--- title: "Meaning & Key Takeaway of: And then there is Apple, the dissenter…" description: "\"“And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been real allies to the content community, and th..." image: "https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg" --- # And then there is Apple, the dissenter from the… ![“And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been real allies to the content community, and their stance against the surveillance-marketing model that is at the core of Google’s and Facebook’s businesses—i.e., their support of ad…” quote by Jonathan Taplin](https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg) [Download](https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg) [Open image](https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg) > ““And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been real allies to the content community, and their stance against the surveillance-marketing model that is at the core of Google’s and Facebook’s businesses—i.e., their support of ad blockers—puts them in direct opposition to the dominant search and social platforms.”” [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Apple is portrayed as an outlier among tech giants, supporting content creators and opposing pervasive ad-driven surveillance models. **In simple terms:** Apple opposes ad-driven surveillance. Key Takeaway Support platforms that protect user privacy. Themes technology privacy advertising content libertarianism Mood thoughtful concerned Type observational critical When to use this quote - media publishing - digital policy - consumer protection - tech strategy Key Concepts platform power surveillance capitalism ad blocking Questions to Reflect On - How effective is ad blocking in changing business models? - Can large firms truly break from industry norms? A Different Perspective Apple’s market influence may limit its ability to fully resist surveillance practices. ★ ★ ★ ★ ★ No ratings yet [Happiness](https://sms4smile.com/quotes/about/happiness/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [Tim Cook is really an excellent...very much gives the appearance of speaking and thinking the way Steve Jobs does. So in the short term,…](https://sms4smile.com/quotes/steve-wozniak/tim-cook-is-really-an-excellent-very-much-gives-the-appearance-of/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [I do think Tim Cook is doing a very good job, I think he has almost impossibly big shoes to fill with Steve Jobs'…](https://sms4smile.com/quotes/peter-thiel/i-do-think-tim-cook-is-doing-a-very-good-job-i-think-he-has-almost/) [Peter Thiel](https://sms4smile.com/quotes/author/peter-thiel/) > [“Tim Cook When Steve Jobs returned to Apple and produced the “Think Different” ads and the iMac in his first year, it confirmed what…](https://sms4smile.com/quotes/walter-isaacson/tim-cook-when-steve-jobs-returned-to-apple-and-produced-the-think/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [Steve Jobs had very strong feelings about what makes a company great, what makes products great. He more or less chose Tim Cook to…](https://sms4smile.com/quotes/steve-wozniak/steve-jobs-had-very-strong-feelings-about-what-makes-a-company-great/) [Steve Wozniak](https://sms4smile.com/quotes/author/steve-wozniak/) > [Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer…](https://sms4smile.com/quotes/alex-gibney/steve-jobs-did-not-start-started-apple-as-a-scam-but-he-understood/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [“Walter Issacson biographer of Steve Jobs: I remember sitting in his backyard in his garden, one day, and he started talking about God. He…](https://sms4smile.com/quotes/walter-isaacson/walter-issacson-biographer-of-steve-jobs-i-remember-sitting-in-his/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran…](https://sms4smile.com/quotes/bobby-kotick/i-think-running-apple-is-a-great-job-but-it-suits-steve-jobs-so-well/) [Bobby Kotick](https://sms4smile.com/quotes/author/bobby-kotick/) > [One of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the…](https://sms4smile.com/quotes/alex-gibney/one-of-the-things-about-steve-jobs-is-that-he-gives-us-an-opportunity/) [Alex Gibney](https://sms4smile.com/quotes/author/alex-gibney/) > [“TRAITS THAT DEFINE GREAT WORK Creativity: Ira Glass, for example, is pushing the boundaries of radio, and winning armfuls of awards in the process.…](https://sms4smile.com/quotes/cal-newport/traits-that-define-great-work-creativity-ira-glass-for-example-is/) [Cal Newport](https://sms4smile.com/quotes/author/cal-newport/) > [The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is…](https://sms4smile.com/quotes/john-sculley/the-launch-of-iphone-is-very-possibly-bigger-than-the-launch-of-the/) [John Sculley](https://sms4smile.com/quotes/author/john-sculley/) > [“Steve Jobs thus became the greatest business executive of our era, the one most certain to be remembered a century from now. History will…](https://sms4smile.com/quotes/walter-isaacson/steve-jobs-thus-became-the-greatest-business-executive-of-our-era-the/) [Walter Isaacson](https://sms4smile.com/quotes/author/walter-isaacson/) > [In August of 2011, Steve Jobs, the tech icon who disrupted a string of traditional industries, called me and told me he thought he'd…](https://sms4smile.com/quotes/walt-mossberg/in-august-of-2011-steve-jobs-the-tech-icon-who-disrupted-a-string-of/) [Walt Mossberg](https://sms4smile.com/quotes/author/walt-mossberg/) > [When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you…](https://sms4smile.com/quotes/yves-behar/when-clients-come-to-my-design-agency-and-say-i-want-to-be-the-apple/) [Yves Behar](https://sms4smile.com/quotes/author/yves-behar/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) ## More by Jonathan Taplin > [“The privacy issue was reignited in early 2014, when the Wall Street Journal reported that Facebook had conducted a massive social-science experiment on nearly…](https://sms4smile.com/quotes/jonathan-taplin/the-privacy-issue-was-reignited-in-early-2014-when-the-wall-street/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“If Facebook becomes my primary source of news, with the ability to filter what I see, then the civic square will no longer exist.…](https://sms4smile.com/quotes/jonathan-taplin/if-facebook-becomes-my-primary-source-of-news-with-the-ability-to/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“The stunning thing about a zero-marginal-cost digital distribution system is that we forget that it could allow artists to run a nonprofit distribution cooperative…](https://sms4smile.com/quotes/jonathan-taplin/the-stunning-thing-about-a-zero-marginal-cost-digital-distribution/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Huxley’s assertion was that technology would lead to passivity. The ease with which we could consume mind-numbing entertainments and distractions would ultimately rot our…](https://sms4smile.com/quotes/jonathan-taplin/huxley-s-assertion-was-that-technology-would-lead-to-passivity-the/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“The first question that needs to be asked is why we are so willing to surrender our labor and our personal data for free…](https://sms4smile.com/quotes/jonathan-taplin/the-first-question-that-needs-to-be-asked-is-why-we-are-so-willing-to/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“The effect of Amazon’s monopsony in the book business is to constantly force authors and publishers to work for less money. In Bork’s view,…](https://sms4smile.com/quotes/jonathan-taplin/the-effect-of-amazon-s-monopsony-in-the-book-business-is-to/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Those seeking political and economic change should consider embracing art. Part of our role as citizens is to look more closely at the media…](https://sms4smile.com/quotes/jonathan-taplin/those-seeking-political-and-economic-change-should-consider-embracing/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Contrary to what techno-determinists want us to believe, inequality is not the inevitable by-product of technology and globalization or even the lopsided distribution of…](https://sms4smile.com/quotes/jonathan-taplin/contrary-to-what-techno-determinists-want-us-to-believe-inequality-is/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Dear Alexis, Last week at our debate, I talked about the essential unfairness that my friend and colleague Levon Helm had to continue to…](https://sms4smile.com/quotes/jonathan-taplin/dear-alexis-last-week-at-our-debate-i-talked-about-the-essential/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“the fact that his businesses were built on copyright theft (Napster) and deep consumer surveillance (Facebook) leads us to question what exactly these attention…](https://sms4smile.com/quotes/jonathan-taplin/the-fact-that-his-businesses-were-built-on-copyright-theft-napster/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“So assuming one could argue that Google is a monopoly and needs to enter into a consent decree, would the Bell Labs model work?…](https://sms4smile.com/quotes/jonathan-taplin/so-assuming-one-could-argue-that-google-is-a-monopoly-and-needs-to/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Between the passage of the ITFA and 2015, Amazon essentially managed to wipe out the local bookstore and, to some extent, the local record…](https://sms4smile.com/quotes/jonathan-taplin/between-the-passage-of-the-itfa-and-2015-amazon-essentially-managed/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“In this zero-marginal-cost economy, the only way to make money is to scrape consumer data from your users and sell it to advertisers. In…](https://sms4smile.com/quotes/jonathan-taplin/in-this-zero-marginal-cost-economy-the-only-way-to-make-money-is-to/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“If PBS shrank the number of stations and used the money from spectrum sales and government grants for programming, we would have a genuine…](https://sms4smile.com/quotes/jonathan-taplin/if-pbs-shrank-the-number-of-stations-and-used-the-money-from-spectrum/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) > [“Software is eating the world,” and soon the technologists will be coming for your job, too, just as they will continue to come for…](https://sms4smile.com/quotes/jonathan-taplin/software-is-eating-the-world-and-soon-the-technologists-will-be/) [Jonathan Taplin](https://sms4smile.com/quotes/author/jonathan-taplin/) [Explore all 31 Jonathan Taplin quotes ](https://sms4smile.com/quotes/author/jonathan-taplin/) ## More Apple quotes > [“Neither's the one you get, less you want me to see if your apple's ripe, yet. - Yoren”](https://sms4smile.com/quotes/george-r-r-martin/neither-s-the-one-you-get-less-you-want-me-to-see-if-your-apple-s/) [George R.R. Martin](https://sms4smile.com/quotes/author/george-r-r-martin/) > [“Most people believe the apple merely represented Knowledge. But we know better. It was the Fruit of the Tree of Knowledge of Good and…](https://sms4smile.com/quotes/miranda-beverly-whittemore/most-people-believe-the-apple-merely-represented-knowledge-but-we/) [Miranda Beverly-Whittemore](https://sms4smile.com/quotes/author/miranda-beverly-whittemore/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [“An apple with a rotten core can only last so long,” he”](https://sms4smile.com/quotes/morgan-rice/an-apple-with-a-rotten-core-can-only-last-so-long-he/) [Morgan Rice](https://sms4smile.com/quotes/author/morgan-rice/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [When Apple introduced its game-changing iPhone in 2007, Nokia was caught sleeping on the job. Although it had actually developed an iPhone-style device -…](https://sms4smile.com/quotes/noreena-hertz/when-apple-introduced-its-game-changing-iphone-in-2007-nokia-was/) [Noreena Hertz](https://sms4smile.com/quotes/author/noreena-hertz/) > [I like to make pies. That's kind of my new obsession - peach, blueberry, apple, strawberry. I make a really good pumpkin pie with…](https://sms4smile.com/quotes/morgan-saylor/i-like-to-make-pies-that-s-kind-of-my-new-obsession-peach-blueberry/) [Morgan Saylor](https://sms4smile.com/quotes/author/morgan-saylor/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [Back in my school days, when I would scuttle off with a cheese roll, an apple, a box of Sun-Maid raisins and a Penguin…](https://sms4smile.com/quotes/rachel-khoo/back-in-my-school-days-when-i-would-scuttle-off-with-a-cheese-roll-an/) [Rachel Khoo](https://sms4smile.com/quotes/author/rachel-khoo/) > [As far as Apple goes, it was a different company every few years from the time I joined in 1984.](https://sms4smile.com/quotes/alan-kay/as-far-as-apple-goes-it-was-a-different-company-every-few-years-from/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [“You are the apple of Love’s eye.”](https://sms4smile.com/quotes/david-paul-kirkpatrick/you-are-the-apple-of-love-s-eye/) [David Paul Kirkpatrick](https://sms4smile.com/quotes/author/david-paul-kirkpatrick/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) Horace Dediu > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We…](https://sms4smile.com/quotes/craig-federighi/to-the-extent-that-anyone-anywhere-does-anything-interesting-the/) [Craig Federighi](https://sms4smile.com/quotes/author/craig-federighi/) > [I read the Steve Jobs book, and that kind of changed everything. I've been, like, an Apple geek my whole life and have always…](https://sms4smile.com/quotes/g-eazy/i-read-the-steve-jobs-book-and-that-kind-of-changed-everything-i-ve/) [G-Eazy](https://sms4smile.com/quotes/author/g-eazy/) Browse all 889 Apple quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been real allies to the content community, and their stance against the surveillance-marketing model that is at the core of Google’s and Facebook’s businesses—i.e., their support of ad blockers—puts them in direct opposition to the dominant search and social platforms.”", "creator": { "@type": "Person", "name": "Jonathan Taplin" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonathan-taplin/and-then-there-is-apple-the-dissenter-from-the-libertarian-creed-both/", "about": { "@type": "Thing", "name": "Apple" }, "@id": "https://sms4smile.com/quotes/jonathan-taplin/and-then-there-is-apple-the-dissenter-from-the-libertarian-creed-both/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg", "contentUrl": "https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg", "url": "https://sms4smile.com/quotes/i/ffa/jonathan-taplin-20430_apple_and-then-there-is-apple-the-dissenter-fr_3102291.jpg", "width": 1080, "height": 1080, "caption": "“And then there is Apple, the dissenter from the libertarian creed. Both Steve Jobs and Tim Cook have been…” — Jonathan Taplin", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonathan Taplin", "item": "https://sms4smile.com/quotes/author/jonathan-taplin/" }, { "@type": "ListItem", "position": 4, "name": "“And then there is Apple, the...", "item": "https://sms4smile.com/quotes/jonathan-taplin/and-then-there-is-apple-the-dissenter-from-the-libertarian-creed-both/" } ], "@id": "https://sms4smile.com/quotes/jonathan-taplin/and-then-there-is-apple-the-dissenter-from-the-libertarian-creed-both/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```