--- title: "Meaning & Key Takeaway of: Advertisers as well as political leaders…" description: "\"“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs bu..." image: "https://sms4smile.com/quotes/i/003/judith-c-waller-26309_appeal_advertisers-as-well-as-political-leaders_1192789.jpg" --- # Advertisers as well as political leaders long ago found… ![“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to…” quote by Judith C. Waller](https://sms4smile.com/quotes/i/003/judith-c-waller-26309_appeal_advertisers-as-well-as-political-leaders_1192789.jpg) [Download](https://sms4smile.com/quotes/i/003/judith-c-waller-26309_appeal_advertisers-as-well-as-political-leaders_1192789.jpg) [Open image](https://sms4smile.com/quotes/i/003/judith-c-waller-26309_appeal_advertisers-as-well-as-political-leaders_1192789.jpg) > ““Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. Programs built with an emotional people are sure to draw the largest audiences and the biggest response. Workers in the field of educational radio are loath to acknowledge this truism, maintaining that certain programs must be built to appeal to the intellect. Of course, they are right, but that is the minority appeal.”” [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Emotional appeals attract larger audiences than purely intellectual ones, though intellectual content remains essential for minority appeal. **In simple terms:** Emotion draws crowds; intellect serves niche. Key Takeaway Balance emotion with intellect. Themes media communication emotion intellect Mood analytical inspirational Type persuasive educational When to use this quote - advertising - public speaking - educational programming Key Concepts psychology audience engagement education Questions to Reflect On - When should emotion dominate a message? - How to maintain credibility while being emotive? A Different Perspective Overemphasis on emotion may oversimplify complex topics. ★ ★ ★ ★ ★ No ratings yet [Appeal](https://sms4smile.com/quotes/about/appeal/) [Appeal Intellect](https://sms4smile.com/quotes/about/appeal-intellect-3545874/) [Appeal People](https://sms4smile.com/quotes/about/appeal-people-821954/) [Audiences](https://sms4smile.com/quotes/about/audiences/) [Educational Radio](https://sms4smile.com/quotes/about/educational-radio-3545875/) [Emotion](https://sms4smile.com/quotes/about/emotion/) [Emotional people](https://sms4smile.com/quotes/about/emotional-people/) [Intellect](https://sms4smile.com/quotes/about/intellect/) [Leadership](https://sms4smile.com/quotes/about/leadership/) [Long ago](https://sms4smile.com/quotes/about/long-ago/) [Political Leader](https://sms4smile.com/quotes/about/political-leader/) [Political leaders](https://sms4smile.com/quotes/about/political-leaders/) [Radio](https://sms4smile.com/quotes/about/radio/) ## Related quotes > [If you would persuade, you must appeal to interest rather than intellect.](https://sms4smile.com/quotes/anonymous/if-you-would-persuade-you-must-appeal-to-interest-rather-than-2/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In Science the paramount appeal is to the Intellect-its purpose being instruction; in Art, the paramount appeal is to the Emotions-its purpose being pleasure.](https://sms4smile.com/quotes/george-henry-lewes/in-science-the-paramount-appeal-is-to-the-intellect-its-purpose-being/) [George Henry Lewes](https://sms4smile.com/quotes/author/george-henry-lewes/) > [If you would persuade, you must appeal to interest rather than intellect. 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He is accused by the political leaders of the…](https://sms4smile.com/quotes/jacques-verges/here-i-am-looking-for-a-document-issued-by-a-public-attorney-i-don-t/) [Jacques Verges](https://sms4smile.com/quotes/author/jacques-verges/) > [What's different now is that while political leaders used to give talking points to talk radio, now talk-radio hosts are giving talking points to…](https://sms4smile.com/quotes/john-avlon/what-s-different-now-is-that-while-political-leaders-used-to-give/) [John Avlon](https://sms4smile.com/quotes/author/john-avlon/) > [“If a blanket could be used to keep one person warm, then it stands to reason that all the blankets in the world are…](https://sms4smile.com/quotes/jarod-kintz/if-a-blanket-could-be-used-to-keep-one-person-warm-then-it-stands-to/) [Jarod Kintz](https://sms4smile.com/quotes/author/jarod-kintz/) > [Political leaders are sucking blood of the people.](https://sms4smile.com/quotes/rakhi-sawant/political-leaders-are-sucking-blood-of-the-people/) [Rakhi Sawant](https://sms4smile.com/quotes/author/rakhi-sawant/) > [Gun violence has cost us too many political leaders, and hardly ever the worst ones.](https://sms4smile.com/quotes/p-j-o-rourke/gun-violence-has-cost-us-too-many-political-leaders-and-hardly-ever/) [P. J. O'Rourke](https://sms4smile.com/quotes/author/p-j-o-rourke/) > [As a businessperson, I dont have the power to change the government. That is in the hands of the political leaders. However, as a…](https://sms4smile.com/quotes/tadashi-yanai/as-a-businessperson-i-dont-have-the-power-to-change-the-government/) [Tadashi Yanai](https://sms4smile.com/quotes/author/tadashi-yanai/) > [What we need is political leadership which can give guidance to the development of global governance. We need business leadership which goes beyond shareholder…](https://sms4smile.com/quotes/juan-somavia/what-we-need-is-political-leadership-which-can-give-guidance-to-the/) [Juan Somavia](https://sms4smile.com/quotes/author/juan-somavia/) > ['Inequality' has become the political theme/slogan of our time in both Europe and the U.S., yet political leaders do not even bother to consider…](https://sms4smile.com/quotes/paul-singer/inequality-has-become-the-political-theme-slogan-of-our-time-in-both/) [Paul Singer](https://sms4smile.com/quotes/author/paul-singer/) > [Among the many factors that make a return to halcyon days of the first decades of the postwar era virtually impossible is the decline…](https://sms4smile.com/quotes/robert-gilpin/among-the-many-factors-that-make-a-return-to-halcyon-days-of-the/) [Robert Gilpin](https://sms4smile.com/quotes/author/robert-gilpin/) > [The Only cure for nihilism is for liberal democratic societies - their electorates, their judiciary, and their political leadership- to insist that force is…](https://sms4smile.com/quotes/michael-ignatieff/the-only-cure-for-nihilism-is-for-liberal-democratic-societies-their/) [Michael Ignatieff](https://sms4smile.com/quotes/author/michael-ignatieff/) ## More by Judith C. Waller > [“The majority of the people in the United States have had only an elementary education and have a speaking vocabulary of about two thousand…](https://sms4smile.com/quotes/judith-c-waller/the-majority-of-the-people-in-the-united-states-have-had-only-an/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“One hundred fifty years is not long in the reckoning of a hill. But to a man it's long enough. One hundred fifty years…](https://sms4smile.com/quotes/judith-c-waller/one-hundred-fifty-years-is-not-long-in-the-reckoning-of-a-hill-but-to/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“Because of the times, and because the child has been living in a world filled with every kind of thrill and adventure, it is…](https://sms4smile.com/quotes/judith-c-waller/because-of-the-times-and-because-the-child-has-been-living-in-a-world/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [ “the Code \[of the National Association of Broadcasters\]. . . . also deals briefly with the presentation of news in a fair and accurate… ](https://sms4smile.com/quotes/judith-c-waller/the-code-of-the-national-association-of-broadcasters-also-deals/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“Then came the era of 'box-tops' and 'thrillers.' It is not strange that the advertiser, in his search for the right kind of program…](https://sms4smile.com/quotes/judith-c-waller/then-came-the-era-of-box-tops-and-thrillers-it-is-not-strange-that/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“It is still evident that the problem of finances is an enormously important one. The lack of money to do the job and to…](https://sms4smile.com/quotes/judith-c-waller/it-is-still-evident-that-the-problem-of-finances-is-an-enormously/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“The health of democracy, not its hate, is its best propaganda.”](https://sms4smile.com/quotes/judith-c-waller/the-health-of-democracy-not-its-hate-is-its-best-propaganda/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“The code of the National Association of Broadcasters enunciates as a cardinal principle in American radio the provision of time by stations, without charge,…](https://sms4smile.com/quotes/judith-c-waller/the-code-of-the-national-association-of-broadcasters-enunciates-as-a/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“It is interesting to note that in announcing the formation of the National Broadcasting Company, the Radio Corporation of America published a newspaper advertisement…](https://sms4smile.com/quotes/judith-c-waller/it-is-interesting-to-note-that-in-announcing-the-formation-of-the/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“In many industries federal regulation is the outgrowth of inadequate self-regulation on the part of the industry.”](https://sms4smile.com/quotes/judith-c-waller/in-many-industries-federal-regulation-is-the-outgrowth-of-inadequate/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“It is scarcely fair . . . to permit only those with sufficient funds to spend to appropriate that which, in reality, is the…](https://sms4smile.com/quotes/judith-c-waller/it-is-scarcely-fair-to-permit-only-those-with-sufficient-funds-to/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“For a while parents seemed to forget that their responsibility as parents did not cease when the child turned on the radio; rather it…](https://sms4smile.com/quotes/judith-c-waller/for-a-while-parents-seemed-to-forget-that-their-responsibility-as/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“Doctor James Rowland Angell has said that 'any program may be regarded as educational (and here we may substitute the words 'a public service')…](https://sms4smile.com/quotes/judith-c-waller/doctor-james-rowland-angell-has-said-that-any-program-may-be-regarded/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“As Mary Grannon, the beloved Mary of The Canadian Broadcasting Corporation’s ‘Just Mary’ hour says: So many parents are clinging to some favorite story…](https://sms4smile.com/quotes/judith-c-waller/as-mary-grannon-the-beloved-mary-of-the-canadian-broadcasting/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) > [“In a sense, the recording stylus and its reverse component have defeated time. Up until a little more than a generation ago, the sound…](https://sms4smile.com/quotes/judith-c-waller/in-a-sense-the-recording-stylus-and-its-reverse-component-have/) [Judith C. Waller](https://sms4smile.com/quotes/author/judith-c-waller/) [Explore all 22 Judith C. Waller quotes ](https://sms4smile.com/quotes/author/judith-c-waller/) ## More Appeal quotes > [Trump's enduring appeal is a resource to be harnessed by the Republican Party, not a burden to be jettisoned.](https://sms4smile.com/quotes/miranda-devine/trump-s-enduring-appeal-is-a-resource-to-be-harnessed-by-the/) [Miranda Devine](https://sms4smile.com/quotes/author/miranda-devine/) > [You don't have to be Sigmund Freud to surmise that war has a perverse appeal for the human race, nor is the attraction limited…](https://sms4smile.com/quotes/ellen-willis/you-don-t-have-to-be-sigmund-freud-to-surmise-that-war-has-a-perverse/) [Ellen Willis](https://sms4smile.com/quotes/author/ellen-willis/) > [Chicks who dig home runs aren't the ones who appeal to me.](https://sms4smile.com/quotes/ichiro-suzuki/chicks-who-dig-home-runs-aren-t-the-ones-who-appeal-to-me/) [Ichiro Suzuki](https://sms4smile.com/quotes/author/ichiro-suzuki/) > [The dictum of the industry is such that I can't only do films that appeal to me.](https://sms4smile.com/quotes/biju-menon/the-dictum-of-the-industry-is-such-that-i-can-t-only-do-films-that/) [Biju Menon](https://sms4smile.com/quotes/author/biju-menon/) > [There was such mass appeal for 'Sharknado.' It went over so well - not just here in the United States but globally - that…](https://sms4smile.com/quotes/ian-ziering/there-was-such-mass-appeal-for-sharknado-it-went-over-so-well-not/) [Ian Ziering](https://sms4smile.com/quotes/author/ian-ziering/) > [The Church of Jesus Christ of Latter-day Saints sends forth to you an earnest appeal. Open your doors to the missionaries. Open your minds…](https://sms4smile.com/quotes/thomas-s-monson/the-church-of-jesus-christ-of-latter-day-saints-sends-forth-to-you-an/) [Thomas S. Monson](https://sms4smile.com/quotes/author/thomas-s-monson/) > [I'm not going to appeal to violence or aggression - of course not.](https://sms4smile.com/quotes/alexei-navalny/i-m-not-going-to-appeal-to-violence-or-aggression-of-course-not/) [Alexei Navalny](https://sms4smile.com/quotes/author/alexei-navalny/) > [I'm sorry, but Juicy Couture tracksuits and Ugg boots don't move me in any way, shape or form. I refuse to wear them. Modern…](https://sms4smile.com/quotes/imelda-may/i-m-sorry-but-juicy-couture-tracksuits-and-ugg-boots-don-t-move-me-in/) [Imelda May](https://sms4smile.com/quotes/author/imelda-may/) > [I think Trump is a very interesting candidate in this sense: I think he has cross-party appeal.](https://sms4smile.com/quotes/pat-buchanan/i-think-trump-is-a-very-interesting-candidate-in-this-sense-i-think/) [Pat Buchanan](https://sms4smile.com/quotes/author/pat-buchanan/) > [I think great songs appeal to people at any age. Kids love the Beatles, too. Kids love Tom T. Hall. Of course, Tom T.…](https://sms4smile.com/quotes/jason-isbell/i-think-great-songs-appeal-to-people-at-any-age-kids-love-the-beatles/) [Jason Isbell](https://sms4smile.com/quotes/author/jason-isbell/) > [When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and…](https://sms4smile.com/quotes/anne-sweeney/when-you-are-producing-for-abc-you-are-producing-for-a-big-tent/) [Anne Sweeney](https://sms4smile.com/quotes/author/anne-sweeney/) > [In the long run, the people are our only appeal. The only ones who can free us are ourselves.](https://sms4smile.com/quotes/assata-shakur/in-the-long-run-the-people-are-our-only-appeal-the-only-ones-who-can/) [Assata Shakur](https://sms4smile.com/quotes/author/assata-shakur/) > [Barbarism is the absence of standards to which appeal can be made.](https://sms4smile.com/quotes/jose-ortega-y-gasset/barbarism-is-the-absence-of-standards-to-which-appeal-can-be-made/) [Jose Ortega y Gasset](https://sms4smile.com/quotes/author/jose-ortega-y-gasset/) > [There is a certain androgyny to my appeal.](https://sms4smile.com/quotes/ellen-barkin/there-is-a-certain-androgyny-to-my-appeal/) [Ellen Barkin](https://sms4smile.com/quotes/author/ellen-barkin/) > [As a kid, there was a painting of 'Appeal to the Great Spirit' that I would see when I would get oatmeal bowls out…](https://sms4smile.com/quotes/lance-henriksen/as-a-kid-there-was-a-painting-of-appeal-to-the-great-spirit-that-i/) [Lance Henriksen](https://sms4smile.com/quotes/author/lance-henriksen/) [Browse all 432 Appeal quotes ](https://sms4smile.com/quotes/about/appeal/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Advertisers as well as political leaders long ago found that it is easier to appeal to the people through the heart than through the mind. 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