--- title: "Meaning & Key Takeaway of: I hope popchips will be the Vitaminwater…" description: "\"I hope popchips will be the Vitaminwater of the snack aisle.\" — Keith Belling" image: "https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg" --- # I hope popchips will be the Vitaminwater of the snack aisle. ![“I hope popchips will be the Vitaminwater of the snack aisle.” quote by Keith Belling](https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg) [Download](https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg) [Open image](https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg) > “I hope popchips will be the Vitaminwater of the snack aisle.” [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Aiming to make a snack as popular and health‑focused as a well‑known beverage. **In simple terms:** Want a snack to become a mainstream health brand. Key Takeaway Create a snack that feels essential. Themes branding health market positioning Mood optimistic strategic Type marketing visionary When to use this quote - product launch - marketing campaign - store placement Key Concepts consumer perception product differentiation Questions to Reflect On - How can health claims be balanced with flavor? - What barriers exist for snack acceptance? A Different Perspective Success depends on taste and price, not just branding. ★ ★ ★ ★ ★ No ratings yet [Hope](https://sms4smile.com/quotes/about/hope/) ## Related quotes > [What we've learned is that if you can make the right decision in the supermarket aisle, it's a heck of a lot easier to…](https://sms4smile.com/quotes/tom-rath/what-we-ve-learned-is-that-if-you-can-make-the-right-decision-in-the/) [Tom Rath](https://sms4smile.com/quotes/author/tom-rath/) > [My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.](https://sms4smile.com/quotes/keith-belling/my-passion-for-snacking-and-search-for-a-great-tasting-better-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste…](https://sms4smile.com/quotes/keith-belling/i-m-a-snacker-but-also-health-conscious-i-thought-there-had-to-be-an/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [The snack that smiles back. GOLDFISH <3](https://sms4smile.com/quotes/sheridan/the-snack-that-smiles-back-goldfish-3/) Sheridan > [My dog's favorite snack is my homework.](https://sms4smile.com/quotes/anonymous/my-dog-s-favorite-snack-is-my-homework/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“When you want a snack, stop and think of a crisp, juicy apple. If a piece of fruit sounds boring and only chips will…](https://sms4smile.com/quotes/anonymous/when-you-want-a-snack-stop-and-think-of-a-crisp-juicy-apple-if-a/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I try not to snack, but my family, we're all big snackers. So I try to keep healthy snacks around, like Nutri-Grain bars, pistachios,…](https://sms4smile.com/quotes/deandre-yedlin/i-try-not-to-snack-but-my-family-we-re-all-big-snackers-so-i-try-to/) [DeAndre Yedlin](https://sms4smile.com/quotes/author/deandre-yedlin/) > [When I was a kid, my favorite after-school snack was hominy and pickled pigs feet.](https://sms4smile.com/quotes/cassandra-peterson/when-i-was-a-kid-my-favorite-after-school-snack-was-hominy-and/) [Cassandra Peterson](https://sms4smile.com/quotes/author/cassandra-peterson/) > [I would snack on crisps and chocolate and my meals weren't the best. I ate lots of steak with creamy sauces, chips and peas,…](https://sms4smile.com/quotes/jennifer-ellison/i-would-snack-on-crisps-and-chocolate-and-my-meals-weren-t-the-best-i/) [Jennifer Ellison](https://sms4smile.com/quotes/author/jennifer-ellison/) > [I might have a snack before bed. We have healthy cheat snacks. I might eat some apricots or veggie straws.](https://sms4smile.com/quotes/daniel-jacobs/i-might-have-a-snack-before-bed-we-have-healthy-cheat-snacks-i-might/) [Daniel Jacobs](https://sms4smile.com/quotes/author/daniel-jacobs/) > [Snacking is important. Peanut butter and jelly sandwiches are a great example of a perfect snack. They can go a long way.](https://sms4smile.com/quotes/jozy-altidore/snacking-is-important-peanut-butter-and-jelly-sandwiches-are-a-great/) [Jozy Altidore](https://sms4smile.com/quotes/author/jozy-altidore/) > [You cut up a piece of fruit, peel it, put it on a dish, and top it with something fun, and it feels like…](https://sms4smile.com/quotes/anna-kaiser/you-cut-up-a-piece-of-fruit-peel-it-put-it-on-a-dish-and-top-it-with/) [Anna Kaiser](https://sms4smile.com/quotes/author/anna-kaiser/) > [I snack on almonds and always make sure I have some with me. I hate being hungry.](https://sms4smile.com/quotes/laura-whitmore/i-snack-on-almonds-and-always-make-sure-i-have-some-with-me-i-hate/) [Laura Whitmore](https://sms4smile.com/quotes/author/laura-whitmore/) > [I snack on fruit and nuts. In the middle of my long workouts, I'll have a protein shake.](https://sms4smile.com/quotes/lindsey-vonn/i-snack-on-fruit-and-nuts-in-the-middle-of-my-long-workouts-i-ll-have/) [Lindsey Vonn](https://sms4smile.com/quotes/author/lindsey-vonn/) > [My cheat snack is bell peppers, cream cheese, and Takis.](https://sms4smile.com/quotes/trinity-rodman/my-cheat-snack-is-bell-peppers-cream-cheese-and-takis/) [Trinity Rodman](https://sms4smile.com/quotes/author/trinity-rodman/) ## More by Keith Belling > [We have a broad range of snackers - moms, kids and healthy active people.](https://sms4smile.com/quotes/keith-belling/we-have-a-broad-range-of-snackers-moms-kids-and-healthy-active-people/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.](https://sms4smile.com/quotes/keith-belling/i-knew-i-shouldn-t-be-eating-fried-chips-but-i-m-just-not-a-fan-of/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.](https://sms4smile.com/quotes/keith-belling/like-a-lot-of-snackers-i-recognized-that-snacking-is-an-indulgence/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Potatoes are popped, with no oil, using the same technology used in the rice cake manufacturing business. It took a lot of trial and…](https://sms4smile.com/quotes/keith-belling/potatoes-are-popped-with-no-oil-using-the-same-technology-used-in-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Once consumers try popchips, most people really like it and become fans.](https://sms4smile.com/quotes/keith-belling/once-consumers-try-popchips-most-people-really-like-it-and-become-fans/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You can't rest on your laurels. You have to continue to innovate; you have to continue to be different.](https://sms4smile.com/quotes/keith-belling/you-can-t-rest-on-your-laurels-you-have-to-continue-to-innovate-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We just wanted to do a chip that tasted great, but wasn't bad for you.](https://sms4smile.com/quotes/keith-belling/we-just-wanted-to-do-a-chip-that-tasted-great-but-wasn-t-bad-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [When I went to visit this rice cake plant, I hadn't realized how the rice cakes were made. As soon as I saw the…](https://sms4smile.com/quotes/keith-belling/when-i-went-to-visit-this-rice-cake-plant-i-hadn-t-realized-how-the/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm definitely a serial entrepreneur and a serial snacker. And when it comes to snacks, I'm more of a salty snacker, though I've been…](https://sms4smile.com/quotes/keith-belling/i-m-definitely-a-serial-entrepreneur-and-a-serial-snacker-and-when-it/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [You have to have a ton of passion for what you're doing because being an entrepreneur is probably twice as hard as you think…](https://sms4smile.com/quotes/keith-belling/you-have-to-have-a-ton-of-passion-for-what-you-re-doing-because-being/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [I'm a snacker, but also health-conscious. I thought there had to be an alternative to what was out there. But it had to taste…](https://sms4smile.com/quotes/keith-belling/i-m-a-snacker-but-also-health-conscious-i-thought-there-had-to-be-an/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [We focused on getting popchips into the hands of tastemakers and influencers wherever they were, from the fashionistas at Mercedes Benz fashion week to…](https://sms4smile.com/quotes/keith-belling/we-focused-on-getting-popchips-into-the-hands-of-tastemakers-and/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [The influencer strategy hasn't been built around celebrities. We're looking for influencers within every marketplace, who are the people who help influence decision-makers within…](https://sms4smile.com/quotes/keith-belling/the-influencer-strategy-hasn-t-been-built-around-celebrities-we-re/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [My passion for snacking and search for a great tasting, better-for-you snack sparked my interest in creating what has become popchips.](https://sms4smile.com/quotes/keith-belling/my-passion-for-snacking-and-search-for-a-great-tasting-better-for-you/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) > [Everyone on our team shares a couple passions - putting the fun back in snacking, an entrepreneurial spiriting, and the passion for creating an…](https://sms4smile.com/quotes/keith-belling/everyone-on-our-team-shares-a-couple-passions-putting-the-fun-back-in/) [Keith Belling](https://sms4smile.com/quotes/author/keith-belling/) [Explore all 24 Keith Belling quotes ](https://sms4smile.com/quotes/author/keith-belling/) ## More Aisle quotes > [The nation, as you know, is at a critical point. At a time like this we can't risk partisan bickering and political posturing. Our…](https://sms4smile.com/quotes/mitt-romney/the-nation-as-you-know-is-at-a-critical-point-at-a-time-like-this-we/) [Mitt Romney](https://sms4smile.com/quotes/author/mitt-romney/) > [It has been said that a bride's attitude towards her betrothed can be summed up in three words: Aisle. Alter. Hymn.](https://sms4smile.com/quotes/frank-muir/it-has-been-said-that-a-bride-s-attitude-towards-her-betrothed-can-be/) [Frank Muir](https://sms4smile.com/quotes/author/frank-muir/) > [I see the world as a knowledge hardware story, and every day I'm just walking through the aisles.](https://sms4smile.com/quotes/georges-st-pierre/i-see-the-world-as-a-knowledge-hardware-story-and-every-day-i-m-just/) [Georges St-Pierre](https://sms4smile.com/quotes/author/georges-st-pierre/) > [There is a bunch of racism in America, and sadly, most of it's on the left side of the aisle.](https://sms4smile.com/quotes/rush-limbaugh/there-is-a-bunch-of-racism-in-america-and-sadly-most-of-it-s-on-the/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [The hand that rounded Peter's dome, And groined the aisles of Christian Rome, Wrought in a sad sincerity; Himself from God he could not…](https://sms4smile.com/quotes/ralph-waldo-emerson/the-hand-that-rounded-peter-s-dome-and-groined-the-aisles-of/) [Ralph Waldo Emerson](https://sms4smile.com/quotes/author/ralph-waldo-emerson/) > [Let that get you up in the morning and put the light in your eyes. I'm telling you, it makes you a better husband,…](https://sms4smile.com/quotes/al-jarreau/let-that-get-you-up-in-the-morning-and-put-the-light-in-your-eyes-i-m/) [Al Jarreau](https://sms4smile.com/quotes/author/al-jarreau/) > [Heaven is not a place for those who are afraid of hell; it’s a place for those who love God. You can scare people…](https://sms4smile.com/quotes/matt-chandler/heaven-is-not-a-place-for-those-who-are-afraid-of-hell-it-s-a-place/) [Matt Chandler](https://sms4smile.com/quotes/author/matt-chandler/) > [Every presidential candidate for decades has released his tax returns, and I've released 33 years of my tax returns. The American people deserve to…](https://sms4smile.com/quotes/hillary-clinton/every-presidential-candidate-for-decades-has-released-his-tax-returns/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [I'll never forget that first night with the team. Going to the ballpark on the bus was the hardest 30 minutes of my life.…](https://sms4smile.com/quotes/al-kaline/i-ll-never-forget-that-first-night-with-the-team-going-to-the/) [Al Kaline](https://sms4smile.com/quotes/author/al-kaline/) > [ In modern day evangelism, this precious doctrine \[of regeneration\] has been reduced to nothing more than a human decision to raise one's hand, walk… ](https://sms4smile.com/quotes/paul-washer/in-modern-day-evangelism-this-precious-doctrine-of-regeneration-has/) [Paul Washer](https://sms4smile.com/quotes/author/paul-washer/) > [I've had diseases that lasted longer than my marriages. You know you are in a bad marriage if you walk down the aisle thinking,…](https://sms4smile.com/quotes/nell-carter/i-ve-had-diseases-that-lasted-longer-than-my-marriages-you-know-you/) [Nell Carter](https://sms4smile.com/quotes/author/nell-carter/) > [I want to be here for a long time, so I am going to do everything I have to do to be here.](https://sms4smile.com/quotes/magic-johnson/i-want-to-be-here-for-a-long-time-so-i-am-going-to-do-everything-i/) [Magic Johnson](https://sms4smile.com/quotes/author/magic-johnson/) > [There are smart people on our side of the aisle who have known as early as I did who Obama was and should have…](https://sms4smile.com/quotes/rush-limbaugh/there-are-smart-people-on-our-side-of-the-aisle-who-have-known-as/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I am all in favor of pay equity for women, but this kind of legislation, as is typical of what's being proposed by my…](https://sms4smile.com/quotes/john-mccain/i-am-all-in-favor-of-pay-equity-for-women-but-this-kind-of/) [John McCain](https://sms4smile.com/quotes/author/john-mccain/) > [I think that people have to reward those individuals who are prepared to work across the political aisle. I don't see any other way;…](https://sms4smile.com/quotes/angus-king/i-think-that-people-have-to-reward-those-individuals-who-are-prepared/) [Angus King](https://sms4smile.com/quotes/author/angus-king/) Browse all 203 Aisle quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "I hope popchips will be the Vitaminwater of the snack aisle.", "creator": { "@type": "Person", "name": "Keith Belling" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/", "about": { "@type": "Thing", "name": "Aisle" }, "@id": "https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg", "url": "https://sms4smile.com/quotes/i/0b5/keith-belling-24693_aisle_i-hope-popchips-will-be-the-vitaminwater_965958.jpg", "width": 1080, "height": 1080, "caption": "“I hope popchips will be the Vitaminwater of the snack aisle.” — Keith Belling", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Keith Belling", "item": "https://sms4smile.com/quotes/author/keith-belling/" }, { "@type": "ListItem", "position": 4, "name": "I hope popchips will be the...", "item": "https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/" } ], "@id": "https://sms4smile.com/quotes/keith-belling/i-hope-popchips-will-be-the-vitaminwater-of-the-snack-aisle/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```