---
title: "Meaning & Key Takeaway of: Markets really matter. Because the bigger…"
description: "\"Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.\" — Josh Kopelman"
image: "https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg"
---

#  Markets really matter. Because the bigger the market, the…

![“Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.” quote by Josh Kopelman](https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg)   [Download](https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg) [Open image](https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg)

> “Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.”

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Larger markets provide more targets for missiles, making them strategically important.

**In simple terms:** Big markets attract more attacks.

Key Takeaway

Consider market size in risk assessments.

Themes

economics security strategy

Mood

analytical serious

Type

strategic economic

When to use this quote

- investment decisions
- defense planning
- policy making

Key Concepts

target density geopolitics risk management

Questions to Reflect On

- How does market concentration affect security?
- What safeguards reduce target exposure?

A Different Perspective

Focusing only on size ignores other vulnerabilities.

★ ★ ★ ★ ★   No ratings yet

[Customer](https://sms4smile.com/quotes/about/customer/) [Investing](https://sms4smile.com/quotes/about/investing/)

## Related quotes

> [The point is, once they have a missile that can hit the United States, we are now back in the kind of game we…](https://sms4smile.com/quotes/lawrence-eagleburger/the-point-is-once-they-have-a-missile-that-can-hit-the-united-states/)

[Lawrence Eagleburger](https://sms4smile.com/quotes/author/lawrence-eagleburger/)

> [“Every building was just gone, and every soul as well. Across the Potomac River, the Pentagon shuddered violently from the blast wave and then…](https://sms4smile.com/quotes/joel-c-rosenberg/every-building-was-just-gone-and-every-soul-as-well-across-the/)

[Joel C. Rosenberg](https://sms4smile.com/quotes/author/joel-c-rosenberg/)

> [If you increase the number of rockets you build and you buy, then it's the scale of the economy, the price is going to…](https://sms4smile.com/quotes/leroy-chiao/if-you-increase-the-number-of-rockets-you-build-and-you-buy-then-it-s/)

[Leroy Chiao](https://sms4smile.com/quotes/author/leroy-chiao/)

> [The gains from specialization go all the way back to Adam Smith. He talked about the advantage of a bigger market being that we…](https://sms4smile.com/quotes/paul-romer/the-gains-from-specialization-go-all-the-way-back-to-adam-smith-he/)

[Paul Romer](https://sms4smile.com/quotes/author/paul-romer/)

> [ “\[Peggy Gallagher\] was also appearing once a month for two hours on WGN Radio \[...\] During one summer show, a caller asked, 'Do you… ](https://sms4smile.com/quotes/zac-bissonnette/peggy-gallagher-was-also-appearing-once-a-month-for-two-hours-on-wgn/)

Zac Bissonnette

> [The economy is much bigger than the market. We will not be able to build a good economy - nor a good society -…](https://sms4smile.com/quotes/ha-joon-chang/the-economy-is-much-bigger-than-the-market-we-will-not-be-able-to/)

[Ha-Joon Chang](https://sms4smile.com/quotes/author/ha-joon-chang/)

> [“And so, in the end, the question of markets is really a question about how we want to live together. Do we want a…](https://sms4smile.com/quotes/michael-j-sandel/and-so-in-the-end-the-question-of-markets-is-really-a-question-about/)

[Michael J. Sandel](https://sms4smile.com/quotes/author/michael-j-sandel/)

> [I think the understanding of the role of markets has really helped advance the values of entrepreneurship. Its helped shape public policy discussions in…](https://sms4smile.com/quotes/lars-peter-hansen/i-think-the-understanding-of-the-role-of-markets-has-really-helped/)

[Lars Peter Hansen](https://sms4smile.com/quotes/author/lars-peter-hansen/)

> [There are markets extending from Mali, Indonesia, way outside the purview of any one government which operated under civil laws, so contracts weren't, except…](https://sms4smile.com/quotes/david-graeber/there-are-markets-extending-from-mali-indonesia-way-outside-the/)

[David Graeber](https://sms4smile.com/quotes/author/david-graeber/)

> [I think the understanding of the role of markets has really helped advance the values of entrepreneurship. It's helped shape public policy discussions in…](https://sms4smile.com/quotes/lars-peter-hansen/i-think-the-understanding-of-the-role-of-markets-has-really-helped-2/)

[Lars Peter Hansen](https://sms4smile.com/quotes/author/lars-peter-hansen/)

> [Markets are really people.](https://sms4smile.com/quotes/john-w-henry/markets-are-really-people/)

[John W. Henry](https://sms4smile.com/quotes/author/john-w-henry/)

> [Equitable access for markets is really important, it is sort of fundamental to them being the neutral venues that they are.](https://sms4smile.com/quotes/sam-bankman-fried/equitable-access-for-markets-is-really-important-it-is-sort-of/)

[Sam Bankman-Fried](https://sms4smile.com/quotes/author/sam-bankman-fried/)

> [We're certain there are people that can't stand what America stands for... We're certain there are madmen in this world, and there's terror, and…](https://sms4smile.com/quotes/george-w-bush/we-re-certain-there-are-people-that-can-t-stand-what-america-stands/)

[George W. Bush](https://sms4smile.com/quotes/author/george-w-bush/)

> [The Globe reports that North Korean dictator Kim Jong-Il raises money by selling fake Viagra pills. What it is about this guy? None of…](https://sms4smile.com/quotes/jay-leno/the-globe-reports-that-north-korean-dictator-kim-jong-il-raises-money/)

[Jay Leno](https://sms4smile.com/quotes/author/jay-leno/)

> [I call on the Iranian people: it is not too late to replace the corrupt regime and return to your glorious Persian heritage, a…](https://sms4smile.com/quotes/shimon-peres/i-call-on-the-iranian-people-it-is-not-too-late-to-replace-the/)

[Shimon Peres](https://sms4smile.com/quotes/author/shimon-peres/)

## More by Josh Kopelman

> [The online shopping paradigm is finally changing. Indeed, I think we’ve seen more innovation in the last 10 months than in the last 10…](https://sms4smile.com/quotes/josh-kopelman/the-online-shopping-paradigm-is-finally-changing-indeed-i-think-we-ve/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [I don't think Philadelphia's challenge is in coming up with great ideas or having great founders. I think the real challenge is keeping them…](https://sms4smile.com/quotes/josh-kopelman/i-don-t-think-philadelphia-s-challenge-is-in-coming-up-with-great/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [There's one thing I've learned about entrepreneurs' business plans. Every one is wrong.](https://sms4smile.com/quotes/josh-kopelman/there-s-one-thing-i-ve-learned-about-entrepreneurs-business-plans/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [I don't think a lot of people have been entrepreneurial about venture capital.](https://sms4smile.com/quotes/josh-kopelman/i-don-t-think-a-lot-of-people-have-been-entrepreneurial-about-venture/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [The Philadelphia region does have capital, but there's no concentration of it.](https://sms4smile.com/quotes/josh-kopelman/the-philadelphia-region-does-have-capital-but-there-s-no/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [First Round has an opportunity: to create an entirely new kind of online publication, built for technology entrepreneurs, where they can learn how to…](https://sms4smile.com/quotes/josh-kopelman/first-round-has-an-opportunity-to-create-an-entirely-new-kind-of/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [When I started half.com, our three biggest competitors were Borders, Tower Records and Blockbuster Video.](https://sms4smile.com/quotes/josh-kopelman/when-i-started-half-com-our-three-biggest-competitors-were-borders/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [If you're an entrepreneur, and you have a choice to go to a place where there are 250 VC firms or somewhere else where…](https://sms4smile.com/quotes/josh-kopelman/if-you-re-an-entrepreneur-and-you-have-a-choice-to-go-to-a-place/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [You know you've built a product that can hit the mainstream when your wife, your father, and your mother-in-law can get involved.](https://sms4smile.com/quotes/josh-kopelman/you-know-you-ve-built-a-product-that-can-hit-the-mainstream-when-your/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [I really believe that if capital doesn't come to the entrepreneurs, the entrepreneurs have no choice but to go to the capital.](https://sms4smile.com/quotes/josh-kopelman/i-really-believe-that-if-capital-doesn-t-come-to-the-entrepreneurs/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

> [I don’t like to solve new needs, I like to solve existing needs.](https://sms4smile.com/quotes/josh-kopelman/i-don-t-like-to-solve-new-needs-i-like-to-solve-existing-needs/)

[Josh Kopelman](https://sms4smile.com/quotes/author/josh-kopelman/)

[Explore all 12 Josh Kopelman quotes ](https://sms4smile.com/quotes/author/josh-kopelman/)

## More Bigger quotes

> [The bigger the canvas, the better I do. I'm not so good at understated, kitchen-sink kinds of parts.](https://sms4smile.com/quotes/christopher-reeve/the-bigger-the-canvas-the-better-i-do-i-m-not-so-good-at-understated/)

[Christopher Reeve](https://sms4smile.com/quotes/author/christopher-reeve/)

> [I've seen guys come along with more ability - they've been faster or bigger or stronger - but they never worked hard to develop…](https://sms4smile.com/quotes/steve-largent/i-ve-seen-guys-come-along-with-more-ability-they-ve-been-faster-or/)

[Steve Largent](https://sms4smile.com/quotes/author/steve-largent/)

> [I have always been a big meta guy because I think the way journalism is practiced in Washington, and the way everyone sort of…](https://sms4smile.com/quotes/mark-leibovich/i-have-always-been-a-big-meta-guy-because-i-think-the-way-journalism/)

[Mark Leibovich](https://sms4smile.com/quotes/author/mark-leibovich/)

> [In China, people are moving from bigger cars to small hatches, and interestingly, the Indian market is graduating to bigger cars and sedans. I…](https://sms4smile.com/quotes/winfried-vahland/in-china-people-are-moving-from-bigger-cars-to-small-hatches-and/)

[Winfried Vahland](https://sms4smile.com/quotes/author/winfried-vahland/)

> [Can you imagine any better example of divine creative accomplishment that the consummate flying machine that is a bird? The skeleton, very flexible and…](https://sms4smile.com/quotes/guy-murchie/can-you-imagine-any-better-example-of-divine-creative-accomplishment/)

[Guy Murchie](https://sms4smile.com/quotes/author/guy-murchie/)

> [I just think structure can make a book feel so much bigger. It's the architecture. You could use flimsy materials if you wanted to,…](https://sms4smile.com/quotes/jami-attenberg/i-just-think-structure-can-make-a-book-feel-so-much-bigger-it-s-the/)

[Jami Attenberg](https://sms4smile.com/quotes/author/jami-attenberg/)

> [I've always thought that the most extraordinary special effect you could do is to buy a child at the moment of its birth, sit…](https://sms4smile.com/quotes/clive-barker/i-ve-always-thought-that-the-most-extraordinary-special-effect-you/)

[Clive Barker](https://sms4smile.com/quotes/author/clive-barker/)

> [Max—you have a bigger mission than finding the flock's parents. Focus on helping the whole world, not just your friends. I held my wings…](https://sms4smile.com/quotes/james-patterson/max-you-have-a-bigger-mission-than-finding-the-flock-s-parents-focus/)

[James Patterson](https://sms4smile.com/quotes/author/james-patterson/)

> [Sometimes people can write really great scenes and even a great episode, but they can't see the bigger picture.](https://sms4smile.com/quotes/m-night-shyamalan/sometimes-people-can-write-really-great-scenes-and-even-a-great/)

[M. Night Shyamalan](https://sms4smile.com/quotes/author/m-night-shyamalan/)

> [Never be too busy for the people you love. Never allow pursuits or possessions to become bigger priorities than your relationships. Love is what…](https://sms4smile.com/quotes/dave-willis/never-be-too-busy-for-the-people-you-love-never-allow-pursuits-or/)

[Dave Willis](https://sms4smile.com/quotes/author/dave-willis/)

> [If you consider yourself a part of the culture, then finances can't allow you to be bigger than the actual art form.](https://sms4smile.com/quotes/curtis-jackson/if-you-consider-yourself-a-part-of-the-culture-then-finances-can-t/)

[Curtis Jackson](https://sms4smile.com/quotes/author/curtis-jackson/)

> [If we get better our customers will demand we get bigger.](https://sms4smile.com/quotes/s-truett-cathy/if-we-get-better-our-customers-will-demand-we-get-bigger/)

[S. Truett Cathy](https://sms4smile.com/quotes/author/s-truett-cathy/)

> [ Their \[the U.S.’s\] defense budget in absolute figures is almost 25 times bigger than Russia’s. This is what in defense is referred to as… ](https://sms4smile.com/quotes/vladimir-putin/their-the-u-s-s-defense-budget-in-absolute-figures-is-almost-25-times/)

[Vladimir Putin](https://sms4smile.com/quotes/author/vladimir-putin/)

> [I think everyone has been annoyed at school or in their life, that's a type of bullying. So, you can take those feelings and…](https://sms4smile.com/quotes/kodi-smit-mcphee/i-think-everyone-has-been-annoyed-at-school-or-in-their-life-that-s-a/)

[Kodi Smit-McPhee](https://sms4smile.com/quotes/author/kodi-smit-mcphee/)

> [Athletes at all ages are bigger and stronger than ever before. And they are being encouraged - sometimes even incentivized, as we recently learned…](https://sms4smile.com/quotes/naveen-jain/athletes-at-all-ages-are-bigger-and-stronger-than-ever-before-and/)

[Naveen Jain](https://sms4smile.com/quotes/author/naveen-jain/)

Browse all 3,614 Bigger quotes

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.",
            "creator": {
                "@type": "Person",
                "name": "Josh Kopelman"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/josh-kopelman/markets-really-matter-because-the-bigger-the-market-the-more-targets/",
            "about": {
                "@type": "Thing",
                "name": "Bigger"
            },
            "@id": "https://sms4smile.com/quotes/josh-kopelman/markets-really-matter-because-the-bigger-the-market-the-more-targets/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg",
                "url": "https://sms4smile.com/quotes/i/cb3/josh-kopelman-36930_bigger_markets-really-matter-because-the-bigger_2562073.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“Markets really matter. Because the bigger the market, the more targets there are for the missile to hit.” — Josh Kopelman",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Josh Kopelman",
                    "item": "https://sms4smile.com/quotes/author/josh-kopelman/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "Markets really matter. Because the bigger...",
                    "item": "https://sms4smile.com/quotes/josh-kopelman/markets-really-matter-because-the-bigger-the-market-the-more-targets/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/josh-kopelman/markets-really-matter-because-the-bigger-the-market-the-more-targets/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
