--- title: "Meaning & Key Takeaway of: You must become an expert on a product…" description: "\"You must become an expert on a product, service or anything you write about to really be effective.\" — Joseph Sugarman" image: "https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg" --- # You must become an expert on a product, service or… ![“You must become an expert on a product, service or anything you write about to really be effective.” quote by Joseph Sugarman](https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg) [Download](https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg) [Open image](https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg) > “You must become an expert on a product, service or anything you write about to really be effective.” [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Effective communication requires deep expertise in the subject to convey credibility and persuade audiences. **In simple terms:** Know your topic well to be persuasive. Key Takeaway Invest time mastering your subject. Themes expertise communication persuasion Mood motivational practical Type instructional inspirational When to use this quote - marketing - writing - public speaking - consulting Key Concepts knowledge depth authority trust building Questions to Reflect On - What steps will you take to deepen your knowledge? - How can you balance expertise with openness? A Different Perspective Being an expert may limit perspective or cause overconfidence. ★ ★ ★ ★ ★ No ratings yet [Expert](https://sms4smile.com/quotes/about/expert/) [Experts](https://sms4smile.com/quotes/about/experts/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [Service](https://sms4smile.com/quotes/about/service/) [Writing](https://sms4smile.com/quotes/about/writing/) ## Related quotes > [As actors, you become an expert at starting over.](https://sms4smile.com/quotes/lupita-nyong-o/as-actors-you-become-an-expert-at-starting-over/) [Lupita Nyong'o](https://sms4smile.com/quotes/author/lupita-nyong-o/) > [A good writer is an expert on nothing except himself. And on that subject, if he is wise, he holds his tongue.](https://sms4smile.com/quotes/john-le-carre/a-good-writer-is-an-expert-on-nothing-except-himself-and-on-that/) [John le Carre](https://sms4smile.com/quotes/author/john-le-carre/) > [My definition of an expert in any field is a person who knows enough about what's really going to be scared.](https://sms4smile.com/quotes/anonymous/my-definition-of-an-expert-in-any-field-is-a-person-who-knows-enough/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“You can be an expert any field of study with consistent effort and consistent learning.”](https://sms4smile.com/quotes/lailah-gifty-akita/you-can-be-an-expert-any-field-of-study-with-consistent-effort-and/) [Lailah Gifty Akita](https://sms4smile.com/quotes/author/lailah-gifty-akita/) > [I want to speak directly to the audience, to say, 'I'm like you - I'm frustrated, I'm not an expert, I don't have a…](https://sms4smile.com/quotes/bernie-mac/i-want-to-speak-directly-to-the-audience-to-say-i-m-like-you-i-m/) [Bernie Mac](https://sms4smile.com/quotes/author/bernie-mac/) > [An expert is an ordinary fella away from home.](https://sms4smile.com/quotes/bum-phillips/an-expert-is-an-ordinary-fella-away-from-home/) [Bum Phillips](https://sms4smile.com/quotes/author/bum-phillips/) > [In the fields I know best, among the life sciences, it is required that the most expert and sophisticated minds be capable of changing…](https://sms4smile.com/quotes/lewis-thomas/in-the-fields-i-know-best-among-the-life-sciences-it-is-required-that/) [Lewis Thomas](https://sms4smile.com/quotes/author/lewis-thomas/) > [It’s easy to be an expert if you’re the only one in the world with an interest.](https://sms4smile.com/quotes/leonardo-dicaprio/it-s-easy-to-be-an-expert-if-you-re-the-only-one-in-the-world-with-an/) [Leonardo DiCaprio](https://sms4smile.com/quotes/author/leonardo-dicaprio/) > [The place of the expert is on tap not on top.](https://sms4smile.com/quotes/albert-einstein/the-place-of-the-expert-is-on-tap-not-on-top/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [“certain professionals, while believing they are experts, are in fact not. Based on their empirical record, they do not know more about their subject…](https://sms4smile.com/quotes/nassim-nicholas-taleb/certain-professionals-while-believing-they-are-experts-are-in-fact/) [Nassim Nicholas Taleb](https://sms4smile.com/quotes/author/nassim-nicholas-taleb/) > [Every marriage is a mystery to me, even the one I'm in. So I'm no expert on it.](https://sms4smile.com/quotes/hillary-clinton/every-marriage-is-a-mystery-to-me-even-the-one-i-m-in-so-i-m-no/) [Hillary Clinton](https://sms4smile.com/quotes/author/hillary-clinton/) > [A person who has experienced something is almost always far more expert on it than are the experts.](https://sms4smile.com/quotes/gloria-steinem/a-person-who-has-experienced-something-is-almost-always-far-more/) [Gloria Steinem](https://sms4smile.com/quotes/author/gloria-steinem/) > [“I’m a scientific expert; that means I know nothing about absolutely everything.”](https://sms4smile.com/quotes/arthur-c-clarke/i-m-a-scientific-expert-that-means-i-know-nothing-about-absolutely/) [Arthur C. Clarke](https://sms4smile.com/quotes/author/arthur-c-clarke/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [An expert is the one who predicts the job will take the longest and cost the most.](https://sms4smile.com/quotes/arthur-bloch/an-expert-is-the-one-who-predicts-the-job-will-take-the-longest-and/) [Arthur Bloch](https://sms4smile.com/quotes/author/arthur-bloch/) ## More by Joseph Sugarman > [Not many people are willing to give failure a second opportunity. They fail once and it is all over. The bitter pill of failure…](https://sms4smile.com/quotes/joseph-sugarman/not-many-people-are-willing-to-give-failure-a-second-opportunity-they/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [View every problem as an opportunity...](https://sms4smile.com/quotes/joseph-sugarman/view-every-problem-as-an-opportunity/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [Everybody saw my successful advertising and thought I was a big success. But, behind those successes were several failures that I had to learn…](https://sms4smile.com/quotes/joseph-sugarman/everybody-saw-my-successful-advertising-and-thought-i-was-a-big/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [If it is your assignment to write copy for a product or service that you really don’t have a feel for, then you have…](https://sms4smile.com/quotes/joseph-sugarman/if-it-is-your-assignment-to-write-copy-for-a-product-or-service-that/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to read the first sentence…](https://sms4smile.com/quotes/joseph-sugarman/all-the-elements-in-an-advertisement-are-primarily-designed-to-do-one/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [“Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people…](https://sms4smile.com/quotes/joseph-sugarman/each-problem-has-hidden-in-it-an-opportunity-so-powerful-that-it/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem.](https://sms4smile.com/quotes/joseph-sugarman/each-problem-has-hidden-in-it-an-opportunity-so-powerful-that-it-2/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [Your readers should be so compelled to read your copy that they cannot stop reading until they read all of it as if sliding…](https://sms4smile.com/quotes/joseph-sugarman/your-readers-should-be-so-compelled-to-read-your-copy-that-they/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [If you follow only one rule, let it be this one: Be yourself. The really strong boy-girl relationships are based on what people really…](https://sms4smile.com/quotes/joseph-sugarman/if-you-follow-only-one-rule-let-it-be-this-one-be-yourself-the-really/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [You sell on emotion, but you justify a purchase with logic.](https://sms4smile.com/quotes/joseph-sugarman/you-sell-on-emotion-but-you-justify-a-purchase-with-logic/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) > [“It's not whether you win or lose in life that's important but whether you play the game. Lose enough and eventually you will win.…](https://sms4smile.com/quotes/joseph-sugarman/it-s-not-whether-you-win-or-lose-in-life-that-s-important-but-whether/) [Joseph Sugarman](https://sms4smile.com/quotes/author/joseph-sugarman/) [Explore all 12 Joseph Sugarman quotes ](https://sms4smile.com/quotes/author/joseph-sugarman/) ## More Expert quotes > [As actors, you become an expert at starting over.](https://sms4smile.com/quotes/lupita-nyong-o/as-actors-you-become-an-expert-at-starting-over/) [Lupita Nyong'o](https://sms4smile.com/quotes/author/lupita-nyong-o/) > [I've always been a fan of old-time hymns and Scots-Irish dirges, though I wouldn't necessarily consider myself an expert on the type of music…](https://sms4smile.com/quotes/ryan-bingham/i-ve-always-been-a-fan-of-old-time-hymns-and-scots-irish-dirges/) [Ryan Bingham](https://sms4smile.com/quotes/author/ryan-bingham/) > [Whenever there's a speciality dance, such as the Charleston or the Argentine Tango, 'Strictly' enlists expert choreographers to work with the professional dancers.](https://sms4smile.com/quotes/angela-rippon/whenever-there-s-a-speciality-dance-such-as-the-charleston-or-the/) [Angela Rippon](https://sms4smile.com/quotes/author/angela-rippon/) > [An expert is a man who has made all the mistakes which can be made, in a narrow field.](https://sms4smile.com/quotes/niels-bohr/an-expert-is-a-man-who-has-made-all-the-mistakes-which-can-be-made-in/) [Niels Bohr](https://sms4smile.com/quotes/author/niels-bohr/) > [An expert is someone who knows some of the worst mistakes, which can be made, in a very narrow field.](https://sms4smile.com/quotes/niels-bohr/an-expert-is-someone-who-knows-some-of-the-worst-mistakes-which-can/) [Niels Bohr](https://sms4smile.com/quotes/author/niels-bohr/) > [“Talent alone does not make someone an expert.”](https://sms4smile.com/quotes/john-w-santrock/talent-alone-does-not-make-someone-an-expert/) John W. Santrock > [Look, science is hard, it has a reputation of being hard, and the facts are, it is hard, and that's the result of 400…](https://sms4smile.com/quotes/seth-shostak/look-science-is-hard-it-has-a-reputation-of-being-hard-and-the-facts/) [Seth Shostak](https://sms4smile.com/quotes/author/seth-shostak/) > [I can play 'Guitar Hero,' most of the songs on Medium and some of the songs on Hard. No Expert.](https://sms4smile.com/quotes/ryan-hansen/i-can-play-guitar-hero-most-of-the-songs-on-medium-and-some-of-the/) [Ryan Hansen](https://sms4smile.com/quotes/author/ryan-hansen/) > [A man who is invested takes the time to get to know you well, and his gifts will be a testament to his expert…](https://sms4smile.com/quotes/matthew-hussey/a-man-who-is-invested-takes-the-time-to-get-to-know-you-well-and-his/) [Matthew Hussey](https://sms4smile.com/quotes/author/matthew-hussey/) > [An expert is somebody who is more than 50 miles from home, has no responsibility for implementing the advice he gives, and shows slides.](https://sms4smile.com/quotes/edwin-meese/an-expert-is-somebody-who-is-more-than-50-miles-from-home-has-no/) [Edwin Meese](https://sms4smile.com/quotes/author/edwin-meese/) > [“Fit yourself where you are before you fix yourself where you can be!”](https://sms4smile.com/quotes/israelmore-ayivor/fit-yourself-where-you-are-before-you-fix-yourself-where-you-can-be/) [Israelmore Ayivor](https://sms4smile.com/quotes/author/israelmore-ayivor/) > [Experts don't know exactly where the boundaries of their expertise are.](https://sms4smile.com/quotes/daniel-kahneman/experts-don-t-know-exactly-where-the-boundaries-of-their-expertise-are/) [Daniel Kahneman](https://sms4smile.com/quotes/author/daniel-kahneman/) > [Experts are human, and humans respond to incentives. How any given expert treats you, therefore, will depend on how that expert's incentives are set…](https://sms4smile.com/quotes/steven-levitt/experts-are-human-and-humans-respond-to-incentives-how-any-given/) [Steven Levitt](https://sms4smile.com/quotes/author/steven-levitt/) > [When you're an expert in a subject, you can retain new factoids on your favorite topic easily. This only works for the subjects you're…](https://sms4smile.com/quotes/clive-thompson/when-you-re-an-expert-in-a-subject-you-can-retain-new-factoids-on/) [Clive Thompson](https://sms4smile.com/quotes/author/clive-thompson/) > [“I’m a scientific expert; that means I know nothing about absolutely everything.”](https://sms4smile.com/quotes/arthur-c-clarke/i-m-a-scientific-expert-that-means-i-know-nothing-about-absolutely/) [Arthur C. Clarke](https://sms4smile.com/quotes/author/arthur-c-clarke/) [Browse all 431 Expert quotes ](https://sms4smile.com/quotes/about/expert/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You must become an expert on a product, service or anything you write about to really be effective.", "creator": { "@type": "Person", "name": "Joseph Sugarman" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/joseph-sugarman/you-must-become-an-expert-on-a-product-service-or-anything-you-write/", "about": { "@type": "Thing", "name": "Expert" }, "@id": "https://sms4smile.com/quotes/joseph-sugarman/you-must-become-an-expert-on-a-product-service-or-anything-you-write/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg", "contentUrl": "https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg", "url": "https://sms4smile.com/quotes/i/629/joseph-sugarman-37629_expert_you-must-become-an-expert-on-a-product-s_3163878.jpg", "width": 1080, "height": 1080, "caption": "“You must become an expert on a product, service or anything you write about to really be effective.” — Joseph Sugarman", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Joseph Sugarman", "item": "https://sms4smile.com/quotes/author/joseph-sugarman/" }, { "@type": "ListItem", "position": 4, "name": "You must become an expert on...", "item": "https://sms4smile.com/quotes/joseph-sugarman/you-must-become-an-expert-on-a-product-service-or-anything-you-write/" } ], "@id": "https://sms4smile.com/quotes/joseph-sugarman/you-must-become-an-expert-on-a-product-service-or-anything-you-write/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```