--- title: "Meaning & Key Takeaway of: We just wanted to do a chip that tasted…" description: "\"We just wanted to do a chip that tasted great, but wasn't bad for you.\" — Keith Belling" image: "https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg" --- # We just wanted to do a chip that tasted great, but wasn't… ![“We just wanted to do a chip that tasted great, but wasn't bad for you.” quote by Keith Belling](https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg) [Download](https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg) [Open image](https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg) > “We just wanted to do a chip that tasted great, but wasn't bad for you.” [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Balancing taste and health is a key challenge in food innovation. **In simple terms:** We wanted a tasty chip that wasn't bad for you. Key Takeaway Prioritize both flavor and nutrition. Themes food health innovation Mood practical optimistic Type advice technical When to use this quote - snack industry - consumer health - R&D Key Concepts nutrition science product design Questions to Reflect On - How can you improve nutrition without sacrificing flavor? - What trade‑offs are acceptable? A Different Perspective Taste may compromise health benefits. ★ ★ ★ ★ ★ No ratings yet [Food](https://sms4smile.com/quotes/about/food/) ## Related quotes > [I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.](https://sms4smile.com/quotes/keith-belling/i-was-convinced-you-were-not-able-to-tell-a-consumer-you-can-have-a/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much…](https://sms4smile.com/quotes/keith-belling/we-came-out-with-a-rice-and-a-corn-chip-then-quickly-decided-we/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [“The Vanishing Chip”](https://sms4smile.com/quotes/anonymous/the-vanishing-chip/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [PRINGLES: The only chip company in the world that doesn't sell air.](https://sms4smile.com/quotes/anonymous/pringles-the-only-chip-company-in-the-world-that-doesn-t-sell-air/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [The chip comes from people saying I'm not good enough, or I can't score, or I'm not a real basketball player.](https://sms4smile.com/quotes/willie-cauley-stein/the-chip-comes-from-people-saying-i-m-not-good-enough-or-i-can-t/) [Willie Cauley-Stein](https://sms4smile.com/quotes/author/willie-cauley-stein/) > [Chip Kelly, he is a great guy.](https://sms4smile.com/quotes/desean-jackson/chip-kelly-he-is-a-great-guy/) [DeSean Jackson](https://sms4smile.com/quotes/author/desean-jackson/) > [“I have the brain of a malfunctioning supercomputer!”](https://sms4smile.com/quotes/steven-magee/i-have-the-brain-of-a-malfunctioning-supercomputer/) [Steven Magee](https://sms4smile.com/quotes/author/steven-magee/) > [The only thing that big chip on your shoulder needs is some good dip.](https://sms4smile.com/quotes/anonymous/the-only-thing-that-big-chip-on-your-shoulder-needs-is-some-good-dip/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [If you're wanting something salty, do air-popped popcorn. That, to me, would be a healthier choice than having any kind of fried chip.](https://sms4smile.com/quotes/bob-harper/if-you-re-wanting-something-salty-do-air-popped-popcorn-that-to-me/) [Bob Harper](https://sms4smile.com/quotes/author/bob-harper/) > [Me and a buddy of mine would make up this saying, 'Just land it on the green and keep it on the green.' We…](https://sms4smile.com/quotes/viktor-hovland/me-and-a-buddy-of-mine-would-make-up-this-saying-just-land-it-on-the/) [Viktor Hovland](https://sms4smile.com/quotes/author/viktor-hovland/) > [Chip maker Nvidia is the new old thing, an overnight success story years in the making that is having its moment and then some.](https://sms4smile.com/quotes/adam-lashinsky/chip-maker-nvidia-is-the-new-old-thing-an-overnight-success-story/) [Adam Lashinsky](https://sms4smile.com/quotes/author/adam-lashinsky/) > [I think I have a little bit of a chip on my shoulder, but I think that's good.](https://sms4smile.com/quotes/christian-cage/i-think-i-have-a-little-bit-of-a-chip-on-my-shoulder-but-i-think-that/) [Christian Cage](https://sms4smile.com/quotes/author/christian-cage/) > [In 2011, I had a big chip on my shoulder, and I felt like I had a lot to prove every time I went…](https://sms4smile.com/quotes/tyson-kidd/in-2011-i-had-a-big-chip-on-my-shoulder-and-i-felt-like-i-had-a-lot/) [Tyson Kidd](https://sms4smile.com/quotes/author/tyson-kidd/) > [I've just got this huge chip on my shoulder because I've been out for three years and people think I'm dead and buried.](https://sms4smile.com/quotes/owen-hargreaves/i-ve-just-got-this-huge-chip-on-my-shoulder-because-i-ve-been-out-for/) [Owen Hargreaves](https://sms4smile.com/quotes/author/owen-hargreaves/) > [People do the eye test and underestimate me, so I do play with a chip on my shoulder.](https://sms4smile.com/quotes/christian-mccaffrey/people-do-the-eye-test-and-underestimate-me-so-i-do-play-with-a-chip/) [Christian McCaffrey](https://sms4smile.com/quotes/author/christian-mccaffrey/) ## More by Keith Belling > [We have a broad range of snackers - moms, kids and healthy active people.](https://sms4smile.com/quotes/keith-belling/we-have-a-broad-range-of-snackers-moms-kids-and-healthy-active-people/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.](https://sms4smile.com/quotes/keith-belling/i-knew-i-shouldn-t-be-eating-fried-chips-but-i-m-just-not-a-fan-of/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.](https://sms4smile.com/quotes/keith-belling/like-a-lot-of-snackers-i-recognized-that-snacking-is-an-indulgence/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and…](https://sms4smile.com/quotes/keith-belling/potatoes-are-popped-with-no-oil-using-the-same-technology-used-in-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Once consumers try popchips, most people really like it and become fans.](https://sms4smile.com/quotes/keith-belling/once-consumers-try-popchips-most-people-really-like-it-and-become-fans/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.](https://sms4smile.com/quotes/keith-belling/you-can-t-rest-on-your-laurels-you-have-to-continue-to-innovate-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the…](https://sms4smile.com/quotes/keith-belling/when-i-went-to-visit-this-rice-cake-plant-i-hadn-t-realized-how-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been…](https://sms4smile.com/quotes/keith-belling/i-m-definitely-a-serial-entrepreneur-and-a-serial-snacker-and-when-it/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I hope popchips will be the Vitaminwater of the snack aisle.](https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think…](https://sms4smile.com/quotes/keith-belling/you-have-to-have-a-ton-of-passion-for-what-you-re-doing-because-being/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste…](https://sms4smile.com/quotes/keith-belling/i-m-a-snacker-but-also-health-conscious-i-thought-there-had-to-be-an/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to…](https://sms4smile.com/quotes/keith-belling/we-focused-on-getting-popchips-into-the-hands-of-tastemakers-and/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within…](https://sms4smile.com/quotes/keith-belling/the-influencer-strategy-hasn-t-been-built-around-celebrities-we-re/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.](https://sms4smile.com/quotes/keith-belling/my-passion-for-snacking-and-search-for-a-great-tasting-better-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an…](https://sms4smile.com/quotes/keith-belling/everyone-on-our-team-shares-a-couple-passions-putting-the-fun-back-in/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) [Explore all 24 Keith Belling quotes ](https://sms4smile.com/quotes/author/keith-belling/) ## More Bad quotes > [If I am going to be phased out by whatever powers, then I want people to know that it is not because I am…](https://sms4smile.com/quotes/parvathy/if-i-am-going-to-be-phased-out-by-whatever-powers-then-i-want-people/) [Parvathy](https://sms4smile.com/quotes/author/parvathy/) > [Sometimes I'm in a bad mood, sometimes I'm in a good mood. 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When I argue with him on the kind of music he is listening to, he…](https://sms4smile.com/quotes/zeenat-aman/i-listen-to-heavy-metal-thanks-to-my-son-when-i-argue-with-him-on-the/) [Zeenat Aman](https://sms4smile.com/quotes/author/zeenat-aman/) > [I've said it before, good people are forced to do bad things.](https://sms4smile.com/quotes/angus-cloud/i-ve-said-it-before-good-people-are-forced-to-do-bad-things/) [Angus Cloud](https://sms4smile.com/quotes/author/angus-cloud/) > [“If any woman opens her legs for you, don't feel so lucky to be fed with nonsense, she has been a bitch for a…](https://sms4smile.com/quotes/michael-bassey-johnson/if-any-woman-opens-her-legs-for-you-don-t-feel-so-lucky-to-be-fed/) [Michael Bassey Johnson](https://sms4smile.com/quotes/author/michael-bassey-johnson/) > [One thing I always tell players is that there are three bad things: Nothing good happens after midnight, nothing good happens when you're around…](https://sms4smile.com/quotes/nick-saban/one-thing-i-always-tell-players-is-that-there-are-three-bad-things/) [Nick Saban](https://sms4smile.com/quotes/author/nick-saban/) > [Everybody has bad days, but how you respond to it is a testament to whether you are a winner or a loser.](https://sms4smile.com/quotes/aaron-gordon/everybody-has-bad-days-but-how-you-respond-to-it-is-a-testament-to/) [Aaron Gordon](https://sms4smile.com/quotes/author/aaron-gordon/) > [Obviously I'm very grateful 'Bad Guy' is doing so well - it's shocking and surprising and gratifying - but I do think it's important…](https://sms4smile.com/quotes/finneas/obviously-i-m-very-grateful-bad-guy-is-doing-so-well-it-s-shocking/) [Finneas](https://sms4smile.com/quotes/author/finneas/) > [I felt pretty good growing up. I didnt feel a lot of prejudice or racism. But I do remember, if there was going to…](https://sms4smile.com/quotes/david-henry-hwang/i-felt-pretty-good-growing-up-i-didnt-feel-a-lot-of-prejudice-or/) [David Henry Hwang](https://sms4smile.com/quotes/author/david-henry-hwang/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [My conscience is really active. So I feel bad about spending excess amount of money on things.](https://sms4smile.com/quotes/syd/my-conscience-is-really-active-so-i-feel-bad-about-spending-excess/) [Syd](https://sms4smile.com/quotes/author/syd/) Browse all 7,973 Bad quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We just wanted to do a chip that tasted great, but wasn't bad for you.", "creator": { "@type": "Person", "name": "Keith Belling" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/", "about": { "@type": "Thing", "name": "Bad" }, "@id": "https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg", "contentUrl": "https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg", "url": "https://sms4smile.com/quotes/i/a18/keith-belling-24693_bad_we-just-wanted-to-do-a-chip-that-tasted_756904.jpg", "width": 1080, "height": 1080, "caption": "“We just wanted to do a chip that tasted great, but wasn't bad for you.” — Keith Belling", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Keith Belling", "item": "https://sms4smile.com/quotes/author/keith-belling/" }, { "@type": "ListItem", "position": 4, "name": "We just wanted to do a...", "item": "https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/" } ], "@id": "https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```