--- title: "Meaning & Key Takeaway of: Very often design is the most immediate…" description: "\"Very often design is the most immediate way of defining what products become in people's minds.\" — Jonathan Ive" image: "https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png" --- # Very often design is the most immediate way of defining… ![“Very often design is the most immediate way of defining what products become in people's minds.” quote by Jonathan Ive](https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png) [Download](https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png) [Open image](https://sms4smile.com/quotes/i/2d3/jonathan-ive-3015_defining_very-often-design-is-the-most-immediate_499503.png) > “Very often design is the most immediate way of defining what products become in people's minds.” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design directly shapes consumer perception, making the product's identity clear and immediate. **In simple terms:** Design defines how people see a product. Key Takeaway Focus on clear, purposeful design. Themes design perception branding product development Mood thoughtful analytical Type design philosophical When to use this quote - marketing strategy - product launch - brand positioning Key Concepts visual identity user experience Questions to Reflect On - How does design influence your buying decisions? - What design elements most affect your perception? A Different Perspective Design alone cannot guarantee success without functional quality. ★ ★ ★ ★ ★ No ratings yet [Defining](https://sms4smile.com/quotes/about/defining/) [Defining Products](https://sms4smile.com/quotes/about/defining-products-4256436/) [Design](https://sms4smile.com/quotes/about/design/) [Design Immediate](https://sms4smile.com/quotes/about/design-immediate-4256435/) [Engineering](https://sms4smile.com/quotes/about/engineering/) [Immediate Way](https://sms4smile.com/quotes/about/immediate-way-4256437/) [Mind](https://sms4smile.com/quotes/about/mind/) [People](https://sms4smile.com/quotes/about/people/) [People Minds](https://sms4smile.com/quotes/about/people-minds/) [Philosophical](https://sms4smile.com/quotes/about/philosophical/) [Product design](https://sms4smile.com/quotes/about/product-design/) [Products](https://sms4smile.com/quotes/about/products/) [Psychology](https://sms4smile.com/quotes/about/psychology/) [Way](https://sms4smile.com/quotes/about/way/) ## Related quotes > [Gratitude is an astoundingly reliable, immediate way of becoming present.](https://sms4smile.com/quotes/danielle-laporte/gratitude-is-an-astoundingly-reliable-immediate-way-of-becoming/) [Danielle LaPorte](https://sms4smile.com/quotes/author/danielle-laporte/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [Simplicity is somehow essentially describing the purpose and place of an object and product.](https://sms4smile.com/quotes/jonathan-ive/simplicity-is-somehow-essentially-describing-the-purpose-and-place-of/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer.](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The defining qualities are about use: ease and simplicity. 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Pink](https://sms4smile.com/quotes/author/daniel-h-pink/) > [Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.](https://sms4smile.com/quotes/thomas-watson-jr/great-design-will-not-sell-an-inferior-product-but-it-will-enable-a/) [Thomas Watson, Jr](https://sms4smile.com/quotes/author/thomas-watson-jr/) > [Define what the product will do before you design how the product will do it.](https://sms4smile.com/quotes/alan-cooper/define-what-the-product-will-do-before-you-design-how-the-product/) [Alan Cooper](https://sms4smile.com/quotes/author/alan-cooper/) > [It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to…](https://sms4smile.com/quotes/steve-jobs/it-s-really-hard-to-design-products-by-focus-groups-a-lot-of-times/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When I'm working on a problem, I never think about beauty. I think only how to solve the problem.](https://sms4smile.com/quotes/r-buckminster-fuller/when-i-m-working-on-a-problem-i-never-think-about-beauty-i-think-only/) [R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/) > [The habit of calling a finished product a Design is convenient but wrong. Design is what you do, not what you've done.](https://sms4smile.com/quotes/l-bruce-archer/the-habit-of-calling-a-finished-product-a-design-is-convenient-but/) [L. Bruce Archer](https://sms4smile.com/quotes/author/l-bruce-archer/) > [AI works really well when you couple AI in a raisin bread model. AI is the raisins, but you wrap it in a good…](https://sms4smile.com/quotes/oren-etzioni/ai-works-really-well-when-you-couple-ai-in-a-raisin-bread-model-ai-is/) [Oren Etzioni](https://sms4smile.com/quotes/author/oren-etzioni/) > [The accumulated knowledge of materials, computing, electromagnetism, product design, and all the rest that we've learned over the last several centuries converts a few…](https://sms4smile.com/quotes/ramez-naam/the-accumulated-knowledge-of-materials-computing-electromagnetism/) [Ramez Naam](https://sms4smile.com/quotes/author/ramez-naam/) > [“In the lean enterprise, Sales and Production Scheduling are core members of the product team, in a position to plan the sales campaign as…](https://sms4smile.com/quotes/james-p-womack/in-the-lean-enterprise-sales-and-production-scheduling-are-core/) [James P. Womack](https://sms4smile.com/quotes/author/james-p-womack/) ## More by Jonathan Ive > [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. 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It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More Defining quotes > [One defining symptom of decadence is a fondness for vast and nonsensical extravagance.](https://sms4smile.com/quotes/robert-silverberg/one-defining-symptom-of-decadence-is-a-fondness-for-vast-and/) [Robert Silverberg](https://sms4smile.com/quotes/author/robert-silverberg/) > [Good history is a question of survival. 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There are only your moments to define.”](https://sms4smile.com/quotes/thomas-b-dowd/there-are-no-defining-moments-there-are-only-your-moments-to-define/) [Thomas B Dowd](https://sms4smile.com/quotes/author/thomas-b-dowd/) > [My journey has been a long one and has still got a long way to go. I think we are so used to defining…](https://sms4smile.com/quotes/emma-corrin/my-journey-has-been-a-long-one-and-has-still-got-a-long-way-to-go-i/) [Emma Corrin](https://sms4smile.com/quotes/author/emma-corrin/) > [“Defining the Renaissance Man “A man can do all that he will.”](https://sms4smile.com/quotes/scott-griffiths-and-eric-elfman/defining-the-renaissance-man-a-man-can-do-all-that-he-will/) [Scott Griffiths and Eric Elfman](https://sms4smile.com/quotes/author/scott-griffiths-and-eric-elfman/) > [The defining aspects of westerns are still pretty much in place - namely landscape and conflict. In other books the conflict can be internal,…](https://sms4smile.com/quotes/elizabeth-crook/the-defining-aspects-of-westerns-are-still-pretty-much-in-place/) [Elizabeth Crook](https://sms4smile.com/quotes/author/elizabeth-crook/) > [Our concepts structure what we perceive, how we get around in the world and how we relate to other people. Our conceptual system thus…](https://sms4smile.com/quotes/george-lakoff/our-concepts-structure-what-we-perceive-how-we-get-around-in-the/) [George Lakoff](https://sms4smile.com/quotes/author/george-lakoff/) > [It's imprecise and insufficient, defining the homosexual as a person whose gender expression is at odds with his or her sex.](https://sms4smile.com/quotes/alison-bechdel/it-s-imprecise-and-insufficient-defining-the-homosexual-as-a-person/) [Alison Bechdel](https://sms4smile.com/quotes/author/alison-bechdel/) > [Modern societies accepted the treasures and the power offered them by science. 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It was wrong. 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