--- title: "Meaning & Key Takeaway of: We came out with a rice and a corn chip…" description: "\"We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.\" ..." image: "https://sms4smile.com/quotes/i/cad/keith-belling-24693_came_we-came-out-with-a-rice-and-a-corn-chip_1942117.jpg" --- # We came out with a rice and a corn chip, then quickly… ![“We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.” quote by Keith Belling](https://sms4smile.com/quotes/i/cad/keith-belling-24693_came_we-came-out-with-a-rice-and-a-corn-chip_1942117.jpg) [Download](https://sms4smile.com/quotes/i/cad/keith-belling-24693_came_we-came-out-with-a-rice-and-a-corn-chip_1942117.jpg) [Open image](https://sms4smile.com/quotes/i/cad/keith-belling-24693_came_we-came-out-with-a-rice-and-a-corn-chip_1942117.jpg) > “We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.” [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The team realized too many options overwhelmed customers, so they simplified focus to a single product. **In simple terms:** Too many choices confuse consumers; simplify. Key Takeaway Focus on one core offering. Themes product strategy consumer behavior focus Mood pragmatic analytical Type business marketing When to use this quote - food product launch - consumer testing - branding decisions Key Concepts simplification market segmentation Questions to Reflect On - How can you balance variety with clarity? - When is it better to offer multiple options? A Different Perspective Simplification may limit innovation or market reach. ★ ★ ★ ★ ★ No ratings yet [Consumers](https://sms4smile.com/quotes/about/consumers/) [Focus](https://sms4smile.com/quotes/about/focus/) [Food](https://sms4smile.com/quotes/about/food/) ## Related quotes > [That awkward moment when you want to take a potato chip and someone is in the way...](https://sms4smile.com/quotes/hassana-raddahi/that-awkward-moment-when-you-want-to-take-a-potato-chip-and-someone/) [Hassana Raddahi](https://sms4smile.com/quotes/author/hassana-raddahi/) > [We have 11 great potato flavors, and customers have been clamoring for tortilla. For over a year, we worked to develop the four flavors…](https://sms4smile.com/quotes/keith-belling/we-have-11-great-potato-flavors-and-customers-have-been-clamoring-for/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [There's a deli around the corner from my office where I'd get a bag of chips with my sandwich, and I was hiding them…](https://sms4smile.com/quotes/keith-belling/there-s-a-deli-around-the-corner-from-my-office-where-i-d-get-a-bag/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.](https://sms4smile.com/quotes/keith-belling/i-was-convinced-you-were-not-able-to-tell-a-consumer-you-can-have-a/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We just wanted to do a chip that tasted great, but wasn't bad for you.](https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [My mom told me if I ever got a tattoo, she was going to take it off with a potato peeler.](https://sms4smile.com/quotes/jacob-dalton/my-mom-told-me-if-i-ever-got-a-tattoo-she-was-going-to-take-it-off/) [Jacob Dalton](https://sms4smile.com/quotes/author/jacob-dalton/) > [I never heard anything about 'potatoes' or 'kanaken' during my time in the national team. However I have been called 'potato,' too.](https://sms4smile.com/quotes/per-mertesacker/i-never-heard-anything-about-potatoes-or-kanaken-during-my-time-in/) [Per Mertesacker](https://sms4smile.com/quotes/author/per-mertesacker/) > [I married a man once and we had been married over a year before I found he preferred potatoes. I said, "I didn't know…](https://sms4smile.com/quotes/maya-angelou/i-married-a-man-once-and-we-had-been-married-over-a-year-before-i/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [What I really want, what I always really want, is baked potato and grilled cheese. But then I'd be really fat.](https://sms4smile.com/quotes/stella-mccartney/what-i-really-want-what-i-always-really-want-is-baked-potato-and/) [Stella McCartney](https://sms4smile.com/quotes/author/stella-mccartney/) > [When I started out as a model, I took things for granted. Because I bagged work thanks to my looks, I didn't give my…](https://sms4smile.com/quotes/bipasha-basu/when-i-started-out-as-a-model-i-took-things-for-granted-because-i/) [Bipasha Basu](https://sms4smile.com/quotes/author/bipasha-basu/) > [“He tossed the potato up and down, up and down, a thin smile creeping out from the corners of his mouth.”](https://sms4smile.com/quotes/sharon-cameron/he-tossed-the-potato-up-and-down-up-and-down-a-thin-smile-creeping/) [Sharon Cameron](https://sms4smile.com/quotes/author/sharon-cameron/) > [The first time I had a baked potato, I was eight years old at a friend's house. Most white kids growing up have a…](https://sms4smile.com/quotes/scott-fujita/the-first-time-i-had-a-baked-potato-i-was-eight-years-old-at-a-friend/) [Scott Fujita](https://sms4smile.com/quotes/author/scott-fujita/) > [For that scratch I'll peel your potato. I ain't running with the G-unit but I fucks with Yayo. I know you heard about the…](https://sms4smile.com/quotes/stack-bundles/for-that-scratch-i-ll-peel-your-potato-i-ain-t-running-with-the-g/) Stack Bundles > [A potato is a poor thing, poorly treated. More often than not it is cooked in so unthinking and ignorant a manner as to…](https://sms4smile.com/quotes/m-f-k-fisher/a-potato-is-a-poor-thing-poorly-treated-more-often-than-not-it-is/) [M. F. K. Fisher](https://sms4smile.com/quotes/author/m-f-k-fisher/) > [Christmas is the only time of year where you get to experience a truly, truly indulgent potato.](https://sms4smile.com/quotes/cmat/christmas-is-the-only-time-of-year-where-you-get-to-experience-a/) [CMAT](https://sms4smile.com/quotes/author/cmat/) ## More by Keith Belling > [We have a broad range of snackers - moms, kids and healthy active people.](https://sms4smile.com/quotes/keith-belling/we-have-a-broad-range-of-snackers-moms-kids-and-healthy-active-people/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.](https://sms4smile.com/quotes/keith-belling/i-knew-i-shouldn-t-be-eating-fried-chips-but-i-m-just-not-a-fan-of/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.](https://sms4smile.com/quotes/keith-belling/like-a-lot-of-snackers-i-recognized-that-snacking-is-an-indulgence/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and…](https://sms4smile.com/quotes/keith-belling/potatoes-are-popped-with-no-oil-using-the-same-technology-used-in-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Once consumers try popchips, most people really like it and become fans.](https://sms4smile.com/quotes/keith-belling/once-consumers-try-popchips-most-people-really-like-it-and-become-fans/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.](https://sms4smile.com/quotes/keith-belling/you-can-t-rest-on-your-laurels-you-have-to-continue-to-innovate-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We just wanted to do a chip that tasted great, but wasn't bad for you.](https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the…](https://sms4smile.com/quotes/keith-belling/when-i-went-to-visit-this-rice-cake-plant-i-hadn-t-realized-how-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been…](https://sms4smile.com/quotes/keith-belling/i-m-definitely-a-serial-entrepreneur-and-a-serial-snacker-and-when-it/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I hope popchips will be the Vitaminwater of the snack aisle.](https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think…](https://sms4smile.com/quotes/keith-belling/you-have-to-have-a-ton-of-passion-for-what-you-re-doing-because-being/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste…](https://sms4smile.com/quotes/keith-belling/i-m-a-snacker-but-also-health-conscious-i-thought-there-had-to-be-an/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to…](https://sms4smile.com/quotes/keith-belling/we-focused-on-getting-popchips-into-the-hands-of-tastemakers-and/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within…](https://sms4smile.com/quotes/keith-belling/the-influencer-strategy-hasn-t-been-built-around-celebrities-we-re/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.](https://sms4smile.com/quotes/keith-belling/my-passion-for-snacking-and-search-for-a-great-tasting-better-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) [Explore all 24 Keith Belling quotes ](https://sms4smile.com/quotes/author/keith-belling/) ## More Came quotes > [After '8 Mile' came out and blew up, the ball has been rolling ever since.](https://sms4smile.com/quotes/omar-benson-miller/after-8-mile-came-out-and-blew-up-the-ball-has-been-rolling-ever-since/) [Omar Benson Miller](https://sms4smile.com/quotes/author/omar-benson-miller/) > [Oh, I'm a great believer in the power of the pause. Radio is a bit brasher now. My style was slower. I just used…](https://sms4smile.com/quotes/terry-wogan/oh-i-m-a-great-believer-in-the-power-of-the-pause-radio-is-a-bit/) [Terry Wogan](https://sms4smile.com/quotes/author/terry-wogan/) > [I was painfully shy, so my aunt suggested to my mum that me and my brother go to Stage 84, a performing arts school…](https://sms4smile.com/quotes/christian-cooke/i-was-painfully-shy-so-my-aunt-suggested-to-my-mum-that-me-and-my/) [Christian Cooke](https://sms4smile.com/quotes/author/christian-cooke/) > [I was strictly after hits when it came down to the Jackson 5. That's all I was concerned with.](https://sms4smile.com/quotes/deke-richards/i-was-strictly-after-hits-when-it-came-down-to-the-jackson-5-that-s/) Deke Richards > [We only call at ducks when their rear ends are towards us. If I'm looking at you and you call my name, then I…](https://sms4smile.com/quotes/jase-robertson/we-only-call-at-ducks-when-their-rear-ends-are-towards-us-if-i-m/) [Jase Robertson](https://sms4smile.com/quotes/author/jase-robertson/) > [Yes, I worked in Montreal. I worked there for 20 years... I came back to Beauce in 2006 to represent the Beaucerons.](https://sms4smile.com/quotes/maxime-bernier/yes-i-worked-in-montreal-i-worked-there-for-20-years-i-came-back-to/) [Maxime Bernier](https://sms4smile.com/quotes/author/maxime-bernier/) > [My parents were, had a marriage of passion, and the passion was about their religious beliefs. They were both immigrant families that - well,…](https://sms4smile.com/quotes/phil-jackson/my-parents-were-had-a-marriage-of-passion-and-the-passion-was-about/) [Phil Jackson](https://sms4smile.com/quotes/author/phil-jackson/) > [As someone who came to New York in the 1970s, I was, like so many of my friends, a certified member of what we…](https://sms4smile.com/quotes/graydon-carter/as-someone-who-came-to-new-york-in-the-1970s-i-was-like-so-many-of-my/) [Graydon Carter](https://sms4smile.com/quotes/author/graydon-carter/) > [I have never really been fond of animals. I certainly wasn't an 'animal lover' when I became involved in the movement. I just came…](https://sms4smile.com/quotes/peter-singer/i-have-never-really-been-fond-of-animals-i-certainly-wasn-t-an-animal/) [Peter Singer](https://sms4smile.com/quotes/author/peter-singer/) > [“I came back to You because I could not find the kind and decent things I found in You anywhere else.”](https://sms4smile.com/quotes/rumi/i-came-back-to-you-because-i-could-not-find-the-kind-and-decent/) [Rumi](https://sms4smile.com/quotes/author/rumi/) > [There's a whole generation of women who never really heard the word investment before, when it came to fashion. They've been buying things because…](https://sms4smile.com/quotes/michael-kors/there-s-a-whole-generation-of-women-who-never-really-heard-the-word/) [Michael Kors](https://sms4smile.com/quotes/author/michael-kors/) > [When President Obama first came into office in 2009, I spent a fair amount of time in Michigan.](https://sms4smile.com/quotes/brian-deese/when-president-obama-first-came-into-office-in-2009-i-spent-a-fair/) [Brian Deese](https://sms4smile.com/quotes/author/brian-deese/) > [I can't tell you how good it is to go from 'Homeland' to be lucky enough to find 'The Blacklist' at the right time.…](https://sms4smile.com/quotes/diego-klattenhoff/i-can-t-tell-you-how-good-it-is-to-go-from-homeland-to-be-lucky/) [Diego Klattenhoff](https://sms4smile.com/quotes/author/diego-klattenhoff/) > [I had a dream. And it came true.](https://sms4smile.com/quotes/anne-hathaway/i-had-a-dream-and-it-came-true/) [Anne Hathaway](https://sms4smile.com/quotes/author/anne-hathaway/) > [I don't know how 'X Factor' works. I was only there as a guest judge for a day. But I watched 'The Voice' a…](https://sms4smile.com/quotes/rita-ora/i-don-t-know-how-x-factor-works-i-was-only-there-as-a-guest-judge-for/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) Browse all 2,787 Came quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. 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