--- title: "Meaning & Key Takeaway of: Whether you consider yourself an economic…" description: "\"“Whether you consider yourself an economic veteran or novice, now is the time to uncover the economic graffiti that lingers in all of our minds and, if..." image: "https://sms4smile.com/quotes/i/ee2/kate-raworth-54838_big-picture_whether-you-consider-yourself-an-economi_385306.jpg" --- # Whether you consider yourself an economic veteran or… ![“Whether you consider yourself an economic veteran or novice, now is the time to uncover the economic graffiti that lingers in all of our minds and, if you don’t like what you find, scrub it out; or, better still, paint it over with new images that far better serve our needs and times. The rest of…” quote by Kate Raworth](https://sms4smile.com/quotes/i/ee2/kate-raworth-54838_big-picture_whether-you-consider-yourself-an-economi_385306.jpg) [Download](https://sms4smile.com/quotes/i/ee2/kate-raworth-54838_big-picture_whether-you-consider-yourself-an-economi_385306.jpg) [Open image](https://sms4smile.com/quotes/i/ee2/kate-raworth-54838_big-picture_whether-you-consider-yourself-an-economi_385306.jpg) > ““Whether you consider yourself an economic veteran or novice, now is the time to uncover the economic graffiti that lingers in all of our minds and, if you don’t like what you find, scrub it out; or, better still, paint it over with new images that far better serve our needs and times. The rest of this book proposes seven ways to think like a twenty-first-century economist, revealing for each of those seven ways the spurious image that has occupied our minds, how it came to be so powerful, and the damaging influence it has had. But the time for mere critique is past, which is why the focus here is on creating new images that capture the essential principles to guide us now. The diagrams in this book aim to summarise that leap from old to new economic thinking. Taken together they set out – quite literally – a new big picture for the twenty-first-century economist. So here is a whirlwind tour of the ideas and images at the heart of Doughnut Economics. First, change the goal. For over 70 years economics has been fixated on GDP, or national output, as its primary measure of progress. That fixation has been used to justify extreme inequalities of income and wealth coupled with unprecedented destruction of the living world. For the twenty-first century a far bigger goal is needed: meeting the human rights of every person within the means of our life-giving planet. And that goal is encapsulated in the concept of the Doughnut. The challenge now is to create economies – local to global – that help to bring all of humanity into the Doughnut’s safe and just space. Instead of pursuing ever-increasing GDP, it is time to discover how to thrive in balance.”” [Kate Raworth](https://sms4smile.com/quotes/author/kate-raworth/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote argues that traditional economic focus on GDP is outdated and harmful; we must replace it with a framework that ensures human rights within planetary limits, visualized by the doughnut model. **In simple terms:** Shift from GDP to a balanced, sustainable goal that respects people and planet. Key Takeaway Adopt the doughnut framework for policy and business. Themes sustainability economics justice environment human rights Mood hopeful urgent inspirational Type philosophical policy inspirational When to use this quote - government policy - corporate strategy - urban planning - education - community development Key Concepts systems thinking circular economy planetary boundaries Questions to Reflect On - How can we measure progress beyond GDP? - What policies can embed the doughnut model locally? 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But the time for mere critique is past, which is why the focus here is on creating new images that capture the essential principles to guide us now. The diagrams in this book aim to summarise that leap from old to new economic thinking. Taken together they set out – quite literally – a new big picture for the twenty-first-century economist. So here is a whirlwind tour of the ideas and images at the heart of Doughnut Economics. First, change the goal. For over 70 years economics has been fixated on GDP, or national output, as its primary measure of progress. That fixation has been used to justify extreme inequalities of income and wealth coupled with unprecedented destruction of the living world. For the twenty-first century a far bigger goal is needed: meeting the human rights of every person within the means of our life-giving planet. And that goal is encapsulated in the concept of the Doughnut. 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