--- title: "Meaning & Key Takeaway of: orient your entire brand toward…" description: "\"“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”\" — Jonah Sachs" image: "https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png" --- # orient your entire brand toward storytelling by defining… ![“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.” quote by Jonah Sachs](https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png) [Download](https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png) [Open image](https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png) > ““orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”” [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Define a clear moral for your brand and embed it in all messages to create a cohesive narrative. **In simple terms:** Give your brand a moral and repeat it everywhere. Key Takeaway Make every communication reflect your brand’s core value. Themes branding storytelling values communication Mood inspired confident Type strategic motivational When to use this quote - marketing campaigns - social media posts - company newsletters - product packaging Key Concepts narrative consistency ethical persuasion brand identity Questions to Reflect On - How can you distill your brand’s purpose into a single moral? - What channels best reinforce this moral? A Different Perspective If the moral is too vague, audiences may miss the message. ★ ★ ★ ★ ★ No ratings yet [Brand Storytelling](https://sms4smile.com/quotes/about/brand-storytelling-6166428/) [Character](https://sms4smile.com/quotes/about/character/) [Communication](https://sms4smile.com/quotes/about/communication/) [Marketing](https://sms4smile.com/quotes/about/marketing/) [Moral Story](https://sms4smile.com/quotes/about/moral-story/) [Powerful Moral](https://sms4smile.com/quotes/about/powerful-moral-825233/) [Story Communication](https://sms4smile.com/quotes/about/story-communication-6166430/) [Storytelling Defining](https://sms4smile.com/quotes/about/storytelling-defining-6166429/) ## Related quotes > [“In the first place, a man who can work for five days, or even for five minutes, without any selfish motive whatever, without thinking…](https://sms4smile.com/quotes/swami-vivekananda/in-the-first-place-a-man-who-can-work-for-five-days-or-even-for-five/) [Swami Vivekananda](https://sms4smile.com/quotes/author/swami-vivekananda/) > [Nonviolence is not sterile passivity, but a powerful moral force which makes for social transformation.](https://sms4smile.com/quotes/martin-luther-king-jr/nonviolence-is-not-sterile-passivity-but-a-powerful-moral-force-which/) [Martin Luther King, Jr](https://sms4smile.com/quotes/author/martin-luther-king-jr/) > [The most powerful moral influence is example.](https://sms4smile.com/quotes/huston-smith/the-most-powerful-moral-influence-is-example/) [Huston Smith](https://sms4smile.com/quotes/author/huston-smith/) > [Love is not a weak, spineless emotion; it is a powerful moral force on the side of justice.](https://sms4smile.com/quotes/bernice-king/love-is-not-a-weak-spineless-emotion-it-is-a-powerful-moral-force-on/) [Bernice King](https://sms4smile.com/quotes/author/bernice-king/) > [Better still - your history has shown how powerful a moral catharsis expressed through popular resistance to injustice can sometimes be; I have in…](https://sms4smile.com/quotes/breyten-breytenbach/better-still-your-history-has-shown-how-powerful-a-moral-catharsis/) [Breyten Breytenbach](https://sms4smile.com/quotes/author/breyten-breytenbach/) > [The moral of a fable is eternal. The moral of a story is temporary to a story.](https://sms4smile.com/quotes/yann-martel/the-moral-of-a-fable-is-eternal-the-moral-of-a-story-is-temporary-to/) [Yann Martel](https://sms4smile.com/quotes/author/yann-martel/) > [“Because people aren't always as they seem and the moral of the story is the apple isn't always sweet.”](https://sms4smile.com/quotes/jasmine-sandozz/because-people-aren-t-always-as-they-seem-and-the-moral-of-the-story/) [Jasmine Sandozz](https://sms4smile.com/quotes/author/jasmine-sandozz/) > [No. The moral of the story in so far as it has one is that cannibals can study logic, and that if you are…](https://sms4smile.com/quotes/nick-harkaway/no-the-moral-of-the-story-in-so-far-as-it-has-one-is-that-cannibals/) [Nick Harkaway](https://sms4smile.com/quotes/author/nick-harkaway/) > [Every moral has a story, every story has and end. Every battle has its glory, and its consequence.](https://sms4smile.com/quotes/ben-harper/every-moral-has-a-story-every-story-has-and-end-every-battle-has-its/) [Ben Harper](https://sms4smile.com/quotes/author/ben-harper/) > [That is the moral of this story, kids. No matter how many people try to stomp on your happiness, you have the power to…](https://sms4smile.com/quotes/carlton-mellick-iii/that-is-the-moral-of-this-story-kids-no-matter-how-many-people-try-to/) [Carlton Mellick III](https://sms4smile.com/quotes/author/carlton-mellick-iii/) > [“The moral of the story is that grief, to the person of feeling, is a permanent wound, not a transient state.”](https://sms4smile.com/quotes/micheal-korda/the-moral-of-the-story-is-that-grief-to-the-person-of-feeling-is-a/) [Micheal Korda](https://sms4smile.com/quotes/author/micheal-korda/) > [“I suppose that the moral of this story is that trying to copy another woman, even a woman from the Bible, is almost always…](https://sms4smile.com/quotes/rachel-held-evans/i-suppose-that-the-moral-of-this-story-is-that-trying-to-copy-another/) [Rachel Held Evans](https://sms4smile.com/quotes/author/rachel-held-evans/) > [You always fear when you're making a movie that has a moral to the story that people are going to reject the idea of…](https://sms4smile.com/quotes/christina-ricci/you-always-fear-when-you-re-making-a-movie-that-has-a-moral-to-the/) [Christina Ricci](https://sms4smile.com/quotes/author/christina-ricci/) > [“Just like in Jane Eyre, the moral of the story would be 'never forget that you're nothing but a sad sausage.”](https://sms4smile.com/quotes/fanny-britt/just-like-in-jane-eyre-the-moral-of-the-story-would-be-never-forget/) [Fanny Britt](https://sms4smile.com/quotes/author/fanny-britt/) > [“But even if they could go home it would be difficult for me to tell you what the moral of the story is. In…](https://sms4smile.com/quotes/lemony-snicket/but-even-if-they-could-go-home-it-would-be-difficult-for-me-to-tell/) [Lemony Snicket](https://sms4smile.com/quotes/author/lemony-snicket/) ## More by Jonah Sachs > [“Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the…](https://sms4smile.com/quotes/jonah-sachs/be-interesting-tell-the-truth-and-if-you-can-t-tell-the-truth-change/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [Good marketers see consumers as complete human beings with all the dimensions real people have.](https://sms4smile.com/quotes/jonah-sachs/good-marketers-see-consumers-as-complete-human-beings-with-all-the/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“vanity sets in when you love what you’re selling so much that you assume everyone else will too. You start to believe your idea…](https://sms4smile.com/quotes/jonah-sachs/vanity-sets-in-when-you-love-what-you-re-selling-so-much-that-you/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“Using Maslow’s insights, you can define higher-level values appropriate to your message, brand, and audience. Then, using what we learn from Joseph Campbell, you…](https://sms4smile.com/quotes/jonah-sachs/using-maslow-s-insights-you-can-define-higher-level-values/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“rebels seem to resist conformity to anything—except perhaps the Apple brand.”](https://sms4smile.com/quotes/jonah-sachs/rebels-seem-to-resist-conformity-to-anything-except-perhaps-the-apple/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“People who emphasize extrinsic values show higher levels of prejudice, less concern for human rights, lower levels of behavior to protect the environment, and…](https://sms4smile.com/quotes/jonah-sachs/people-who-emphasize-extrinsic-values-show-higher-levels-of-prejudice/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“For most of human history, myths have survived through changing times because they did not demand to be seen as a literal retelling of…](https://sms4smile.com/quotes/jonah-sachs/for-most-of-human-history-myths-have-survived-through-changing-times/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“empowerment marketing—stories told to help encourage audiences on their path to maturation and citizenship. The practice of empowerment marketing is based on two of…](https://sms4smile.com/quotes/jonah-sachs/empowerment-marketing-stories-told-to-help-encourage-audiences-on/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [The stories that spread today empower us and give us belief in our own heroic potential.](https://sms4smile.com/quotes/jonah-sachs/the-stories-that-spread-today-empower-us-and-give-us-belief-in-our/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [Your brand is a story unfolding across all customer touch points.](https://sms4smile.com/quotes/jonah-sachs/your-brand-is-a-story-unfolding-across-all-customer-touch-points/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) > [“Start with your audiences and their needs, then introduce yourself as a catalyst for helping them meet those needs, and a story instantly begins…](https://sms4smile.com/quotes/jonah-sachs/start-with-your-audiences-and-their-needs-then-introduce-yourself-as/) [Jonah Sachs](https://sms4smile.com/quotes/author/jonah-sachs/) [Explore all 12 Jonah Sachs quotes ](https://sms4smile.com/quotes/author/jonah-sachs/) ## More Character quotes > [This may sound strange, but although I feel like I know everything about my characters, the brand of shampoo they use, how many cavities…](https://sms4smile.com/quotes/gail-honeyman/this-may-sound-strange-but-although-i-feel-like-i-know-everything/) [Gail Honeyman](https://sms4smile.com/quotes/author/gail-honeyman/) > [I always like a character who makes me laugh.](https://sms4smile.com/quotes/rachael-stirling/i-always-like-a-character-who-makes-me-laugh/) [Rachael Stirling](https://sms4smile.com/quotes/author/rachael-stirling/) > [Social responsibility above the level of family, or at most of tribe, requires imagination-- devotion, loyalty, all the higher virtues -- which a man…](https://sms4smile.com/quotes/robert-a-heinlein/social-responsibility-above-the-level-of-family-or-at-most-of-tribe/) [Robert A. Heinlein](https://sms4smile.com/quotes/author/robert-a-heinlein/) > [Reader, if you are gifted with nerves like mine, aspire to any character but that of a wit.](https://sms4smile.com/quotes/charles-lamb/reader-if-you-are-gifted-with-nerves-like-mine-aspire-to-any/) [Charles Lamb](https://sms4smile.com/quotes/author/charles-lamb/) > [I'm often moved by the circumstances around some of my characters, but I don't think I've actually cried watching myself.](https://sms4smile.com/quotes/kate-winslet/i-m-often-moved-by-the-circumstances-around-some-of-my-characters-but/) [Kate Winslet](https://sms4smile.com/quotes/author/kate-winslet/) > [When you're on a daytime drama you get one page, you better damn well know your character. You better know what she would do…](https://sms4smile.com/quotes/david-hudgins/when-you-re-on-a-daytime-drama-you-get-one-page-you-better-damn-well/) [David Hudgins](https://sms4smile.com/quotes/author/david-hudgins/) > [It can sometimes make people fold into themselves and kind of run away, but I think in this case these characters are being forced…](https://sms4smile.com/quotes/emily-deschanel/it-can-sometimes-make-people-fold-into-themselves-and-kind-of-run/) [Emily Deschanel](https://sms4smile.com/quotes/author/emily-deschanel/) > [If you are well-mannered towards those whose views are similar to yours, you may be said to exhibit a fairly good character. But, if…](https://sms4smile.com/quotes/anonymous/if-you-are-well-mannered-towards-those-whose-views-are-similar-to/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [Democracy is based on the conviction that man has the moral and intellectual capacity, as well as the inalienable right, to govern himself with…](https://sms4smile.com/quotes/harry-s-truman/democracy-is-based-on-the-conviction-that-man-has-the-moral-and/) [Harry S. Truman](https://sms4smile.com/quotes/author/harry-s-truman/) > [In the fight between biology and morality, biology has commonly won in the end.](https://sms4smile.com/quotes/semir-zeki/in-the-fight-between-biology-and-morality-biology-has-commonly-won-in/) [Semir Zeki](https://sms4smile.com/quotes/author/semir-zeki/) > [Your looks don't make you pretty, it's the person inside who makes you pretty!](https://sms4smile.com/quotes/aaron-chan/your-looks-don-t-make-you-pretty-it-s-the-person-inside-who-makes-you/) [Aaron Chan](https://sms4smile.com/quotes/author/aaron-chan/) > [I'm not a huge social media kind of guy, so I don't really know, I don't really ever get... at least in real life,…](https://sms4smile.com/quotes/freddie-stroma/i-m-not-a-huge-social-media-kind-of-guy-so-i-don-t-really-know-i-don/) [Freddie Stroma](https://sms4smile.com/quotes/author/freddie-stroma/) > [If you stood me in a costume next to a computer graphic of the same-looking character, I think there would be a difference. And…](https://sms4smile.com/quotes/warwick-davis/if-you-stood-me-in-a-costume-next-to-a-computer-graphic-of-the-same/) [Warwick Davis](https://sms4smile.com/quotes/author/warwick-davis/) > [Courage: the most important of all the virtues because without courage, you can't practice any other virtue consistently](https://sms4smile.com/quotes/maya-angelou/courage-the-most-important-of-all-the-virtues-because-without-courage/) [Maya Angelou](https://sms4smile.com/quotes/author/maya-angelou/) > [I'm a character actor - always have been, always will be - and historically, character actors don't come into their own until later in…](https://sms4smile.com/quotes/annie-potts/i-m-a-character-actor-always-have-been-always-will-be-and/) [Annie Potts](https://sms4smile.com/quotes/author/annie-potts/) [Browse all 32,707 Character quotes ](https://sms4smile.com/quotes/about/character/) ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in every communication.”", "creator": { "@type": "Person", "name": "Jonah Sachs" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonah-sachs/orient-your-entire-brand-toward-storytelling-by-defining-and/", "about": { "@type": "Thing", "name": "Character" }, "@id": "https://sms4smile.com/quotes/jonah-sachs/orient-your-entire-brand-toward-storytelling-by-defining-and/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png", "contentUrl": "https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png", "url": "https://sms4smile.com/quotes/i/d8b/jonah-sachs-38340_character_orient-your-entire-brand-toward-storytel_1617406.png", "width": 1080, "height": 1080, "caption": "“orient your entire brand toward storytelling by defining and defending a powerful moral of your story in…” — Jonah Sachs", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonah Sachs", "item": "https://sms4smile.com/quotes/author/jonah-sachs/" }, { "@type": "ListItem", "position": 4, "name": "“orient your entire brand toward storytelling...", "item": "https://sms4smile.com/quotes/jonah-sachs/orient-your-entire-brand-toward-storytelling-by-defining-and/" } ], "@id": "https://sms4smile.com/quotes/jonah-sachs/orient-your-entire-brand-toward-storytelling-by-defining-and/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```