--- title: "Meaning & Key Takeaway of: We have thought carefully about how our…" description: "\"We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font ..." image: "https://sms4smile.com/quotes/i/ade/katharine-viner-15145_guardian_we-have-thought-carefully-about-how-our_523918.jpg" --- # We have thought carefully about how our use of typography… ![“We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.” quote by Katharine Viner](https://sms4smile.com/quotes/i/ade/katharine-viner-15145_guardian_we-have-thought-carefully-about-how-our_523918.jpg) [Download](https://sms4smile.com/quotes/i/ade/katharine-viner-15145_guardian_we-have-thought-carefully-about-how-our_523918.jpg) [Open image](https://sms4smile.com/quotes/i/ade/katharine-viner-15145_guardian_we-have-thought-carefully-about-how-our_523918.jpg) > “We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. We have introduced a font called Guardian Headline that is simple, confident, and impactful.” [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Thoughtful design choices reinforce brand identity and journalistic credibility **In simple terms:** Design supports and enhances news credibility Key Takeaway Use intentional typography to strengthen brand voice Themes branding design journalism visual communication Mood analytical professional Type guideline strategic When to use this quote - newspaper layout - digital article design - branding workshops - media training Key Concepts typographic hierarchy color theory visual storytelling Questions to Reflect On - How does visual design affect reader trust? - What design elements most influence credibility? A Different Perspective Design alone cannot guarantee journalistic integrity ★ ★ ★ ★ ★ No ratings yet [Guardian](https://sms4smile.com/quotes/about/guardian/) [Journalism](https://sms4smile.com/quotes/about/journalism/) [Support](https://sms4smile.com/quotes/about/support/) ## Related quotes > ['Guardian' journalism itself will remain what it has always been: thoughtful, progressive, fiercely independent and challenging, and also witty, stylish, and fun.](https://sms4smile.com/quotes/katharine-viner/guardian-journalism-itself-will-remain-what-it-has-always-been/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [There is this ferocious digital revolution coming along and we're in the teeth of that at the time of maximum economic disruption. There are…](https://sms4smile.com/quotes/alan-rusbridger/there-is-this-ferocious-digital-revolution-coming-along-and-we-re-in/) Alan Rusbridger > [“The Guardian's headline is 'How Going Green May Make You Mean.' We're inclined to think the chain of causation runs the other way—that people…](https://sms4smile.com/quotes/james-taranto/the-guardian-s-headline-is-how-going-green-may-make-you-mean-we-re/) [James Taranto](https://sms4smile.com/quotes/author/james-taranto/) > [A long headline that really says something is more effective than a brief heading that says nothing.](https://sms4smile.com/quotes/john-caples/a-long-headline-that-really-says-something-is-more-effective-than-a/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [If the headline is a good one, it is a relatively simple matter to write the copy.](https://sms4smile.com/quotes/john-caples/if-the-headline-is-a-good-one-it-is-a-relatively-simple-matter-to/) [John Caples](https://sms4smile.com/quotes/author/john-caples/) > [During the Second Boer War, from 1899 to 1902, Britain was rampantly jingoistic: anyone who opposed the war was cast as a traitor. The…](https://sms4smile.com/quotes/katharine-viner/during-the-second-boer-war-from-1899-to-1902-britain-was-rampantly/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [The 'Guardian' supports the vital work that volunteers and campaigners do to mitigate homelessness and destitution; we will also continue to report on the…](https://sms4smile.com/quotes/katharine-viner/the-guardian-supports-the-vital-work-that-volunteers-and-campaigners/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [The most important relationship the 'Guardian' has is with its readers.](https://sms4smile.com/quotes/katharine-viner/the-most-important-relationship-the-guardian-has-is-with-its-readers/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [At the 'Guardian,' we have a special relationship with our readers. This relationship is not just about the news; it's about a shared sense…](https://sms4smile.com/quotes/katharine-viner/at-the-guardian-we-have-a-special-relationship-with-our-readers-this/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Journalists must work to earn the trust of those they aim to serve.](https://sms4smile.com/quotes/katharine-viner/journalists-must-work-to-earn-the-trust-of-those-they-aim-to-serve/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [You are reading a bold and universal headline which says ,’I am here, I am here, I am here.](https://sms4smile.com/quotes/kurt-vonnegut/you-are-reading-a-bold-and-universal-headline-which-says-i-am-here-i/) [Kurt Vonnegut](https://sms4smile.com/quotes/author/kurt-vonnegut/) > [Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this…](https://sms4smile.com/quotes/ted-nicholas/based-on-hundreds-of-tests-conducted-a-good-headline-can-be-as-much/) [Ted Nicholas](https://sms4smile.com/quotes/author/ted-nicholas/) > [“Digest-digests, digest-digest-digests. Politics? One column, two sentences, a headline!”](https://sms4smile.com/quotes/ray-bradbury/digest-digests-digest-digest-digests-politics-one-column-two/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [ When this is over, the media will lose interest \[in the relationship\]. There’ll be nothing to say. It won’t fit into a headline anymore.… ](https://sms4smile.com/quotes/robert-pattinson/when-this-is-over-the-media-will-lose-interest-in-the-relationship/) [Robert Pattinson](https://sms4smile.com/quotes/author/robert-pattinson/) > [I also like to use a sensational headline. Many people read blogs in aggregators, which generally show only the headline. So you have to…](https://sms4smile.com/quotes/fred-wilson/i-also-like-to-use-a-sensational-headline-many-people-read-blogs-in/) [Fred Wilson](https://sms4smile.com/quotes/author/fred-wilson/) ## More by Katharine Viner > [For young people in the U.K. who find themselves without anywhere to live - perhaps they have left the family home after a relationship…](https://sms4smile.com/quotes/katharine-viner/for-young-people-in-the-u-k-who-find-themselves-without-anywhere-to/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Sadly, we can't eliminate bigotry. But that doesn't mean we have to tolerate it, much less give it a platform on which to thrive.](https://sms4smile.com/quotes/katharine-viner/sadly-we-can-t-eliminate-bigotry-but-that-doesn-t-mean-we-have-to/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [My friendship with the great actor and director Alan Rickman did not have a particularly auspicious start.](https://sms4smile.com/quotes/katharine-viner/my-friendship-with-the-great-actor-and-director-alan-rickman-did-not/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [People long to help each other, to be together, to share experiences, to be part of a community, to influence the powers that control…](https://sms4smile.com/quotes/katharine-viner/people-long-to-help-each-other-to-be-together-to-share-experiences-to/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Facebook has become the richest and most powerful publisher in history by replacing editors with algorithms - shattering the public square into millions of…](https://sms4smile.com/quotes/katharine-viner/facebook-has-become-the-richest-and-most-powerful-publisher-in/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Journalists must work to earn the trust of those they aim to serve.](https://sms4smile.com/quotes/katharine-viner/journalists-must-work-to-earn-the-trust-of-those-they-aim-to-serve/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > ['Guardian' journalism itself will remain what it has always been: thoughtful, progressive, fiercely independent and challenging, and also witty, stylish, and fun.](https://sms4smile.com/quotes/katharine-viner/guardian-journalism-itself-will-remain-what-it-has-always-been/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [The web has changed the way we organise information in a very clear way: from the boundaried, solid format of books and newspapers to…](https://sms4smile.com/quotes/katharine-viner/the-web-has-changed-the-way-we-organise-information-in-a-very-clear/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [At the 'Guardian,' we have a special relationship with our readers. This relationship is not just about the news; it's about a shared sense…](https://sms4smile.com/quotes/katharine-viner/at-the-guardian-we-have-a-special-relationship-with-our-readers-this/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Our duty as journalists is to use our clarity - and our imagination - to build hope in the societies in which we work.…](https://sms4smile.com/quotes/katharine-viner/our-duty-as-journalists-is-to-use-our-clarity-and-our-imagination-to/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Nearly one year on from his election, Donald Trump disregards the constitution, offends allies, and attacks minorities, the powerless, and those who are holding…](https://sms4smile.com/quotes/katharine-viner/nearly-one-year-on-from-his-election-donald-trump-disregards-the/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [The most important relationship the 'Guardian' has is with its readers.](https://sms4smile.com/quotes/katharine-viner/the-most-important-relationship-the-guardian-has-is-with-its-readers/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [As editor-in-chief of the 'Guardian' and the 'Observer', my job is to ensure that our independent journalism continues to be enjoyed by as many…](https://sms4smile.com/quotes/katharine-viner/as-editor-in-chief-of-the-guardian-and-the-observer-my-job-is-to/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > ['Guardian Australia' will connect our Australian audience to our global community and give readers around the world a better understanding of this very significant…](https://sms4smile.com/quotes/katharine-viner/guardian-australia-will-connect-our-australian-audience-to-our-global/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) > [Young people are at a higher risk of homelessness than adults and, when they find themselves in crisis, are too often overlooked by hard-pressed…](https://sms4smile.com/quotes/katharine-viner/young-people-are-at-a-higher-risk-of-homelessness-than-adults-and/) [Katharine Viner](https://sms4smile.com/quotes/author/katharine-viner/) [Explore all 44 Katharine Viner quotes ](https://sms4smile.com/quotes/author/katharine-viner/) ## More Guardian quotes > [The State must act as the guardian of a millennial future in the face of which the wishes and the selfishness of the individual…](https://sms4smile.com/quotes/adolf-hitler/the-state-must-act-as-the-guardian-of-a-millennial-future-in-the-face/) [Adolf Hitler](https://sms4smile.com/quotes/author/adolf-hitler/) > [Someone loves everything that you hate about yourself.](https://sms4smile.com/quotes/amber-hope/someone-loves-everything-that-you-hate-about-yourself/) [Amber Hope](https://sms4smile.com/quotes/author/amber-hope/) > [The judiciary must not take on the coloration of whatever may be popular at the moment. We are guardian of rights, and we have…](https://sms4smile.com/quotes/rose-bird/the-judiciary-must-not-take-on-the-coloration-of-whatever-may-be/) [Rose Bird](https://sms4smile.com/quotes/author/rose-bird/) > [Mooner was walking around laying his hands on the cars, divining karma. "this is it", he said, standing by a small khaki-colored jeep."this car…](https://sms4smile.com/quotes/janet-evanovich/mooner-was-walking-around-laying-his-hands-on-the-cars-divining-karma/) [Janet Evanovich](https://sms4smile.com/quotes/author/janet-evanovich/) > [By the time I was seventeen, I was on my way to Hollywood and didn't look back. My family is supportive now, but like…](https://sms4smile.com/quotes/amber-heard/by-the-time-i-was-seventeen-i-was-on-my-way-to-hollywood-and-didn-t/) [Amber Heard](https://sms4smile.com/quotes/author/amber-heard/) > [Hey Sydney," she said, giving me a small, crooked smile as she entered the room. Her flashing, dark eyes were friendly, but they were…](https://sms4smile.com/quotes/richelle-mead/hey-sydney-she-said-giving-me-a-small-crooked-smile-as-she-entered/) [Richelle Mead](https://sms4smile.com/quotes/author/richelle-mead/) > [I love every second I spend with you. I love the memories we have. I love the memories I have of you. I love…](https://sms4smile.com/quotes/guardian/i-love-every-second-i-spend-with-you-i-love-the-memories-we-have-i/) Guardian > [“When we love someone, we make it our business to protect them.”](https://sms4smile.com/quotes/donna-goddard/when-we-love-someone-we-make-it-our-business-to-protect-them/) [Donna Goddard](https://sms4smile.com/quotes/author/donna-goddard/) > [You know.. It honestly feels kinda good when a guy compliments me.. Even if they know stupid stuff about me.. It makes me realize…](https://sms4smile.com/quotes/amber-hope/you-know-it-honestly-feels-kinda-good-when-a-guy-compliments-me-even/) [Amber Hope](https://sms4smile.com/quotes/author/amber-hope/) > [What makes me angry'is that it wasn't me who revealed that I had been with Osama Bin Laden. I originally denied being involved with…](https://sms4smile.com/quotes/kola-boof/what-makes-me-angry-is-that-it-wasn-t-me-who-revealed-that-i-had-been/) [Kola Boof](https://sms4smile.com/quotes/author/kola-boof/) > [The boundary of man is moderation. When once we pass that pale our guardian angel quits his charge of us.](https://sms4smile.com/quotes/owen-feltham/the-boundary-of-man-is-moderation-when-once-we-pass-that-pale-our/) [Owen Feltham](https://sms4smile.com/quotes/author/owen-feltham/) > [Worst thing about being sick: loosing your voice so you can't sing without sounding like a dying frog...](https://sms4smile.com/quotes/guardian/worst-thing-about-being-sick-loosing-your-voice-so-you-can-t-sing/) Guardian > [This is to you, Metallica, from Amber Hope(Guardian). You need to take care of yourself. You need to stop pushing yourself further and further…](https://sms4smile.com/quotes/amber-hope/this-is-to-you-metallica-from-amber-hope-guardian-you-need-to-take/) [Amber Hope](https://sms4smile.com/quotes/author/amber-hope/) > [You seem like the type of person that I could completely trust with every little thing. The only problem is you are my every…](https://sms4smile.com/quotes/guardian-hommie-g/you-seem-like-the-type-of-person-that-i-could-completely-trust-with/) Guardian/Hommie G > [Language is the house of Being. In its home man dwells. Those who think and those who create with words are the guardians of…](https://sms4smile.com/quotes/martin-heidegger/language-is-the-house-of-being-in-its-home-man-dwells-those-who-think/) [Martin Heidegger](https://sms4smile.com/quotes/author/martin-heidegger/) [Browse all 665 Guardian quotes ](https://sms4smile.com/quotes/about/guardian/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We have thought carefully about how our use of typography, colour, and images can support and enhance 'Guardian' journalism. 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