--- title: "Meaning & Key Takeaway of: Apple's Jony Ive describes his…" description: "\"Apple's Jony Ive describes his \"fanatical\" approach to design in new interview\" — Jonathan Ive" image: "https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png" --- # Apple's Jony Ive describes his "fanatical" approach to… ![“Apple's Jony Ive describes his "fanatical" approach to design in new interview” quote by Jonathan Ive](https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png) [Download](https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png) [Open image](https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png) > “Apple's Jony Ive describes his "fanatical" approach to design in new interview” [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Ive emphasizes an obsessive, detail‑focused mindset that treats design as a relentless pursuit of perfection. **In simple terms:** Obsessive attention to detail drives design excellence. Key Takeaway Adopt a disciplined, detail‑oriented approach in creative work. Themes design perfectionism focus craftsmanship innovation Mood inspirational analytical Type professional philosophical When to use this quote - product development - architecture - graphic design - engineering Key Concepts design thinking attention to detail creative process Questions to Reflect On - How can you balance meticulousness with agility? - When does perfection become counterproductive? A Different Perspective Extreme focus can stifle flexibility and lead to burnout. ★ ★ ★ ★ ★ No ratings yet [Apple Jony](https://sms4smile.com/quotes/about/apple-jony-5818516/) [Apples](https://sms4smile.com/quotes/about/apples/) [Approach](https://sms4smile.com/quotes/about/approach/) [Approach Design](https://sms4smile.com/quotes/about/approach-design-1523367/) [Design](https://sms4smile.com/quotes/about/design/) [Design New](https://sms4smile.com/quotes/about/design-new-4037220/) [Interviews](https://sms4smile.com/quotes/about/interviews/) [Ive Describes](https://sms4smile.com/quotes/about/ive-describes-5818517/) [Philosophical](https://sms4smile.com/quotes/about/philosophical/) [Technology](https://sms4smile.com/quotes/about/technology/) ## Related quotes > [“The exhibition strategy always resounds to access and sustainability issues, and must rescind to a given budget. It is not the design per se,…](https://sms4smile.com/quotes/philip-hughes/the-exhibition-strategy-always-resounds-to-access-and-sustainability/) [Philip Hughes](https://sms4smile.com/quotes/author/philip-hughes/) > [If you write your own tools, you can sort of see new things, design new things.](https://sms4smile.com/quotes/saul-griffith/if-you-write-your-own-tools-you-can-sort-of-see-new-things-design-new/) [Saul Griffith](https://sms4smile.com/quotes/author/saul-griffith/) > [A greater focus on design in all new homes would make the best use of land, create homes and public spaces, and reinforce the…](https://sms4smile.com/quotes/richard-rogers/a-greater-focus-on-design-in-all-new-homes-would-make-the-best-use-of/) [Richard Rogers](https://sms4smile.com/quotes/author/richard-rogers/) > [I always tried to design something new and of the moment. The idea was not to make something that would last, but to make…](https://sms4smile.com/quotes/pauline-trigere/i-always-tried-to-design-something-new-and-of-the-moment-the-idea-was/) [Pauline Trigere](https://sms4smile.com/quotes/author/pauline-trigere/) > [If you want to push design into new areas, you have to work closely across the boundaries of people's trades and professions. If you…](https://sms4smile.com/quotes/jeanne-gang/if-you-want-to-push-design-into-new-areas-you-have-to-work-closely/) [Jeanne Gang](https://sms4smile.com/quotes/author/jeanne-gang/) > [I watched a Katie Taylor interview, really interesting and then Eddie Hearn barges in! "Oi, hello, apples and pears!" You should be promoting your…](https://sms4smile.com/quotes/david-haye/i-watched-a-katie-taylor-interview-really-interesting-and-then-eddie/) [David Haye](https://sms4smile.com/quotes/author/david-haye/) > [Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.](https://sms4smile.com/quotes/jonathan-ive/apple-s-goal-isn-t-to-make-money-our-goal-is-to-design-and-develop-2/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [Fortunately, like most children, I had learned what is most valuable, most indispensable for life before school years began, taught by apple trees, by…](https://sms4smile.com/quotes/hermann-hesse/fortunately-like-most-children-i-had-learned-what-is-most-valuable/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [“In the back of the fridge I checked out some stewed apples destined to fester. I examined them closely and reckoned they had only…](https://sms4smile.com/quotes/helen-brown/in-the-back-of-the-fridge-i-checked-out-some-stewed-apples-destined/) [Helen Brown](https://sms4smile.com/quotes/author/helen-brown/) > [I think, however, that Astaire's coordination is better than Kelly's... his sense of rhythm is uncanny. Kelly, on the other hand, is the stronger…](https://sms4smile.com/quotes/cyd-charisse/i-think-however-that-astaire-s-coordination-is-better-than-kelly-s/) [Cyd Charisse](https://sms4smile.com/quotes/author/cyd-charisse/) > [I named my son Noah for the same reason Chris Martin named his apple: we're asses.](https://sms4smile.com/quotes/thom-yorke/i-named-my-son-noah-for-the-same-reason-chris-martin-named-his-apple/) [Thom Yorke](https://sms4smile.com/quotes/author/thom-yorke/) > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) ## More by Jonathan Ive > [My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you…](https://sms4smile.com/quotes/jonathan-ive/my-father-was-a-very-good-craftsman-he-made-furniture-he-made/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an…](https://sms4smile.com/quotes/jonathan-ive/the-more-i-learnt-about-this-cheeky-almost-rebellious-company-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [To design something really new and innovative you have to reject reason.](https://sms4smile.com/quotes/jonathan-ive/to-design-something-really-new-and-innovative-you-have-to-reject/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The most important thing is that you actually care, that you do something to the very best of your ability](https://sms4smile.com/quotes/jonathan-ive/the-most-important-thing-is-that-you-actually-care-that-you-do/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care-just like the people who…](https://sms4smile.com/quotes/jonathan-ive/we-re-surrounded-by-anonymous-poorly-made-objects-it-s-tempting-to/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [And I said couldn't we be more moderate? And he said why? And I said because I care about the team. And he said,…](https://sms4smile.com/quotes/jonathan-ive/and-i-said-couldn-t-we-be-more-moderate-and-he-said-why-and-i-said/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [The absence of clutter is just a clutter-free product. That's not simple.](https://sms4smile.com/quotes/jonathan-ive/the-absence-of-clutter-is-just-a-clutter-free-product-that-s-not/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [In our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first…](https://sms4smile.com/quotes/jonathan-ive/in-our-quest-to-quickly-make-three-dimensional-objects-we-can-miss/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [A beautiful product that doesn't work very well is ugly.](https://sms4smile.com/quotes/jonathan-ive/a-beautiful-product-that-doesn-t-work-very-well-is-ugly/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of…](https://sms4smile.com/quotes/jonathan-ive/we-don-t-do-focus-groups-that-is-the-job-of-the-designer-it-s-unfair/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I am very aware that I'm the product of growing up in England and the tradition of designing and making, of England industrialising first.](https://sms4smile.com/quotes/jonathan-ive/i-am-very-aware-that-i-m-the-product-of-growing-up-in-england-and-the/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm…](https://sms4smile.com/quotes/jonathan-ive/it-s-a-very-strange-thing-for-a-designer-to-say-but-one-of-the-things/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks…](https://sms4smile.com/quotes/jonathan-ive/we-won-t-do-something-different-for-different-s-sake-designers-cave/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [As a kid, I remember taking apart whatever I could get my hands on.](https://sms4smile.com/quotes/jonathan-ive/as-a-kid-i-remember-taking-apart-whatever-i-could-get-my-hands-on/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) > [I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.](https://sms4smile.com/quotes/jonathan-ive/i-find-that-when-i-write-i-need-things-to-be-quiet-but-when-i-design/) [Jonathan Ive](https://sms4smile.com/quotes/author/jonathan-ive/) [Explore all 142 Jonathan Ive quotes ](https://sms4smile.com/quotes/author/jonathan-ive/) ## More Apples quotes > [The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and…](https://sms4smile.com/quotes/steve-jobs/the-reason-that-apple-is-able-to-create-products-like-ipad-is-because/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [I named my son Noah for the same reason Chris Martin named his apple: we're asses.](https://sms4smile.com/quotes/thom-yorke/i-named-my-son-noah-for-the-same-reason-chris-martin-named-his-apple/) [Thom Yorke](https://sms4smile.com/quotes/author/thom-yorke/) > [I think, however, that Astaire's coordination is better than Kelly's... his sense of rhythm is uncanny. Kelly, on the other hand, is the stronger…](https://sms4smile.com/quotes/cyd-charisse/i-think-however-that-astaire-s-coordination-is-better-than-kelly-s/) [Cyd Charisse](https://sms4smile.com/quotes/author/cyd-charisse/) > [“In the back of the fridge I checked out some stewed apples destined to fester. I examined them closely and reckoned they had only…](https://sms4smile.com/quotes/helen-brown/in-the-back-of-the-fridge-i-checked-out-some-stewed-apples-destined/) [Helen Brown](https://sms4smile.com/quotes/author/helen-brown/) > [Fortunately, like most children, I had learned what is most valuable, most indispensable for life before school years began, taught by apple trees, by…](https://sms4smile.com/quotes/hermann-hesse/fortunately-like-most-children-i-had-learned-what-is-most-valuable/) [Hermann Hesse](https://sms4smile.com/quotes/author/hermann-hesse/) > [I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest…](https://sms4smile.com/quotes/kid-rock/i-m-not-only-a-fan-of-apple-products-i-have-stock-in-the-company-i/) [Kid Rock](https://sms4smile.com/quotes/author/kid-rock/) > [I love to eat an apple after a meal, just to cleanse my teeth - they always look polished afterwards.](https://sms4smile.com/quotes/catherine-zeta-jones/i-love-to-eat-an-apple-after-a-meal-just-to-cleanse-my-teeth-they/) [Catherine Zeta-Jones](https://sms4smile.com/quotes/author/catherine-zeta-jones/) > [I have a friend who is a juggler. If I'm at his house, I don't like to take food from him, if it's in…](https://sms4smile.com/quotes/mitch-hedberg/i-have-a-friend-who-is-a-juggler-if-i-m-at-his-house-i-don-t-like-to/) [Mitch Hedberg](https://sms4smile.com/quotes/author/mitch-hedberg/) > [A comely sight indeed it is to see, a world of blossoms on an apple tree.](https://sms4smile.com/quotes/john-bunyan/a-comely-sight-indeed-it-is-to-see-a-world-of-blossoms-on-an-apple/) [John Bunyan](https://sms4smile.com/quotes/author/john-bunyan/) > [Like a satellite in orbit, Apple is perpetually falling. It just happens to miss Earth every time.](https://sms4smile.com/quotes/horace-dediu/like-a-satellite-in-orbit-apple-is-perpetually-falling-it-just/) [Horace Dediu](https://sms4smile.com/quotes/author/horace-dediu/) > [I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I…](https://sms4smile.com/quotes/steve-jobs/i-have-always-said-if-there-ever-came-a-day-when-i-could-no-longer/) [Steve Jobs](https://sms4smile.com/quotes/author/steve-jobs/) > [Positive thinking is so firmly enshrined in our culture that knocking it is a little like attacking motherhood or apple pie.](https://sms4smile.com/quotes/srikumar-rao/positive-thinking-is-so-firmly-enshrined-in-our-culture-that-knocking/) [Srikumar Rao](https://sms4smile.com/quotes/author/srikumar-rao/) > [Therein lies the rub of a place like Berkeley Bowl. You get seduced by an 11-pound apple that turns out to be a fake…](https://sms4smile.com/quotes/jad-abumrad/therein-lies-the-rub-of-a-place-like-berkeley-bowl-you-get-seduced-by/) [Jad Abumrad](https://sms4smile.com/quotes/author/jad-abumrad/) > [Now it is autumn and the falling fruit and the long journey towards oblivion. The apples falling like great drops of dew to bruise…](https://sms4smile.com/quotes/d-h-lawrence/now-it-is-autumn-and-the-falling-fruit-and-the-long-journey-towards/) [D. H. Lawrence](https://sms4smile.com/quotes/author/d-h-lawrence/) > [The next time you're looking at a charity, don't ask about the rate of their overhead; ask about the scale of their dreams -…](https://sms4smile.com/quotes/dan-pallotta/the-next-time-you-re-looking-at-a-charity-don-t-ask-about-the-rate-of-2/) [Dan Pallotta](https://sms4smile.com/quotes/author/dan-pallotta/) [Browse all 1,262 Apples quotes ](https://sms4smile.com/quotes/about/apples/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "Apple's Jony Ive describes his \"fanatical\" approach to design in new interview", "creator": { "@type": "Person", "name": "Jonathan Ive" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonathan-ive/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new/", "about": { "@type": "Thing", "name": "Apples" }, "@id": "https://sms4smile.com/quotes/jonathan-ive/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png", "contentUrl": "https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png", "url": "https://sms4smile.com/quotes/i/b6b/jonathan-ive-3015_apples_apple-s-jony-ive-describes-his-fanatical_3179248.png", "width": 1080, "height": 1080, "caption": "“Apple's Jony Ive describes his \"fanatical\" approach to design in new interview” — Jonathan Ive", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonathan Ive", "item": "https://sms4smile.com/quotes/author/jonathan-ive/" }, { "@type": "ListItem", "position": 4, "name": "Apple's Jony Ive describes his \"fanatical\"...", "item": "https://sms4smile.com/quotes/jonathan-ive/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new/" } ], "@id": "https://sms4smile.com/quotes/jonathan-ive/apple-s-jony-ive-describes-his-fanatical-approach-to-design-in-new/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```