns the customer: the brand or the retailer.](https://sms4smile.com/quotes/ronald-lauder/power-is-winning-the-battle-over-who-owns-the-customer-the-brand-or/) [Ronald Lauder](https://sms4smile.com/quotes/author/ronald-lauder/) > [I still think of myself as a retailer first, but I also know how to make clothes.](https://sms4smile.com/quotes/nick-wooster/i-still-think-of-myself-as-a-retailer-first-but-i-also-know-how-to/) [Nick Wooster](https://sms4smile.com/quotes/author/nick-wooster/) > [“To a greater extent than before, the retailer has to use skill and judgement to allocate scarce shelfspace.”](https://sms4smile.com/quotes/greg-thain/to-a-greater-extent-than-before-the-retailer-has-to-use-skill-and/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [My first retailer was Saks Fifth Avenue. I didn't even know how to ship a box to a retailer. Like, how do you pack…](https://sms4smile.com/quotes/christian-siriano/my-first-retailer-was-saks-fifth-avenue-i-didn-t-even-know-how-to/) [Christian Siriano](https://sms4smile.com/quotes/author/christian-siriano/) > [Amazon has a good record with customers, who are confident the retailer will give them the lowest price. Entering their home will be another…](https://sms4smile.com/quotes/adam-lashinsky/amazon-has-a-good-record-with-customers-who-are-confident-the/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [We are a retailer - we are a merchant. That is our business. But we look for places to make a positive difference. There…](https://sms4smile.com/quotes/doug-mcmillon/we-are-a-retailer-we-are-a-merchant-that-is-our-business-but-we-look/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [I could have closed down bits of British Home Stores to make more money but it's not my style. I want to make my…](https://sms4smile.com/quotes/philip-green/i-could-have-closed-down-bits-of-british-home-stores-to-make-more/) [Philip Green](https://sms4smile.com/quotes/author/philip-green/) > [We believe that we can deliver better shareholder value by remaining an independent retailer.](https://sms4smile.com/quotes/karen-katz/we-believe-that-we-can-deliver-better-shareholder-value-by-remaining/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [I used to be a retailer, and I find it discouraging when somebody comes in and they pick something up and they say, 'Now…](https://sms4smile.com/quotes/michael-enzi/i-used-to-be-a-retailer-and-i-find-it-discouraging-when-somebody/) [Michael Enzi](https://sms4smile.com/quotes/author/michael-enzi/) > [Every retailer, when they price their goods, looks at their total cost overall. When they have costs go up, they'll price their products accordingly.](https://sms4smile.com/quotes/dan-butler/every-retailer-when-they-price-their-goods-looks-at-their-total-cost/) [Dan Butler](https://sms4smile.com/quotes/author/dan-butler/) > [The Internet is the easiest thing to get into. To be an Internet retailer, you just get that URL.](https://sms4smile.com/quotes/bill-gates/the-internet-is-the-easiest-thing-to-get-into-to-be-an-internet/) [Bill Gates](https://sms4smile.com/quotes/author/bill-gates/) > [“The retailer features them in advertising to generate store traffic, but once the shopper is in the store the retailer has every incentive via…](https://sms4smile.com/quotes/greg-thain/the-retailer-features-them-in-advertising-to-generate-store-traffic/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) > [“In addition to price and terms of payment, the retailer faces a number of non-price costs. All the actions from loading delivery trucks, unpacking…](https://sms4smile.com/quotes/greg-thain/in-addition-to-price-and-terms-of-payment-the-retailer-faces-a-number/) [Greg Thain](https://sms4smile.com/quotes/author/greg-thain/) ## More by Kelly Sue DeConnick > [My husband makes fun of me, because I know I can use strong prose to jazz-hand my way through plot that isn't as interesting…](https://sms4smile.com/quotes/kelly-sue-deconnick/my-husband-makes-fun-of-me-because-i-know-i-can-use-strong-prose-to/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [You can't write something actively trying to please everyone - you're going to end up with watery soup that way. You just have to…](https://sms4smile.com/quotes/kelly-sue-deconnick/you-can-t-write-something-actively-trying-to-please-everyone-you-re/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [If you're not interested in your work, you're not doing it right.](https://sms4smile.com/quotes/kelly-sue-deconnick/if-you-re-not-interested-in-your-work-you-re-not-doing-it-right/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [Having my brain doing different work is helping me a lot in terms of retro-feeding from the other experiences. It makes me feel inspired,…](https://sms4smile.com/quotes/kelly-sue-deconnick/having-my-brain-doing-different-work-is-helping-me-a-lot-in-terms-of/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [When I'm looking for a strong female character, or a strong character at all, I'm looking for a character that has a purpose in…](https://sms4smile.com/quotes/kelly-sue-deconnick/when-i-m-looking-for-a-strong-female-character-or-a-strong-character/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [My creator owned books sell better than my mainstream books. And that makes no sense.](https://sms4smile.com/quotes/kelly-sue-deconnick/my-creator-owned-books-sell-better-than-my-mainstream-books-and-that/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [I wish I could say confidently that pacing remains my weak point, if you could talk about your own stuff without sounding like you're…](https://sms4smile.com/quotes/kelly-sue-deconnick/i-wish-i-could-say-confidently-that-pacing-remains-my-weak-point-if/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [Comics are reflective of what's going on in larger culture. Wonder Woman came to be in her position when women were first entering the…](https://sms4smile.com/quotes/kelly-sue-deconnick/comics-are-reflective-of-what-s-going-on-in-larger-culture-wonder/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [What I worry about is working in this serial medium, where people are talking about your stories before they're done, we have this instant…](https://sms4smile.com/quotes/kelly-sue-deconnick/what-i-worry-about-is-working-in-this-serial-medium-where-people-are/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [ I don't think we're supposed to say \[expletive deleted\] anymore. ](https://sms4smile.com/quotes/kelly-sue-deconnick/i-don-t-think-we-re-supposed-to-say-expletive-deleted-anymore/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [There's a difference between feeling like I don't need to explain and deliberately confusing you. If the impression is that I'm deliberately confusing you,…](https://sms4smile.com/quotes/kelly-sue-deconnick/there-s-a-difference-between-feeling-like-i-don-t-need-to-explain-and/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [ There's a thing that creeps into this conversation ... that if you complain about the depiction of women \[in comics\], it becomes, 'Well, but… ](https://sms4smile.com/quotes/kelly-sue-deconnick/there-s-a-thing-that-creeps-into-this-conversation-that-if-you/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [The dirty little secret about comics is that the wall to getting published is actually not that high. You can publish your own comic.…](https://sms4smile.com/quotes/kelly-sue-deconnick/the-dirty-little-secret-about-comics-is-that-the-wall-to-getting/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [“We are all shaped by what we do.”](https://sms4smile.com/quotes/kelly-sue-deconnick/we-are-all-shaped-by-what-we-do/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) > [One of the things about comics is people can linger on images and words as long as they want.](https://sms4smile.com/quotes/kelly-sue-deconnick/one-of-the-things-about-comics-is-people-can-linger-on-images-and/) [Kelly Sue DeConnick](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) [Explore all 25 Kelly Sue DeConnick quotes ](https://sms4smile.com/quotes/author/kelly-sue-deconnick/) ## More Book quotes > [I think a new world will arise out of the religious mists when we approach our Bible with the idea that it is not…](https://sms4smile.com/quotes/aiden-wilson-tozer/i-think-a-new-world-will-arise-out-of-the-religious-mists-when-we/) [Aiden Wilson Tozer](https://sms4smile.com/quotes/author/aiden-wilson-tozer/) > [If I had a dollar for every time I couldn’t sleep, I could buy a billion locks and finally read a book in peace.](https://sms4smile.com/quotes/aesop-rock/if-i-had-a-dollar-for-every-time-i-couldn-t-sleep-i-could-buy-a/) [Aesop Rock](https://sms4smile.com/quotes/author/aesop-rock/) > [Young men, especially in America, write to me and ask me to recommend “a course of reading.” Distrust a course of reading! People who…](https://sms4smile.com/quotes/andrew-lang/young-men-especially-in-america-write-to-me-and-ask-me-to-recommend-a/) [Andrew Lang](https://sms4smile.com/quotes/author/andrew-lang/) > [The Rosary is the book of the blind.](https://sms4smile.com/quotes/fulton-j-sheen/the-rosary-is-the-book-of-the-blind/) [Fulton J. Sheen](https://sms4smile.com/quotes/author/fulton-j-sheen/) > [I have many who keep me going, I am very fortunate in this sense. There is nothing like a child who knows more about…](https://sms4smile.com/quotes/floyd-cooper/i-have-many-who-keep-me-going-i-am-very-fortunate-in-this-sense-there/) [Floyd Cooper](https://sms4smile.com/quotes/author/floyd-cooper/) > [I think books in which people are really happy and things are going well are probably the most challenging novels there are to write,…](https://sms4smile.com/quotes/anna-quindlen/i-think-books-in-which-people-are-really-happy-and-things-are-going/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's like the query letter problem that I just mentioned, magnified a hundredfold. You might be good at telling a story, but that doesn't…](https://sms4smile.com/quotes/patrick-rothfuss/it-s-like-the-query-letter-problem-that-i-just-mentioned-magnified-a/) [Patrick Rothfuss](https://sms4smile.com/quotes/author/patrick-rothfuss/) > [I don't think I have made as much of my life as I should have. I should have written more books.](https://sms4smile.com/quotes/arthur-m-schlesinger-jr/i-don-t-think-i-have-made-as-much-of-my-life-as-i-should-have-i/) [Arthur M. Schlesinger, Jr](https://sms4smile.com/quotes/author/arthur-m-schlesinger-jr/) > [Some books are not read in the right way because they have skipped a stage of opinion, assume a crystallization of information in society…](https://sms4smile.com/quotes/doris-lessing/some-books-are-not-read-in-the-right-way-because-they-have-skipped-a/) [Doris Lessing](https://sms4smile.com/quotes/author/doris-lessing/) > [“People talk about books that write themselves, and it's a lie. Books don't write themselves. It takes thought and research and a backache and…](https://sms4smile.com/quotes/neil-gaiman/people-talk-about-books-that-write-themselves-and-it-s-a-lie-books/) [Neil Gaiman](https://sms4smile.com/quotes/author/neil-gaiman/) > [There are great books in this world and great worlds in books.](https://sms4smile.com/quotes/anne-bronte/there-are-great-books-in-this-world-and-great-worlds-in-books/) [Anne Bronte](https://sms4smile.com/quotes/author/anne-bronte/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [But I think that of all the literature that I studied, the book that did more than any other to fire my enthusiasm was…](https://sms4smile.com/quotes/kwame-nkrumah/but-i-think-that-of-all-the-literature-that-i-studied-the-book-that/) [Kwame Nkrumah](https://sms4smile.com/quotes/author/kwame-nkrumah/) > [It's amazing to see things that are suggested in the book fully developed and so brilliantly realized through the artistry of the designers.](https://sms4smile.com/quotes/suzanne-collins/it-s-amazing-to-see-things-that-are-suggested-in-the-book-fully/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [“But I’ve developed a great reputation for wisdom by ordering more books than I ever had time to read, and reading more books, by…](https://sms4smile.com/quotes/marilynne-robinson/but-i-ve-developed-a-great-reputation-for-wisdom-by-ordering-more/) [Marilynne Robinson](https://sms4smile.com/quotes/author/marilynne-robinson/) [Browse all 29,378 Book quotes ](https://sms4smile.com/quotes/about/book/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The reader is not the customer. 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