--- title: "Meaning & Key Takeaway of: I sell architecture better and more…" description: "\"I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. ..." image: "https://sms4smile.com/quotes/i/525/julius-shulman-57481_architect_i-sell-architecture-better-and-more-dire_299124.jpg" --- # I sell architecture better and more directly and more… ![“I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't know how to create a design of his image... And I do it. I've…” quote by Julius Shulman](https://sms4smile.com/quotes/i/525/julius-shulman-57481_architect_i-sell-architecture-better-and-more-dire_299124.jpg) [Download](https://sms4smile.com/quotes/i/525/julius-shulman-57481_architect_i-sell-architecture-better-and-more-dire_299124.jpg) [Open image](https://sms4smile.com/quotes/i/525/julius-shulman-57481_architect_i-sell-architecture-better-and-more-dire_299124.jpg) > “I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't know how to create a design of his image... And I do it. I've done it all my career over half a century, and it gets better.” [Julius Shulman](https://sms4smile.com/quotes/author/julius-shulman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker claims superior skill in marketing architecture, criticizing architects for lacking sales ability and self‑promotion. **In simple terms:** He says he sells architecture better than architects themselves. Key Takeaway Develop both design and marketing skills. Themes architecture marketing self‑promotion Mood critical assertive Type professional advisory When to use this quote - client pitches - portfolio presentations - design competitions - career advancement Key Concepts branding communication professional development Questions to Reflect On - How can architects improve their sales skills? - What balance between design and promotion is ideal? A Different Perspective Architects may excel in design but need business acumen. ★ ★ ★ ★ ★ No ratings yet [Architect](https://sms4smile.com/quotes/about/architect/) [Architect Does](https://sms4smile.com/quotes/about/architect-does-738655/) [Architect Stupid](https://sms4smile.com/quotes/about/architect-stupid-2861936/) [Architecture](https://sms4smile.com/quotes/about/architecture/) [Architecture Better](https://sms4smile.com/quotes/about/architecture-better-681921/) [Average](https://sms4smile.com/quotes/about/average/) [Average Architect](https://sms4smile.com/quotes/about/average-architect-2861937/) [Careers](https://sms4smile.com/quotes/about/careers/) [Century](https://sms4smile.com/quotes/about/century/) [Design](https://sms4smile.com/quotes/about/design/) [Doe](https://sms4smile.com/quotes/about/doe/) [Done](https://sms4smile.com/quotes/about/done/) [Get better](https://sms4smile.com/quotes/about/get-better/) [Half](https://sms4smile.com/quotes/about/half/) [Half a century](https://sms4smile.com/quotes/about/half-a-century/) [It gets better](https://sms4smile.com/quotes/about/it-gets-better/) [Know how](https://sms4smile.com/quotes/about/know-how/) [Knows](https://sms4smile.com/quotes/about/knows/) [Sell Architecture](https://sms4smile.com/quotes/about/sell-architecture-2861935/) [Sells](https://sms4smile.com/quotes/about/sells/) [Stupid](https://sms4smile.com/quotes/about/stupid/) ## Related quotes > [There are essentially two possibilities. 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