--- title: "Meaning & Key Takeaway of: Our goal is to try to bring a calm and…" description: "\"Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.\" — Jonathan Ive" image: "https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png" --- # Our goal is to try to bring a calm and simplicity to what… ![“Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.” quote by Jonathan Ive](https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png) [Download](https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png) [Open image](https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png) > “Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Simplify complex problems to reveal solutions that feel effortless and invisible. **In simple terms:** Make complex issues simple and clear. Key Takeaway Strip away excess to see the solution. Themes simplicity design clarity Mood thoughtful analytical Type practical inspirational When to use this quote - product design - software development - policy making - education Key Concepts systems thinking minimalism Questions to Reflect On - When does simplicity become a loss of detail? - How do you balance clarity with completeness? A Different Perspective Oversimplification may hide important nuances. ★ ★ ★ ★ ★ No ratings yet [Calm](https://sms4smile.com/quotes/about/calm/) [Complex problems](https://sms4smile.com/quotes/about/complex-problems/) [Complexes](https://sms4smile.com/quotes/about/complexes/) [Goal](https://sms4smile.com/quotes/about/goal/) [Goals](https://sms4smile.com/quotes/about/goals/) [Peace](https://sms4smile.com/quotes/about/peace/) [Philosophical](https://sms4smile.com/quotes/about/philosophical/) [Problem](https://sms4smile.com/quotes/about/problem/) [Problem solving](https://sms4smile.com/quotes/about/problem-solving/) [Simplicity](https://sms4smile.com/quotes/about/simplicity/) [Simplicity in design](https://sms4smile.com/quotes/about/simplicity-in-design/) ## Related quotes > [Where there's a storm, from one moment to the next, God can bring calm. That's why I have faith. I confide in him and…](https://sms4smile.com/quotes/yoel-romero/where-there-s-a-storm-from-one-moment-to-the-next-god-can-bring-calm/) [Yoel Romero](https://sms4smile.com/quotes/author/yoel-romero/) > [When you travel and when you campaign, people tell you their problems. You see the problems and you become aware of them and you…](https://sms4smile.com/quotes/rosalynn-carter/when-you-travel-and-when-you-campaign-people-tell-you-their-problems/) [Rosalynn Carter](https://sms4smile.com/quotes/author/rosalynn-carter/) > [Simplicity is not the absence of clutter,](https://sms4smile.com/quotes/jonathan-ive/simplicity-is-not-the-absence-of-clutter/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [Simplicity is somehow essentially describing the purpose and place of an object and product.](https://sms4smile.com/quotes/jonathan-ive/simplicity-is-somehow-essentially-describing-the-purpose-and-place-of/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.](https://sms4smile.com/quotes/jonathan-ive/there-s-an-applied-style-of-being-minimal-and-simple-and-then-there-s/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A language that doesn't have everything is actually easier to program in than some that do](https://sms4smile.com/quotes/dennis-ritchie/a-language-that-doesn-t-have-everything-is-actually-easier-to-program/) [Dennis Ritchie](https://sms4smile.com/quotes/author/dennis-ritchie/) > [The broader one's understanding of the human experience, the better design we will have.](https://sms4smile.com/quotes/steve-jobs/the-broader-one-s-understanding-of-the-human-experience-the-better/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Focus and simplicity...once you get there, you can move mountains.](https://sms4smile.com/quotes/steve-jobs/focus-and-simplicity-once-you-get-there-you-can-move-mountains/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [The cheapest, fastest, and most reliable components are those that aren't there.](https://sms4smile.com/quotes/gordon-bell/the-cheapest-fastest-and-most-reliable-components-are-those-that-aren/) [Gordon Bell](https://sms4smile.com/quotes/author/gordon-bell/) > [Simple things should be simple and complex things should be possible.](https://sms4smile.com/quotes/alan-kay/simple-things-should-be-simple-and-complex-things-should-be-possible/) [Alan Kay](https://sms4smile.com/quotes/author/alan-kay/) > [Simplicity, carried to an an extreme, becomes elegance.](https://sms4smile.com/quotes/jon-franklin/simplicity-carried-to-an-an-extreme-becomes-elegance/) Jon Franklin > [It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to…](https://sms4smile.com/quotes/steve-jobs/it-s-really-hard-to-design-products-by-focus-groups-a-lot-of-times/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [When I'm working on a problem, I never think about beauty. I think only how to solve the problem.](https://sms4smile.com/quotes/r-buckminster-fuller/when-i-m-working-on-a-problem-i-never-think-about-beauty-i-think-only/) [R. Buckminster Fuller](https://sms4smile.com/quotes/author/r-buckminster-fuller/) > [Beauty is more important in computing than anywhere else in technology because software is so complicated. Beauty is the ultimate defense against complexity.](https://sms4smile.com/quotes/david-gelernter/beauty-is-more-important-in-computing-than-anywhere-else-in/) [David Gelernter](https://sms4smile.com/quotes/author/david-gelernter/) ## More by Jonathan Ive > [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More Calm quotes > [Grandma, please. It’s okay. Dad’s doing a great job. I give him kudos for at least being calm and rational, and not losing his…](https://sms4smile.com/quotes/sherrilyn-kenyon/grandma-please-it-s-okay-dad-s-doing-a-great-job-i-give-him-kudos-for/) [Sherrilyn Kenyon](https://sms4smile.com/quotes/author/sherrilyn-kenyon/) > [You practice mindfulness, on the one hand, to be calm and peaceful. On the other hand, as you practice mindfulness and live a life…](https://sms4smile.com/quotes/anonymous/you-practice-mindfulness-on-the-one-hand-to-be-calm-and-peaceful-on/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [“After the storm, reigns the calm.”](https://sms4smile.com/quotes/simdi-onuora/after-the-storm-reigns-the-calm/) Simdi Onuora > [So mightiest powers buy deepest calms are fed, And sleep, how oft, in things that gentlest be!](https://sms4smile.com/quotes/bryan-procter/so-mightiest-powers-buy-deepest-calms-are-fed-and-sleep-how-oft-in/) [Bryan Procter](https://sms4smile.com/quotes/author/bryan-procter/) > [KEEP CALM and HAVE A SUGAR CUBE](https://sms4smile.com/quotes/suzanne-collins/keep-calm-and-have-a-sugar-cube/) [Suzanne Collins](https://sms4smile.com/quotes/author/suzanne-collins/) > [To practice Aikido fully you must calm the spirit and go back to the origin.](https://sms4smile.com/quotes/morihei-ueshiba/to-practice-aikido-fully-you-must-calm-the-spirit-and-go-back-to-the/) [Morihei Ueshiba](https://sms4smile.com/quotes/author/morihei-ueshiba/) > [You imagine that I look back on my life's work with calm satisfaction. But from nearby it looks quite different. There is not a…](https://sms4smile.com/quotes/albert-einstein/you-imagine-that-i-look-back-on-my-life-s-work-with-calm-satisfaction/) [Albert Einstein](https://sms4smile.com/quotes/author/albert-einstein/) > [Don't get divorced after your first argument! I have a lot of friends that have one fight and that's it, they get divorced. I…](https://sms4smile.com/quotes/kelly-ripa/don-t-get-divorced-after-your-first-argument-i-have-a-lot-of-friends/) [Kelly Ripa](https://sms4smile.com/quotes/author/kelly-ripa/) > [The goal of the operation is to send Gaza back to the Middle Ages, only then will Israel be calm for the next 40 years.](https://sms4smile.com/quotes/michael-ben-ari/the-goal-of-the-operation-is-to-send-gaza-back-to-the-middle-ages/) Michael Ben-Ari > [No physiologist who calmly considers the question in connection with the general truths of his science, can long resist the conviction that different parts…](https://sms4smile.com/quotes/herbert-spencer/no-physiologist-who-calmly-considers-the-question-in-connection-with/) [Herbert Spencer](https://sms4smile.com/quotes/author/herbert-spencer/) > [When I was a child I truly loved: Unthinking love as calm and deep As the North Sea. But I have lived, And now…](https://sms4smile.com/quotes/john-gardner/when-i-was-a-child-i-truly-loved-unthinking-love-as-calm-and-deep-as/) [John Gardner](https://sms4smile.com/quotes/author/john-gardner/) > [~Keep Calm and Swagger On~](https://sms4smile.com/quotes/im-nothing/keep-calm-and-swagger-on/) Im Nothing > [Ride your horse calm, forward and then make him straight.](https://sms4smile.com/quotes/walter-zettl/ride-your-horse-calm-forward-and-then-make-him-straight/) [Walter Zettl](https://sms4smile.com/quotes/author/walter-zettl/) > [Life appears to me too short to be spent in nursing animosity, or registering wrongs. With this creed, revenge never worries my heart, degradation…](https://sms4smile.com/quotes/charlotte-bronte/life-appears-to-me-too-short-to-be-spent-in-nursing-animosity-or/) [Charlotte Bronte](https://sms4smile.com/quotes/author/charlotte-bronte/) > [Religious work is one of the best ways to keep from facing your reality if you are Christian, if you are using it to…](https://sms4smile.com/quotes/keith-miller/religious-work-is-one-of-the-best-ways-to-keep-from-facing-your/) [Keith Miller](https://sms4smile.com/quotes/author/keith-miller/) [Browse all 3,074 Calm quotes ](https://sms4smile.com/quotes/about/calm/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.", "creator": { "@type": "Person", "name": "Jonathan Ive" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-try-to-bring-a-calm-and-simplicity-to-what-are/", "about": { "@type": "Thing", "name": "Calm" }, "@id": "https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-try-to-bring-a-calm-and-simplicity-to-what-are/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png", "contentUrl": "https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png", "url": "https://sms4smile.com/quotes/i/40b/jonathan-ive-3015_calm_our-goal-is-to-try-to-bring-a-calm-and-s_2703755.png", "width": 1080, "height": 1080, "caption": "“Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not…” — Jonathan Ive", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonathan Ive", "item": "https://sms4smile.com/quotes/author/jonathan-ive/" }, { "@type": "ListItem", "position": 4, "name": "Our goal is to try to...", "item": "https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-try-to-bring-a-calm-and-simplicity-to-what-are/" } ], "@id": "https://sms4smile.com/quotes/jonathan-ive/our-goal-is-to-try-to-bring-a-calm-and-simplicity-to-what-are/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```