--- title: "Meaning & Key Takeaway of: We're very genuinely designing the best…" description: "\"We're very genuinely designing the best products that we can for people.\" — Jonathan Ive" image: "https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png" --- # We're very genuinely designing the best products that we… ![“We're very genuinely designing the best products that we can for people.” quote by Jonathan Ive](https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png) [Download](https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png) [Open image](https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png) > “We're very genuinely designing the best products that we can for people.” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The statement stresses a commitment to creating high‑quality, user‑focused products through sincere effort and design excellence. **In simple terms:** We aim to make the best products for people. Key Takeaway Prioritize user needs and craftsmanship. Themes design innovation user‑centered Mood inspirational pragmatic Type professional motivational When to use this quote - tech companies - consumer electronics - design workshops Key Concepts product development industrial design Questions to Reflect On - What defines “best” for users? - How balance idealism with practical constraints? A Different Perspective Great products also require market viability and resources. ★ ★ ★ ★ ★ No ratings yet [Design](https://sms4smile.com/quotes/about/design/) [Inspirational](https://sms4smile.com/quotes/about/inspirational/) [Love](https://sms4smile.com/quotes/about/love/) [People](https://sms4smile.com/quotes/about/people/) ## Related quotes > [We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of…](https://sms4smile.com/quotes/jonathan-ive/we-re-keenly-aware-that-when-we-develop-and-make-something-and-bring/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [“Designing is best done first on paper. It's cheap and fast, making it easy to try many ideas well before anyone's ego is invested.”](https://sms4smile.com/quotes/berkun-scott/designing-is-best-done-first-on-paper-it-s-cheap-and-fast-making-it/) [Berkun, Scott](https://sms4smile.com/quotes/author/berkun-scott/) > [Competition brings out the best in products and the worst in people](https://sms4smile.com/quotes/david-sarnoff/competition-brings-out-the-best-in-products-and-the-worst-in-people/) [David Sarnoff](https://sms4smile.com/quotes/author/david-sarnoff/) > [Our goal is to desperately make the best products we can. We're not naive. We trust that if we're successful and we make good…](https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-desperately-make-the-best-products-we-can-we-re-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [You make the best products you can, and you grow as fast as you deserve to.](https://sms4smile.com/quotes/david-ogilvy/you-make-the-best-products-you-can-and-you-grow-as-fast-as-you/) [David Ogilvy](https://sms4smile.com/quotes/author/david-ogilvy/) > [But my lack of desire for fame is what ends up making the best products.](https://sms4smile.com/quotes/miles-robbins/but-my-lack-of-desire-for-fame-is-what-ends-up-making-the-best/) [Miles Robbins](https://sms4smile.com/quotes/author/miles-robbins/) > [“In order to create something that deserves to sit alongside the best products in the world, you have to have spent enough time interacting…](https://sms4smile.com/quotes/max-chafkin/in-order-to-create-something-that-deserves-to-sit-alongside-the-best/) Max Chafkin > [The best products in the world have a point of view. The worst products have none.](https://sms4smile.com/quotes/kevin-systrom/the-best-products-in-the-world-have-a-point-of-view-the-worst/) [Kevin Systrom](https://sms4smile.com/quotes/author/kevin-systrom/) > [It's all about producing products people want.](https://sms4smile.com/quotes/alan-mulally/it-s-all-about-producing-products-people-want/) [Alan Mulally](https://sms4smile.com/quotes/author/alan-mulally/) > [“Give ten companies the same products, and there will always be a number one and a number ten. Because it’s not about the products.…](https://sms4smile.com/quotes/darren-hardy/give-ten-companies-the-same-products-and-there-will-always-be-a/) [Darren Hardy](https://sms4smile.com/quotes/author/darren-hardy/) > [“what are you seeing? people selling their products? No. People selling the fear of you having to live without their product”](https://sms4smile.com/quotes/max-brooks/what-are-you-seeing-people-selling-their-products-no-people-selling/) [Max Brooks](https://sms4smile.com/quotes/author/max-brooks/) > [If no one consumes these products, people will stop roducing them. They will not build it if you didn't come.](https://sms4smile.com/quotes/william-j-clinton/if-no-one-consumes-these-products-people-will-stop-roducing-them-they/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) > [“Hidden in the physical work space, in the user's words, and in the tools they use are the beautiful gems of knowledge that can…](https://sms4smile.com/quotes/jon-kolko/hidden-in-the-physical-work-space-in-the-user-s-words-and-in-the/) Jon Kolko > [The products people like best start with function and wind up with look.](https://sms4smile.com/quotes/saul-bass/the-products-people-like-best-start-with-function-and-wind-up-with/) [Saul Bass](https://sms4smile.com/quotes/author/saul-bass/) > [If no one consumes these products, people will stop producing them. They will not build it if you don't come.](https://sms4smile.com/quotes/william-j-clinton/if-no-one-consumes-these-products-people-will-stop-producing-them/) [William J. Clinton](https://sms4smile.com/quotes/author/william-j-clinton/) ## More by Jonathan Ive > [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More Design quotes > [That's the great secret of creativity. You treat ideas like cats: you make them follow you.](https://sms4smile.com/quotes/ray-bradbury/that-s-the-great-secret-of-creativity-you-treat-ideas-like-cats-you/) [Ray Bradbury](https://sms4smile.com/quotes/author/ray-bradbury/) > [Plenty of white space and generous line spacing,and don't make the type size too miserly. Then you will be assured of a product fit…](https://sms4smile.com/quotes/giambattista-bodoni/plenty-of-white-space-and-generous-line-spacing-and-don-t-make-the/) Giambattista Bodoni > [Designers shouldn’t design for museums any more than mummies should die for them.](https://sms4smile.com/quotes/ralph-caplan/designers-shouldn-t-design-for-museums-any-more-than-mummies-should/) [Ralph Caplan](https://sms4smile.com/quotes/author/ralph-caplan/) > [The market may never coalesce around one basic design, or even around two or three dominant devices.](https://sms4smile.com/quotes/tom-peters/the-market-may-never-coalesce-around-one-basic-design-or-even-around/) [Tom Peters](https://sms4smile.com/quotes/author/tom-peters/) > [The display is the computer.](https://sms4smile.com/quotes/jen-hsun-huang/the-display-is-the-computer/) Jen-Hsun Huang > [Design is not making beauty, beauty emerges from selection, affinities, integration, love.](https://sms4smile.com/quotes/louis-kahn/design-is-not-making-beauty-beauty-emerges-from-selection-affinities/) [Louis Kahn](https://sms4smile.com/quotes/author/louis-kahn/) > [The beauty of New York is unintentional; it arose independent of human design, like a stalagmite cavern.](https://sms4smile.com/quotes/milan-kundera/the-beauty-of-new-york-is-unintentional-it-arose-independent-of-human/) [Milan Kundera](https://sms4smile.com/quotes/author/milan-kundera/) > [Like many other scientists who hold the Catholic faith, I see the Creator's plan and purpose fulfilled in our universe. I see a planet…](https://sms4smile.com/quotes/kenneth-r-miller/like-many-other-scientists-who-hold-the-catholic-faith-i-see-the/) [Kenneth R. Miller](https://sms4smile.com/quotes/author/kenneth-r-miller/) > [I design some of my own clothes now.](https://sms4smile.com/quotes/kiernan-shipka/i-design-some-of-my-own-clothes-now/) [Kiernan Shipka](https://sms4smile.com/quotes/author/kiernan-shipka/) > [Programmers are always surrounded by complexity; we cannot avoid it… If our basic tool, the language in which we design and code our programs,…](https://sms4smile.com/quotes/tony-hoare/programmers-are-always-surrounded-by-complexity-we-cannot-avoid-it-if/) [Tony Hoare](https://sms4smile.com/quotes/author/tony-hoare/) > [Design is a very personal thing. It's like art. Your personal choice plays a big role.](https://sms4smile.com/quotes/gauri-khan/design-is-a-very-personal-thing-it-s-like-art-your-personal-choice/) [Gauri Khan](https://sms4smile.com/quotes/author/gauri-khan/) > [“Designing posters, for me, is not only a commercial pursuit but also a philosophical endeavor.”](https://sms4smile.com/quotes/fang-chen/designing-posters-for-me-is-not-only-a-commercial-pursuit-but-also-a/) Fang Chen > [I am not a great believer in dialectical struggle. I am much more of a fusion person. I see it as a dialogue, or…](https://sms4smile.com/quotes/marina-warner/i-am-not-a-great-believer-in-dialectical-struggle-i-am-much-more-of-a/) [Marina Warner](https://sms4smile.com/quotes/author/marina-warner/) > [Users are not designers.](https://sms4smile.com/quotes/jakob-nielsen/users-are-not-designers/) [Jakob Nielsen](https://sms4smile.com/quotes/author/jakob-nielsen/) > [I write the way you might arrange flowers. Not every try works, but each one launches another. Every constraint, even dullness, frees up a…](https://sms4smile.com/quotes/richard-powers/i-write-the-way-you-might-arrange-flowers-not-every-try-works-but/) [Richard Powers](https://sms4smile.com/quotes/author/richard-powers/) [Browse all 5,563 Design quotes ](https://sms4smile.com/quotes/about/design/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "We're very genuinely designing the best products that we can for people.", "creator": { "@type": "Person", "name": "Jonathan Ive" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonathan-ive/we-re-very-genuinely-designing-the-best-products-that-we-can-for/", "about": { "@type": "Thing", "name": "Design" }, "@id": "https://sms4smile.com/quotes/jonathan-ive/we-re-very-genuinely-designing-the-best-products-that-we-can-for/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png", "contentUrl": "https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png", "url": "https://sms4smile.com/quotes/i/2a4/jonathan-ive-3015_design_we-re-very-genuinely-designing-the-best_406271.png", "width": 1080, "height": 1080, "caption": "“We're very genuinely designing the best products that we can for people.” — Jonathan Ive", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonathan Ive", "item": "https://sms4smile.com/quotes/author/jonathan-ive/" }, { "@type": "ListItem", "position": 4, "name": "We're very genuinely designing the best...", "item": "https://sms4smile.com/quotes/jonathan-ive/we-re-very-genuinely-designing-the-best-products-that-we-can-for/" } ], "@id": "https://sms4smile.com/quotes/jonathan-ive/we-re-very-genuinely-designing-the-best-products-that-we-can-for/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```