--- title: "Meaning & Key Takeaway of: Big Data is neither color-blind nor…" description: "\"Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.\" — Kate Crawford" image: "https://sms4smile.com/quotes/i/bd1/kate-crawford-15804_big_big-data-is-neither-color-blind-nor-gend_1497184.jpg" --- # Big Data is neither color-blind nor gender-blind. We can… ![“Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.” quote by Kate Crawford](https://sms4smile.com/quotes/i/bd1/kate-crawford-15804_big_big-data-is-neither-color-blind-nor-gend_1497184.jpg) [Download](https://sms4smile.com/quotes/i/bd1/kate-crawford-15804_big_big-data-is-neither-color-blind-nor-gend_1497184.jpg) [Open image](https://sms4smile.com/quotes/i/bd1/kate-crawford-15804_big_big-data-is-neither-color-blind-nor-gend_1497184.jpg) > “Big Data is neither color-blind nor gender-blind. We can see how it is used in marketing to segment people.” [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Big Data reflects societal biases, not neutral; it can reinforce gender and racial stereotypes in marketing. **In simple terms:** Data isn’t neutral; it mirrors bias. Key Takeaway Critically assess data for hidden biases. Themes bias technology ethics Mood analytical concerned Type ethical technological When to use this quote - marketing campaigns - policy making - AI development Key Concepts algorithmic fairness social impact Questions to Reflect On - How do you detect bias in data? - What steps can reduce discriminatory outcomes? A Different Perspective Changing data pipelines is complex. ★ ★ ★ ★ ★ No ratings yet [Big](https://sms4smile.com/quotes/about/big/) [Big Data](https://sms4smile.com/quotes/about/big-data/) [Blind Gender](https://sms4smile.com/quotes/about/blind-gender-5479357/) [Data](https://sms4smile.com/quotes/about/data/) [Data Color](https://sms4smile.com/quotes/about/data-color-5479358/) [Gender Blind](https://sms4smile.com/quotes/about/gender-blind-2432665/) [People](https://sms4smile.com/quotes/about/people/) [See](https://sms4smile.com/quotes/about/see/) [Segment People](https://sms4smile.com/quotes/about/segment-people-1757331/) [Used](https://sms4smile.com/quotes/about/used/) ## Related quotes > [A few years ago, I got cast as a white boy in an off-Broadway play. So not only was it colour-blind, it was gender-blind…](https://sms4smile.com/quotes/sarita-choudhury/a-few-years-ago-i-got-cast-as-a-white-boy-in-an-off-broadway-play-so/) [Sarita Choudhury](https://sms4smile.com/quotes/author/sarita-choudhury/) > [Big data sets are never complete.](https://sms4smile.com/quotes/kate-crawford/big-data-sets-are-never-complete/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [While many big-data providers do their best to de-identify individuals from human-subject data sets, the risk of re-identification is very real.](https://sms4smile.com/quotes/kate-crawford/while-many-big-data-providers-do-their-best-to-de-identify/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being…](https://sms4smile.com/quotes/kate-crawford/people-think-big-data-avoids-the-problem-of-discrimination-because/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [There's been the emergence of a philosophy that big data is all you need. We would suggest that, actually, numbers don't speak for themselves.](https://sms4smile.com/quotes/kate-crawford/there-s-been-the-emergence-of-a-philosophy-that-big-data-is-all-you/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [“Even today, gender-blind evaluations still result in better outcomes for women. Unfortunately, most jobs require face-to-face interviews. All of us, myself included, are biased,…](https://sms4smile.com/quotes/sheryl-sandberg/even-today-gender-blind-evaluations-still-result-in-better-outcomes/) [Sheryl Sandberg](https://sms4smile.com/quotes/author/sheryl-sandberg/) > [Art is nothing if you don't reach every segment of the people.](https://sms4smile.com/quotes/keith-haring/art-is-nothing-if-you-don-t-reach-every-segment-of-the-people/) [Keith Haring](https://sms4smile.com/quotes/author/keith-haring/) > [When you inherit a segment that people grew up with, they are like, "This is not what I'm used to." It's hard. There's a…](https://sms4smile.com/quotes/michael-che/when-you-inherit-a-segment-that-people-grew-up-with-they-are-like/) [Michael Che](https://sms4smile.com/quotes/author/michael-che/) > [There is a segment of people who like me and I am very happy to get the love and support from them. There is…](https://sms4smile.com/quotes/zareen-khan/there-is-a-segment-of-people-who-like-me-and-i-am-very-happy-to-get/) [Zareen Khan](https://sms4smile.com/quotes/author/zareen-khan/) > [People notice if you are black. People notice if you are female. We are certainly not either colorblind or gender-blind in this country, so…](https://sms4smile.com/quotes/condoleezza-rice/people-notice-if-you-are-black-people-notice-if-you-are-female-we-are/) [Condoleezza Rice](https://sms4smile.com/quotes/author/condoleezza-rice/) > [Hidden biases in both the collection and analysis stages present considerable risks and are as important to the big-data equation as the numbers themselves.](https://sms4smile.com/quotes/kate-crawford/hidden-biases-in-both-the-collection-and-analysis-stages-present/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [With big data comes big responsibilities.](https://sms4smile.com/quotes/kate-crawford/with-big-data-comes-big-responsibilities/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [The promoters of big data would like us to believe that behind the lines of code and vast databases lie objective and universal insights…](https://sms4smile.com/quotes/kate-crawford/the-promoters-of-big-data-would-like-us-to-believe-that-behind-the/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Biases and blind spots exist in big data as much as they do in individual perceptions and experiences. Yet there is a problematic belief…](https://sms4smile.com/quotes/kate-crawford/biases-and-blind-spots-exist-in-big-data-as-much-as-they-do-in/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [As we move into an era in which personal devices are seen as proxies for public needs, we run the risk that already-existing inequities…](https://sms4smile.com/quotes/kate-crawford/as-we-move-into-an-era-in-which-personal-devices-are-seen-as-proxies/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) ## More by Kate Crawford > [Self-tracking using a wearable device can be fascinating.](https://sms4smile.com/quotes/kate-crawford/self-tracking-using-a-wearable-device-can-be-fascinating/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [We need to be vigilant about how we design and train these machine-learning systems, or we will see ingrained forms of bias built into…](https://sms4smile.com/quotes/kate-crawford/we-need-to-be-vigilant-about-how-we-design-and-train-these-machine/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Big data sets are never complete.](https://sms4smile.com/quotes/kate-crawford/big-data-sets-are-never-complete/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [While many big-data providers do their best to de-identify individuals from human-subject data sets, the risk of re-identification is very real.](https://sms4smile.com/quotes/kate-crawford/while-many-big-data-providers-do-their-best-to-de-identify/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [People think 'big data' avoids the problem of discrimination because you are dealing with big data sets, but, in fact, big data is being…](https://sms4smile.com/quotes/kate-crawford/people-think-big-data-avoids-the-problem-of-discrimination-because/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [There's been the emergence of a philosophy that big data is all you need. We would suggest that, actually, numbers don't speak for themselves.](https://sms4smile.com/quotes/kate-crawford/there-s-been-the-emergence-of-a-philosophy-that-big-data-is-all-you/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Data and data sets are not objective; they are creations of human design. We give numbers their voice, draw inferences from them, and define…](https://sms4smile.com/quotes/kate-crawford/data-and-data-sets-are-not-objective-they-are-creations-of-human/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [We urgently need more due process with the algorithmic systems influencing our lives. If you are given a score that jeopardizes your ability to…](https://sms4smile.com/quotes/kate-crawford/we-urgently-need-more-due-process-with-the-algorithmic-systems/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Sexism, racism, and other forms of discrimination are being built into the machine-learning algorithms that underlie the technology behind many 'intelligent' systems that shape…](https://sms4smile.com/quotes/kate-crawford/sexism-racism-and-other-forms-of-discrimination-are-being-built-into/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Books about technology start-ups have a pattern. First, there's the grand vision of the founders, then the heroic journey of producing new worlds from…](https://sms4smile.com/quotes/kate-crawford/books-about-technology-start-ups-have-a-pattern-first-there-s-the/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [The amount of money and industrial energy that has been put into accelerating AI code has meant that there hasn't been as much energy…](https://sms4smile.com/quotes/kate-crawford/the-amount-of-money-and-industrial-energy-that-has-been-put-into/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [Like all technologies before it, artificial intelligence will reflect the values of its creators. So inclusivity matters - from who designs it to who…](https://sms4smile.com/quotes/kate-crawford/like-all-technologies-before-it-artificial-intelligence-will-reflect/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [If you're not thinking about the way systemic bias can be propagated through the criminal justice system or predictive policing, then it's very likely…](https://sms4smile.com/quotes/kate-crawford/if-you-re-not-thinking-about-the-way-systemic-bias-can-be-propagated/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [We should have equivalent due-process protections for algorithmic decisions as for human decisions.](https://sms4smile.com/quotes/kate-crawford/we-should-have-equivalent-due-process-protections-for-algorithmic/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) > [There is no quick technical fix for a social problem.](https://sms4smile.com/quotes/kate-crawford/there-is-no-quick-technical-fix-for-a-social-problem/) [Kate Crawford](https://sms4smile.com/quotes/author/kate-crawford/) [Explore all 42 Kate Crawford quotes ](https://sms4smile.com/quotes/author/kate-crawford/) ## More Big quotes > [I'm a true believer in prayer, a big believer in prayer.](https://sms4smile.com/quotes/janet-jackson/i-m-a-true-believer-in-prayer-a-big-believer-in-prayer/) [Janet Jackson](https://sms4smile.com/quotes/author/janet-jackson/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [I always say if you put someone from a small town into a big city for ten years, then when they go back, they'll…](https://sms4smile.com/quotes/mike-colter/i-always-say-if-you-put-someone-from-a-small-town-into-a-big-city-for/) [Mike Colter](https://sms4smile.com/quotes/author/mike-colter/) > [My mom had very low expectations for me, and she really had a point. I was a big problem at seventeen. If I had…](https://sms4smile.com/quotes/alejandro-gonzalez-inarritu/my-mom-had-very-low-expectations-for-me-and-she-really-had-a-point-i/) [Alejandro Gonzalez Inarritu](https://sms4smile.com/quotes/author/alejandro-gonzalez-inarritu/) > [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/) [Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/) > [It's going to be used in the last days to get people to come against Christ, and that's the issue: they come against the…](https://sms4smile.com/quotes/tim-lahaye/it-s-going-to-be-used-in-the-last-days-to-get-people-to-come-against/) [Tim LaHaye](https://sms4smile.com/quotes/author/tim-lahaye/) > [My parents are divorced, and seeing that was really painful for me. Really painful for me. But that's also a big part of why…](https://sms4smile.com/quotes/banks/my-parents-are-divorced-and-seeing-that-was-really-painful-for-me/) [Banks](https://sms4smile.com/quotes/author/banks/) > [I always want to do a big finale.](https://sms4smile.com/quotes/jennifer-yuh-nelson/i-always-want-to-do-a-big-finale/) [Jennifer Yuh Nelson](https://sms4smile.com/quotes/author/jennifer-yuh-nelson/) > [I turn a lot of stuff down - big, big movies, the kind I wouldn't want to go to the cinema to see.](https://sms4smile.com/quotes/matthew-fox/i-turn-a-lot-of-stuff-down-big-big-movies-the-kind-i-wouldn-t-want-to/) [Matthew Fox](https://sms4smile.com/quotes/author/matthew-fox/) > [So I concentrated on the rhythmic side of things, and therefore left a lot of holes. I didn't want to use big pad chords…](https://sms4smile.com/quotes/midge-ure/so-i-concentrated-on-the-rhythmic-side-of-things-and-therefore-left-a/) [Midge Ure](https://sms4smile.com/quotes/author/midge-ure/) > [I think a big part of success in football is mental, not physical. How you are inside your head matters more.](https://sms4smile.com/quotes/iker-casillas/i-think-a-big-part-of-success-in-football-is-mental-not-physical-how/) [Iker Casillas](https://sms4smile.com/quotes/author/iker-casillas/) > [I was always attracted most to joining City, and I am pleased to be at such a good club with such a big ambition…](https://sms4smile.com/quotes/edin-dzeko/i-was-always-attracted-most-to-joining-city-and-i-am-pleased-to-be-at/) [Edin Dzeko](https://sms4smile.com/quotes/author/edin-dzeko/) > [Making sure that people have access to preventive medicine for the first time ever as a nation? That's a big deal.](https://sms4smile.com/quotes/brad-schneider/making-sure-that-people-have-access-to-preventive-medicine-for-the/) [Brad Schneider](https://sms4smile.com/quotes/author/brad-schneider/) > [If you read 'Lord of the Rings' and dismiss it as a lie because it has orcs and elves, you're missing the whole point…](https://sms4smile.com/quotes/doug-tennapel/if-you-read-lord-of-the-rings-and-dismiss-it-as-a-lie-because-it-has/) [Doug TenNapel](https://sms4smile.com/quotes/author/doug-tennapel/) > [What I know about Ali Krieger is no moment is ever going to be too big for her.](https://sms4smile.com/quotes/jill-ellis/what-i-know-about-ali-krieger-is-no-moment-is-ever-going-to-be-too/) [Jill Ellis](https://sms4smile.com/quotes/author/jill-ellis/) [Browse all 12,477 Big quotes ](https://sms4smile.com/quotes/about/big/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Big Data is neither color-blind nor gender-blind. 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