--- title: "Meaning & Key Takeaway of: Successful entrepreneurship begins and…" description: "\"“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”\" — Joseph C. Kunz Jr" image: "https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg" --- # Successful entrepreneurship begins and ends with customer… ![“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” quote by Joseph C. Kunz Jr](https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg) [Download](https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg) [Open image](https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg) > ““Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”” [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Entrepreneurship succeeds by meeting customer needs, not personal desires; focus on market demand. **In simple terms:** Serve customers, not self. Key Takeaway Center on needs. Themes business customer focus entrepreneurship Mood strategic inspirational Type business leadership When to use this quote - product launch - startup pivot - service design Key Concepts market research value proposition customer centricity Questions to Reflect On - How do you balance innovation with customer demand? - What signs indicate misaligned focus? A Different Perspective Personal vision can clash with market data. ★ ★ ★ ★ ★ No ratings yet [Business](https://sms4smile.com/quotes/about/business/) [Business-advice](https://sms4smile.com/quotes/about/business-advice/) [Customer](https://sms4smile.com/quotes/about/customer/) [Entrepreneurship](https://sms4smile.com/quotes/about/entrepreneurship/) [Success](https://sms4smile.com/quotes/about/success/) ## Related quotes > [“What you want doesn’t matter. Great businesses are built on what the customer wants and needs.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/what-you-want-doesn-t-matter-great-businesses-are-built-on-what-the/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [Successful entrepreneurship takes complete dedication and careful strategizing along with market analysis. Plus, successful startups provide countless benefits to a healthy economy and consumers…](https://sms4smile.com/quotes/fabrizio-moreira/successful-entrepreneurship-takes-complete-dedication-and-careful/) [Fabrizio Moreira](https://sms4smile.com/quotes/author/fabrizio-moreira/) > [“My experience says that there is hardly any linkage between being highly educated and having successful entrepreneurship ventures. It is found that entrepreneurial success…](https://sms4smile.com/quotes/rakesh-seth/my-experience-says-that-there-is-hardly-any-linkage-between-being/) [Rakesh Seth](https://sms4smile.com/quotes/author/rakesh-seth/) > [Successful entrepreneurship is ultimately a matter of flair. But there is also a fund of practical knowledge to be acquired and, of course, the…](https://sms4smile.com/quotes/margaret-thatcher/successful-entrepreneurship-is-ultimately-a-matter-of-flair-but-there/) [Margaret Thatcher](https://sms4smile.com/quotes/author/margaret-thatcher/) > [Food, clothing and shelter — these are the basic needs. Beyond that, if you want anything, it is the beginning of self-deception.](https://sms4smile.com/quotes/u-g-krishnamurti/food-clothing-and-shelter-these-are-the-basic-needs-beyond-that-if/) [U.G. Krishnamurti](https://sms4smile.com/quotes/author/u-g-krishnamurti/) > [“Need covers itself with love, but need… need is never love. Always beware of the one who needs you. There is always a want…](https://sms4smile.com/quotes/jennifer-l-armentrout/need-covers-itself-with-love-but-need-need-is-never-love-always/) [Jennifer L. Armentrout](https://sms4smile.com/quotes/author/jennifer-l-armentrout/) > [Everybody does what she needs. And if you want plastic surgery, and then you feel better, why not? There is no law. I've nothing…](https://sms4smile.com/quotes/monica-bellucci/everybody-does-what-she-needs-and-if-you-want-plastic-surgery-and/) [Monica Bellucci](https://sms4smile.com/quotes/author/monica-bellucci/) > [We can give all the support he needs because we want him there, what about if God does not want him?](https://sms4smile.com/quotes/meshach-tula/we-can-give-all-the-support-he-needs-because-we-want-him-there-what/) [Meshach Tula](https://sms4smile.com/quotes/author/meshach-tula/) > [It's about doing what the team needs me to do, not what I want to do or what I think I can do.](https://sms4smile.com/quotes/jordan-henderson/it-s-about-doing-what-the-team-needs-me-to-do-not-what-i-want-to-do/) [Jordan Henderson](https://sms4smile.com/quotes/author/jordan-henderson/) > [We have so many needs in our lives but the only needs that we most want in our lives is to be needed by…](https://sms4smile.com/quotes/anonymous/we-have-so-many-needs-in-our-lives-but-the-only-needs-that-we-most/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [In our product development cycle, we ask and listen to our customer about what she wants.](https://sms4smile.com/quotes/emily-weiss/in-our-product-development-cycle-we-ask-and-listen-to-our-customer/) [Emily Weiss](https://sms4smile.com/quotes/author/emily-weiss/) > [We know what the customer wants, and so we're buying in a totally different way.](https://sms4smile.com/quotes/matthew-williamson/we-know-what-the-customer-wants-and-so-we-re-buying-in-a-totally/) [Matthew Williamson](https://sms4smile.com/quotes/author/matthew-williamson/) > [The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you…](https://sms4smile.com/quotes/kirsten-green/the-customer-wants-what-the-customer-wants-when-they-want-it-where/) [Kirsten Green](https://sms4smile.com/quotes/author/kirsten-green/) > [Find out what the customer wants and then make it better.](https://sms4smile.com/quotes/frank-perdue/find-out-what-the-customer-wants-and-then-make-it-better/) [Frank Perdue](https://sms4smile.com/quotes/author/frank-perdue/) > [Every customer wants to run on all the clouds.](https://sms4smile.com/quotes/diane-greene/every-customer-wants-to-run-on-all-the-clouds/) [Diane Greene](https://sms4smile.com/quotes/author/diane-greene/) ## More by Joseph C. Kunz Jr > [“True wealth, success, and happiness can only be achieved by balancing our business life with the duty we have to our self and to…](https://sms4smile.com/quotes/joseph-c-kunz-jr/true-wealth-success-and-happiness-can-only-be-achieved-by-balancing/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“When you promote and market yourself, your service, your product - it cannot be from a script or textbook - it must be from…](https://sms4smile.com/quotes/joseph-c-kunz-jr/when-you-promote-and-market-yourself-your-service-your-product-it/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“You don’t need permission to succeed. But you do need discipline.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/you-don-t-need-permission-to-succeed-but-you-do-need-discipline/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Do what you love. Do it with passion. Work hard. Don’t quit. That’s how money and happiness will find you.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/do-what-you-love-do-it-with-passion-work-hard-don-t-quit-that-s-how/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Success isn’t complicated. It’s just not convenient.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/success-isn-t-complicated-it-s-just-not-convenient/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“You don’t need a business plan. You need a customer, a product, and a reason to keep showing up.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/you-don-t-need-a-business-plan-you-need-a-customer-a-product-and-a/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“If you lose your values chasing wealth, you’ll eventually lose both.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/if-you-lose-your-values-chasing-wealth-you-ll-eventually-lose-both/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Our world needs less gurus, and more teachers. Gurus are about helping themselves become successful. Teachers are about helping others become successful.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/our-world-needs-less-gurus-and-more-teachers-gurus-are-about-helping/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“What you want doesn’t matter. Great businesses are built on what the customer wants and needs.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/what-you-want-doesn-t-matter-great-businesses-are-built-on-what-the/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Waiting for the right moment is the slowest way to go broke.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/waiting-for-the-right-moment-is-the-slowest-way-to-go-broke/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Love what you do, do it with passion, work hard, and never give up. Money and happiness will come to you.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/love-what-you-do-do-it-with-passion-work-hard-and-never-give-up-money/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“Being broke isn’t always your fault. Staying broke usually is.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/being-broke-isn-t-always-your-fault-staying-broke-usually-is/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“You won’t always be motivated. Train yourself to move anyway.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/you-won-t-always-be-motivated-train-yourself-to-move-anyway/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“In business, success is not about doing more—it’s about doing what works, again and again.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/in-business-success-is-not-about-doing-more-it-s-about-doing-what/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) > [“You don’t need another course. You need to make a decision and start moving.”](https://sms4smile.com/quotes/joseph-c-kunz-jr/you-don-t-need-another-course-you-need-to-make-a-decision-and-start/) [Joseph C. Kunz Jr](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) [Explore all 16 Joseph C. Kunz Jr quotes ](https://sms4smile.com/quotes/author/joseph-c-kunz-jr/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…](https://sms4smile.com/quotes/doug-mcmillon/companies-with-cultures-that-celebrate-diverse-opinions-and-encourage/) [Doug McMillon](https://sms4smile.com/quotes/author/doug-mcmillon/) > [You can laugh at me, but I understand show business.](https://sms4smile.com/quotes/ksenia-sobchak/you-can-laugh-at-me-but-i-understand-show-business/) [Ksenia Sobchak](https://sms4smile.com/quotes/author/ksenia-sobchak/) > [“Start a business, not a startup”](https://sms4smile.com/quotes/anonymous/start-a-business-not-a-startup/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”](https://sms4smile.com/quotes/louisa-may-alcott/take-some-books-and-read-that-s-an-immense-help-and-books-are-always/) [Louisa May Alcott](https://sms4smile.com/quotes/author/louisa-may-alcott/) > [I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…](https://sms4smile.com/quotes/g-dragon/i-think-a-business-guy-is-different-from-an-artist-they-walk/) [G-Dragon](https://sms4smile.com/quotes/author/g-dragon/) > [ “\[S\]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once,… ](https://sms4smile.com/quotes/nora-ephron/s-ometimes-when-you-are-a-food-person-the-possible-irrelevance-of/) [Nora Ephron](https://sms4smile.com/quotes/author/nora-ephron/) > [If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…](https://sms4smile.com/quotes/jack-ma/if-you-have-a-different-mindset-you-will-have-a-different-outcome-if/) [Jack Ma](https://sms4smile.com/quotes/author/jack-ma/) > [“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”](https://sms4smile.com/quotes/n-k-jemisin/some-say-the-earth-is-angry-because-he-wants-no-company-i-say-the/) [N.K. Jemisin](https://sms4smile.com/quotes/author/n-k-jemisin/) > [ If the State does not acquire supremacy over \[vast private\] enterprises, it becomes their puppet, and they become the real State. ](https://sms4smile.com/quotes/bertrand-russell/if-the-state-does-not-acquire-supremacy-over-vast-private-enterprises/) [Bertrand Russell](https://sms4smile.com/quotes/author/bertrand-russell/) > [It's not just that families can't buy a home or start a business without some savings tucked away.](https://sms4smile.com/quotes/jim-cooper/it-s-not-just-that-families-can-t-buy-a-home-or-start-a-business/) [Jim Cooper](https://sms4smile.com/quotes/author/jim-cooper/) > [I'm not into business at all.](https://sms4smile.com/quotes/freddie-mercury/i-m-not-into-business-at-all/) [Freddie Mercury](https://sms4smile.com/quotes/author/freddie-mercury/) > [I've long believed one of the mainsprings of our own liberty has been the widespread ownership of property among our people and the expectation…](https://sms4smile.com/quotes/ronald-reagan/i-ve-long-believed-one-of-the-mainsprings-of-our-own-liberty-has-been/) [Ronald Reagan](https://sms4smile.com/quotes/author/ronald-reagan/) [Browse all 39,016 Business quotes ](https://sms4smile.com/quotes/about/business/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.”", "creator": { "@type": "Person", "name": "Joseph C. Kunz Jr" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/joseph-c-kunz-jr/successful-entrepreneurship-begins-and-ends-with-customer-wants-and/", "about": { "@type": "Thing", "name": "Business" }, "@id": "https://sms4smile.com/quotes/joseph-c-kunz-jr/successful-entrepreneurship-begins-and-ends-with-customer-wants-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg", "contentUrl": "https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg", "url": "https://sms4smile.com/quotes/i/7ea/joseph-c-kunz-jr-31834_business_successful-entrepreneurship-begins-and-e_2968976.jpg", "width": 1080, "height": 1080, "caption": "“Successful entrepreneurship begins and ends with customer wants and needs, not what you want and need.” — Joseph C. Kunz Jr", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Joseph C. Kunz Jr", "item": "https://sms4smile.com/quotes/author/joseph-c-kunz-jr/" }, { "@type": "ListItem", "position": 4, "name": "“Successful entrepreneurship begins and ends with...", "item": "https://sms4smile.com/quotes/joseph-c-kunz-jr/successful-entrepreneurship-begins-and-ends-with-customer-wants-and/" } ], "@id": "https://sms4smile.com/quotes/joseph-c-kunz-jr/successful-entrepreneurship-begins-and-ends-with-customer-wants-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```