---
title: "Meaning & Key Takeaway of: This is really a difficult time to be in…"
description: "\"This is really a difficult time to be in films.\" — Keenen Ivory Wayans"
image: "https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg"
---

#  This is really a difficult time to be in films.

![“This is really a difficult time to be in films.” quote by Keenen Ivory Wayans](https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg)   [Download](https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg) [Open image](https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg)

> “This is really a difficult time to be in films.”

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

The film industry faces significant challenges, making it a tough period for creators.

**In simple terms:** Films are currently in a hard spot.

Key Takeaway

Adapt and innovate to survive.

Themes

film industry challenges creativity

Mood

cautious reflective

Type

analytical commentary

When to use this quote

- budget cuts
- streaming competition
- creative burnout
- distribution shifts

Key Concepts

market pressure technological change audience fatigue

Questions to Reflect On

- How can filmmakers turn constraints into creative advantages?
- What new formats can revive audience interest?

A Different Perspective

Even in difficulty, opportunities for new storytelling emerge.

★ ★ ★ ★ ★   No ratings yet

[Cinema](https://sms4smile.com/quotes/about/cinema/) [Difficult](https://sms4smile.com/quotes/about/difficult/) [Difficult time](https://sms4smile.com/quotes/about/difficult-time/) [Films](https://sms4smile.com/quotes/about/films/) [Really](https://sms4smile.com/quotes/about/really/) [Really Difficult](https://sms4smile.com/quotes/about/really-difficult/) [Time](https://sms4smile.com/quotes/about/time/) [Time Films](https://sms4smile.com/quotes/about/time-films-292166/)

## Related quotes

> [I've always had a really difficult time with loss.](https://sms4smile.com/quotes/chris-cornell/i-ve-always-had-a-really-difficult-time-with-loss/)

[Chris Cornell](https://sms4smile.com/quotes/author/chris-cornell/)

> [I want to give time to whatever films I do.](https://sms4smile.com/quotes/harshvardhan-kapoor/i-want-to-give-time-to-whatever-films-i-do/)

[Harshvardhan Kapoor](https://sms4smile.com/quotes/author/harshvardhan-kapoor/)

> [I don't understand how people do so many films at the same time. For me, two films a year.](https://sms4smile.com/quotes/nana-patekar/i-don-t-understand-how-people-do-so-many-films-at-the-same-time-for/)

[Nana Patekar](https://sms4smile.com/quotes/author/nana-patekar/)

> [As I have got older and become a father, there's less and less time for films.](https://sms4smile.com/quotes/paul-thomas-anderson/as-i-have-got-older-and-become-a-father-there-s-less-and-less-time/)

[Paul Thomas Anderson](https://sms4smile.com/quotes/author/paul-thomas-anderson/)

> [I don't have time, because I still have so many films to see.](https://sms4smile.com/quotes/isabelle-huppert/i-don-t-have-time-because-i-still-have-so-many-films-to-see/)

[Isabelle Huppert](https://sms4smile.com/quotes/author/isabelle-huppert/)

> [I think that horror films have a very direct relationship to the time in which they're made. The films that really strike a film…](https://sms4smile.com/quotes/eli-roth/i-think-that-horror-films-have-a-very-direct-relationship-to-the-time/)

[Eli Roth](https://sms4smile.com/quotes/author/eli-roth/)

> [Honestly, I do spend most of my time between films trying to get the next one made.](https://sms4smile.com/quotes/kasi-lemmons/honestly-i-do-spend-most-of-my-time-between-films-trying-to-get-the/)

[Kasi Lemmons](https://sms4smile.com/quotes/author/kasi-lemmons/)

> [We are living at a time where there are so many films available to watch through so many formats all the time. It's hard…](https://sms4smile.com/quotes/megan-griffiths/we-are-living-at-a-time-where-there-are-so-many-films-available-to/)

[Megan Griffiths](https://sms4smile.com/quotes/author/megan-griffiths/)

> [When you play with somebody and you don't even talk to each other on the pitch it's really difficult.](https://sms4smile.com/quotes/kolo-toure/when-you-play-with-somebody-and-you-don-t-even-talk-to-each-other-on/)

[Kolo Toure](https://sms4smile.com/quotes/author/kolo-toure/)

> [Trying to describe something musical is like dancing to architecture, it's really difficult.](https://sms4smile.com/quotes/robert-palmer/trying-to-describe-something-musical-is-like-dancing-to-architecture/)

[Robert Palmer](https://sms4smile.com/quotes/author/robert-palmer/)

> [To try to really land a spacecraft really on another world is really difficult, and if we lose that ability, it's going to be…](https://sms4smile.com/quotes/bill-nye/to-try-to-really-land-a-spacecraft-really-on-another-world-is-really/)

[Bill Nye](https://sms4smile.com/quotes/author/bill-nye/)

> [The early days were really difficult because it was constant no's, I didn't have an agent. I always knew that I had something to…](https://sms4smile.com/quotes/madelyn-cline/the-early-days-were-really-difficult-because-it-was-constant-no-s-i/)

[Madelyn Cline](https://sms4smile.com/quotes/author/madelyn-cline/)

> [Everyone knows that when you go through a divorce, it's a really difficult time for both parties and you've all - you believe, you…](https://sms4smile.com/quotes/heather-mills/everyone-knows-that-when-you-go-through-a-divorce-it-s-a-really/)

[Heather Mills](https://sms4smile.com/quotes/author/heather-mills/)

> [Washington culture has always had a difficult time acknowledging untruth.](https://sms4smile.com/quotes/timothy-noah/washington-culture-has-always-had-a-difficult-time-acknowledging/)

[Timothy Noah](https://sms4smile.com/quotes/author/timothy-noah/)

> [Don't compare your career to anyone else's. It's tough when you're in a business that's competitive. I was having a difficult time with that…](https://sms4smile.com/quotes/danielle-brooks/don-t-compare-your-career-to-anyone-else-s-it-s-tough-when-you-re-in/)

[Danielle Brooks](https://sms4smile.com/quotes/author/danielle-brooks/)

## More by Keenen Ivory Wayans

> [The pressures having grown up in this business can be really rough. And it is a testament to you that you have remained focused…](https://sms4smile.com/quotes/keenen-ivory-wayans/the-pressures-having-grown-up-in-this-business-can-be-really-rough/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [We've seen so many films now, that you have to be on par with the best films that have preceded you. You just can't…](https://sms4smile.com/quotes/keenen-ivory-wayans/we-ve-seen-so-many-films-now-that-you-have-to-be-on-par-with-the-best/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [I think that if you, as a comedian, are trying to be in people's face, then you've got to come up with new stuff…](https://sms4smile.com/quotes/keenen-ivory-wayans/i-think-that-if-you-as-a-comedian-are-trying-to-be-in-people-s-face/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [It's rare that you cut out something that is really good. You screen all of it, and when the audience doesn't respond, you cut…](https://sms4smile.com/quotes/keenen-ivory-wayans/it-s-rare-that-you-cut-out-something-that-is-really-good-you-screen/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [Creativity is the answer. I always prefer the creative solution to an expensive solution.](https://sms4smile.com/quotes/keenen-ivory-wayans/creativity-is-the-answer-i-always-prefer-the-creative-solution-to-an/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [There are two phases to a movie. First you shoot the movie, and then you make the movie. Generally, post-production is longer than filming.](https://sms4smile.com/quotes/keenen-ivory-wayans/there-are-two-phases-to-a-movie-first-you-shoot-the-movie-and-then/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [I enjoy the character interplay. Sometimes the audience is not laughing, but smiling, and that is almost just as good because it keeps them…](https://sms4smile.com/quotes/keenen-ivory-wayans/i-enjoy-the-character-interplay-sometimes-the-audience-is-not/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [All I need is a camera and I'll make things happen](https://sms4smile.com/quotes/keenen-ivory-wayans/all-i-need-is-a-camera-and-i-ll-make-things-happen/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [I go through a whole process with the actors first, building and creating characters, then I encourage them to sort of live in that…](https://sms4smile.com/quotes/keenen-ivory-wayans/i-go-through-a-whole-process-with-the-actors-first-building-and/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [Just making a good movie is hard to do.](https://sms4smile.com/quotes/keenen-ivory-wayans/just-making-a-good-movie-is-hard-to-do/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [We do nods to Charlie's Angels and Mission Impossible because they are popular with our fan base.](https://sms4smile.com/quotes/keenen-ivory-wayans/we-do-nods-to-charlie-s-angels-and-mission-impossible-because-they/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [Great art is not instant. It comes from experience, it comes from a place within. If you're trying to generate material, then you're going…](https://sms4smile.com/quotes/keenen-ivory-wayans/great-art-is-not-instant-it-comes-from-experience-it-comes-from-a/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [You can kind of feel when things are going to work out](https://sms4smile.com/quotes/keenen-ivory-wayans/you-can-kind-of-feel-when-things-are-going-to-work-out/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [In rare instances you have to give up what you thought was a great scene.](https://sms4smile.com/quotes/keenen-ivory-wayans/in-rare-instances-you-have-to-give-up-what-you-thought-was-a-great/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

> [I put the cameras on her and told her to be obnoxious as she could possibly could be. She was.](https://sms4smile.com/quotes/keenen-ivory-wayans/i-put-the-cameras-on-her-and-told-her-to-be-obnoxious-as-she-could/)

[Keenen Ivory Wayans](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

[Explore all 35 Keenen Ivory Wayans quotes ](https://sms4smile.com/quotes/author/keenen-ivory-wayans/)

## More Cinema quotes

> [I made, like, five movies while I was in college. I think they just weren't memorable movies. I've taken breaks as the years have…](https://sms4smile.com/quotes/jodie-foster/i-made-like-five-movies-while-i-was-in-college-i-think-they-just/)

[Jodie Foster](https://sms4smile.com/quotes/author/jodie-foster/)

> [You have to have a great director to make a great movie.](https://sms4smile.com/quotes/thelma-schoonmaker/you-have-to-have-a-great-director-to-make-a-great-movie/)

[Thelma Schoonmaker](https://sms4smile.com/quotes/author/thelma-schoonmaker/)

> [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/)

[Russell Howard](https://sms4smile.com/quotes/author/russell-howard/)

> [I wasn't attracted to American cinema, but I fell in love with Los Angeles the minute I arrived.](https://sms4smile.com/quotes/agnes-varda/i-wasn-t-attracted-to-american-cinema-but-i-fell-in-love-with-los/)

[Agnes Varda](https://sms4smile.com/quotes/author/agnes-varda/)

> [There was a time in the 1980s when I worked in 22 films a year.](https://sms4smile.com/quotes/radha-ravi/there-was-a-time-in-the-1980s-when-i-worked-in-22-films-a-year/)

[Radha Ravi](https://sms4smile.com/quotes/author/radha-ravi/)

> [To an ever greater extent out experience is governed by pictures, pictures in newspapers and magazines, on television and in the cinema. Next to…](https://sms4smile.com/quotes/douglas-crimp/to-an-ever-greater-extent-out-experience-is-governed-by-pictures/)

[Douglas Crimp](https://sms4smile.com/quotes/author/douglas-crimp/)

> [In the future, I would like to do more films with contemporary themes. Perhaps comedy, which is something I have done in theater but…](https://sms4smile.com/quotes/luke-evans/in-the-future-i-would-like-to-do-more-films-with-contemporary-themes/)

[Luke Evans](https://sms4smile.com/quotes/author/luke-evans/)

> [I am tired of our characters being so incomplete. When do we ever save the day in a film? When does a Latino actor…](https://sms4smile.com/quotes/esai-morales/i-am-tired-of-our-characters-being-so-incomplete-when-do-we-ever-save/)

[Esai Morales](https://sms4smile.com/quotes/author/esai-morales/)

> [I love film people and actors and I am in the right world because I am one of those people.](https://sms4smile.com/quotes/ewan-mcgregor/i-love-film-people-and-actors-and-i-am-in-the-right-world-because-i/)

[Ewan McGregor](https://sms4smile.com/quotes/author/ewan-mcgregor/)

> [Personally, I prefer contemporary films, but the market calls for more period choices, especially since China opened up a cinema market in Hong Kong.…](https://sms4smile.com/quotes/donnie-yen/personally-i-prefer-contemporary-films-but-the-market-calls-for-more/)

[Donnie Yen](https://sms4smile.com/quotes/author/donnie-yen/)

> [I'd love to work in the States; I'd love to work anywhere where you get a good script and a good part to play.…](https://sms4smile.com/quotes/laura-carmichael/i-d-love-to-work-in-the-states-i-d-love-to-work-anywhere-where-you/)

[Laura Carmichael](https://sms4smile.com/quotes/author/laura-carmichael/)

> [I even see the cinema itself as a woman, with its alternation of light and darkness, of appearing and disappearing images](https://sms4smile.com/quotes/federico-fellini/i-even-see-the-cinema-itself-as-a-woman-with-its-alternation-of-light/)

[Federico Fellini](https://sms4smile.com/quotes/author/federico-fellini/)

> ['Rear Window' isn't really a horror film, but it is a psychological drama, which I love. It is very tense.](https://sms4smile.com/quotes/diana-silvers/rear-window-isn-t-really-a-horror-film-but-it-is-a-psychological/)

[Diana Silvers](https://sms4smile.com/quotes/author/diana-silvers/)

> [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/)

[Jessica Yu](https://sms4smile.com/quotes/author/jessica-yu/)

> [I am not interested in churning out a certain number of films every year. For me, it's about the quality of work. I think…](https://sms4smile.com/quotes/deepika-padukone/i-am-not-interested-in-churning-out-a-certain-number-of-films-every/)

[Deepika Padukone](https://sms4smile.com/quotes/author/deepika-padukone/)

[Browse all 23,940 Cinema quotes ](https://sms4smile.com/quotes/about/cinema/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "This is really a difficult time to be in films.",
            "creator": {
                "@type": "Person",
                "name": "Keenen Ivory Wayans"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/keenen-ivory-wayans/this-is-really-a-difficult-time-to-be-in-films/",
            "about": {
                "@type": "Thing",
                "name": "Cinema"
            },
            "@id": "https://sms4smile.com/quotes/keenen-ivory-wayans/this-is-really-a-difficult-time-to-be-in-films/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg",
                "url": "https://sms4smile.com/quotes/i/e80/keenen-ivory-wayans-18283_cinema_this-is-really-a-difficult-time-to-be-in_2568550.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“This is really a difficult time to be in films.” — Keenen Ivory Wayans",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Keenen Ivory Wayans",
                    "item": "https://sms4smile.com/quotes/author/keenen-ivory-wayans/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "This is really a difficult time...",
                    "item": "https://sms4smile.com/quotes/keenen-ivory-wayans/this-is-really-a-difficult-time-to-be-in-films/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/keenen-ivory-wayans/this-is-really-a-difficult-time-to-be-in-films/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
