--- title: "Meaning & Key Takeaway of: Smart brands never try to appeal to more…" description: "\"Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to g..." image: "https://sms4smile.com/quotes/i/e53/joshua-rogers-50214_appeals_smart-brands-never-try-to-appeal-to-more_430549.jpg" --- # Smart brands never try to appeal to more than their… ![“Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a…” quote by Joshua Rogers](https://sms4smile.com/quotes/i/e53/joshua-rogers-50214_appeals_smart-brands-never-try-to-appeal-to-more_430549.jpg) [Download](https://sms4smile.com/quotes/i/e53/joshua-rogers-50214_appeals_smart-brands-never-try-to-appeal-to-more_430549.jpg) [Open image](https://sms4smile.com/quotes/i/e53/joshua-rogers-50214_appeals_smart-brands-never-try-to-appeal-to-more_430549.jpg) > “Smart brands never try to appeal to more than their audience group. Assuming you're audience is one of the segments that watches, it's your chance to galvanize this specific group, which is larger here than anywhere else, with a bold new idea that can re-magnetize the human/brand connection for a new year.” [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Targeted branding should focus on a specific audience segment to create strong connection. **In simple terms:** Focus on one audience for impact. Key Takeaway Tailor bold ideas to a defined group. Themes branding targeting audience connection Mood strategic optimistic Type marketing business When to use this quote - product launch - campaign planning - social media ads Key Concepts marketing strategy segmentation Questions to Reflect On - What niche can you dominate? - How to expand without diluting focus? A Different Perspective Over‑narrow focus may miss broader opportunities. ★ ★ ★ ★ ★ No ratings yet [Audience](https://sms4smile.com/quotes/about/audience/) [Chance](https://sms4smile.com/quotes/about/chance/) [Connections](https://sms4smile.com/quotes/about/connections/) [Humans](https://sms4smile.com/quotes/about/humans/) [Ideas](https://sms4smile.com/quotes/about/ideas/) [New ideas](https://sms4smile.com/quotes/about/new-ideas/) [New year](https://sms4smile.com/quotes/about/new-year/) [Smart](https://sms4smile.com/quotes/about/smart/) ## Related quotes > [“Smart brands Eat the Bug when they use their natural advantages—intellectual, structural, financial, logical, and emotional—to do what the giant can’t imagine doing.”](https://sms4smile.com/quotes/stephen-denny/smart-brands-eat-the-bug-when-they-use-their-natural-advantages/) Stephen Denny > [Projection will disappear. And the possibility that was given by motion pictures will be missed. The possibility of there being a real audience -…](https://sms4smile.com/quotes/jean-luc-godard/projection-will-disappear-and-the-possibility-that-was-given-by/) [Jean-Luc Godard](https://sms4smile.com/quotes/author/jean-luc-godard/) > [Whenever you write, whatever you write, never make the mistake of assuming the audience is any less intelligent than you are.](https://sms4smile.com/quotes/rod-serling/whenever-you-write-whatever-you-write-never-make-the-mistake-of/) [Rod Serling](https://sms4smile.com/quotes/author/rod-serling/) > [The minute you start assuming that the audience is very happy to see the same show again, you're dead.](https://sms4smile.com/quotes/simon-cowell/the-minute-you-start-assuming-that-the-audience-is-very-happy-to-see/) [Simon Cowell](https://sms4smile.com/quotes/author/simon-cowell/) > [In the humanist ideal, the mainstream is where interesting debate, the generating of new ideas and creativity take place. In rational society this mainstream…](https://sms4smile.com/quotes/john-ralston-saul/in-the-humanist-ideal-the-mainstream-is-where-interesting-debate-the/) [John Ralston Saul](https://sms4smile.com/quotes/author/john-ralston-saul/) > [If there's a new idea, a new invention, or a new gas, or a new whatever you know, It should be brought at least…](https://sms4smile.com/quotes/jimi-hendrix/if-there-s-a-new-idea-a-new-invention-or-a-new-gas-or-a-new-whatever/) [Jimi Hendrix](https://sms4smile.com/quotes/author/jimi-hendrix/) > [What is difficult about learning - any kind of learning - is that you have to give up what you know already to make…](https://sms4smile.com/quotes/monica-furlong/what-is-difficult-about-learning-any-kind-of-learning-is-that-you/) [Monica Furlong](https://sms4smile.com/quotes/author/monica-furlong/) > [The decision to let go of that which has completed its course in your experience is even more important than the decision to welcome…](https://sms4smile.com/quotes/raymond-charles-barker/the-decision-to-let-go-of-that-which-has-completed-its-course-in-your/) [Raymond Charles Barker](https://sms4smile.com/quotes/author/raymond-charles-barker/) > [Capitalism historically has been a very dynamic force, and behind that force is technical progress, innovation, new ideas, new products, new technologies, and new…](https://sms4smile.com/quotes/manmohan-singh/capitalism-historically-has-been-a-very-dynamic-force-and-behind-that/) [Manmohan Singh](https://sms4smile.com/quotes/author/manmohan-singh/) > [New materials are one of the great afflictions of contemporary art. Some artists confuse new materials with new ideas.](https://sms4smile.com/quotes/sol-lewitt/new-materials-are-one-of-the-great-afflictions-of-contemporary-art/) [Sol LeWitt](https://sms4smile.com/quotes/author/sol-lewitt/) > [Liberalism's fatal flaw,... is that it has no permanent norms, only a succession of enthusiasms espoused by minor prophets. Each of these seems like…](https://sms4smile.com/quotes/joseph-sobran/liberalism-s-fatal-flaw-is-that-it-has-no-permanent-norms-only-a/) [Joseph Sobran](https://sms4smile.com/quotes/author/joseph-sobran/) > [When you build your network, keep yourself open to new ideas, concepts, and theories. Some of them may even contradict and challenge long-held points…](https://sms4smile.com/quotes/cathy-engelbert/when-you-build-your-network-keep-yourself-open-to-new-ideas-concepts/) [Cathy Engelbert](https://sms4smile.com/quotes/author/cathy-engelbert/) > [I would like new people with new ideas to come into it and change it.](https://sms4smile.com/quotes/neville-marriner/i-would-like-new-people-with-new-ideas-to-come-into-it-and-change-it/) [Neville Marriner](https://sms4smile.com/quotes/author/neville-marriner/) > [When a new idea comes our way, we must put it on our mental scales and weigh it carefully before deciding its value.](https://sms4smile.com/quotes/jim-rohn/when-a-new-idea-comes-our-way-we-must-put-it-on-our-mental-scales-and/) [Jim Rohn](https://sms4smile.com/quotes/author/jim-rohn/) > [Every day, I read about new ideas and research that could help someone I care about live a longer and healthier life.](https://sms4smile.com/quotes/tom-rath/every-day-i-read-about-new-ideas-and-research-that-could-help-someone/) [Tom Rath](https://sms4smile.com/quotes/author/tom-rath/) ## More by Joshua Rogers > [I don't necessarily think there's a difference in terms of how the film industry and the ad industry view visual effects. If visual effects…](https://sms4smile.com/quotes/joshua-rogers/i-don-t-necessarily-think-there-s-a-difference-in-terms-of-how-the/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) > [“In order to create something new, to invent a new product or idea, you need to anticipate where things are headed. That requires a…](https://sms4smile.com/quotes/joshua-rogers/in-order-to-create-something-new-to-invent-a-new-product-or-idea-you/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) > [“Reading books is a way for you to communicate with and learn from the best thinkers that are writing today and that have ever…](https://sms4smile.com/quotes/joshua-rogers/reading-books-is-a-way-for-you-to-communicate-with-and-learn-from-the/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) > [The art of investing is not about figuring out what has already happened. It’s about anticipating the futureand creating the future that others will…](https://sms4smile.com/quotes/joshua-rogers/the-art-of-investing-is-not-about-figuring-out-what-has-already/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) > [“Reading is a time machine that allows you to acquire wisdom from the past and to analyze and imagine another person’s vision of the…](https://sms4smile.com/quotes/joshua-rogers/reading-is-a-time-machine-that-allows-you-to-acquire-wisdom-from-the/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) > [Creativity doesn’t come from glancing quickly at your Twitter feed while in line at Starbucks. It comes from deep thought. It comes from voraciously…](https://sms4smile.com/quotes/joshua-rogers/creativity-doesn-t-come-from-glancing-quickly-at-your-twitter-feed/) [Joshua Rogers](https://sms4smile.com/quotes/author/joshua-rogers/) [Explore all 7 Joshua Rogers quotes ](https://sms4smile.com/quotes/author/joshua-rogers/) ## More Appeals quotes > [Quotations can be valuable, like raisins in the rice pudding, for adding iron as well as eye appeal.](https://sms4smile.com/quotes/peg-bracken/quotations-can-be-valuable-like-raisins-in-the-rice-pudding-for/) [Peg Bracken](https://sms4smile.com/quotes/author/peg-bracken/) > [If Robert Heinlein is more to your taste than George Lucas: “If you are part of a society that votes, then do so. There…](https://sms4smile.com/quotes/kevin-drum/if-robert-heinlein-is-more-to-your-taste-than-george-lucas-if-you-are/) [Kevin Drum](https://sms4smile.com/quotes/author/kevin-drum/) > [All the cliches of glamorous sophistication have little appeal to me. Do I want to live the British version of 'Dynasty?' No thanks!](https://sms4smile.com/quotes/sade-adu/all-the-cliches-of-glamorous-sophistication-have-little-appeal-to-me/) [Sade Adu](https://sms4smile.com/quotes/author/sade-adu/) > [It's an appeal as old as America and its presidency: This is an extraordinary country populated by hard-working, big-dreaming, freedom-loving people graced by God…](https://sms4smile.com/quotes/ron-fournier/it-s-an-appeal-as-old-as-america-and-its-presidency-this-is-an/) [Ron Fournier](https://sms4smile.com/quotes/author/ron-fournier/) > [I liked wrestling a lot better than boxing. I remember thinking at that time that wrestling was a pure demonstration of strength, which I…](https://sms4smile.com/quotes/scott-carpenter/i-liked-wrestling-a-lot-better-than-boxing-i-remember-thinking-at/) [Scott Carpenter](https://sms4smile.com/quotes/author/scott-carpenter/) > [As a social and as a personal force, religion has become a dependent variable. It does not originate; it reacts. It does not denounce;…](https://sms4smile.com/quotes/c-wright-mills/as-a-social-and-as-a-personal-force-religion-has-become-a-dependent/) [C. Wright Mills](https://sms4smile.com/quotes/author/c-wright-mills/) > [The ascent of any route begins, in dreams at least, the autumn before. Our minds ring, involuntarily, with the alluring names of mountains, aiguilles,…](https://sms4smile.com/quotes/gaston-rebuffat/the-ascent-of-any-route-begins-in-dreams-at-least-the-autumn-before/) [Gaston Rebuffat](https://sms4smile.com/quotes/author/gaston-rebuffat/) > [I sometimes find that my family's emphasis on stories, characters, and art that appeals directly to children rather than over their heads to adults…](https://sms4smile.com/quotes/mike-berenstain/i-sometimes-find-that-my-family-s-emphasis-on-stories-characters-and/) [Mike Berenstain](https://sms4smile.com/quotes/author/mike-berenstain/) > [Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.](https://sms4smile.com/quotes/quentin-crisp/vice-is-its-own-reward-it-is-virtue-which-if-it-is-to-be-marketed/) [Quentin Crisp](https://sms4smile.com/quotes/author/quentin-crisp/) > [In my early teens, science fiction and fantasy had an almost-total hold over my imagination. Their outcast status was part of their appeal.](https://sms4smile.com/quotes/hari-kunzru/in-my-early-teens-science-fiction-and-fantasy-had-an-almost-total/) [Hari Kunzru](https://sms4smile.com/quotes/author/hari-kunzru/) > [The fact is that there is a profound spiritual hunger in the western world which, for a variety of reasons, its church is no…](https://sms4smile.com/quotes/melanie-phillips/the-fact-is-that-there-is-a-profound-spiritual-hunger-in-the-western/) [Melanie Phillips](https://sms4smile.com/quotes/author/melanie-phillips/) > [People can talk about punk all they want, but after new wave put that down, metal is the voice of the disenfranchised and that…](https://sms4smile.com/quotes/corey-taylor/people-can-talk-about-punk-all-they-want-but-after-new-wave-put-that/) [Corey Taylor](https://sms4smile.com/quotes/author/corey-taylor/) > [Appeal to all scholars of stupidity in the world. Come to Italy, this country has the highest rate of morons of the universe, especially…](https://sms4smile.com/quotes/william-c-brown/appeal-to-all-scholars-of-stupidity-in-the-world-come-to-italy-this/) [William C. Brown](https://sms4smile.com/quotes/author/william-c-brown/) > [Popular thought appeals to crowds, gatherings and tribes, who use it as a way to guide the herd. It is very evident in protests…](https://sms4smile.com/quotes/corey-taylor/popular-thought-appeals-to-crowds-gatherings-and-tribes-who-use-it-as/) [Corey Taylor](https://sms4smile.com/quotes/author/corey-taylor/) > [It is a law of nature we overlook, that intellectual versatility is the compensation for change, danger, and trouble. An animal perfectly in harmony…](https://sms4smile.com/quotes/anonymous/it-is-a-law-of-nature-we-overlook-that-intellectual-versatility-is/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) Browse all 1,420 Appeals quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Smart brands never try to appeal to more than their audience group. 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