--- title: "Meaning & Key Takeaway of: Sponsored stories are not a great way to…" description: "\"Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users p..." image: "https://sms4smile.com/quotes/i/ced/keith-teare-31845_attention_sponsored-stories-are-not-a-great-way-to_2760222.jpg" --- # Sponsored stories are not a great way to monetize mobile… ![“Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.” quote by Keith Teare](https://sms4smile.com/quotes/i/ced/keith-teare-31845_attention_sponsored-stories-are-not-a-great-way-to_2760222.jpg) [Download](https://sms4smile.com/quotes/i/ced/keith-teare-31845_attention_sponsored-stories-are-not-a-great-way-to_2760222.jpg) [Open image](https://sms4smile.com/quotes/i/ced/keith-teare-31845_attention_sponsored-stories-are-not-a-great-way-to_2760222.jpg) > “Sponsored stories are not a great way to monetize mobile traffic. The phone is way more of a publishing tool than a reading tool. The attention users pay to the streams on mobile is far less than on the desktop.” [Keith Teare](https://sms4smile.com/quotes/author/keith-teare/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Monetizing mobile via sponsored content is inefficient; mobile users view phones more as publishing platforms than reading devices. **In simple terms:** Mobile ads don’t work well because phones are for publishing, not reading. Key Takeaway Prioritize content creation over intrusive ads on mobile. Themes marketing mobile strategy advertising user behavior Mood pragmatic critical Type strategic analytical When to use this quote - app development - content marketing - user experience design - revenue modeling Key Concepts digital publishing attention economics platform design Questions to Reflect On - What non‑intrusive ad formats suit mobile users? - How can publishers balance content and monetization? A Different Perspective Sponsored content may still generate revenue if integrated seamlessly. ★ ★ ★ ★ ★ No ratings yet [Attention](https://sms4smile.com/quotes/about/attention/) [Desktop](https://sms4smile.com/quotes/about/desktop/) [Far](https://sms4smile.com/quotes/about/far/) [Far less](https://sms4smile.com/quotes/about/far-less/) [Great](https://sms4smile.com/quotes/about/great/) [Great way](https://sms4smile.com/quotes/about/great-way/) [Less](https://sms4smile.com/quotes/about/less/) [Mobile](https://sms4smile.com/quotes/about/mobile/) [Mobile Traffic](https://sms4smile.com/quotes/about/mobile-traffic-3163842/) [Monetize Mobile](https://sms4smile.com/quotes/about/monetize-mobile-3163840/) [More](https://sms4smile.com/quotes/about/more/) [Pay](https://sms4smile.com/quotes/about/pay/) [Phone](https://sms4smile.com/quotes/about/phone/) [Publishing](https://sms4smile.com/quotes/about/publishing/) [Reading](https://sms4smile.com/quotes/about/reading/) [Sponsored](https://sms4smile.com/quotes/about/sponsored/) [Sponsored Stories](https://sms4smile.com/quotes/about/sponsored-stories-3163843/) [Stories](https://sms4smile.com/quotes/about/stories/) [Streams](https://sms4smile.com/quotes/about/streams/) [Streams Mobile](https://sms4smile.com/quotes/about/streams-mobile-3163841/) [Than](https://sms4smile.com/quotes/about/than/) [Tool](https://sms4smile.com/quotes/about/tool/) [Traffic](https://sms4smile.com/quotes/about/traffic/) [Users](https://sms4smile.com/quotes/about/users/) [Way](https://sms4smile.com/quotes/about/way/) [Way Monetize](https://sms4smile.com/quotes/about/way-monetize-604583/) ## Related quotes > [What we want to do to monetize Venmo is to add more and more capabilities. 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One hundred percent yes.](https://sms4smile.com/quotes/keith-teare/would-i-advise-early-stage-companies-against-taking-debt-one-hundred/) [Keith Teare](https://sms4smile.com/quotes/author/keith-teare/) > [We've patented the idea... of using the address book as a place to declare that you like a brand. 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They are but improved means to an unimproved end.](https://sms4smile.com/quotes/henry-david-thoreau/our-inventions-are-wont-to-be-pretty-toys-which-distract-our/) [Henry David Thoreau](https://sms4smile.com/quotes/author/henry-david-thoreau/) > [What people don't normally know about us is the hustle is very real, and it's sorely driven a lot by how we consider ourselves.…](https://sms4smile.com/quotes/lzzy-hale/what-people-don-t-normally-know-about-us-is-the-hustle-is-very-real/) [Lzzy Hale](https://sms4smile.com/quotes/author/lzzy-hale/) > [For me, the term "psychotherapy" is limiting. It implies that we work with mind and emotions, but excludes the body and pays scant attention…](https://sms4smile.com/quotes/jed-diamond/for-me-the-term-psychotherapy-is-limiting-it-implies-that-we-work/) [Jed Diamond](https://sms4smile.com/quotes/author/jed-diamond/) > [When you approach something to photograph it, first be still with yourself until the object of your attention affirms your presence. 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