--- title: "Meaning & Key Takeaway of: Often when I talk about what I do, making…" description: "\"Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.\" — Jonathan Ive" image: "https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png" --- # Often when I talk about what I do, making isn't just this… ![“Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.” quote by Jonathan Ive](https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png) [Download](https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png) [Open image](https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png) > “Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Design is not an afterthought but an integral, purposeful element of creation. **In simple terms:** Design is essential, not optional. Key Takeaway Treat design as core, not add‑on. Themes design purpose integration Mood reflective inspirational Type philosophical inspirational When to use this quote - product development - branding - marketing - team collaboration Key Concepts user‑centered design functionality Questions to Reflect On - How can design be prioritized without inflating budget? - What compromises are acceptable? A Different Perspective Design may conflict with cost constraints. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [I am a clothes maker, and that's all I am. I only want to talk about the making of the clothes. I don't feel…](https://sms4smile.com/quotes/rei-kawakubo/i-am-a-clothes-maker-and-that-s-all-i-am-i-only-want-to-talk-about/) [Rei Kawakubo](https://sms4smile.com/quotes/author/rei-kawakubo/) > [I don't want people to talk about how old I am; I want them to talk about what I'm making.](https://sms4smile.com/quotes/poppy/i-don-t-want-people-to-talk-about-how-old-i-am-i-want-them-to-talk/) [Poppy](https://sms4smile.com/quotes/author/poppy/) > [I sometimes talk about the making of a poem within the poem.](https://sms4smile.com/quotes/howard-nemerov/i-sometimes-talk-about-the-making-of-a-poem-within-the-poem/) [Howard Nemerov](https://sms4smile.com/quotes/author/howard-nemerov/) > [I actually recommend as little actual counting as possible in a life partnership. But, when there's a sense of injustice brewing between you, some…](https://sms4smile.com/quotes/carolyn-hax/i-actually-recommend-as-little-actual-counting-as-possible-in-a-life/) [Carolyn Hax](https://sms4smile.com/quotes/author/carolyn-hax/) > [Tough times are inevitable in life and in business. But how you compose yourself during those times defines your spirit and will define your…](https://sms4smile.com/quotes/richard-branson/tough-times-are-inevitable-in-life-and-in-business-but-how-you/) [Richard Branson](https://sms4smile.com/quotes/author/richard-branson/) > [every subjective phenomenon is essentially connected with a single point of view, and it seems inevitable that an objective, physical theory will abandon that…](https://sms4smile.com/quotes/thomas-nagel/every-subjective-phenomenon-is-essentially-connected-with-a-single/) [Thomas Nagel](https://sms4smile.com/quotes/author/thomas-nagel/) > [Change is inevitable. Growth is optional.](https://sms4smile.com/quotes/john-c-maxwell/change-is-inevitable-growth-is-optional/) [John C. Maxwell](https://sms4smile.com/quotes/author/john-c-maxwell/) > [I go out there and make a fool of myself. It's inevitable.](https://sms4smile.com/quotes/armand-assante/i-go-out-there-and-make-a-fool-of-myself-it-s-inevitable/) [Armand Assante](https://sms4smile.com/quotes/author/armand-assante/) > [If evil is inevitable, how are the wicked accountable? Nay, why do we call men wicked at all? Evil is inevitable, but is also…](https://sms4smile.com/quotes/horace-mann/if-evil-is-inevitable-how-are-the-wicked-accountable-nay-why-do-we/) [Horace Mann](https://sms4smile.com/quotes/author/horace-mann/) > [Things don't go on forever, and the quicker you accept that change is inevitable, the happier you're gonna be.](https://sms4smile.com/quotes/trey-anastasio/things-don-t-go-on-forever-and-the-quicker-you-accept-that-change-is/) [Trey Anastasio](https://sms4smile.com/quotes/author/trey-anastasio/) > [Trying to be perfect may be inevitable for people who are smart and ambitious and interested in the world and its good opinion...What is…](https://sms4smile.com/quotes/anna-quindlen/trying-to-be-perfect-may-be-inevitable-for-people-who-are-smart-and/) [Anna Quindlen](https://sms4smile.com/quotes/author/anna-quindlen/) > [It's almost inevitable there's going to be an escalation on both sides.](https://sms4smile.com/quotes/bill-luther/it-s-almost-inevitable-there-s-going-to-be-an-escalation-on-both-sides/) Bill Luther > [I find in working always the disturbing intrusion of elements not a part of my most interested vision, and the inevitable obliteration and replacement…](https://sms4smile.com/quotes/edward-hopper/i-find-in-working-always-the-disturbing-intrusion-of-elements-not-a/) [Edward Hopper](https://sms4smile.com/quotes/author/edward-hopper/) > [ “Even when lightning flashes inside them \[clouds\], we say they are only clouds and turn our attention to the next meal, next pain, next… ](https://sms4smile.com/quotes/sidney-sheldon/even-when-lightning-flashes-inside-them-clouds-we-say-they-are-only/) [Sidney Sheldon](https://sms4smile.com/quotes/author/sidney-sheldon/) > [Change is inevitable but personal growth is a choice.](https://sms4smile.com/quotes/bob-proctor/change-is-inevitable-but-personal-growth-is-a-choice/) [Bob Proctor](https://sms4smile.com/quotes/author/bob-proctor/) ## More by Jonathan Ive > [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More About quotes > [If you ask an introvert a question, wait until she thinks about it. Introverts think before speaking, not through speaking. If you want to…](https://sms4smile.com/quotes/laurie-helgoe/if-you-ask-an-introvert-a-question-wait-until-she-thinks-about-it/) [Laurie Helgoe](https://sms4smile.com/quotes/author/laurie-helgoe/) > [Joking about violence is not funny.](https://sms4smile.com/quotes/perez-hilton/joking-about-violence-is-not-funny/) [Perez Hilton](https://sms4smile.com/quotes/author/perez-hilton/) > [I talk to my mates about our kids, being too tired and being worn out.](https://sms4smile.com/quotes/holly-willoughby/i-talk-to-my-mates-about-our-kids-being-too-tired-and-being-worn-out/) [Holly Willoughby](https://sms4smile.com/quotes/author/holly-willoughby/) > [With 'Pretty Girls,' I saw the opportunity to talk not just about crime but what crime leaves behind.](https://sms4smile.com/quotes/karin-slaughter/with-pretty-girls-i-saw-the-opportunity-to-talk-not-just-about-crime/) [Karin Slaughter](https://sms4smile.com/quotes/author/karin-slaughter/) > [I write about presidents. That means I write about guys - so far. I'm interested in the people closest to them, the people they…](https://sms4smile.com/quotes/doris-kearns-goodwin/i-write-about-presidents-that-means-i-write-about-guys-so-far-i-m/) [Doris Kearns Goodwin](https://sms4smile.com/quotes/author/doris-kearns-goodwin/) > [That's something a lot of folks don't know about me - I'm pretty darn funny.](https://sms4smile.com/quotes/michael-jai-white/that-s-something-a-lot-of-folks-don-t-know-about-me-i-m-pretty-darn/) [Michael Jai White](https://sms4smile.com/quotes/author/michael-jai-white/) > [I learned a lot about myself at Oakmont.](https://sms4smile.com/quotes/shane-lowry/i-learned-a-lot-about-myself-at-oakmont/) [Shane Lowry](https://sms4smile.com/quotes/author/shane-lowry/) > [I don't think about the press or the crowds or the other leaders of the race. The focus is only on myself. As soon…](https://sms4smile.com/quotes/magdalena-neuner/i-don-t-think-about-the-press-or-the-crowds-or-the-other-leaders-of/) [Magdalena Neuner](https://sms4smile.com/quotes/author/magdalena-neuner/) > [Sport is not just about entertainment. It is equally about winning and losing, pooling and galvanising the energy of the youth, upgrading people's physical…](https://sms4smile.com/quotes/nita-ambani/sport-is-not-just-about-entertainment-it-is-equally-about-winning-and/) [Nita Ambani](https://sms4smile.com/quotes/author/nita-ambani/) > [One of the ways that I discovered my confidence and my ability to overpower is becoming a mother. Suddenly, my world wasn't about myself…](https://sms4smile.com/quotes/lights/one-of-the-ways-that-i-discovered-my-confidence-and-my-ability-to/) [Lights](https://sms4smile.com/quotes/author/lights/) > [I didn't want to do 'Fashion Police' because I thought, 'This is stupid, this is beneath me, who wants to talk about fashion?' It…](https://sms4smile.com/quotes/joan-rivers/i-didn-t-want-to-do-fashion-police-because-i-thought-this-is-stupid/) [Joan Rivers](https://sms4smile.com/quotes/author/joan-rivers/) > [I just worried about my weight. Worried about my appearance and thought I wan't pretty enough to be a pop star. It was very…](https://sms4smile.com/quotes/judith-durham/i-just-worried-about-my-weight-worried-about-my-appearance-and/) [Judith Durham](https://sms4smile.com/quotes/author/judith-durham/) > [I read a couple of books about neuroscience and the relationship between the mind and the body.](https://sms4smile.com/quotes/joel-kinnaman/i-read-a-couple-of-books-about-neuroscience-and-the-relationship/) [Joel Kinnaman](https://sms4smile.com/quotes/author/joel-kinnaman/) > [There are a lot of kids out there copying and distributing movies - not because they care about seeing the movies or sharing them…](https://sms4smile.com/quotes/john-perry-barlow/there-are-a-lot-of-kids-out-there-copying-and-distributing-movies-not/) [John Perry Barlow](https://sms4smile.com/quotes/author/john-perry-barlow/) > [I have no physical genius about me. I can't dribble a ball and run at the same time, I can't do lay-ups - I'm…](https://sms4smile.com/quotes/rich-mullins/i-have-no-physical-genius-about-me-i-can-t-dribble-a-ball-and-run-at/) [Rich Mullins](https://sms4smile.com/quotes/author/rich-mullins/) Browse all 26,122 About quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.", "creator": { "@type": "Person", "name": "Jonathan Ive" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonathan-ive/often-when-i-talk-about-what-i-do-making-isn-t-just-this-inevitable/", "about": { "@type": "Thing", "name": "About" }, "@id": "https://sms4smile.com/quotes/jonathan-ive/often-when-i-talk-about-what-i-do-making-isn-t-just-this-inevitable/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png", "contentUrl": "https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png", "url": "https://sms4smile.com/quotes/i/082/jonathan-ive-3015_about_often-when-i-talk-about-what-i-do-making_3099249.png", "width": 1080, "height": 1080, "caption": "“Often when I talk about what I do, making isn't just this inevitable function tacked on at the end.” — Jonathan Ive", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonathan Ive", "item": "https://sms4smile.com/quotes/author/jonathan-ive/" }, { "@type": "ListItem", "position": 4, "name": "Often when I talk about what...", "item": "https://sms4smile.com/quotes/jonathan-ive/often-when-i-talk-about-what-i-do-making-isn-t-just-this-inevitable/" } ], "@id": "https://sms4smile.com/quotes/jonathan-ive/often-when-i-talk-about-what-i-do-making-isn-t-just-this-inevitable/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```