--- title: "Meaning & Key Takeaway of: What I do Coco would have hated. The…" description: "\"What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go fro..." image: "https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg" --- # What I do Coco would have hated. The label has an image… ![“What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.” quote by Karl Lagerfeld](https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg) [Download](https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg) [Open image](https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg) > “What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.” [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Reinventing a brand requires breaking from tradition and establishing a new identity. **In simple terms:** Brand reinvention demands bold change. Key Takeaway Boldly redefine legacy. Themes branding innovation identity Mood creative strategic Type professional inspirational When to use this quote - fashion houses - corporate rebranding - personal reinvention - creative direction Key Concepts legacy transformation Questions to Reflect On - What core values must stay intact? - How to balance heritage and novelty? A Different Perspective Changing identity risks alienating existing audience. ★ ★ ★ ★ ★ No ratings yet [Coco](https://sms4smile.com/quotes/about/coco/) [Coco Hated](https://sms4smile.com/quotes/about/coco-hated-3370726/) [Hated](https://sms4smile.com/quotes/about/hated/) [Hated Label](https://sms4smile.com/quotes/about/hated-label-3370727/) [Label](https://sms4smile.com/quotes/about/label/) [Labels](https://sms4smile.com/quotes/about/labels/) [Mark](https://sms4smile.com/quotes/about/mark/) [Should](https://sms4smile.com/quotes/about/should/) [Updates](https://sms4smile.com/quotes/about/updates/) ## Related quotes > [What I've done, Coco Chanel would never have done. She would have hated it.](https://sms4smile.com/quotes/karl-lagerfeld/what-i-ve-done-coco-chanel-would-never-have-done-she-would-have-hated/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I'm tired of labels. This is my label right here: El Cucuy.](https://sms4smile.com/quotes/tony-ferguson/i-m-tired-of-labels-this-is-my-label-right-here-el-cucuy/) [Tony Ferguson](https://sms4smile.com/quotes/author/tony-ferguson/) > [You can now be a master of your own destiny. I'm not sure why you would sign up with a record label.](https://sms4smile.com/quotes/sean-parker/you-can-now-be-a-master-of-your-own-destiny-i-m-not-sure-why-you/) [Sean Parker](https://sms4smile.com/quotes/author/sean-parker/) > [I don't know if it's how I speak or what it is about me that presents that sort of label, but I don't know…](https://sms4smile.com/quotes/jeff-garcia/i-don-t-know-if-it-s-how-i-speak-or-what-it-is-about-me-that-presents/) [Jeff Garcia](https://sms4smile.com/quotes/author/jeff-garcia/) > [A label is a mask life wears. We put labels on life all the time. 'Right,' 'wrong,' 'success,' 'failure,' . . . Labeling sets…](https://sms4smile.com/quotes/rachel-naomi-remen/a-label-is-a-mask-life-wears-we-put-labels-on-life-all-the-time-right/) [Rachel Naomi Remen](https://sms4smile.com/quotes/author/rachel-naomi-remen/) > [... humans have such a need to break everything down into right and wrong. It never occurs to you that you've made those labels…](https://sms4smile.com/quotes/neale-donald-walsch/humans-have-such-a-need-to-break-everything-down-into-right-and-wrong/) [Neale Donald Walsch](https://sms4smile.com/quotes/author/neale-donald-walsch/) > [If I really like the smell of something - a piece of tar or my goddaughter's plastic doll - I put a tiny piece…](https://sms4smile.com/quotes/mika/if-i-really-like-the-smell-of-something-a-piece-of-tar-or-my/) [Mika](https://sms4smile.com/quotes/author/mika/) > [I think any label is bad. I'm more than a label.](https://sms4smile.com/quotes/nikki-haley/i-think-any-label-is-bad-i-m-more-than-a-label/) [Nikki Haley](https://sms4smile.com/quotes/author/nikki-haley/) > [There's a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand,…](https://sms4smile.com/quotes/alan-palomo/there-s-a-very-distinct-difference-between-a-really-wonderful-diy/) [Alan Palomo](https://sms4smile.com/quotes/author/alan-palomo/) > [After coming from a major label, I realized the entire business has been decimated, and you can't look to labels to try to figure…](https://sms4smile.com/quotes/trent-reznor/after-coming-from-a-major-label-i-realized-the-entire-business-has/) [Trent Reznor](https://sms4smile.com/quotes/author/trent-reznor/) > [You can't control it once you turn it into the label, so there's the expectation that it'll leak a week before the album comes…](https://sms4smile.com/quotes/lupe-fiasco/you-can-t-control-it-once-you-turn-it-into-the-label-so-there-s-the/) [Lupe Fiasco](https://sms4smile.com/quotes/author/lupe-fiasco/) > [The pop world is cool, but I never really thought of myself as part of it or wanting to be a part of it…](https://sms4smile.com/quotes/norah-jones/the-pop-world-is-cool-but-i-never-really-thought-of-myself-as-part-of/) [Norah Jones](https://sms4smile.com/quotes/author/norah-jones/) > [Women come in all shapes and sizes, and we are what we want to be, not the label that is placed on us.](https://sms4smile.com/quotes/erin-willett/women-come-in-all-shapes-and-sizes-and-we-are-what-we-want-to-be-not/) [Erin Willett](https://sms4smile.com/quotes/author/erin-willett/) > [When people see you have a song on MTV, they think you are doing well - but you know, the way the traditional label…](https://sms4smile.com/quotes/jill-sobule/when-people-see-you-have-a-song-on-mtv-they-think-you-are-doing-well/) [Jill Sobule](https://sms4smile.com/quotes/author/jill-sobule/) > [A label is a soul-tattoo that is ingrained deep in our hearts, so much so that it determines how we see ourselves, And how…](https://sms4smile.com/quotes/derwin-l-gray/a-label-is-a-soul-tattoo-that-is-ingrained-deep-in-our-hearts-so-much/) [Derwin L. Gray](https://sms4smile.com/quotes/author/derwin-l-gray/) ## More by Karl Lagerfeld > [I'm totally myself.](https://sms4smile.com/quotes/karl-lagerfeld/i-m-totally-myself/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish.](https://sms4smile.com/quotes/karl-lagerfeld/in-a-meat-eating-world-wearing-leather-for-shoes-and-clothes-and-even/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [Don’t sacrifice yourself too much, because if you sacrifice too much there’s nothing else you can give and nobody will care for you.](https://sms4smile.com/quotes/karl-lagerfeld/don-t-sacrifice-yourself-too-much-because-if-you-sacrifice-too-much/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I’m not crazy to discuss fashion with men. I couldn’t care less about their opinion.](https://sms4smile.com/quotes/karl-lagerfeld/i-m-not-crazy-to-discuss-fashion-with-men-i-couldn-t-care-less-about/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I am a black diamond, unfaceted. Black diamonds are rare, hard to cut, and therefore uncommercial.](https://sms4smile.com/quotes/karl-lagerfeld/i-am-a-black-diamond-unfaceted-black-diamonds-are-rare-hard-to-cut/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I don't like the sister's face. She should only show her back.](https://sms4smile.com/quotes/karl-lagerfeld/i-don-t-like-the-sister-s-face-she-should-only-show-her-back/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I design like I breathe. You don't ask to breathe. It just happens](https://sms4smile.com/quotes/karl-lagerfeld/i-design-like-i-breathe-you-don-t-ask-to-breathe-it-just-happens/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [If I were a woman, I would love to have lots of kids. But for men, I don't believe in it.](https://sms4smile.com/quotes/karl-lagerfeld/if-i-were-a-woman-i-would-love-to-have-lots-of-kids-but-for-men-i-don/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I think for my bones and my size, I better stay with my 60 kilo.](https://sms4smile.com/quotes/karl-lagerfeld/i-think-for-my-bones-and-my-size-i-better-stay-with-my-60-kilo/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I am not a fashion victim. Fashion is my victim.](https://sms4smile.com/quotes/karl-lagerfeld/i-am-not-a-fashion-victim-fashion-is-my-victim/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [Buy only because something excites you, not just for the simple act of shopping.](https://sms4smile.com/quotes/karl-lagerfeld/buy-only-because-something-excites-you-not-just-for-the-simple-act-of/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [What I like about music is the songs you can remember the lines of in a single second.](https://sms4smile.com/quotes/karl-lagerfeld/what-i-like-about-music-is-the-songs-you-can-remember-the-lines-of-in/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [People want to know everything, and so they put you in the limelight. Sometimes, I am not down to earth, and I think I…](https://sms4smile.com/quotes/karl-lagerfeld/people-want-to-know-everything-and-so-they-put-you-in-the-limelight/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I lost 200lb to wear suits by Hedi Slimane](https://sms4smile.com/quotes/karl-lagerfeld/i-lost-200lb-to-wear-suits-by-hedi-slimane/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) > [I wanted to become an illustrator as a child.](https://sms4smile.com/quotes/karl-lagerfeld/i-wanted-to-become-an-illustrator-as-a-child/) [Karl Lagerfeld](https://sms4smile.com/quotes/author/karl-lagerfeld/) [Explore all 426 Karl Lagerfeld quotes ](https://sms4smile.com/quotes/author/karl-lagerfeld/) ## More Coco quotes > [Coco Chanel hated me. I can understand why.](https://sms4smile.com/quotes/mary-quant/coco-chanel-hated-me-i-can-understand-why/) [Mary Quant](https://sms4smile.com/quotes/author/mary-quant/) > [“Sometimes life asks us to make more serious choices than whether or not to believe a fairy tale”](https://sms4smile.com/quotes/chrystal-vaughan/sometimes-life-asks-us-to-make-more-serious-choices-than-whether-or/) [Chrystal Vaughan](https://sms4smile.com/quotes/author/chrystal-vaughan/) > [The great thing about 'Coco' is that for anybody who hears it, it just sticks.](https://sms4smile.com/quotes/o-t-genasis/the-great-thing-about-coco-is-that-for-anybody-who-hears-it-it-just/) [O. T. Genasis](https://sms4smile.com/quotes/author/o-t-genasis/) > [She's like a little sister to me, I've known Coco since she was about 6 or 7.](https://sms4smile.com/quotes/christopher-eubanks/she-s-like-a-little-sister-to-me-i-ve-known-coco-since-she-was-about/) [Christopher Eubanks](https://sms4smile.com/quotes/author/christopher-eubanks/) > [I love Coco de Mer.](https://sms4smile.com/quotes/ozwald-boateng/i-love-coco-de-mer/) [Ozwald Boateng](https://sms4smile.com/quotes/author/ozwald-boateng/) > [It was just an honor for me to be doing the role of Miguel because I identify with him. I grew up watching Disney…](https://sms4smile.com/quotes/anthony-gonzalez/it-was-just-an-honor-for-me-to-be-doing-the-role-of-miguel-because-i/) [Anthony Gonzalez](https://sms4smile.com/quotes/author/anthony-gonzalez/) > [Everyone has their secrets, and there are shadows following us all.](https://sms4smile.com/quotes/chrystal-vaughan/everyone-has-their-secrets-and-there-are-shadows-following-us-all/) [Chrystal Vaughan](https://sms4smile.com/quotes/author/chrystal-vaughan/) > [Coco Chanel said take one thing off. I always said put another one on.](https://sms4smile.com/quotes/iris-apfel/coco-chanel-said-take-one-thing-off-i-always-said-put-another-one-on/) [Iris Apfel](https://sms4smile.com/quotes/author/iris-apfel/) > [The key to more success is coco butter.](https://sms4smile.com/quotes/dj-khaled/the-key-to-more-success-is-coco-butter/) [DJ Khaled](https://sms4smile.com/quotes/author/dj-khaled/) > [“Coco, however, courted consequence; she was still a girl, and she still assumed a connection between what she was doing and what she wanted…](https://sms4smile.com/quotes/adrian-nicole-leblanc/coco-however-courted-consequence-she-was-still-a-girl-and-she-still/) [Adrian Nicole LeBlanc](https://sms4smile.com/quotes/author/adrian-nicole-leblanc/) > [My first nephew, he couldn't say Auntie Nicole, so he called me Coco. So ever since then, everyone's called me 'Coco.'](https://sms4smile.com/quotes/nikki-bella/my-first-nephew-he-couldn-t-say-auntie-nicole-so-he-called-me-coco-so/) [Nikki Bella](https://sms4smile.com/quotes/author/nikki-bella/) > [Coco' is a really amazing movie. The research was made with so much respect. I enjoyed the movie because I know about what they…](https://sms4smile.com/quotes/natalia-lafourcade/coco-is-a-really-amazing-movie-the-research-was-made-with-so-much/) [Natalia Lafourcade](https://sms4smile.com/quotes/author/natalia-lafourcade/) > [I love the story of Coco Chanel. She's done so much for fashion. She's an outside of the box type of woman and has…](https://sms4smile.com/quotes/eva-marcille/i-love-the-story-of-coco-chanel-she-s-done-so-much-for-fashion-she-s/) [Eva Marcille](https://sms4smile.com/quotes/author/eva-marcille/) > [I have been a big fan of Coco Rocha's for many, many years. I have seen her walk in runway shows, pose like no…](https://sms4smile.com/quotes/brad-goreski/i-have-been-a-big-fan-of-coco-rocha-s-for-many-many-years-i-have-seen/) [Brad Goreski](https://sms4smile.com/quotes/author/brad-goreski/) > [I was very young when I did 'I Blame Coco,' and I never really recognized that sound as me.](https://sms4smile.com/quotes/eliot-sumner/i-was-very-young-when-i-did-i-blame-coco-and-i-never-really/) [Eliot Sumner](https://sms4smile.com/quotes/author/eliot-sumner/) [Browse all 37 Coco quotes ](https://sms4smile.com/quotes/about/coco/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never did. I had to find my mark. I had to go from what Chanel was to what it should be, could be, what it had been to something else.", "creator": { "@type": "Person", "name": "Karl Lagerfeld" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/karl-lagerfeld/what-i-do-coco-would-have-hated-the-label-has-an-image-and-it-s-up-to/", "about": { "@type": "Thing", "name": "Coco" }, "@id": "https://sms4smile.com/quotes/karl-lagerfeld/what-i-do-coco-would-have-hated-the-label-has-an-image-and-it-s-up-to/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg", "contentUrl": "https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg", "url": "https://sms4smile.com/quotes/i/193/karl-lagerfeld-646_coco_what-i-do-coco-would-have-hated-the-labe_2789799.jpg", "width": 1080, "height": 1080, "caption": "“What I do Coco would have hated. The label has an image and it's up to me to update it. I do what she never…” — Karl Lagerfeld", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Karl Lagerfeld", "item": "https://sms4smile.com/quotes/author/karl-lagerfeld/" }, { "@type": "ListItem", "position": 4, "name": "What I do Coco would have...", "item": "https://sms4smile.com/quotes/karl-lagerfeld/what-i-do-coco-would-have-hated-the-label-has-an-image-and-it-s-up-to/" } ], "@id": "https://sms4smile.com/quotes/karl-lagerfeld/what-i-do-coco-would-have-hated-the-label-has-an-image-and-it-s-up-to/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```