---
title: "Meaning & Key Takeaway of: The masses need something that will give…"
description: "\"The masses need something that will give them a thrill of horror.\" — Joseph Goebbels"
image: "https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg"
---

#  The masses need something that will give them a thrill of…

![“The masses need something that will give them a thrill of horror.” quote by Joseph Goebbels](https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg)   [Download](https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg) [Open image](https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg)

> “The masses need something that will give them a thrill of horror.”

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

People crave fear-driven excitement, which can be manipulated to control masses.

**In simple terms:** People love horror thrills.

Key Takeaway

Use fear responsibly, not manipulatively.

Themes

propaganda psychology mass media fear

Mood

manipulative dangerous

Type

propaganda psychological

When to use this quote

- advertising
- political campaigns
- terrorism
- entertainment

Key Concepts

emotional manipulation media influence

Questions to Reflect On

- What ethical limits exist for fear tactics?
- Can horror be used positively?

A Different Perspective

Exploiting fear erodes trust.

★ ★ ★ ★ ★   No ratings yet

[Adventure](https://sms4smile.com/quotes/about/adventure/) [Giving](https://sms4smile.com/quotes/about/giving/) [Horror](https://sms4smile.com/quotes/about/horror/) [Mass](https://sms4smile.com/quotes/about/mass/) [Masses](https://sms4smile.com/quotes/about/masses/) [Thrill](https://sms4smile.com/quotes/about/thrill/)

## Related quotes

> [“philosophy is not suited for the masses, what they need is holiness.”](https://sms4smile.com/quotes/anonymous/philosophy-is-not-suited-for-the-masses-what-they-need-is-holiness/)

[Anonymous](https://sms4smile.com/quotes/author/anonymous/)

> [I have never had the need or thrill for being wealthy.](https://sms4smile.com/quotes/azim-premji/i-have-never-had-the-need-or-thrill-for-being-wealthy/)

[Azim Premji](https://sms4smile.com/quotes/author/azim-premji/)

> [“Were knowledge all, what were our need To thrill and faint and sweetly bleed?”](https://sms4smile.com/quotes/christopher-brennan/were-knowledge-all-what-were-our-need-to-thrill-and-faint-and-sweetly/)

Christopher Brennan

> [Often the masses are plundered and do not know it.](https://sms4smile.com/quotes/frederic-bastiat/often-the-masses-are-plundered-and-do-not-know-it/)

[Frederic Bastiat](https://sms4smile.com/quotes/author/frederic-bastiat/)

> [You can only make art that talks to the masses when you have nothing to say to them.](https://sms4smile.com/quotes/andre-malraux/you-can-only-make-art-that-talks-to-the-masses-when-you-have-nothing/)

[Andre Malraux](https://sms4smile.com/quotes/author/andre-malraux/)

> [There are no masses; there are only ways of seeing people as masses](https://sms4smile.com/quotes/raymond-williams/there-are-no-masses-there-are-only-ways-of-seeing-people-as-masses/)

[Raymond Williams](https://sms4smile.com/quotes/author/raymond-williams/)

> [The more hideous the mental contortions, the greater the delight and bravos of the mass.](https://sms4smile.com/quotes/emma-goldman/the-more-hideous-the-mental-contortions-the-greater-the-delight-and/)

[Emma Goldman](https://sms4smile.com/quotes/author/emma-goldman/)

> [If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation.…](https://sms4smile.com/quotes/joseph-goebbels/if-the-german-people-lay-down-their-arms-the-whole-of-eastern-and/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [“Modern corporate governments have silently declared war on their mass populations biology.”](https://sms4smile.com/quotes/steven-magee/modern-corporate-governments-have-silently-declared-war-on-their-mass/)

[Steven Magee](https://sms4smile.com/quotes/author/steven-magee/)

> [As a musician, basically the masses never thought I was a musician.](https://sms4smile.com/quotes/kip-winger/as-a-musician-basically-the-masses-never-thought-i-was-a-musician/)

[Kip Winger](https://sms4smile.com/quotes/author/kip-winger/)

> [No one man can rise above the masses or the condition of his people.](https://sms4smile.com/quotes/larry-johnson/no-one-man-can-rise-above-the-masses-or-the-condition-of-his-people/)

[Larry Johnson](https://sms4smile.com/quotes/author/larry-johnson/)

> [“Religion is opium for the masses”](https://sms4smile.com/quotes/nikos-kazantzakis/religion-is-opium-for-the-masses/)

[Nikos Kazantzakis](https://sms4smile.com/quotes/author/nikos-kazantzakis/)

> [I'm just trying to touch the world and touch the people and just get good material. And show them that we can get it…](https://sms4smile.com/quotes/cory-hardrict/i-m-just-trying-to-touch-the-world-and-touch-the-people-and-just-get/)

[Cory Hardrict](https://sms4smile.com/quotes/author/cory-hardrict/)

> [For the Russian masses, the proletarians, knew for certain, and already saw during the war, and in part before their very eyes, that the…](https://sms4smile.com/quotes/herman-gorter/for-the-russian-masses-the-proletarians-knew-for-certain-and-already/)

[Herman Gorter](https://sms4smile.com/quotes/author/herman-gorter/)

> [It is only because of the love of masses that I am campaigning for the SP.](https://sms4smile.com/quotes/jaya-prada/it-is-only-because-of-the-love-of-masses-that-i-am-campaigning-for/)

[Jaya Prada](https://sms4smile.com/quotes/author/jaya-prada/)

## More by Joseph Goebbels

> [If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only…](https://sms4smile.com/quotes/joseph-goebbels/if-you-tell-a-lie-big-enough-and-keep-repeating-it-people-will/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [ \[Hitler thought\] that Mussolini was no figure of world history, like der Fuehrer or Stalin. ](https://sms4smile.com/quotes/joseph-goebbels/hitler-thought-that-mussolini-was-no-figure-of-world-history-like-der/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [When you stroll through Munich it can happen that you suddenly stand in front of an old house, an idyllically-dreaming church that smiles like…](https://sms4smile.com/quotes/joseph-goebbels/when-you-stroll-through-munich-it-can-happen-that-you-suddenly-stand/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [Intellectual activity is a danger to the building of character.](https://sms4smile.com/quotes/joseph-goebbels/intellectual-activity-is-a-danger-to-the-building-of-character/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger,…](https://sms4smile.com/quotes/joseph-goebbels/there-was-no-point-in-seeking-to-convert-the-intellectuals-for/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [If you tell a lie, tell a big one.](https://sms4smile.com/quotes/joseph-goebbels/if-you-tell-a-lie-tell-a-big-one/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [Our starting point is not the individual: We do not subscribe to the view that one should feed the hungry, give drink to the…](https://sms4smile.com/quotes/joseph-goebbels/our-starting-point-is-not-the-individual-we-do-not-subscribe-to-the/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [If you repeat a lie often enough, people will believe it, and you will even come to believe it yourself.](https://sms4smile.com/quotes/joseph-goebbels/if-you-repeat-a-lie-often-enough-people-will-believe-it-and-you-will/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [A media system wants ostensible diversity that conceals an actual uniformity](https://sms4smile.com/quotes/joseph-goebbels/a-media-system-wants-ostensible-diversity-that-conceals-an-actual/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [Not every item of news should be published. Rather must those who control news policies endeavor to make every item of news serve a…](https://sms4smile.com/quotes/joseph-goebbels/not-every-item-of-news-should-be-published-rather-must-those-who/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [If you repeat a lie often enough, it becomes the truth.](https://sms4smile.com/quotes/joseph-goebbels/if-you-repeat-a-lie-often-enough-it-becomes-the-truth/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [One should not as a rule reveal one's secrets, since one does not know if and when one may need them again. The essential…](https://sms4smile.com/quotes/joseph-goebbels/one-should-not-as-a-rule-reveal-one-s-secrets-since-one-does-not-know/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [At night I sit in my chamber and read the bible. Far in the distance roars the sea. Then I lie down and think…](https://sms4smile.com/quotes/joseph-goebbels/at-night-i-sit-in-my-chamber-and-read-the-bible-far-in-the-distance/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation.…](https://sms4smile.com/quotes/joseph-goebbels/if-the-german-people-lay-down-their-arms-the-whole-of-eastern-and/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

> [Propaganda works best when those who are being manipulated are confident they are acting on their own free will.](https://sms4smile.com/quotes/joseph-goebbels/propaganda-works-best-when-those-who-are-being-manipulated-are/)

[Joseph Goebbels](https://sms4smile.com/quotes/author/joseph-goebbels/)

[Explore all 116 Joseph Goebbels quotes ](https://sms4smile.com/quotes/author/joseph-goebbels/)

## More Adventure quotes

> [I'm trying to write a film with my friend. I'd love to get the thrill of speaking actors making my work even funnier.](https://sms4smile.com/quotes/russell-howard/i-m-trying-to-write-a-film-with-my-friend-i-d-love-to-get-the-thrill/)

[Russell Howard](https://sms4smile.com/quotes/author/russell-howard/)

> [I painted the words "GREAT ADVENTURE" in Beijing, Dallas, San Francisco, Copenhagen, and Japan. What it means to me is completely different to everybody…](https://sms4smile.com/quotes/ben-eine/i-painted-the-words-great-adventure-in-beijing-dallas-san-francisco/)

[Ben Eine](https://sms4smile.com/quotes/author/ben-eine/)

> [I've used the Phoenix Centrifuge to replicate what the body's going to go through on the flight up. I've also done some gravity tests…](https://sms4smile.com/quotes/richard-branson/i-ve-used-the-phoenix-centrifuge-to-replicate-what-the-body-s-going/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [I have lifted my plane . . . for perhaps a thousand flights and I have never felt her wheels glide from the Earth…](https://sms4smile.com/quotes/beryl-markham/i-have-lifted-my-plane-for-perhaps-a-thousand-flights-and-i-have/)

[Beryl Markham](https://sms4smile.com/quotes/author/beryl-markham/)

> [I am attracted to looking at the different things language can mean even in one sometimes quite ordinary utterance. Writing is partly about listening…](https://sms4smile.com/quotes/rae-armantrout/i-am-attracted-to-looking-at-the-different-things-language-can-mean/)

[Rae Armantrout](https://sms4smile.com/quotes/author/rae-armantrout/)

> [What a thrill. You know you've entered new territory when you realise that your outfit cost more than your film.](https://sms4smile.com/quotes/jessica-yu/what-a-thrill-you-know-you-ve-entered-new-territory-when-you-realise/)

Jessica Yu

> [“So many people live within unhappy circumstances and yet will not take the initiative to change their situation because they are conditioned by a…](https://sms4smile.com/quotes/alexander-supertramp-chris-mccandless/so-many-people-live-within-unhappy-circumstances-and-yet-will-not/)

Alexander Supertramp Chris McCandless

> [A common fallacy in much of the adverse criticism to which science is subjected today is that it claims certainty, infallibility and complete emotional…](https://sms4smile.com/quotes/cyril-norman-hinshelwood/a-common-fallacy-in-much-of-the-adverse-criticism-to-which-science-is/)

[Cyril Norman Hinshelwood](https://sms4smile.com/quotes/author/cyril-norman-hinshelwood/)

> [“Exactly. I think the original tantric Buddhists took notice of was some very wise old people who never studied in their youth, but took…](https://sms4smile.com/quotes/joe-niemczura/exactly-i-think-the-original-tantric-buddhists-took-notice-of-was/)

[Joe Niemczura](https://sms4smile.com/quotes/author/joe-niemczura/)

> [As an adventurer...I try to protect against the downside. I make sure I have covered as many eventualities as I can. In the end,…](https://sms4smile.com/quotes/richard-branson/as-an-adventurer-i-try-to-protect-against-the-downside-i-make-sure-i/)

[Richard Branson](https://sms4smile.com/quotes/author/richard-branson/)

> [“Love can give you such happiness, then can break the very heart it filled, leaving a hole that can never be fixed or protected…](https://sms4smile.com/quotes/kevin-mcleod/love-can-give-you-such-happiness-then-can-break-the-very-heart-it/)

Kevin McLeod

> [“It always gave Wolf a peculiar thrill thus to tighten his grip upon his stick, thus to wrap himself more closely in his faded…](https://sms4smile.com/quotes/john-cowper-powys/it-always-gave-wolf-a-peculiar-thrill-thus-to-tighten-his-grip-upon/)

[John Cowper Powys](https://sms4smile.com/quotes/author/john-cowper-powys/)

> [“It all had to be squeezed and squeezed again, to provide a thrill, to provide enjoyment. What did people mean, with their simply determined…](https://sms4smile.com/quotes/d-h-lawrence-2/it-all-had-to-be-squeezed-and-squeezed-again-to-provide-a-thrill-to/)

[D.H. Lawrence](https://sms4smile.com/quotes/author/d-h-lawrence-2/)

> [I am not an adventurous person but I am gutsy.](https://sms4smile.com/quotes/rahul-vaidya/i-am-not-an-adventurous-person-but-i-am-gutsy/)

[Rahul Vaidya](https://sms4smile.com/quotes/author/rahul-vaidya/)

> [Our civilization, bequeathed to us by fierce adventurers, eaters of meat and hunters, is so full of hurry and combat, so busy about many…](https://sms4smile.com/quotes/james-joyce/our-civilization-bequeathed-to-us-by-fierce-adventurers-eaters-of/)

[James Joyce](https://sms4smile.com/quotes/author/james-joyce/)

[Browse all 7,690 Adventure quotes ](https://sms4smile.com/quotes/about/adventure/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "The masses need something that will give them a thrill of horror.",
            "creator": {
                "@type": "Person",
                "name": "Joseph Goebbels"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/joseph-goebbels/the-masses-need-something-that-will-give-them-a-thrill-of-horror/",
            "about": {
                "@type": "Thing",
                "name": "Adventure"
            },
            "@id": "https://sms4smile.com/quotes/joseph-goebbels/the-masses-need-something-that-will-give-them-a-thrill-of-horror/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg",
                "url": "https://sms4smile.com/quotes/i/cdc/joseph-goebbels-4054_adventure_the-masses-need-something-that-will-give_1906452.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“The masses need something that will give them a thrill of horror.” — Joseph Goebbels",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Joseph Goebbels",
                    "item": "https://sms4smile.com/quotes/author/joseph-goebbels/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "The masses need something that will...",
                    "item": "https://sms4smile.com/quotes/joseph-goebbels/the-masses-need-something-that-will-give-them-a-thrill-of-horror/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/joseph-goebbels/the-masses-need-something-that-will-give-them-a-thrill-of-horror/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
