--- title: "Meaning & Key Takeaway of: So to get people talking, companies and…" description: "\"“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting the..." image: "https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg" --- # So to get people talking, companies and organizations need… ![“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people…” quote by Jonah Berger](https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg) [Download](https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg) [Open image](https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg) > ““So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.”” [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) ## About This Quote This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation. Companies should create social currency by making people feel remarkable, gamified, and insider, prompting sharing. **In simple terms:** Social currency fuels sharing through status, fun, and belonging. Key Takeaway Design experiences that give users status, fun, and insider feel. Themes marketing social influence psychology Mood enthusiastic strategic Type practical inspirational When to use this quote - product launches - social media campaigns - employee advocacy Key Concepts behavioral economics brand strategy Questions to Reflect On - How can brands stay authentic while using social currency? - What social currency works best for your audience? A Different Perspective Overemphasis on gimmicks can feel manipulative. ★ ★ ★ ★ ★ No ratings yet ## Related quotes > [“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of…](https://sms4smile.com/quotes/jonah-berger/the-mere-fact-that-something-isn-t-readily-available-can-make-people/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [I hear my own daughters talking about big companies polluting the environment, and then I realise they are talking about companies of which one…](https://sms4smile.com/quotes/indra-nooyi/i-hear-my-own-daughters-talking-about-big-companies-polluting-the/) [Indra Nooyi](https://sms4smile.com/quotes/author/indra-nooyi/) > [Bitcoin has so much potential, and that's why the believers are trying to facilitate its use as a currency, so people use to buy…](https://sms4smile.com/quotes/adam-draper/bitcoin-has-so-much-potential-and-that-s-why-the-believers-are-trying/) [Adam Draper](https://sms4smile.com/quotes/author/adam-draper/) > [''Money isn't currency people forget that.''](https://sms4smile.com/quotes/jeremy-limn/money-isn-t-currency-people-forget-that/) [Jeremy Limn](https://sms4smile.com/quotes/author/jeremy-limn/) > [Bitcoin is not a currency for a government; it is a global currency for the people.](https://sms4smile.com/quotes/wences-casares/bitcoin-is-not-a-currency-for-a-government-it-is-a-global-currency/) Wences Casares > [“That was the first time I realized that weight loss, thinness really, was social currency.”](https://sms4smile.com/quotes/roxane-gay/that-was-the-first-time-i-realized-that-weight-loss-thinness-really/) [Roxane Gay](https://sms4smile.com/quotes/author/roxane-gay/) > [For the Left, victimhood has long carried social currency.](https://sms4smile.com/quotes/michael-j-knowles/for-the-left-victimhood-has-long-carried-social-currency/) [Michael J. Knowles](https://sms4smile.com/quotes/author/michael-j-knowles/) > [“Your story is social currency.”](https://sms4smile.com/quotes/natalie-macneil/your-story-is-social-currency/) Natalie MacNeil > [You don't make a movie by yourself; you certainly don't make a TV show by yourself. You invest people in their work. You make…](https://sms4smile.com/quotes/vince-gilligan/you-don-t-make-a-movie-by-yourself-you-certainly-don-t-make-a-tv-show/) [Vince Gilligan](https://sms4smile.com/quotes/author/vince-gilligan/) > [“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do…](https://sms4smile.com/quotes/jonah-berger/give-people-a-way-to-make-themselves-look-good-while-promoting-their/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Don't care about people talking behind your back, because you know your worth and who you are.](https://sms4smile.com/quotes/anonymous/don-t-care-about-people-talking-behind-your-back-because-you-know/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I try to make all my work as honest as possible. I want the audience to feel like they're watching two people talking-having a…](https://sms4smile.com/quotes/danny-burstein/i-try-to-make-all-my-work-as-honest-as-possible-i-want-the-audience/) [Danny Burstein](https://sms4smile.com/quotes/author/danny-burstein/) > [You had to pick up a landline to make sure your best friend wore a matching outfit to school. I do remember people talking…](https://sms4smile.com/quotes/lauren-groff/you-had-to-pick-up-a-landline-to-make-sure-your-best-friend-wore-a/) [Lauren Groff](https://sms4smile.com/quotes/author/lauren-groff/) > [Singing is the love of my life, but I was ready to give it all up because I couldn't handle people talking about how…](https://sms4smile.com/quotes/stevie-nicks/singing-is-the-love-of-my-life-but-i-was-ready-to-give-it-all-up/) [Stevie Nicks](https://sms4smile.com/quotes/author/stevie-nicks/) > [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/) [Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/) ## More by Jonah Berger > [Connecting with others is rewarding; it makes us feel like we're not alone in the world.](https://sms4smile.com/quotes/jonah-berger/connecting-with-others-is-rewarding-it-makes-us-feel-like-we-re-not/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [People don't need to be paid to be motivated.](https://sms4smile.com/quotes/jonah-berger/people-don-t-need-to-be-paid-to-be-motivated/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.”](https://sms4smile.com/quotes/jonah-berger/useful-things-are-important-people-don-t-just-value-practical/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“The mere fact that something isn't readily available can make people value it more and tell others to capitalize on the social currency of…](https://sms4smile.com/quotes/jonah-berger/the-mere-fact-that-something-isn-t-readily-available-can-make-people/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [If something is built to show, it's build to grow.](https://sms4smile.com/quotes/jonah-berger/if-something-is-built-to-show-it-s-build-to-grow/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.](https://sms4smile.com/quotes/jonah-berger/virality-isn-t-luck-it-s-not-magic-and-it-s-not-random-there-s-a/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Even in cases where most people are doing the right thing, talking about the minority who are doing the wrong thing can encourage people…](https://sms4smile.com/quotes/jonah-berger/even-in-cases-where-most-people-are-doing-the-right-thing-talking/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Contagious content is like that—so inherently viral that it spreads regardless of who is doing the talking.”](https://sms4smile.com/quotes/jonah-berger/contagious-content-is-like-that-so-inherently-viral-that-it-spreads/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do…](https://sms4smile.com/quotes/jonah-berger/give-people-a-way-to-make-themselves-look-good-while-promoting-their/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Marketing is about spreading the love.](https://sms4smile.com/quotes/jonah-berger/marketing-is-about-spreading-the-love/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Our desire to share helpful things is so powerful that it can make even false ideas succeed. Sometimes the drive to help takes a…](https://sms4smile.com/quotes/jonah-berger/our-desire-to-share-helpful-things-is-so-powerful-that-it-can-make/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Harnessing the power of word of mouth, online or offline, requires understand why people talk and why some things get talked about and shared…](https://sms4smile.com/quotes/jonah-berger/harnessing-the-power-of-word-of-mouth-online-or-offline-requires/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“When we care, we share.”](https://sms4smile.com/quotes/jonah-berger/when-we-care-we-share/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [“Word of mouth is more effective than traditional advertising for two key reasons. First, it’s more persuasive. Second, word of mouth is more targeted.…](https://sms4smile.com/quotes/jonah-berger/word-of-mouth-is-more-effective-than-traditional-advertising-for-two/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) > [Top of mind means tip of tongue.](https://sms4smile.com/quotes/jonah-berger/top-of-mind-means-tip-of-tongue/) [Jonah Berger](https://sms4smile.com/quotes/author/jonah-berger/) [Explore all 23 Jonah Berger quotes ](https://sms4smile.com/quotes/author/jonah-berger/) ## More People talking quotes > [I reject criticism because the last thing I wanted was to sit there and look at people talking. I think people are conditioned to…](https://sms4smile.com/quotes/matt-tyrnauer/i-reject-criticism-because-the-last-thing-i-wanted-was-to-sit-there/) [Matt Tyrnauer](https://sms4smile.com/quotes/author/matt-tyrnauer/) > [Singing is the love of my life, but I was ready to give it all up because I couldn't handle people talking about how…](https://sms4smile.com/quotes/stevie-nicks/singing-is-the-love-of-my-life-but-i-was-ready-to-give-it-all-up/) [Stevie Nicks](https://sms4smile.com/quotes/author/stevie-nicks/) > [You had to pick up a landline to make sure your best friend wore a matching outfit to school. I do remember people talking…](https://sms4smile.com/quotes/lauren-groff/you-had-to-pick-up-a-landline-to-make-sure-your-best-friend-wore-a/) [Lauren Groff](https://sms4smile.com/quotes/author/lauren-groff/) > [I try to make all my work as honest as possible. I want the audience to feel like they're watching two people talking-having a…](https://sms4smile.com/quotes/danny-burstein/i-try-to-make-all-my-work-as-honest-as-possible-i-want-the-audience/) [Danny Burstein](https://sms4smile.com/quotes/author/danny-burstein/) > [Don't care about people talking behind your back, because you know your worth and who you are.](https://sms4smile.com/quotes/anonymous/don-t-care-about-people-talking-behind-your-back-because-you-know/) [Anonymous](https://sms4smile.com/quotes/author/anonymous/) > [I'm actually a very dark person, so I really want to get into some really dark roles, maybe some thrillers. I've never done one…](https://sms4smile.com/quotes/cierra-ramirez/i-m-actually-a-very-dark-person-so-i-really-want-to-get-into-some/) [Cierra Ramirez](https://sms4smile.com/quotes/author/cierra-ramirez/) > [One of the things I've become immune to is people talking about market cap and social media platforms.](https://sms4smile.com/quotes/ashton-kutcher/one-of-the-things-i-ve-become-immune-to-is-people-talking-about/) [Ashton Kutcher](https://sms4smile.com/quotes/author/ashton-kutcher/) > [“As a crack crime fighting, balls to the wall, kick-ass team they were the shit – as two people talking about their lives and,…](https://sms4smile.com/quotes/taylor-lewis/as-a-crack-crime-fighting-balls-to-the-wall-kick-ass-team-they-were/) Taylor Lewis > [One thing which I know about this world of glamour is that it is better to have people talking about you than not being…](https://sms4smile.com/quotes/sonakshi-sinha/one-thing-which-i-know-about-this-world-of-glamour-is-that-it-is/) [Sonakshi Sinha](https://sms4smile.com/quotes/author/sonakshi-sinha/) > [People are often talking when they are not supposed to be.](https://sms4smile.com/quotes/paul-walker/people-are-often-talking-when-they-are-not-supposed-to-be/) [Paul Walker](https://sms4smile.com/quotes/author/paul-walker/) > [Freedom, well, that's just some people talking. Your prison is walking through this world all alone.](https://sms4smile.com/quotes/the-eagles/freedom-well-that-s-just-some-people-talking-your-prison-is-walking/) [The Eagles](https://sms4smile.com/quotes/author/the-eagles/) > [All I want to do now is prove my temperament is not a problem and get people talking about my football again.](https://sms4smile.com/quotes/craig-bellamy/all-i-want-to-do-now-is-prove-my-temperament-is-not-a-problem-and-get/) [Craig Bellamy](https://sms4smile.com/quotes/author/craig-bellamy/) > [“But Gabriel saw people talking to the sky, the sky replying. And he knew he had to learn this dance. Someday soon, he may…](https://sms4smile.com/quotes/tomson-highway/but-gabriel-saw-people-talking-to-the-sky-the-sky-replying-and-he/) [Tomson Highway](https://sms4smile.com/quotes/author/tomson-highway/) > [“The ethic of autonomy is based on the idea that people are, first and foremost, autonomous individuals with wants, needs, and preferences. People should…](https://sms4smile.com/quotes/jonathan-haidt/the-ethic-of-autonomy-is-based-on-the-idea-that-people-are-first-and/) [Jonathan Haidt](https://sms4smile.com/quotes/author/jonathan-haidt/) > [As a basketball fan, I get sick and tired of people talking about numbers. To me, the world is getting too materialistic.](https://sms4smile.com/quotes/shaquille-o-neal/as-a-basketball-fan-i-get-sick-and-tired-of-people-talking-about/) [Shaquille O'Neal](https://sms4smile.com/quotes/author/shaquille-o-neal/) Browse all 331 People talking quotes ```json { "@context": "https://schema.org", "@graph": [ { "@type": "Quotation", "text": "“So to get people talking, companies and organizations need to mint social currency. Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.”", "creator": { "@type": "Person", "name": "Jonah Berger" }, "isPartOf": { "@id": "https://sms4smile.com/quotes/#website" }, "url": "https://sms4smile.com/quotes/jonah-berger/so-to-get-people-talking-companies-and-organizations-need-to-mint/", "about": { "@type": "Thing", "name": "People talking" }, "@id": "https://sms4smile.com/quotes/jonah-berger/so-to-get-people-talking-companies-and-organizations-need-to-mint/#quotation", "image": { "@type": "ImageObject", "@id": "https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg", "contentUrl": "https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg", "url": "https://sms4smile.com/quotes/i/bb6/jonah-berger-25324_people-talking_so-to-get-people-talking-companies-and-o_462971.jpg", "width": 1080, "height": 1080, "caption": "“So to get people talking, companies and organizations need to mint social currency. Give people a way to…” — Jonah Berger", "creditText": "SMS4Smile Quotes", "creator": { "@id": "https://sms4smile.com/quotes/#organization" } } }, { "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://sms4smile.com/" }, { "@type": "ListItem", "position": 2, "name": "Quotes", "item": "https://sms4smile.com/quotes/" }, { "@type": "ListItem", "position": 3, "name": "Jonah Berger", "item": "https://sms4smile.com/quotes/author/jonah-berger/" }, { "@type": "ListItem", "position": 4, "name": "“So to get people talking, companies...", "item": "https://sms4smile.com/quotes/jonah-berger/so-to-get-people-talking-companies-and-organizations-need-to-mint/" } ], "@id": "https://sms4smile.com/quotes/jonah-berger/so-to-get-people-talking-companies-and-organizations-need-to-mint/#breadcrumb" }, { "@type": "WebSite", "@id": "https://sms4smile.com/quotes/#website", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "publisher": { "@id": "https://sms4smile.com/quotes/#organization" } }, { "@type": "Organization", "@id": "https://sms4smile.com/quotes/#organization", "name": "SMS4Smile Quotes", "url": "https://sms4smile.com/quotes/", "logo": { "@type": "ImageObject", "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png", "width": 512, "height": 512 } } ] } ```