--- title: "Meaning & Key Takeaway of: When I founded Stitch Fix, I wanted to…" description: "\"When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.\" — Katrina Lake" image: "https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg" --- # When I founded Stitch Fix, I wanted to create a company… ![“When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.” quote by Katrina Lake](https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg) [Download](https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg) [Open image](https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg) > “When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.” [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. She aimed to build a workplace she’d love forever, prioritizing culture and purpose. **In simple terms:** Create a company you’d enjoy working at long term. Key Takeaway Design your work environment for lasting fulfillment. Themes purpose culture entrepreneurship leadership longevity Mood inspirational reflective Type leadership business When to use this quote - startup founding - team building - long‑term career planning - company culture development Key Concepts mission-driven employee experience sustainable growth Questions to Reflect On - What values define your ideal workplace? - How can you balance personal joy with business viability? A Different Perspective May overlook market realities in favor of idealism. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Life](https://sms4smile.com/quotes/about/life/) [Stitch](https://sms4smile.com/quotes/about/stitch/) [Work](https://sms4smile.com/quotes/about/work/) ## Related quotes > [I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to…](https://sms4smile.com/quotes/katrina-lake/i-founded-stitch-fix-to-take-on-a-very-human-problem-how-do-i-find/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an…](https://sms4smile.com/quotes/katrina-lake/the-idea-of-going-somewhere-where-the-salesperson-is-able-to/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.](https://sms4smile.com/quotes/katrina-lake/ironically-i-think-some-of-the-inspiration-around-stitch-fix-is/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [“combining and melding human and machine strengths in this way, Stitch Fix has become the primary method by which 39 percent of its clients…](https://sms4smile.com/quotes/scott-hartley/combining-and-melding-human-and-machine-strengths-in-this-way-stitch/) [Scott Hartley](https://sms4smile.com/quotes/author/scott-hartley/) > [“When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does…](https://sms4smile.com/quotes/amber-hurdle/when-you-create-a-company-culture-you-are-drawing-your-lines-in-the/) [Amber Hurdle](https://sms4smile.com/quotes/author/amber-hurdle/) > [We have done some of these in Bangladesh. Whenever I see a problem, I immediately go and create a company. That's what I did…](https://sms4smile.com/quotes/muhammad-yunus/we-have-done-some-of-these-in-bangladesh-whenever-i-see-a-problem-i/) [Muhammad Yunus](https://sms4smile.com/quotes/author/muhammad-yunus/) > [If you're trying to create a company, it's like baking a cake. You have to have all the ingredients in the right proportion.](https://sms4smile.com/quotes/elon-musk/if-you-re-trying-to-create-a-company-it-s-like-baking-a-cake-you-have/) [Elon Musk](https://sms4smile.com/quotes/author/elon-musk/) > [A leader can create a company, but a community creates a movement,](https://sms4smile.com/quotes/blake-mycoskie/a-leader-can-create-a-company-but-a-community-creates-a-movement/) [Blake Mycoskie](https://sms4smile.com/quotes/author/blake-mycoskie/) > [You don't start a company because you want to be an entrepreneur or the fame and glory that comes along with it. You become…](https://sms4smile.com/quotes/aaron-patzer/you-don-t-start-a-company-because-you-want-to-be-an-entrepreneur-or/) [Aaron Patzer](https://sms4smile.com/quotes/author/aaron-patzer/) > [Most importantly, we want to create a company where every employee can bring their whole selves to work.](https://sms4smile.com/quotes/indra-nooyi/most-importantly-we-want-to-create-a-company-where-every-employee-can/) [Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/) > [No one gave me a recipe for how to create company culture. I wish I had had one.](https://sms4smile.com/quotes/andy-dunn/no-one-gave-me-a-recipe-for-how-to-create-company-culture-i-wish-i/) [Andy Dunn](https://sms4smile.com/quotes/author/andy-dunn/) > [There are intangible qualities of companies that you pour your heart into that are impossible to purchase. And it’s really special when you create…](https://sms4smile.com/quotes/zach-klein/there-are-intangible-qualities-of-companies-that-you-pour-your-heart/) Zach Klein > [My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit…](https://sms4smile.com/quotes/mark-zuckerberg/my-goal-was-never-to-just-create-a-company-a-lot-of-people/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [I basically wanted to create a company for when you hear the name, you think about Hawaii.](https://sms4smile.com/quotes/evan-mock/i-basically-wanted-to-create-a-company-for-when-you-hear-the-name-you/) [Evan Mock](https://sms4smile.com/quotes/author/evan-mock/) > [I was forced to be an artist and a CEO from the beginning, so I was forced to be like a businessman because when…](https://sms4smile.com/quotes/jay-z/i-was-forced-to-be-an-artist-and-a-ceo-from-the-beginning-so-i-was/) [Jay-Z](https://sms4smile.com/quotes/author/jay-z/) ## More by Katrina Lake > [Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative.](https://sms4smile.com/quotes/katrina-lake/creativity-was-definitely-a-big-part-of-our-household-and-i-remember/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit…](https://sms4smile.com/quotes/katrina-lake/as-a-consumer-you-don-t-want-to-choose-from-a-million-pairs-of-jeans/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Customer-centricity is unbelievably important.](https://sms4smile.com/quotes/katrina-lake/customer-centricity-is-unbelievably-important/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to…](https://sms4smile.com/quotes/katrina-lake/i-founded-stitch-fix-to-take-on-a-very-human-problem-how-do-i-find/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a…](https://sms4smile.com/quotes/katrina-lake/i-like-to-wear-more-traditional-work-outfits-like-pants-and-a-blouse/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I…](https://sms4smile.com/quotes/katrina-lake/i-wanted-to-be-a-doctor-i-was-pre-med-at-school-and-i-actually-even/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > ['Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data…](https://sms4smile.com/quotes/katrina-lake/personalization-is-a-popular-word-in-retail-and-people-often-misuse/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.](https://sms4smile.com/quotes/katrina-lake/i-love-cooking-it-s-what-clears-my-mind-since-it-s-pretty-hard-to/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [When I feel like work and life are both going well, I feel like I can be fully present at both. I think the…](https://sms4smile.com/quotes/katrina-lake/when-i-feel-like-work-and-life-are-both-going-well-i-feel-like-i-can/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description…](https://sms4smile.com/quotes/katrina-lake/be-known-as-a-great-resource-are-you-an-excel-genius-an-expert-on/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the…](https://sms4smile.com/quotes/katrina-lake/there-are-millions-and-millions-of-products-out-there-you-can-look-at/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I find it is a bad habit to look at social media before bed, so I try to read something on paper - not…](https://sms4smile.com/quotes/katrina-lake/i-find-it-is-a-bad-habit-to-look-at-social-media-before-bed-so-i-try/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from…](https://sms4smile.com/quotes/katrina-lake/when-the-business-really-works-is-when-we-hear-clients-say-i-ve-never/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an…](https://sms4smile.com/quotes/katrina-lake/the-idea-of-going-somewhere-where-the-salesperson-is-able-to/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Not a manager or an executive yet? It's not too early to practice. Many companies are always looking for people to volunteer to help…](https://sms4smile.com/quotes/katrina-lake/not-a-manager-or-an-executive-yet-it-s-not-too-early-to-practice-many/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) [Explore all 28 Katrina Lake quotes ](https://sms4smile.com/quotes/author/katrina-lake/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.", "creator": { "@type": "Person", "name": "Katrina Lake" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/katrina-lake/when-i-founded-stitch-fix-i-wanted-to-create-a-company-that-i-would/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/katrina-lake/when-i-founded-stitch-fix-i-wanted-to-create-a-company-that-i-would/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg", "contentUrl": "https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg", "url": "https://sms4smile.com/quotes/i/b14/katrina-lake-21756_business_when-i-founded-stitch-fix-i-wanted-to-cr_768166.jpg", "width": 1080, "height": 1080, "caption": "“When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.” — Katrina Lake", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Katrina Lake", "item": "https://sms4smile.com/quotes/author/katrina-lake/" }, { "@type": "ListItem", "position": 4, "name": "When I founded Stitch Fix, I...", "item": "https://sms4smile.com/quotes/katrina-lake/when-i-founded-stitch-fix-i-wanted-to-create-a-company-that-i-would/" } ], "@id": "https://sms4smile.com/quotes/katrina-lake/when-i-founded-stitch-fix-i-wanted-to-create-a-company-that-i-would/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```