--- title: "Meaning & Key Takeaway of: The overall concept comes first and then…" description: "\"The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all ge..." image: "https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg" --- # The overall concept comes first and then that informs the… ![“The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.” quote by Karen Walker](https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg) [Download](https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg) [Open image](https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg) > “The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.” [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote emphasizes that the overarching concept should be defined first, guiding product design, photography, and communication, with all elements considered simultaneously. **In simple terms:** Concept drives product and messaging. Key Takeaway Start with a clear idea before execution. Themes creativity branding strategy design communication Mood strategic inspirational Type marketing design When to use this quote - campaign planning - product launches - brand refreshes - creative workshops Key Concepts Conceptualization integrated marketing visual storytelling Questions to Reflect On - How does a strong concept shape outcomes? - When should flexibility be allowed? A Different Perspective Risk of over‑planning stifling spontaneity. ★ ★ ★ ★ ★ No ratings yet [Film](https://sms4smile.com/quotes/about/film/) ## Related quotes > [What people don't realize is that when you start making things outside of the convention of what is normal or good or 'best practices,'…](https://sms4smile.com/quotes/zoe-quinn/what-people-don-t-realize-is-that-when-you-start-making-things/) [Zoe Quinn](https://sms4smile.com/quotes/author/zoe-quinn/) > [Every new concept first comes to the mind in a judgment.](https://sms4smile.com/quotes/anonymous/every-new-concept-first-comes-to-the-mind-in-a-judgment/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You see, the overall concept of evil in the Catholic”](https://sms4smile.com/quotes/stephen-king/you-see-the-overall-concept-of-evil-in-the-catholic/) [Stephen King](https://sms4smile.com/quotes/author/stephen-king/) > [To create an interior, the designer must develop an overall concept and stick to it.](https://sms4smile.com/quotes/albert-hadley/to-create-an-interior-the-designer-must-develop-an-overall-concept/) [Albert Hadley](https://sms4smile.com/quotes/author/albert-hadley/) > [The "Be good" concept also comes up when we design our products. We want them to have positive social effects.](https://sms4smile.com/quotes/larry-page/the-be-good-concept-also-comes-up-when-we-design-our-products-we-want/) [Larry Page](https://sms4smile.com/quotes/author/larry-page/) > [When you design a building, you start from a general philosophy, and you come down, and you start from detail and come up. Only…](https://sms4smile.com/quotes/renzo-piano/when-you-design-a-building-you-start-from-a-general-philosophy-and/) [Renzo Piano](https://sms4smile.com/quotes/author/renzo-piano/) > [I came up with the Enveloper when I was 20 and it took my dad and me several months to develop the initial concept…](https://sms4smile.com/quotes/sara-davies/i-came-up-with-the-enveloper-when-i-was-20-and-it-took-my-dad-and-me/) [Sara Davies](https://sms4smile.com/quotes/author/sara-davies/) > [The 'Occupy' movement seems to have found a central theme to its 2012 movement around overturning 'the corporation as a person,' and some legislators…](https://sms4smile.com/quotes/john-battelle/the-occupy-movement-seems-to-have-found-a-central-theme-to-its-2012/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [In Greek mythology, the hero wants to be great, but the very concept does not exist in the Indian vocabulary. Yet it has become…](https://sms4smile.com/quotes/devdutt-pattanaik/in-greek-mythology-the-hero-wants-to-be-great-but-the-very-concept/) [Devdutt Pattanaik](https://sms4smile.com/quotes/author/devdutt-pattanaik/) > [Trust is a small word with a big concept.](https://sms4smile.com/quotes/nishan-panwar/trust-is-a-small-word-with-a-big-concept/) [Nishan Panwar](https://sms4smile.com/quotes/author/nishan-panwar/) > [The concept of USADA is not bad.](https://sms4smile.com/quotes/josh-barnett/the-concept-of-usada-is-not-bad/) [Josh Barnett](https://sms4smile.com/quotes/author/josh-barnett/) > [In the very beginning, Yelp started as a service where we really didn't think people would write reviews for fun. The whole concept of…](https://sms4smile.com/quotes/jeremy-stoppelman/in-the-very-beginning-yelp-started-as-a-service-where-we-really-didn/) [Jeremy Stoppelman](https://sms4smile.com/quotes/author/jeremy-stoppelman/) > [When good media takes a bounded form, and comes once in a period of time, it begs to be consumed as a whole -…](https://sms4smile.com/quotes/john-battelle/when-good-media-takes-a-bounded-form-and-comes-once-in-a-period-of/) [John Battelle](https://sms4smile.com/quotes/author/john-battelle/) > [There aren't traditions of freedom in a place like Iraq. They're going to have to come to grips with a concept that they hadn't…](https://sms4smile.com/quotes/malcolm-wallop/there-aren-t-traditions-of-freedom-in-a-place-like-iraq-they-re-going/) [Malcolm Wallop](https://sms4smile.com/quotes/author/malcolm-wallop/) > [Ownership is a very complex judicial concept.](https://sms4smile.com/quotes/kapil-sibal/ownership-is-a-very-complex-judicial-concept/) [Kapil Sibal](https://sms4smile.com/quotes/author/kapil-sibal/) ## More by Karen Walker > [Even when I'm writing in character I'm normally still writing about things I know or things that have happened to me or using that…](https://sms4smile.com/quotes/karen-walker/even-when-i-m-writing-in-character-i-m-normally-still-writing-about/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [The first design I created was a circular skirt for my Barbie when I was 7.](https://sms4smile.com/quotes/karen-walker/the-first-design-i-created-was-a-circular-skirt-for-my-barbie-when-i/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [I'm gonna be so mad when my mood elevators wear off.](https://sms4smile.com/quotes/karen-walker/i-m-gonna-be-so-mad-when-my-mood-elevators-wear-off/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [Body-con dresses have never been something I've been into.](https://sms4smile.com/quotes/karen-walker/body-con-dresses-have-never-been-something-i-ve-been-into/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [I have my name down for the Apple Watch and yoga. I know it's a cliché but I need that antidote, it helps with…](https://sms4smile.com/quotes/karen-walker/i-have-my-name-down-for-the-apple-watch-and-yoga-i-know-it-s-a-clich/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [Grace! It's Christmas for goodness sake! Think about the baby Jesus. Up in that tower letting his hair down, so that the three wise…](https://sms4smile.com/quotes/karen-walker/grace-it-s-christmas-for-goodness-sake-think-about-the-baby-jesus-up/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [Oh lifes a party with a face full of poison.](https://sms4smile.com/quotes/karen-walker/oh-lifes-a-party-with-a-face-full-of-poison/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [The ideas can come from anywhere; the energy just comes from loving what I do.](https://sms4smile.com/quotes/karen-walker/the-ideas-can-come-from-anywhere-the-energy-just-comes-from-loving/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [I'm just in the business of creating; creating new work inspires you to create new work. It's kind of funny.](https://sms4smile.com/quotes/karen-walker/i-m-just-in-the-business-of-creating-creating-new-work-inspires-you/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [I always think of it you know building a business, building a brand, a friend of mine gave me a metaphor for it which…](https://sms4smile.com/quotes/karen-walker/i-always-think-of-it-you-know-building-a-business-building-a-brand-a/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [I'm a gastronome first and foremost. I have several bookshelves in my home full of cookbooks, foodie magazines and food writer books and I…](https://sms4smile.com/quotes/karen-walker/i-m-a-gastronome-first-and-foremost-i-have-several-bookshelves-in-my/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [What I like about eyewear is that it can work with a lot of different looks. You can wear it with a Balenciaga dress,…](https://sms4smile.com/quotes/karen-walker/what-i-like-about-eyewear-is-that-it-can-work-with-a-lot-of-different/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [We grew up with social media. There was no iPhone when we started! I love technology; I love what it does to my life.…](https://sms4smile.com/quotes/karen-walker/we-grew-up-with-social-media-there-was-no-iphone-when-we-started-i/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [Fashion is about having a point of view, a taste and a personality. For us we always felt we could apply our DNA really…](https://sms4smile.com/quotes/karen-walker/fashion-is-about-having-a-point-of-view-a-taste-and-a-personality-for/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) > [If you want people to like you you have to buy them things.](https://sms4smile.com/quotes/karen-walker/if-you-want-people-to-like-you-you-have-to-buy-them-things/) [Karen Walker](https://sms4smile.com/quotes/author/karen-walker/) [Explore all 39 Karen Walker quotes ](https://sms4smile.com/quotes/author/karen-walker/) ## More Communicate quotes > [Verbs allow you to communicate a story in a much more converged or involuntary way for a reader. The verbs allow you to come…](https://sms4smile.com/quotes/chuck-palahniuk/verbs-allow-you-to-communicate-a-story-in-a-much-more-converged-or/) [Chuck Palahniuk](https://sms4smile.com/quotes/author/chuck-palahniuk/) > [I have learned so much from my dad. Perhaps the biggest thing I've learned from my dad is how to be prepared at all…](https://sms4smile.com/quotes/jay-sekulow/i-have-learned-so-much-from-my-dad-perhaps-the-biggest-thing-i-ve/) [Jay Sekulow](https://sms4smile.com/quotes/author/jay-sekulow/) > [Even people who can't communicate can fall in love.](https://sms4smile.com/quotes/jaejoong/even-people-who-can-t-communicate-can-fall-in-love/) [Jaejoong](https://sms4smile.com/quotes/author/jaejoong/) > [Our communications reflect in our countenance. Therefore, we must be careful not only what we communicate, but also how we do so. Souls can…](https://sms4smile.com/quotes/l-lionel-kendrick/our-communications-reflect-in-our-countenance-therefore-we-must-be/) [L. Lionel Kendrick](https://sms4smile.com/quotes/author/l-lionel-kendrick/) > [Always being on the move has strange consequences. I meet so many amazing people, for a night, or sometimes just a few days. And…](https://sms4smile.com/quotes/gaspar-claus/always-being-on-the-move-has-strange-consequences-i-meet-so-many/) [Gaspar Claus](https://sms4smile.com/quotes/author/gaspar-claus/) > [“Even without words, you communicate through touch, body language, and facial expression.”](https://sms4smile.com/quotes/carmel-sheridan/even-without-words-you-communicate-through-touch-body-language-and/) [Carmel Sheridan](https://sms4smile.com/quotes/author/carmel-sheridan/) > [I could say that making clothes is my way of communicating, because I was always so shy.](https://sms4smile.com/quotes/jean-paul-gaultier/i-could-say-that-making-clothes-is-my-way-of-communicating-because-i/) [Jean Paul Gaultier](https://sms4smile.com/quotes/author/jean-paul-gaultier/) > [I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals…](https://sms4smile.com/quotes/mark-zuckerberg/i-think-there-s-confusion-around-what-the-point-of-social-networks-is/) [Mark Zuckerberg](https://sms4smile.com/quotes/author/mark-zuckerberg/) > [Language just gradually came in, one or two stressed words a time. Before then, I would just scream. I couldn't talk. I couldn't get…](https://sms4smile.com/quotes/temple-grandin/language-just-gradually-came-in-one-or-two-stressed-words-a-time/) [Temple Grandin](https://sms4smile.com/quotes/author/temple-grandin/) > [Had Elijah Muhammad tried to introduce an orthodox form of Arab-oriented Islam, I doubt if he would have attracted 500 people, but he introduced…](https://sms4smile.com/quotes/john-henrik-clarke/had-elijah-muhammad-tried-to-introduce-an-orthodox-form-of-arab/) [John Henrik Clarke](https://sms4smile.com/quotes/author/john-henrik-clarke/) > [Must whales and dolphins be subjected to deafening noise that will cause more than 3.5 million instances of temporary and/or permanent hearing loss? For…](https://sms4smile.com/quotes/pierce-brosnan/must-whales-and-dolphins-be-subjected-to-deafening-noise-that-will/) [Pierce Brosnan](https://sms4smile.com/quotes/author/pierce-brosnan/) > [My wish for humanity is to invent a way to communicate between us and whatever comes next. And in the end that we the…](https://sms4smile.com/quotes/sugata-mitra/my-wish-for-humanity-is-to-invent-a-way-to-communicate-between-us-and/) [Sugata Mitra](https://sms4smile.com/quotes/author/sugata-mitra/) > [Having people around you that are honest with you, and having a team around you that can actually track and communicate where things are…](https://sms4smile.com/quotes/muneshine/having-people-around-you-that-are-honest-with-you-and-having-a-team/) [Muneshine](https://sms4smile.com/quotes/author/muneshine/) > [The most important thing for a director is being able to communicate.](https://sms4smile.com/quotes/kevin-hart/the-most-important-thing-for-a-director-is-being-able-to-communicate/) [Kevin Hart](https://sms4smile.com/quotes/author/kevin-hart/) > [Sourav's greatest asset is his ability to communicate. He is a naturally very confident person. He encourages his team, is a great motivator and…](https://sms4smile.com/quotes/ravi-shastri/sourav-s-greatest-asset-is-his-ability-to-communicate-he-is-a/) [Ravi Shastri](https://sms4smile.com/quotes/author/ravi-shastri/) Browse all 2,325 Communicate quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "The overall concept comes first and then that informs the product, the shoot and how we communicate it. Everything comes back to the concept. It all gets thought about at the same time.", "creator": { "@type": "Person", "name": "Karen Walker" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/karen-walker/the-overall-concept-comes-first-and-then-that-informs-the-product-the/", "about": { "@type": "Thing", "name": "Communicate" }, "@id": "https://sms4smile.com/quotes/karen-walker/the-overall-concept-comes-first-and-then-that-informs-the-product-the/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg", "contentUrl": "https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg", "url": "https://sms4smile.com/quotes/i/0b1/karen-walker-16541_communicate_the-overall-concept-comes-first-and-then_1678284.jpg", "width": 1080, "height": 1080, "caption": "“The overall concept comes first and then that informs the product, the shoot and how we communicate it…” — Karen Walker", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Karen Walker", "item": "https://sms4smile.com/quotes/author/karen-walker/" }, { "@type": "ListItem", "position": 4, "name": "The overall concept comes first and...", "item": "https://sms4smile.com/quotes/karen-walker/the-overall-concept-comes-first-and-then-that-informs-the-product-the/" } ], "@id": "https://sms4smile.com/quotes/karen-walker/the-overall-concept-comes-first-and-then-that-informs-the-product-the/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```