--- title: "Meaning & Key Takeaway of: Delivering a service that consumers feel…" description: "\"Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about i..." image: "https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg" --- # Delivering a service that consumers feel truly connected… ![“Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.” quote by Katrina Lake](https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg) [Download](https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg) [Open image](https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg) > “Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.” [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Connecting deeply with consumers creates loveable experiences that organically spread, the most powerful marketing. **In simple terms:** Authentic connections drive word‑of‑mouth. Key Takeaway Build genuine, shareable experiences. Themes marketing customer experience authenticity Mood strategic optimistic Type practical inspirational When to use this quote - product design - social media strategy Key Concepts Brand loyalty viral growth Questions to Reflect On - How to measure authentic impact? - What metrics capture love? A Different Perspective May ignore cost efficiency. ★ ★ ★ ★ ★ No ratings yet [Consumers Feel](https://sms4smile.com/quotes/about/consumers-feel-1515780/) [Customer](https://sms4smile.com/quotes/about/customer/) [Experience](https://sms4smile.com/quotes/about/experience/) [Love](https://sms4smile.com/quotes/about/love/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Marketing Know](https://sms4smile.com/quotes/about/marketing-know-3120572/) [People](https://sms4smile.com/quotes/about/people/) [Providing Experience](https://sms4smile.com/quotes/about/providing-experience-4231904/) [Service](https://sms4smile.com/quotes/about/service/) [Talk](https://sms4smile.com/quotes/about/talk/) [Truly Connected](https://sms4smile.com/quotes/about/truly-connected-1758423/) ## Related quotes > [The triumph of advertising in the culture industry is that consumers feel compelled to buy and use its products even though they see through…](https://sms4smile.com/quotes/theodor-adorno/the-triumph-of-advertising-in-the-culture-industry-is-that-consumers/) [Theodor Adorno](https://sms4smile.com/quotes/author/theodor-adorno/) > [“Both as workers and as consumers, we feel we move in channels that have been projected from afar by vast impersonal forces. We worry…](https://sms4smile.com/quotes/matthew-b-crawford/both-as-workers-and-as-consumers-we-feel-we-move-in-channels-that/) [Matthew B. Crawford](https://sms4smile.com/quotes/author/matthew-b-crawford/) > [“Knowing that people want relationship, guerilla marketing, does everything to establish and nature a bond between themselves and each individual customers because customers are…](https://sms4smile.com/quotes/anonymous/knowing-that-people-want-relationship-guerilla-marketing-does/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In the past, I had the marketing know how to get people to talk about my products, but I didn't have the infrastructure or…](https://sms4smile.com/quotes/ray-j/in-the-past-i-had-the-marketing-know-how-to-get-people-to-talk-about/) [Ray J](https://sms4smile.com/quotes/author/ray-j/) > [The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.](https://sms4smile.com/quotes/peter-drucker/the-aim-of-marketing-is-to-know-and-understand-the-customer-so-well/) [Peter Drucker](https://sms4smile.com/quotes/author/peter-drucker/) > [I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the…](https://sms4smile.com/quotes/satoru-iwata/i-never-think-in-terms-of-how-we-can-compete-against-the-other/) [Satoru Iwata](https://sms4smile.com/quotes/author/satoru-iwata/) > [“We disconnected. And I wondered if we had ever truly connected.”](https://sms4smile.com/quotes/eric-jerome-dickey/we-disconnected-and-i-wondered-if-we-had-ever-truly-connected/) [Eric Jerome Dickey](https://sms4smile.com/quotes/author/eric-jerome-dickey/) > [It is truly connected to your job as an actor, and it benefits the character and the entire film to build a collaborative environment.](https://sms4smile.com/quotes/fred-hechinger/it-is-truly-connected-to-your-job-as-an-actor-and-it-benefits-the/) [Fred Hechinger](https://sms4smile.com/quotes/author/fred-hechinger/) > [“When we live in alignment—in accordance with our higher selves, our Spirit—that’s when we are truly connected to our Soul. Excerpt from "Living in…](https://sms4smile.com/quotes/kasi-kaye-iliopoulos/when-we-live-in-alignment-in-accordance-with-our-higher-selves-our/) [Kasi Kaye Iliopoulos](https://sms4smile.com/quotes/author/kasi-kaye-iliopoulos/) > [Truly, I connected with all of my cast mates, which is rare but I think that's what made 'Trinkets' so special.](https://sms4smile.com/quotes/kiana-madeira/truly-i-connected-with-all-of-my-cast-mates-which-is-rare-but-i-think/) [Kiana Madeira](https://sms4smile.com/quotes/author/kiana-madeira/) > [“Marketing and sales isn’t about trying to persuade, coerce, or manipulate people into buying your services. It’s about putting yourself out in front of,…](https://sms4smile.com/quotes/michael-port/marketing-and-sales-isn-t-about-trying-to-persuade-coerce-or/) [Michael Port](https://sms4smile.com/quotes/author/michael-port/) > [A bar is a factory, a marketing organization, and a service organization all in one.](https://sms4smile.com/quotes/jon-taffer/a-bar-is-a-factory-a-marketing-organization-and-a-service/) [Jon Taffer](https://sms4smile.com/quotes/author/jon-taffer/) > [Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to…](https://sms4smile.com/quotes/stewart-butterfield/every-customer-interaction-is-a-marketing-opportunity-if-you-go-above/) [Stewart Butterfield](https://sms4smile.com/quotes/author/stewart-butterfield/) > [The United States Postal Service is overworked and under-funded.](https://sms4smile.com/quotes/jeff-van-drew/the-united-states-postal-service-is-overworked-and-under-funded/) [Jeff Van Drew](https://sms4smile.com/quotes/author/jeff-van-drew/) > [Leadership is made for service.](https://sms4smile.com/quotes/jack-hyles/leadership-is-made-for-service/) [Jack Hyles](https://sms4smile.com/quotes/author/jack-hyles/) ## More by Katrina Lake > [Creativity was definitely a big part of our household, and I remember always writing stories and being encouraged to be creative.](https://sms4smile.com/quotes/katrina-lake/creativity-was-definitely-a-big-part-of-our-household-and-i-remember/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit…](https://sms4smile.com/quotes/katrina-lake/as-a-consumer-you-don-t-want-to-choose-from-a-million-pairs-of-jeans/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Customer-centricity is unbelievably important.](https://sms4smile.com/quotes/katrina-lake/customer-centricity-is-unbelievably-important/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I founded Stitch Fix to take on a very human problem: How do I find clothes I love? Like most people, I want to…](https://sms4smile.com/quotes/katrina-lake/i-founded-stitch-fix-to-take-on-a-very-human-problem-how-do-i-find/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I like to wear more traditional work outfits like pants and a blouse, but I want the blouse to have something that is a…](https://sms4smile.com/quotes/katrina-lake/i-like-to-wear-more-traditional-work-outfits-like-pants-and-a-blouse/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I wanted to be a doctor. I was pre-med at school, and I actually even took the MCAT. My ultimate decision was that I…](https://sms4smile.com/quotes/katrina-lake/i-wanted-to-be-a-doctor-i-was-pre-med-at-school-and-i-actually-even/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [When I founded Stitch Fix, I wanted to create a company that I would want to work at for the rest of my life.](https://sms4smile.com/quotes/katrina-lake/when-i-founded-stitch-fix-i-wanted-to-create-a-company-that-i-would/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > ['Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data…](https://sms4smile.com/quotes/katrina-lake/personalization-is-a-popular-word-in-retail-and-people-often-misuse/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I love cooking. It's what clears my mind, since it's pretty hard to multitask when you're chopping vegetables.](https://sms4smile.com/quotes/katrina-lake/i-love-cooking-it-s-what-clears-my-mind-since-it-s-pretty-hard-to/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [When I feel like work and life are both going well, I feel like I can be fully present at both. I think the…](https://sms4smile.com/quotes/katrina-lake/when-i-feel-like-work-and-life-are-both-going-well-i-feel-like-i-can/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [Be known as a great resource. Are you an Excel genius? An expert on local restaurants? Fabulous at proofreading? Go beyond your job description…](https://sms4smile.com/quotes/katrina-lake/be-known-as-a-great-resource-are-you-an-excel-genius-an-expert-on/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [There are millions and millions of products out there. You can look at eBay and Amazon. You can look at every product on the…](https://sms4smile.com/quotes/katrina-lake/there-are-millions-and-millions-of-products-out-there-you-can-look-at/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [I find it is a bad habit to look at social media before bed, so I try to read something on paper - not…](https://sms4smile.com/quotes/katrina-lake/i-find-it-is-a-bad-habit-to-look-at-social-media-before-bed-so-i-try/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [When the business really works is when we hear clients say, 'I've never had jeans that fit me until I got a pair from…](https://sms4smile.com/quotes/katrina-lake/when-the-business-really-works-is-when-we-hear-clients-say-i-ve-never/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) > [The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an…](https://sms4smile.com/quotes/katrina-lake/the-idea-of-going-somewhere-where-the-salesperson-is-able-to/) [Katrina Lake](https://sms4smile.com/quotes/author/katrina-lake/) [Explore all 28 Katrina Lake quotes ](https://sms4smile.com/quotes/author/katrina-lake/) ## More Customer quotes > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Amongst the financial Twitterati, the term 'muppets' has come to describe any client used and abused by some financial predator. I've adopted the term…](https://sms4smile.com/quotes/barry-ritholtz/amongst-the-financial-twitterati-the-term-muppets-has-come-to/) [Barry Ritholtz](https://sms4smile.com/quotes/author/barry-ritholtz/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [The purpose of this book is to supply, in the form suitable for laymen, guidance in the adoption and execution of an investment policy.](https://sms4smile.com/quotes/benjamin-graham/the-purpose-of-this-book-is-to-supply-in-the-form-suitable-for-laymen/) [Benjamin Graham](https://sms4smile.com/quotes/author/benjamin-graham/) > [Don't think OF the market. Think AS the market.](https://sms4smile.com/quotes/michael-fishman/don-t-think-of-the-market-think-as-the-market/) [Michael Fishman](https://sms4smile.com/quotes/author/michael-fishman/) > [If Wall Street crashes, does Main Street follow? Not necessarily.](https://sms4smile.com/quotes/ben-bernanke/if-wall-street-crashes-does-main-street-follow-not-necessarily/) [Ben Bernanke](https://sms4smile.com/quotes/author/ben-bernanke/) > [The exact details of how you practice value investing will vary investor to investor, but the fundamental principle of scouring the world, looking for…](https://sms4smile.com/quotes/whitney-tilson/the-exact-details-of-how-you-practice-value-investing-will-vary/) [Whitney Tilson](https://sms4smile.com/quotes/author/whitney-tilson/) > [The best way to hold customers is to constantly figure out how to give them more for less.](https://sms4smile.com/quotes/philip-kotler/the-best-way-to-hold-customers-is-to-constantly-figure-out-how-to/) [Philip Kotler](https://sms4smile.com/quotes/author/philip-kotler/) > [Perhaps the most important reason to be skeptical of government inflation numbers is that the government, like a fox campaigning to guard a hen…](https://sms4smile.com/quotes/peter-schiff/perhaps-the-most-important-reason-to-be-skeptical-of-government/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [When the dollar collapses, it's not doing it in a vacuum. If the dollar loses value, it's doing so relative to some other currency.…](https://sms4smile.com/quotes/peter-schiff/when-the-dollar-collapses-it-s-not-doing-it-in-a-vacuum-if-the-dollar/) [Peter Schiff](https://sms4smile.com/quotes/author/peter-schiff/) > [Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying…](https://sms4smile.com/quotes/marc-ostrofsky/corporations-invest-in-sophisticated-crm-or-customer-relationship/) [Marc Ostrofsky](https://sms4smile.com/quotes/author/marc-ostrofsky/) > [I believe confusion is good. Worldwide market leaders gain when there is confusion in the market.](https://sms4smile.com/quotes/subhash-chandra/i-believe-confusion-is-good-worldwide-market-leaders-gain-when-there/) [Subhash Chandra](https://sms4smile.com/quotes/author/subhash-chandra/) > [Damn inflation, full speed ahead,' Greenspan has said in both action and word. I think an investor should believe him and invest accordingly.](https://sms4smile.com/quotes/bill-gross/damn-inflation-full-speed-ahead-greenspan-has-said-in-both-action-and/) [Bill Gross](https://sms4smile.com/quotes/author/bill-gross/) > [“When companies get big, they devote most of their care and feeding to the business that got them big. This is as it should…](https://sms4smile.com/quotes/eric-schmidt/when-companies-get-big-they-devote-most-of-their-care-and-feeding-to/) [Eric Schmidt](https://sms4smile.com/quotes/author/eric-schmidt/) > [“Salesmanship is usually the art of making it the prospect’s problem, the salesperson’s need or desire to earn money.”](https://sms4smile.com/quotes/mokokoma-mokhonoana/salesmanship-is-usually-the-art-of-making-it-the-prospect-s-problem/) [Mokokoma Mokhonoana](https://sms4smile.com/quotes/author/mokokoma-mokhonoana/) [Browse all 9,257 Customer quotes ](https://sms4smile.com/quotes/about/customer/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Delivering a service that consumers feel truly connected to and providing an experience that people love and love to organically share and talk about is the most effective form of marketing I know.", "creator": { "@type": "Person", "name": "Katrina Lake" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/katrina-lake/delivering-a-service-that-consumers-feel-truly-connected-to-and/", "about": { "@type": "Thing", "name": "Customer" }, "@id": "https://sms4smile.com/quotes/katrina-lake/delivering-a-service-that-consumers-feel-truly-connected-to-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg", "url": "https://sms4smile.com/quotes/i/ba6/katrina-lake-21756_customer_delivering-a-service-that-consumers-feel_2917146.jpg", "width": 1080, "height": 1080, "caption": "“Delivering a service that consumers feel truly connected to and providing an experience that people love and…” — Katrina Lake", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Katrina Lake", "item": "https://sms4smile.com/quotes/author/katrina-lake/" }, { "@type": "ListItem", "position": 4, "name": "Delivering a service that consumers feel...", "item": "https://sms4smile.com/quotes/katrina-lake/delivering-a-service-that-consumers-feel-truly-connected-to-and/" } ], "@id": "https://sms4smile.com/quotes/katrina-lake/delivering-a-service-that-consumers-feel-truly-connected-to-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```