--- title: "Meaning & Key Takeaway of: Your business needs a raison d'être. Be…" description: "\"Your business needs a raison d'être. Be prepared to work 24 hours a day, and be willing to take risks. And you have to love it or you won't succeed.\" —..." image: "https://sms4smile.com/quotes/i/abb/josie-natori-103693_be-prepared_your-business-needs-a-raison-d-tre-be-pr_2569662.png" --- # Your business needs a raison d'être. Be prepared to work… ![“Your business needs a raison d'être. Be prepared to work 24 hours a day, and be willing to take risks. And you have to love it or you won't succeed.” quote by Josie Natori](https://sms4smile.com/quotes/i/abb/josie-natori-103693_be-prepared_your-business-needs-a-raison-d-tre-be-pr_2569662.png) [Download](https://sms4smile.com/quotes/i/abb/josie-natori-103693_be-prepared_your-business-needs-a-raison-d-tre-be-pr_2569662.png) [Open image](https://sms4smile.com/quotes/i/abb/josie-natori-103693_be-prepared_your-business-needs-a-raison-d-tre-be-pr_2569662.png) > “Your business needs a raison d'être. Be prepared to work 24 hours a day, and be willing to take risks. And you have to love it or you won't succeed.” Josie Natori ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. A business must have purpose, work tirelessly, take risks, and love what you do to succeed. **In simple terms:** Purpose, hard work, risk, and passion drive success. Key Takeaway Align work with purpose and passion. Themes business purpose risk hard work passion entrepreneurship Mood inspirational pragmatic Type Be prepared:0 Business:1 Hours:0 Needs:0 Prepared:0 Raison d'etre:1 Risk:1 Succeed:1 Willing:0 Work 24:0 Prepared Work:0 Business Needs:0 Être Prepared:0 Needs Raison:0 When to use this quote - startup launch - career planning - business coaching - personal branding Key Concepts strategy leadership motivation personal fulfillment Questions to Reflect On - How do you define your business’s raison d’être? - What risks are worth taking? A Different Perspective May overlook market realities. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Raison d'etre](https://sms4smile.com/quotes/about/raison-d-etre/) [Risk](https://sms4smile.com/quotes/about/risk/) ## Related quotes > [I think business needs to have a heart and to have a heart a company must be more than just a moneymaking machine.](https://sms4smile.com/quotes/richard-branson/i-think-business-needs-to-have-a-heart-and-to-have-a-heart-a-company/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [“Running IT as a business begins with understanding the true business needs, strengthens the weak links in the organization, and improves the business top-line…](https://sms4smile.com/quotes/pearl-zhu/running-it-as-a-business-begins-with-understanding-the-true-business/) [Pearl Zhu](https://sms4smile.com/quotes/author/pearl-zhu/) > [American business needs a lifting purpose greater than the struggle of materialism.](https://sms4smile.com/quotes/herbert-hoover/american-business-needs-a-lifting-purpose-greater-than-the-struggle/) [Herbert Hoover](https://sms4smile.com/quotes/author/herbert-hoover/) > [Emotion. Passion. Ideas. Simplicity. These are the big things that big business needs from its creative agencies. No one else is going to provide…](https://sms4smile.com/quotes/kevin-roberts/emotion-passion-ideas-simplicity-these-are-the-big-things-that-big/) [Kevin Roberts](https://sms4smile.com/quotes/author/kevin-roberts/) > [Any good business needs to stay on the leading edge of technology, and I want the same for our state.](https://sms4smile.com/quotes/jim-justice/any-good-business-needs-to-stay-on-the-leading-edge-of-technology-and/) [Jim Justice](https://sms4smile.com/quotes/author/jim-justice/) > [One clear focus for everyone. Your business needs laser focus on what the next objective is. Execution is key.](https://sms4smile.com/quotes/ben-keighran/one-clear-focus-for-everyone-your-business-needs-laser-focus-on-what/) Ben Keighran > [The number one thing small business needs is to get more customers. Spend more time serving existing customers and getting new ones. 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