--- title: "Meaning & Key Takeaway of: You have to have a unique product that…" description: "\"You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not m..." image: "https://sms4smile.com/quotes/i/42a/julie-wainwright-21353_amazon_you-have-to-have-a-unique-product-that-a_2785053.jpg" --- # You have to have a unique product that Amazon just can't… ![“You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not merchants. They are technology platform guys.” quote by Julie Wainwright](https://sms4smile.com/quotes/i/42a/julie-wainwright-21353_amazon_you-have-to-have-a-unique-product-that-a_2785053.jpg) [Download](https://sms4smile.com/quotes/i/42a/julie-wainwright-21353_amazon_you-have-to-have-a-unique-product-that-a_2785053.jpg) [Open image](https://sms4smile.com/quotes/i/42a/julie-wainwright-21353_amazon_you-have-to-have-a-unique-product-that-a_2785053.jpg) > “You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not merchants. They are technology platform guys.” [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Success requires a product that cannot be easily replicated by Amazon, emphasizing uniqueness and differentiation. **In simple terms:** Need a unique product Amazon can’t copy. Key Takeaway Focus on differentiation. Themes innovation competition strategy marketplace Mood strategic analytical Type business motivational When to use this quote - startup pitching - e‑commerce planning - investor meetings Key Concepts Business model platform economics product design Questions to Reflect On - How can you protect your product’s uniqueness? - What if Amazon changes its platform? A Different Perspective Uniqueness may be hard to sustain. ★ ★ ★ ★ ★ No ratings yet [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Now we understand that the most important thing we do is market the product. 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The company held no inventory itself at first. When a customer bought a book, Amazon…](https://sms4smile.com/quotes/brad-stone/there-was-little-science-to-amazon-s-earliest-distribution-methods/) [Brad Stone](https://sms4smile.com/quotes/author/brad-stone/) > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) ## More by Julie Wainwright > [Why are people so obsessed with Pets.com? We shut it down and returned money to shareholders. Besides, there were plenty of other dot-com failures…](https://sms4smile.com/quotes/julie-wainwright/why-are-people-so-obsessed-with-pets-com-we-shut-it-down-and-returned/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [Failure is ultimately very liberating. Once you come out the other side of it, you just might have faced one of your biggest fears…](https://sms4smile.com/quotes/julie-wainwright/failure-is-ultimately-very-liberating-once-you-come-out-the-other/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [I thought to myself, 'What can I do that Amazon can't replicate?' I wanted to do something Amazon couldn't do, and something that I…](https://sms4smile.com/quotes/julie-wainwright/i-thought-to-myself-what-can-i-do-that-amazon-can-t-replicate-i/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [Some people will be quite happy you have failed and will find a way to tell you so directly and indirectly. 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Nowadays, you have to…](https://sms4smile.com/quotes/julie-wainwright/when-i-started-in-e-commerce-there-was-not-a-lot-of-clutter-because/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [Investors do not like losing money. They do not like companies that fail. They do not like entrepreneurs that fail. There is not a…](https://sms4smile.com/quotes/julie-wainwright/investors-do-not-like-losing-money-they-do-not-like-companies-that/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [I had never created my own business before. I had always been the gun to hire... But I had to finally say, nobody is…](https://sms4smile.com/quotes/julie-wainwright/i-had-never-created-my-own-business-before-i-had-always-been-the-gun/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [I'm happy to buy something that was previously owned, as long as I can get it conveniently.](https://sms4smile.com/quotes/julie-wainwright/i-m-happy-to-buy-something-that-was-previously-owned-as-long-as-i-can/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [The reason we went into jewelry was we were trying to cater to our consigner base, who was saying, 'Can you sell this for…](https://sms4smile.com/quotes/julie-wainwright/the-reason-we-went-into-jewelry-was-we-were-trying-to-cater-to-our/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [That is the beauty of doing something when you're older. It doesn't matter what anyone else says because you're not doing it to build…](https://sms4smile.com/quotes/julie-wainwright/that-is-the-beauty-of-doing-something-when-you-re-older-it-doesn-t/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [You tend to do deals with people you have an affinity with, especially at the beginning.](https://sms4smile.com/quotes/julie-wainwright/you-tend-to-do-deals-with-people-you-have-an-affinity-with-especially/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [I always had a deep respect for people who started businesses, but now I cherish them. There's a lot of anxiety and blood, sweat,…](https://sms4smile.com/quotes/julie-wainwright/i-always-had-a-deep-respect-for-people-who-started-businesses-but-now/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) > [If you get a no, your best bet is to find out why. The more concrete your business gets, the more you'll get yeses.](https://sms4smile.com/quotes/julie-wainwright/if-you-get-a-no-your-best-bet-is-to-find-out-why-the-more-concrete/) [Julie Wainwright](https://sms4smile.com/quotes/author/julie-wainwright/) [Explore all 29 Julie Wainwright quotes ](https://sms4smile.com/quotes/author/julie-wainwright/) ## More Amazon quotes > [“If Amazon’s dream of a world without gatekeepers becomes reality, then the company itself will become a powerful gatekeeper.”](https://sms4smile.com/quotes/evgeny-morozov/if-amazon-s-dream-of-a-world-without-gatekeepers-becomes-reality-then/) [Evgeny Morozov](https://sms4smile.com/quotes/author/evgeny-morozov/) > [“There was little science to Amazon’s earliest distribution methods. The company held no inventory itself at first. 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They put importance on that option as well. With Amazon, you're getting the best of both worlds, with a…](https://sms4smile.com/quotes/nicolas-winding-refn/the-digital-revolution-is-forever-they-put-importance-on-that-option/) [Nicolas Winding Refn](https://sms4smile.com/quotes/author/nicolas-winding-refn/) > [The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams -…](https://sms4smile.com/quotes/dan-pallotta/the-next-time-you-re-looking-at-a-charity-don-t-ask-about-the-rate-of-2/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) > [“Sure we do," said Theo, swatting at a branch. "We get to the spring, Alia gets cured. We argue over the best choice for…](https://sms4smile.com/quotes/leigh-bardugo/sure-we-do-said-theo-swatting-at-a-branch-we-get-to-the-spring-alia/) [Leigh Bardugo](https://sms4smile.com/quotes/author/leigh-bardugo/) > [Wonder Woman isn't even American; she's an Amazon princess.](https://sms4smile.com/quotes/jim-lee/wonder-woman-isn-t-even-american-she-s-an-amazon-princess/) [Jim Lee](https://sms4smile.com/quotes/author/jim-lee/) > [Alternative services would mean that there would be services available to compete with Google, Facebook, Amazon, Dropbox, Skype, etc., and they would be run…](https://sms4smile.com/quotes/mikko-hypponen/alternative-services-would-mean-that-there-would-be-services/) [Mikko Hypponen](https://sms4smile.com/quotes/author/mikko-hypponen/) > [“I'd disagree with the characterisations of him as competitive (which I think was just misinterpretation of his ambition) or secretive (which I think is…](https://sms4smile.com/quotes/richard-brandt/i-d-disagree-with-the-characterisations-of-him-as-competitive-which-i/) [Richard Brandt](https://sms4smile.com/quotes/author/richard-brandt/) > [We got latched together and I was hoping you could separate us? (Amanda) They were made by your stepfather. Any chance you have a…](https://sms4smile.com/quotes/sherrilyn-kenyon/we-got-latched-together-and-i-was-hoping-you-could-separate-us-amanda/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [I don't like Amazon (wearing my author hat, not my customer hat).](https://sms4smile.com/quotes/charles-stross/i-don-t-like-amazon-wearing-my-author-hat-not-my-customer-hat/) [Charles Stross](https://sms4smile.com/quotes/author/charles-stross/) Browse all 434 Amazon quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You have to have a unique product that Amazon just can't source. It's all about the product. Why is it important? Why is it different? Amazon are not merchants. 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