--- title: "Meaning & Key Takeaway of: We are now focused on the brand, not the…" description: "\"We are now focused on the brand, not the channel.\" — Karen Katz" image: "https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg" --- # We are now focused on the brand, not the channel. ![“We are now focused on the brand, not the channel.” quote by Karen Katz](https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg) [Download](https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg) [Open image](https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg) > “We are now focused on the brand, not the channel.” [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The focus has shifted from distribution channels to building and strengthening the brand itself. **In simple terms:** Prioritize brand over channel. Key Takeaway Invest in brand identity and consistency. Themes branding strategy marketing focus channel shift identity Mood strategic neutral Type business philosophical When to use this quote - advertising campaigns - social media strategy - product launches Key Concepts Brand equity market positioning consumer perception Questions to Reflect On - How can brand strength compensate for channel limitations? - What balance is needed? A Different Perspective Neglecting channels may limit reach. ★ ★ ★ ★ ★ No ratings yet [Customer](https://sms4smile.com/quotes/about/customer/) [Focused](https://sms4smile.com/quotes/about/focused/) [Marketing](https://sms4smile.com/quotes/about/marketing/) ## Related quotes > [We expanded the brand to include a whole line of apparel and accessories, but we quickly learned that it was not good to have…](https://sms4smile.com/quotes/kathy-ireland/we-expanded-the-brand-to-include-a-whole-line-of-apparel-and/) [Kathy Ireland](https://sms4smile.com/quotes/author/kathy-ireland/) > [I would imagine that if you had a media brand that is solely focused on publishing 5,000-word stories with beautiful proprietary photographs and highly-produced…](https://sms4smile.com/quotes/jim-bankoff/i-would-imagine-that-if-you-had-a-media-brand-that-is-solely-focused/) [Jim Bankoff](https://sms4smile.com/quotes/author/jim-bankoff/) > [A brand is an emotional construct. 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People want to simplify their lives.](https://sms4smile.com/quotes/niall-fitzgerald/a-brand-is-a-storehouse-of-trust-that-matters-more-and-more-as/) Niall FitzGerald > [We're a comedy brand that pokes fun at everybody.](https://sms4smile.com/quotes/dave-portnoy/we-re-a-comedy-brand-that-pokes-fun-at-everybody/) [Dave Portnoy](https://sms4smile.com/quotes/author/dave-portnoy/) > [“Create your own future; you are your own artisan. Promote your own brand; you are your own marketer! You've got the hands to do…](https://sms4smile.com/quotes/israelmore-ayivor/create-your-own-future-you-are-your-own-artisan-promote-your-own/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [A brand is a living entity-and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.](https://sms4smile.com/quotes/michael-eisner/a-brand-is-a-living-entity-and-it-is-enriched-or-undermined/) [Michael Eisner](https://sms4smile.com/quotes/author/michael-eisner/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) ## More by Karen Katz > [For what we want to accomplish in the future, we have to be able to view everything from the eyes of the customer.](https://sms4smile.com/quotes/karen-katz/for-what-we-want-to-accomplish-in-the-future-we-have-to-be-able-to/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [We have a very robust online business, but convincing luxury houses to join us on the website has involved a lot of groveling.](https://sms4smile.com/quotes/karen-katz/we-have-a-very-robust-online-business-but-convincing-luxury-houses-to/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [The demographics and the psychographics show that there should be, over the longer term, a continued growth in the numbers of customers who will…](https://sms4smile.com/quotes/karen-katz/the-demographics-and-the-psychographics-show-that-there-should-be/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [When my son was little, we mothers always did the Halloween parties, and I would wear my orange-and-black Chanel. It comes in handy on…](https://sms4smile.com/quotes/karen-katz/when-my-son-was-little-we-mothers-always-did-the-halloween-parties/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [Diane von Furstenberg is an extraordinary woman. She's modern. She's a mother, a grandmother, a leader.](https://sms4smile.com/quotes/karen-katz/diane-von-furstenberg-is-an-extraordinary-woman-she-s-modern-she-s-a/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [Bergdorf Goodman is positioned at the very top of the luxury pyramid, and I think that as we go through this next phase of…](https://sms4smile.com/quotes/karen-katz/bergdorf-goodman-is-positioned-at-the-very-top-of-the-luxury-pyramid/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [We want you always to feel confident shopping at Neiman Marcus, and your trust in us is our absolute priority.](https://sms4smile.com/quotes/karen-katz/we-want-you-always-to-feel-confident-shopping-at-neiman-marcus-and/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [People ask me, 'What keeps you up at night?' It's delivering a personal experience to every Neiman Marcus customer. It's the hardest thing we…](https://sms4smile.com/quotes/karen-katz/people-ask-me-what-keeps-you-up-at-night-it-s-delivering-a-personal/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [We deeply regret and are very sorry that some of our customers' payment cards were used fraudulently after making purchases at our stores.](https://sms4smile.com/quotes/karen-katz/we-deeply-regret-and-are-very-sorry-that-some-of-our-customers/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [I am the ultimate Jewish mother.](https://sms4smile.com/quotes/karen-katz/i-am-the-ultimate-jewish-mother/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [Every day, I pinch myself. It has been an incredible journey.](https://sms4smile.com/quotes/karen-katz/every-day-i-pinch-myself-it-has-been-an-incredible-journey/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [Chanel is a very important vendor for Neiman Marcus. My favorite thing is the way they finish off the hems on dresses and jackets.](https://sms4smile.com/quotes/karen-katz/chanel-is-a-very-important-vendor-for-neiman-marcus-my-favorite-thing/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [Customers are extremely savvy. They don't want to pay more.](https://sms4smile.com/quotes/karen-katz/customers-are-extremely-savvy-they-don-t-want-to-pay-more/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [We believe that we can deliver better shareholder value by remaining an independent retailer.](https://sms4smile.com/quotes/karen-katz/we-believe-that-we-can-deliver-better-shareholder-value-by-remaining/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) > [While looking ahead, we know challenges remain, but we are encouraged by the strategies we have in place to improve our operational efficiencies and…](https://sms4smile.com/quotes/karen-katz/while-looking-ahead-we-know-challenges-remain-but-we-are-encouraged/) [Karen Katz](https://sms4smile.com/quotes/author/karen-katz/) [Explore all 38 Karen Katz quotes ](https://sms4smile.com/quotes/author/karen-katz/) ## More Brand quotes > [What I love about Nivea is they're all about authenticity. The brand isn't pretending to be anything it isn't.](https://sms4smile.com/quotes/tessa-virtue/what-i-love-about-nivea-is-they-re-all-about-authenticity-the-brand/) [Tessa Virtue](https://sms4smile.com/quotes/author/tessa-virtue/) > [I have an office full of product from brands trying to be in videos and an inbox full of songs from artists, but at…](https://sms4smile.com/quotes/adam-kluger/i-have-an-office-full-of-product-from-brands-trying-to-be-in-videos/) [Adam Kluger](https://sms4smile.com/quotes/author/adam-kluger/) > [I'm drawn to the funny brand of comedy.](https://sms4smile.com/quotes/kaitlin-olson/i-m-drawn-to-the-funny-brand-of-comedy/) [Kaitlin Olson](https://sms4smile.com/quotes/author/kaitlin-olson/) > [Mahindra's brand strategy is about niches across areas of mobility.](https://sms4smile.com/quotes/anand-mahindra/mahindra-s-brand-strategy-is-about-niches-across-areas-of-mobility/) [Anand Mahindra](https://sms4smile.com/quotes/author/anand-mahindra/) > [I think the most important lesson isn't necessarily to try and write a different book every time, or to try and brand yourself and…](https://sms4smile.com/quotes/chris-bohjalian/i-think-the-most-important-lesson-isn-t-necessarily-to-try-and-write/) [Chris Bohjalian](https://sms4smile.com/quotes/author/chris-bohjalian/) > [In a fast-paced world, today's popular brand could be tomorrow's trivia question.](https://sms4smile.com/quotes/d-wayne-calloway/in-a-fast-paced-world-today-s-popular-brand-could-be-tomorrow-s/) D. Wayne Calloway > [I've knocked out any number of Democrats using ads associating them with the brand toxicity of Reid, Pelosi, and Obama, and before that Ted…](https://sms4smile.com/quotes/rick-wilson/i-ve-knocked-out-any-number-of-democrats-using-ads-associating-them/) [Rick Wilson](https://sms4smile.com/quotes/author/rick-wilson/) > [I've got the hottest brand in the world.](https://sms4smile.com/quotes/donald-trump/i-ve-got-the-hottest-brand-in-the-world/) [Donald Trump](https://sms4smile.com/quotes/author/donald-trump/) > [I am an emotional and fragile person. I observe life, I am perceptive and can read a person's body language. I have a strong…](https://sms4smile.com/quotes/madhur-bhandarkar/i-am-an-emotional-and-fragile-person-i-observe-life-i-am-perceptive/) [Madhur Bhandarkar](https://sms4smile.com/quotes/author/madhur-bhandarkar/) > [Unfortunately, being a brand is really important nowadays.](https://sms4smile.com/quotes/rita-ora/unfortunately-being-a-brand-is-really-important-nowadays/) [Rita Ora](https://sms4smile.com/quotes/author/rita-ora/) > [I want Off-White to be a graphics-based brand.](https://sms4smile.com/quotes/virgil-abloh/i-want-off-white-to-be-a-graphics-based-brand/) [Virgil Abloh](https://sms4smile.com/quotes/author/virgil-abloh/) > [“Your names and your photos give you a unique identity. Make and maintain a good name in the hearts of people. Paint good photos…](https://sms4smile.com/quotes/israelmore-ayivor/your-names-and-your-photos-give-you-a-unique-identity-make-and/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [My brand is a demography-breaker. It speaks to all homemakers and women from all walks of life and all across society.](https://sms4smile.com/quotes/sandra-lee/my-brand-is-a-demography-breaker-it-speaks-to-all-homemakers-and/) [Sandra Lee](https://sms4smile.com/quotes/author/sandra-lee/) > [Topshop is the only brand I've ever collaborated with on a fashion collection.](https://sms4smile.com/quotes/kate-moss/topshop-is-the-only-brand-i-ve-ever-collaborated-with-on-a-fashion/) [Kate Moss](https://sms4smile.com/quotes/author/kate-moss/) > [My friends and I have always loved the Neutrogena brand and their ability to help inspire confidence. So when I found out I was…](https://sms4smile.com/quotes/miranda-cosgrove/my-friends-and-i-have-always-loved-the-neutrogena-brand-and-their/) [Miranda Cosgrove](https://sms4smile.com/quotes/author/miranda-cosgrove/) Browse all 763 Brand quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We are now focused on the brand, not the channel.", "creator": { "@type": "Person", "name": "Karen Katz" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/", "about": { "@type": "Thing", "name": "Brand" }, "@id": "https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg", "contentUrl": "https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg", "url": "https://sms4smile.com/quotes/i/680/karen-katz-17044_brand_we-are-now-focused-on-the-brand-not-the_156390.jpg", "width": 1080, "height": 1080, "caption": "“We are now focused on the brand, not the channel.” — Karen Katz", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Karen Katz", "item": "https://sms4smile.com/quotes/author/karen-katz/" }, { "@type": "ListItem", "position": 4, "name": "We are now focused on the...", "item": "https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/" } ], "@id": "https://sms4smile.com/quotes/karen-katz/we-are-now-focused-on-the-brand-not-the-channel/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```