--- title: "Meaning & Key Takeaway of: You know that that thing is going to be…" description: "\"You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched ..." image: "https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg" --- # You know that that thing is going to be as crisp and as… ![“You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched multiple times, a lot like with music videos. Music videos aren't designed to be watched once. They're designed to be watched hundreds of times. On…” quote by Joseph M. Kahn](https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg) [Download](https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg) [Open image](https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg) > “You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched multiple times, a lot like with music videos. Music videos aren't designed to be watched once. They're designed to be watched hundreds of times. On a certain level, the film was dream logic-ed, like a music video” [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The speaker expects the film to be repeatedly viewed like a music video, implying it is crafted for repeat consumption and possesses a dreamlike, non-linear style. **In simple terms:** Film designed for many viewings, akin to music videos. Key Takeaway Create content that rewards repeated engagement. Themes media repetition dreamlogic music video viewership Mood analytical inquisitive Type critical creative When to use this quote - marketing - film production - visual art Key Concepts aesthetic design audience behavior loopability Questions to Reflect On - Why do some works invite multiple viewings? - What elements make a piece endlessly watchable? A Different Perspective Repeated viewings may not guarantee lasting impact. ★ ★ ★ ★ ★ No ratings yet [Cinema](https://sms4smile.com/quotes/about/cinema/) [Dream](https://sms4smile.com/quotes/about/dream/) [Film](https://sms4smile.com/quotes/about/film/) [Logic](https://sms4smile.com/quotes/about/logic/) [Music](https://sms4smile.com/quotes/about/music/) [Music video](https://sms4smile.com/quotes/about/music-video/) [Time](https://sms4smile.com/quotes/about/time/) [Video](https://sms4smile.com/quotes/about/video/) ## Related quotes > [I have watched hundreds of Christians in my time become financially blessed then develop an acquisitive streak that in turn makes their souls as…](https://sms4smile.com/quotes/selwyn-hughes/i-have-watched-hundreds-of-christians-in-my-time-become-financially/) [Selwyn Hughes](https://sms4smile.com/quotes/author/selwyn-hughes/) > [I did not sit down and watch 'Baywatch' growing up. But I do specifically remember it coming on, and I remember it going off.…](https://sms4smile.com/quotes/yahya-abdul-mateen-ii/i-did-not-sit-down-and-watch-baywatch-growing-up-but-i-do/) [Yahya Abdul-Mateen II](https://sms4smile.com/quotes/author/yahya-abdul-mateen-ii/) > [“Whenever I really like someone, I go back and read our entire text message exchange from the beginning (multiple times)”](https://sms4smile.com/quotes/emma-koenig/whenever-i-really-like-someone-i-go-back-and-read-our-entire-text/) Emma Koenig > [There's a different kind of ownership relationship with it when you've spent those hours, when you've tuned a guitar multiple times and it becomes…](https://sms4smile.com/quotes/monica-barbaro/there-s-a-different-kind-of-ownership-relationship-with-it-when-you/) [Monica Barbaro](https://sms4smile.com/quotes/author/monica-barbaro/) > [I am sure that inspiration will strike multiple times - it always does.](https://sms4smile.com/quotes/vera-nazarian/i-am-sure-that-inspiration-will-strike-multiple-times-it-always-does/) [Vera Nazarian](https://sms4smile.com/quotes/author/vera-nazarian/) > [We tried to get together multiple times to make an album, but there were certain rules set in place that made it difficult to…](https://sms4smile.com/quotes/john-dolmayan/we-tried-to-get-together-multiple-times-to-make-an-album-but-there/) [John Dolmayan](https://sms4smile.com/quotes/author/john-dolmayan/) > [Stand-up comedy is something that you have to strive to do, multiple times a night, every night, to be good.](https://sms4smile.com/quotes/ali-wong/stand-up-comedy-is-something-that-you-have-to-strive-to-do-multiple/) [Ali Wong](https://sms4smile.com/quotes/author/ali-wong/) > [“My heart has been ripped multiple times and each time I repaired it on my own. I know my limits and if someone rips…](https://sms4smile.com/quotes/katie-mcgarry/my-heart-has-been-ripped-multiple-times-and-each-time-i-repaired-it/) [Katie McGarry](https://sms4smile.com/quotes/author/katie-mcgarry/) > [I have an unfortunate history with Ethan Ralph. Like many women in the game industry, I've been doxed by him multiple times.](https://sms4smile.com/quotes/brianna-wu/i-have-an-unfortunate-history-with-ethan-ralph-like-many-women-in-the/) [Brianna Wu](https://sms4smile.com/quotes/author/brianna-wu/) > [To win MVP was a dream come true for sure, but there are guys who have done this multiple times.](https://sms4smile.com/quotes/stephen-curry/to-win-mvp-was-a-dream-come-true-for-sure-but-there-are-guys-who-have/) [Stephen Curry](https://sms4smile.com/quotes/author/stephen-curry/) > [I think I can win multiple times a year.](https://sms4smile.com/quotes/brooks-koepka/i-think-i-can-win-multiple-times-a-year/) [Brooks Koepka](https://sms4smile.com/quotes/author/brooks-koepka/) > [Anybody can be beaten by one pass once. Are you getting beat by that same pass multiple times in the same game? That answer…](https://sms4smile.com/quotes/nnamdi-asomugha/anybody-can-be-beaten-by-one-pass-once-are-you-getting-beat-by-that/) [Nnamdi Asomugha](https://sms4smile.com/quotes/author/nnamdi-asomugha/) > [“Having sex multiple times on the first sleepover does not count as more than one “date”…”](https://sms4smile.com/quotes/rowena-cherry/having-sex-multiple-times-on-the-first-sleepover-does-not-count-as/) [Rowena Cherry](https://sms4smile.com/quotes/author/rowena-cherry/) > [A successful relationship requires falling in love multiple times but always with the same person.](https://sms4smile.com/quotes/anonymous/a-successful-relationship-requires-falling-in-love-multiple-times-but/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Once your fairytale gets shattered multiple times, life will finally paint reality in its place.”](https://sms4smile.com/quotes/vaeeshia-ratcliff-davis/once-your-fairytale-gets-shattered-multiple-times-life-will-finally/) [VaeEshia Ratcliff-Davis](https://sms4smile.com/quotes/author/vaeeshia-ratcliff-davis/) ## More by Joseph M. Kahn > [I'm not interested in the director's commentary stuff. I think that stuff is really boring. And, if the director explains too much, it takes…](https://sms4smile.com/quotes/joseph-m-kahn/i-m-not-interested-in-the-director-s-commentary-stuff-i-think-that/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [Kids today are sold so much, by corporations and media and commercials and advertising and music videos, that I do. A lot of times,…](https://sms4smile.com/quotes/joseph-m-kahn/kids-today-are-sold-so-much-by-corporations-and-media-and-commercials/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [I have a day job that's very odd. Most people, by the time they're 25, glom onto one kind of music and that's what…](https://sms4smile.com/quotes/joseph-m-kahn/i-have-a-day-job-that-s-very-odd-most-people-by-the-time-they-re-25/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [Even the way the kids react with media today is so completely different than what most movies have. We just wanted to make a…](https://sms4smile.com/quotes/joseph-m-kahn/even-the-way-the-kids-react-with-media-today-is-so-completely/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [If you really like a movie these days, you don't watch it once, especially if you're a kid, because you have a different relationship…](https://sms4smile.com/quotes/joseph-m-kahn/if-you-really-like-a-movie-these-days-you-don-t-watch-it-once/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [The filmmaker should make it, and then the critic should interpret it, period. If the director goes in there and starts telling you exactly…](https://sms4smile.com/quotes/joseph-m-kahn/the-filmmaker-should-make-it-and-then-the-critic-should-interpret-it/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [When I see a kid in a movie theater texting, I think it's a failure of the movie. It's not a triumph of the…](https://sms4smile.com/quotes/joseph-m-kahn/when-i-see-a-kid-in-a-movie-theater-texting-i-think-it-s-a-failure-of/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [I don't turn Britney Spears into a star. I have to spot that these people are going to be stars, in the future, and…](https://sms4smile.com/quotes/joseph-m-kahn/i-don-t-turn-britney-spears-into-a-star-i-have-to-spot-that-these/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [ I will say that I'm going to take full credit for this. I knew Josh \[Hutcherson\] was going to be a star. One of… ](https://sms4smile.com/quotes/joseph-m-kahn/i-will-say-that-i-m-going-to-take-full-credit-for-this-i-knew-josh/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [I don't think the film is going to work for everybody, period. It wasn't meant to be done for everybody. I didn't four quadrant…](https://sms4smile.com/quotes/joseph-m-kahn/i-don-t-think-the-film-is-going-to-work-for-everybody-period-it-wasn/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [I'm imagining there's a particular audience out there that's younger and older, too. It works on two levels. Do they exist? I don't know.…](https://sms4smile.com/quotes/joseph-m-kahn/i-m-imagining-there-s-a-particular-audience-out-there-that-s-younger/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [John Hughes made a certain type of high school movie, and then it stayed static for 30 years. The only thing that changed was…](https://sms4smile.com/quotes/joseph-m-kahn/john-hughes-made-a-certain-type-of-high-school-movie-and-then-it/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [If you look at Cinderhella, from a production design aspect, I tried to find an interesting, iconic character, having her face wrapped up in…](https://sms4smile.com/quotes/joseph-m-kahn/if-you-look-at-cinderhella-from-a-production-design-aspect-i-tried-to/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [I still have every record company sending every new, hot track to me, to do music videos, so I'm chained by the foot to…](https://sms4smile.com/quotes/joseph-m-kahn/i-still-have-every-record-company-sending-every-new-hot-track-to-me/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) > [It's a fusion of almost everything, in the way that I think society today tends to take cultural memory. Because there's an internet, it's…](https://sms4smile.com/quotes/joseph-m-kahn/it-s-a-fusion-of-almost-everything-in-the-way-that-i-think-society/) [Joseph M. Kahn](https://sms4smile.com/quotes/author/joseph-m-kahn/) [Explore all 17 Joseph M. Kahn quotes ](https://sms4smile.com/quotes/author/joseph-m-kahn/) ## More Certain quotes > [I am certain that children always know more than they are able to tell, and that makes the big difference between them and adults,…](https://sms4smile.com/quotes/jacques-lusseyran/i-am-certain-that-children-always-know-more-than-they-are-able-to/) [Jacques Lusseyran](https://sms4smile.com/quotes/author/jacques-lusseyran/) > [One can put some trust in the gratitude of a sovereign, and also in that of his family; under certain conditions, one can even…](https://sms4smile.com/quotes/otto-von-bismarck/one-can-put-some-trust-in-the-gratitude-of-a-sovereign-and-also-in/) [Otto von Bismarck](https://sms4smile.com/quotes/author/otto-von-bismarck/) > [For successful education there must always be a certain freshness in the knowledge dealt with. It must be either new in itself or invested…](https://sms4smile.com/quotes/alfred-north-whitehead/for-successful-education-there-must-always-be-a-certain-freshness-in/) [Alfred North Whitehead](https://sms4smile.com/quotes/author/alfred-north-whitehead/) > [People don't always realize that a record is forever. It'll always be there under your name. You've got to be certain that it's right.](https://sms4smile.com/quotes/frank-iero/people-don-t-always-realize-that-a-record-is-forever-it-ll-always-be/) [Frank Iero](https://sms4smile.com/quotes/author/frank-iero/) > [Faith gives you a certain structure and meaning to your life.](https://sms4smile.com/quotes/riffat-hassan/faith-gives-you-a-certain-structure-and-meaning-to-your-life/) Riffat Hassan > [I started out dancing on a reality TV show, but always with the intention of making my way over to film. I transitioned into…](https://sms4smile.com/quotes/julianne-hough/i-started-out-dancing-on-a-reality-tv-show-but-always-with-the/) [Julianne Hough](https://sms4smile.com/quotes/author/julianne-hough/) > [One of the deepest and strangest of all human moods is the mood which will suddenly strike us perhaps in a garden at night,…](https://sms4smile.com/quotes/anonymous/one-of-the-deepest-and-strangest-of-all-human-moods-is-the-mood-which/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [A dialogue is very important. It is a form of communication in which question and answer continue till a question is left without an…](https://sms4smile.com/quotes/jiddu-krishnamurti/a-dialogue-is-very-important-it-is-a-form-of-communication-in-which/) [Jiddu Krishnamurti](https://sms4smile.com/quotes/author/jiddu-krishnamurti/) > [I mean those people who are interested in good government will certainly contribute in order to make certain there's some counter-balance to those whose…](https://sms4smile.com/quotes/stephen-breyer/i-mean-those-people-who-are-interested-in-good-government-will/) [Stephen Breyer](https://sms4smile.com/quotes/author/stephen-breyer/) > [Why do we love certain homes, and why do they seem to love us? It is the warmth of our individual hearts reflected in…](https://sms4smile.com/quotes/t-h-robsjohn-gibbings/why-do-we-love-certain-homes-and-why-do-they-seem-to-love-us-it-is/) T. H. Robsjohn-Gibbings > [Human life consists of doing certain things ... to take part in the life of the community; to be able to talk about subjects…](https://sms4smile.com/quotes/amartya-sen/human-life-consists-of-doing-certain-things-to-take-part-in-the-life/) [Amartya Sen](https://sms4smile.com/quotes/author/amartya-sen/) > [We've all seen talented young players who get to a certain level but there comes a point where that talent will only take you…](https://sms4smile.com/quotes/warren-gatland/we-ve-all-seen-talented-young-players-who-get-to-a-certain-level-but/) [Warren Gatland](https://sms4smile.com/quotes/author/warren-gatland/) > [The concept of humanity is an especially useful ideological instrument of imperialist expansion, and in its ethical-humanitarian form it is a specific vehicle of…](https://sms4smile.com/quotes/carl-schmitt/the-concept-of-humanity-is-an-especially-useful-ideological/) [Carl Schmitt](https://sms4smile.com/quotes/author/carl-schmitt/) > [I think that at a certain age, say fifteen or sixteen, poetry is like masturbation. But later in life good poets burn their early…](https://sms4smile.com/quotes/umberto-eco/i-think-that-at-a-certain-age-say-fifteen-or-sixteen-poetry-is-like/) [Umberto Eco](https://sms4smile.com/quotes/author/umberto-eco/) > [If a person does not listen to the demands of their own spiritual and heart life and insists on a certain program, you're going…](https://sms4smile.com/quotes/joseph-campbell/if-a-person-does-not-listen-to-the-demands-of-their-own-spiritual-and/) [Joseph Campbell](https://sms4smile.com/quotes/author/joseph-campbell/) Browse all 13,673 Certain quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched multiple times, a lot like with music videos. Music videos aren't designed to be watched once. They're designed to be watched hundreds of times. On a certain level, the film was dream logic-ed, like a music video", "creator": { "@type": "Person", "name": "Joseph M. Kahn" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/joseph-m-kahn/you-know-that-that-thing-is-going-to-be-as-crisp-and-as-clean-as-many/", "about": { "@type": "Thing", "name": "Certain" }, "@id": "https://sms4smile.com/quotes/joseph-m-kahn/you-know-that-that-thing-is-going-to-be-as-crisp-and-as-clean-as-many/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg", "contentUrl": "https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg", "url": "https://sms4smile.com/quotes/i/782/joseph-m-kahn-30589_certain_you-know-that-that-thing-is-going-to-be_486790.jpg", "width": 1080, "height": 1080, "caption": "“You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I…” — Joseph M. Kahn", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Joseph M. Kahn", "item": "https://sms4smile.com/quotes/author/joseph-m-kahn/" }, { "@type": "ListItem", "position": 4, "name": "You know that that thing is...", "item": "https://sms4smile.com/quotes/joseph-m-kahn/you-know-that-that-thing-is-going-to-be-as-crisp-and-as-clean-as-many/" } ], "@id": "https://sms4smile.com/quotes/joseph-m-kahn/you-know-that-that-thing-is-going-to-be-as-crisp-and-as-clean-as-many/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```