--- title: "Meaning & Key Takeaway of: All three networks have always had a…" description: "\"All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things, probably ..." image: "https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg" --- # All three networks have always had a morning show but now… ![“All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things, probably the Internet as well.” quote by Katie Couric](https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg) [Download](https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg) [Open image](https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg) > “All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things, probably the Internet as well.” [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Traditional TV morning shows are losing viewers to cable and the Internet, reflecting shifting media consumption habits. **In simple terms:** Morning TV loses audience to cable and online. Key Takeaway Digital platforms erode legacy broadcast audiences. Themes media trends cable TV internet audience behavior broadcast Mood analytical observational Type industry observation media analysis When to use this quote - network scheduling adjustments - digital streaming of morning content - cross‑platform advertising strategies Key Concepts media fragmentation platform convergence Practical Applications - launching a hybrid TV‑online morning show - re‑targeting ads based on streaming data Questions to Reflect On - What content formats best retain morning viewers across platforms? - How can legacy broadcasters monetize fragmented audiences? ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Internet](https://sms4smile.com/quotes/about/internet/) [Morning](https://sms4smile.com/quotes/about/morning/) [Variety](https://sms4smile.com/quotes/about/variety/) ## Related quotes > [If I had a dollar for every minute I've ever spent on the internet only god knows where I'd be right now. Probably still…](https://sms4smile.com/quotes/ramandeep-singh/if-i-had-a-dollar-for-every-minute-i-ve-ever-spent-on-the-internet/) [Ramandeep Singh](https://sms4smile.com/quotes/author/ramandeep-singh/) > [I'm probably on the internet way more than I should be. I don't know. I love connecting people. I love introducing people to other…](https://sms4smile.com/quotes/solange-knowles/i-m-probably-on-the-internet-way-more-than-i-should-be-i-don-t-know-i/) [Solange Knowles](https://sms4smile.com/quotes/author/solange-knowles/) > [I didn't have cable, so YouTube was my cartoons.](https://sms4smile.com/quotes/emma-chamberlain/i-didn-t-have-cable-so-youtube-was-my-cartoons/) [Emma Chamberlain](https://sms4smile.com/quotes/author/emma-chamberlain/) > [How do you do something where you're able to be specific and edgy enough to compete with what the cable networks are doing and,…](https://sms4smile.com/quotes/jason-katims/how-do-you-do-something-where-you-re-able-to-be-specific-and-edgy/) [Jason Katims](https://sms4smile.com/quotes/author/jason-katims/) > [Cable had a latitude to move which created less censorship and bestowed upon the artists, the writers and the creators, more liberty to create…](https://sms4smile.com/quotes/daniel-gillies/cable-had-a-latitude-to-move-which-created-less-censorship-and/) [Daniel Gillies](https://sms4smile.com/quotes/author/daniel-gillies/) > [All of the people who are using their BlackBerries or their iPhones, Facebook, all of the people who are sitting in cafes and hotels…](https://sms4smile.com/quotes/tony-abbott/all-of-the-people-who-are-using-their-blackberries-or-their-iphones/) [Tony Abbott](https://sms4smile.com/quotes/author/tony-abbott/) > [Cable is not bound because people pay for it. It's literally a choice, that's the operative word. If you don't like the language, if…](https://sms4smile.com/quotes/robin-williams/cable-is-not-bound-because-people-pay-for-it-it-s-literally-a-choice/) [Robin Williams](https://sms4smile.com/quotes/author/robin-williams/) > [There's discussion in athletics about how sport - where they say 'SportsCenter' has ruined the fundamentals of basketball because it's - it only applauds…](https://sms4smile.com/quotes/dan-pfeiffer/there-s-discussion-in-athletics-about-how-sport-where-they-say/) [Dan Pfeiffer](https://sms4smile.com/quotes/author/dan-pfeiffer/) > [I didn't have cable growing up. I never saw ESPN or GameDay.](https://sms4smile.com/quotes/samantha-ponder/i-didn-t-have-cable-growing-up-i-never-saw-espn-or-gameday/) [Samantha Ponder](https://sms4smile.com/quotes/author/samantha-ponder/) > [We are in a time, because of the proliferation of online media and a hundred channels on cable, where teenagers and young adults and…](https://sms4smile.com/quotes/jonathan-grayer/we-are-in-a-time-because-of-the-proliferation-of-online-media-and-a/) [Jonathan Grayer](https://sms4smile.com/quotes/author/jonathan-grayer/) > [Cable TV? Stressful? Never.](https://sms4smile.com/quotes/dana-bash/cable-tv-stressful-never/) [Dana Bash](https://sms4smile.com/quotes/author/dana-bash/) > [With the recession, people are having to choose between their cable and their internet connection. And think about it.](https://sms4smile.com/quotes/rosario-dawson/with-the-recession-people-are-having-to-choose-between-their-cable/) [Rosario Dawson](https://sms4smile.com/quotes/author/rosario-dawson/) > [Cable would not translate into the public radio universe.](https://sms4smile.com/quotes/juan-williams/cable-would-not-translate-into-the-public-radio-universe/) [Juan Williams](https://sms4smile.com/quotes/author/juan-williams/) > [The whole cable-TV original programming just changed the nature of television.](https://sms4smile.com/quotes/anson-mount/the-whole-cable-tv-original-programming-just-changed-the-nature-of/) [Anson Mount](https://sms4smile.com/quotes/author/anson-mount/) > [What Cable is up to is not something that can be done quietly. It will raise the interest of some pretty important people and…](https://sms4smile.com/quotes/jeph-loeb/what-cable-is-up-to-is-not-something-that-can-be-done-quietly-it-will/) [Jeph Loeb](https://sms4smile.com/quotes/author/jeph-loeb/) ## More by Katie Couric > [The media can be an instrument of change. It can maintain the status quo and reflect the views of the society or it can…](https://sms4smile.com/quotes/katie-couric/the-media-can-be-an-instrument-of-change-it-can-maintain-the-status/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Be fearless. Have the courage to take risks. Go where there are no guarantees. Get out of your comfort zone even if it means…](https://sms4smile.com/quotes/katie-couric/be-fearless-have-the-courage-to-take-risks-go-where-there-are-no/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Nobody ever asks men about the work-life balance, and I just find that interesting, because clearly, I would imagine most men also want to…](https://sms4smile.com/quotes/katie-couric/nobody-ever-asks-men-about-the-work-life-balance-and-i-just-find-that/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [A less-than dream job can help you find your dreams.](https://sms4smile.com/quotes/katie-couric/a-less-than-dream-job-can-help-you-find-your-dreams/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [They see us interacting with people, they see us doing serious interviews, they see us having fun, and when you're conversing with someone, you…](https://sms4smile.com/quotes/katie-couric/they-see-us-interacting-with-people-they-see-us-doing-serious/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [He was always sort of a scrappy little kid wasn't he? A bit of a fighter?](https://sms4smile.com/quotes/katie-couric/he-was-always-sort-of-a-scrappy-little-kid-wasn-t-he-a-bit-of-a/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Obviously, people in Texas have big hearts.](https://sms4smile.com/quotes/katie-couric/obviously-people-in-texas-have-big-hearts/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Sometimes I think change is a good thing.](https://sms4smile.com/quotes/katie-couric/sometimes-i-think-change-is-a-good-thing/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [I've always tried to stay true to my authentic self.](https://sms4smile.com/quotes/katie-couric/i-ve-always-tried-to-stay-true-to-my-authentic-self/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Some suggested over the weekend that it is wrong to expect Elian Gonzalez to live in a place that tolerates no dissent or freedom…](https://sms4smile.com/quotes/katie-couric/some-suggested-over-the-weekend-that-it-is-wrong-to-expect-elian/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Can you explain what Internet is?](https://sms4smile.com/quotes/katie-couric/can-you-explain-what-internet-is/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [But of course when people watch morning television, Terry, it's a very different animal. You know, they're running around, they're getting their kids ready…](https://sms4smile.com/quotes/katie-couric/but-of-course-when-people-watch-morning-television-terry-it-s-a-very/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Changing the world doesn't happen all at once. It isn't a big bang. It's an evolution, the sum of a billion tiny sparks. And…](https://sms4smile.com/quotes/katie-couric/changing-the-world-doesn-t-happen-all-at-once-it-isn-t-a-big-bang-it/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [Obviously I love doing newsmaker interviews, and if I can contribute in any way to that, I would love to. I love reporting, getting…](https://sms4smile.com/quotes/katie-couric/obviously-i-love-doing-newsmaker-interviews-and-if-i-can-contribute/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) > [“... not far around the corner from every ugly experience is something really beautiful. And if you stop at every bitter comment you will…](https://sms4smile.com/quotes/katie-couric/not-far-around-the-corner-from-every-ugly-experience-is-something/) [Katie Couric](https://sms4smile.com/quotes/author/katie-couric/) [Explore all 70 Katie Couric quotes ](https://sms4smile.com/quotes/author/katie-couric/) ## More Audience quotes > [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/) [Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/) > [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/) [Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/) > [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/) [Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/) > [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/) [Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/) > [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/) [Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/) > [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/) [An Na](https://sms4smile.com/quotes/author/an-na/) > [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/) [Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/) > [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/) [Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/) > [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/) [Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/) > [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/) [Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/) > [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/) [Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/) > [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/) [Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/) > [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/) [J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/) > [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/) [Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/) > [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/) [John Tesh](https://sms4smile.com/quotes/author/john-tesh/) [Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "All three networks have always had a morning show but now cable of course is taking some of that audience away and a variety of other things, probably the Internet as well.", "creator": { "@type": "Person", "name": "Katie Couric" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/katie-couric/all-three-networks-have-always-had-a-morning-show-but-now-cable-of/", "about": { "@type": "Thing", "name": "Audience" }, "@id": "https://sms4smile.com/quotes/katie-couric/all-three-networks-have-always-had-a-morning-show-but-now-cable-of/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg", "contentUrl": "https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg", "url": "https://sms4smile.com/quotes/i/4f1/katie-couric-9751_audience_all-three-networks-have-always-had-a-mor_102076.jpg", "width": 1080, "height": 1080, "caption": "“All three networks have always had a morning show but now cable of course is taking some of that audience…” — Katie Couric", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Katie Couric", "item": "https://sms4smile.com/quotes/author/katie-couric/" }, { "@type": "ListItem", "position": 4, "name": "All three networks have always had...", "item": "https://sms4smile.com/quotes/katie-couric/all-three-networks-have-always-had-a-morning-show-but-now-cable-of/" } ], "@id": "https://sms4smile.com/quotes/katie-couric/all-three-networks-have-always-had-a-morning-show-but-now-cable-of/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```