--- title: "Meaning & Key Takeaway of: If you're not trying to do something…" description: "\"If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.\" — ..." image: "https://sms4smile.com/quotes/i/978/jonathan-ive-3015_business_if-you-re-not-trying-to-do-something-bet_2051693.png" --- # If you're not trying to do something better, then you're… ![“If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.” quote by Jonathan Ive](https://sms4smile.com/quotes/i/978/jonathan-ive-3015_business_if-you-re-not-trying-to-do-something-bet_2051693.png) [Download](https://sms4smile.com/quotes/i/978/jonathan-ive-3015_business_if-you-re-not-trying-to-do-something-bet_2051693.png) [Open image](https://sms4smile.com/quotes/i/978/jonathan-ive-3015_business_if-you-re-not-trying-to-do-something-bet_2051693.png) > “If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. The quote stresses that without continuous improvement focused on the customer, a business will miss opportunities for greatness. **In simple terms:** Never stop improving for customers. Key Takeaway Focus on customer-driven innovation. Themes business design customer focus innovation excellence strategy Mood strategic inspirational Type business leadership When to use this quote - product development - team workshops - customer feedback loops Key Concepts continuous improvement customer experience market leadership Questions to Reflect On - How can we balance innovation with resource constraints? - What methods ensure customer needs are truly understood? A Different Perspective Innovation can be costly and risky. ★ ★ ★ ★ ★ No ratings yet [Better Focused](https://sms4smile.com/quotes/about/better-focused-776477/) [Business](https://sms4smile.com/quotes/about/business/) [Business Great](https://sms4smile.com/quotes/about/business-great-1008414/) [Customer](https://sms4smile.com/quotes/about/customer/) [Customers](https://sms4smile.com/quotes/about/customers/) [Focused](https://sms4smile.com/quotes/about/focused/) [Focused Customer](https://sms4smile.com/quotes/about/focused-customer-2273436/) [Ifs](https://sms4smile.com/quotes/about/ifs/) [Making Business](https://sms4smile.com/quotes/about/making-business-615142/) [Missing](https://sms4smile.com/quotes/about/missing/) [Possibility](https://sms4smile.com/quotes/about/possibility/) [Something better](https://sms4smile.com/quotes/about/something-better/) [Trying](https://sms4smile.com/quotes/about/trying/) [Trying Better](https://sms4smile.com/quotes/about/trying-better/) ## Related quotes > [Actually I do believe we need a proper licensed regime that works better and is much more focused on animal welfare.](https://sms4smile.com/quotes/andrea-leadsom/actually-i-do-believe-we-need-a-proper-licensed-regime-that-works/) [Andrea Leadsom](https://sms4smile.com/quotes/author/andrea-leadsom/) > [I want to leave Accenture better than I found it. 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That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More Business quotes > [Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. 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It's like whatever I do business wise, it's…](https://sms4smile.com/quotes/snoop-dogg/i-m-a-business-first-and-foremost-so-whatever-my-business-is-it-s/) [Snoop Dogg](https://sms4smile.com/quotes/author/snoop-dogg/) > [Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.](https://sms4smile.com/quotes/sunil-nagaraj/many-early-stage-entrepreneurs-make-one-simple-mistake-describing/) [Sunil Nagaraj](https://sms4smile.com/quotes/author/sunil-nagaraj/) > [Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…](https://sms4smile.com/quotes/ryan-kavanaugh/nobody-has-a-crystal-ball-and-part-of-evolving-a-business-plan-is-to/) [Ryan Kavanaugh](https://sms4smile.com/quotes/author/ryan-kavanaugh/) > [I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. 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