---
title: "Meaning & Key Takeaway of: I think any time you can go after an…"
description: "\"I think any time you can go after an audience that isn't built in, that's the job.\" — Jon Bernthal"
image: "https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg"
---

#  I think any time you can go after an audience that isn't…

![“I think any time you can go after an audience that isn't built in, that's the job.” quote by Jon Bernthal](https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg)   [Download](https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg) [Open image](https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg)

> “I think any time you can go after an audience that isn't built in, that's the job.”

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Targeting an untapped audience is a strategic opportunity for success.

**In simple terms:** Finding a new audience creates jobs.

Key Takeaway

Seek out unserved markets.

Themes

marketing strategy audience development

Mood

optimistic strategic

Type

business motivational

When to use this quote

- product launch
- media campaign
- niche branding

Key Concepts

market segmentation value proposition

Questions to Reflect On

- How can you identify unmet audience needs?
- What risks exist in pioneering new markets?

A Different Perspective

Existing audiences may resist change.

★ ★ ★ ★ ★   No ratings yet

[Audience](https://sms4smile.com/quotes/about/audience/) [Jobs](https://sms4smile.com/quotes/about/jobs/) [Thinking](https://sms4smile.com/quotes/about/thinking/) [Time](https://sms4smile.com/quotes/about/time/)

## Related quotes

> [“It’s built into the job. Bakers have flour, fishermen have nets, and leaders have lies.” Adare”](https://sms4smile.com/quotes/brian-staveley/it-s-built-into-the-job-bakers-have-flour-fishermen-have-nets-and/)

[Brian Staveley](https://sms4smile.com/quotes/author/brian-staveley/)

> [Preachers prepare with this fear: 'Am I going to be able to fill the time?' The audience never worries about that.](https://sms4smile.com/quotes/andy-stanley/preachers-prepare-with-this-fear-am-i-going-to-be-able-to-fill-the/)

[Andy Stanley](https://sms4smile.com/quotes/author/andy-stanley/)

> [A show needs time to find an audience, and they're very quick to pull them off the air now.](https://sms4smile.com/quotes/bruce-boxleitner/a-show-needs-time-to-find-an-audience-and-they-re-very-quick-to-pull/)

[Bruce Boxleitner](https://sms4smile.com/quotes/author/bruce-boxleitner/)

> [As long as I have a good time, the audience usually has a good time.](https://sms4smile.com/quotes/reggie-watts/as-long-as-i-have-a-good-time-the-audience-usually-has-a-good-time/)

[Reggie Watts](https://sms4smile.com/quotes/author/reggie-watts/)

> [In theater, you really work out the kinks and figure out exactly what you want to do and what we want to say, so…](https://sms4smile.com/quotes/amber-stevens/in-theater-you-really-work-out-the-kinks-and-figure-out-exactly-what/)

[Amber Stevens](https://sms4smile.com/quotes/author/amber-stevens/)

> [When the audience isn't laughing, that doesn't mean that they're not fascinated.](https://sms4smile.com/quotes/susan-messing/when-the-audience-isn-t-laughing-that-doesn-t-mean-that-they-re-not/)

[Susan Messing](https://sms4smile.com/quotes/author/susan-messing/)

> [When you're on stage you have a very strange knowledge of what the audience is. It isn't exactly a sound - it's a hum,…](https://sms4smile.com/quotes/keith-jarrett/when-you-re-on-stage-you-have-a-very-strange-knowledge-of-what-the/)

[Keith Jarrett](https://sms4smile.com/quotes/author/keith-jarrett/)

> [Nobody has yet proven that taking a chance and doing something unique that an audience isn't used to is a bad idea. What the…](https://sms4smile.com/quotes/harold-prince/nobody-has-yet-proven-that-taking-a-chance-and-doing-something-unique/)

[Harold Prince](https://sms4smile.com/quotes/author/harold-prince/)

> [I worked hard all these years with my career to finally be on 'Love &amp; Hip Hop' and I never got a chance to…](https://sms4smile.com/quotes/erica-mena/i-worked-hard-all-these-years-with-my-career-to-finally-be-on-love/)

[Erica Mena](https://sms4smile.com/quotes/author/erica-mena/)

> [There are younger people watching CBS, but their audience isn't 13 to 25. The CW specializes in that.](https://sms4smile.com/quotes/melissa-benoist/there-are-younger-people-watching-cbs-but-their-audience-isn-t-13-to/)

[Melissa Benoist](https://sms4smile.com/quotes/author/melissa-benoist/)

> [With my plays, when the lights go down, at least the audience isn't thinking, 'Oh, God, two more hours of this.](https://sms4smile.com/quotes/david-ives/with-my-plays-when-the-lights-go-down-at-least-the-audience-isn-t/)

[David Ives](https://sms4smile.com/quotes/author/david-ives/)

> [I'd have to do unannounced gigs because your fans will laugh at everything because they know what you do already. What you really want…](https://sms4smile.com/quotes/noel-fielding/i-d-have-to-do-unannounced-gigs-because-your-fans-will-laugh-at/)

[Noel Fielding](https://sms4smile.com/quotes/author/noel-fielding/)

> [You don't fully understand the meaning of a work until the audience responds to it. Because the audience completes the circle, and adds a…](https://sms4smile.com/quotes/cate-blanchett/you-don-t-fully-understand-the-meaning-of-a-work-until-the-audience/)

[Cate Blanchett](https://sms4smile.com/quotes/author/cate-blanchett/)

> [As actors, you do have to be aware of your audience. You can't act in a vacuum, even if that audience isn't exactly present…](https://sms4smile.com/quotes/tom-irwin/as-actors-you-do-have-to-be-aware-of-your-audience-you-can-t-act-in-a/)

[Tom Irwin](https://sms4smile.com/quotes/author/tom-irwin/)

> [One blob of red in the wrong place and the audience isn't looking at the hero, they're looking at a patch of curtain (or…](https://sms4smile.com/quotes/terence-fisher/one-blob-of-red-in-the-wrong-place-and-the-audience-isn-t-looking-at/)

[Terence Fisher](https://sms4smile.com/quotes/author/terence-fisher/)

## More by Jon Bernthal

> [I want people to think about everyone in their life, and their responsibilities to their friends, their families and their country.](https://sms4smile.com/quotes/jon-bernthal/i-want-people-to-think-about-everyone-in-their-life-and-their/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [Some people that are heroes to some can be looked at by another group of people as villains. As far as a middle point,…](https://sms4smile.com/quotes/jon-bernthal/some-people-that-are-heroes-to-some-can-be-looked-at-by-another-group/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [You've never seen anything in the Marvel universe that's as grounded, as gritty, as authentic, and as raw as what these guys did last…](https://sms4smile.com/quotes/jon-bernthal/you-ve-never-seen-anything-in-the-marvel-universe-that-s-as-grounded/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I did come to L.A. to try to get on TV and get in front of a camera, so I could have a stage…](https://sms4smile.com/quotes/jon-bernthal/i-did-come-to-l-a-to-try-to-get-on-tv-and-get-in-front-of-a-camera-so/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I went to school to play sports, but I got involved in theatre in college kind of by mistake. I ended up taking an…](https://sms4smile.com/quotes/jon-bernthal/i-went-to-school-to-play-sports-but-i-got-involved-in-theatre-in/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I hope that I would put whatever my political beliefs aside, and realize that my country's asked me to to something, and do it.](https://sms4smile.com/quotes/jon-bernthal/i-hope-that-i-would-put-whatever-my-political-beliefs-aside-and/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [Let's just say I'm a physical guy.](https://sms4smile.com/quotes/jon-bernthal/let-s-just-say-i-m-a-physical-guy/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [Fighting really does reveal everything to the other guy. It's not just about who can beat up to or who's tougher, it's who bullies…](https://sms4smile.com/quotes/jon-bernthal/fighting-really-does-reveal-everything-to-the-other-guy-it-s-not-just/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I played baseball in college, and then I went to Russia to study acting and played some pro ball over there.](https://sms4smile.com/quotes/jon-bernthal/i-played-baseball-in-college-and-then-i-went-to-russia-to-study/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [Bugs have always loved me.](https://sms4smile.com/quotes/jon-bernthal/bugs-have-always-loved-me/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [If you can figure out how to get paid to do something you love, that's the dream.](https://sms4smile.com/quotes/jon-bernthal/if-you-can-figure-out-how-to-get-paid-to-do-something-you-love-that-s/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I think anytime a movie can inspire you to think and reflect and look at your life, it's a success.](https://sms4smile.com/quotes/jon-bernthal/i-think-anytime-a-movie-can-inspire-you-to-think-and-reflect-and-look/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I've never been a big gore guy.](https://sms4smile.com/quotes/jon-bernthal/i-ve-never-been-a-big-gore-guy/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I'm not a big shopper.](https://sms4smile.com/quotes/jon-bernthal/i-m-not-a-big-shopper/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

> [I think so many great artists are flocking to LA because the downtown art scene is so vibrant, there is cheap living and you…](https://sms4smile.com/quotes/jon-bernthal/i-think-so-many-great-artists-are-flocking-to-la-because-the-downtown/)

[Jon Bernthal](https://sms4smile.com/quotes/author/jon-bernthal/)

[Explore all 30 Jon Bernthal quotes ](https://sms4smile.com/quotes/author/jon-bernthal/)

## More Audience quotes

> [If the audience likes your work, if they like you, they don't think whether you are married or have children or not. I made…](https://sms4smile.com/quotes/dimple-kapadia/if-the-audience-likes-your-work-if-they-like-you-they-don-t-think/)

[Dimple Kapadia](https://sms4smile.com/quotes/author/dimple-kapadia/)

> [It's those moments, those odd moments that you look for and sometimes by creating this kind of loose atmosphere you find those little moments…](https://sms4smile.com/quotes/barry-levinson/it-s-those-moments-those-odd-moments-that-you-look-for-and-sometimes/)

[Barry Levinson](https://sms4smile.com/quotes/author/barry-levinson/)

> [I can skate beautifully. While performing on ice I always try to please the audience and to win as well. Being artistic is very…](https://sms4smile.com/quotes/evgeni-plushenko/i-can-skate-beautifully-while-performing-on-ice-i-always-try-to/)

[Evgeni Plushenko](https://sms4smile.com/quotes/author/evgeni-plushenko/)

> [One of the best moments of any Liars show is hearing the crowd squawk 'We're doomed! We're doomed!' on cue during 'We Fenced Other…](https://sms4smile.com/quotes/rob-sheffield/one-of-the-best-moments-of-any-liars-show-is-hearing-the-crowd-squawk/)

[Rob Sheffield](https://sms4smile.com/quotes/author/rob-sheffield/)

> [It's the adrenaline rush you only get from being in front of an audience. It's addictive.](https://sms4smile.com/quotes/raphael-saadiq/it-s-the-adrenaline-rush-you-only-get-from-being-in-front-of-an/)

[Raphael Saadiq](https://sms4smile.com/quotes/author/raphael-saadiq/)

> [If I had to speak in front of a Korean audience, I would be hard pressed to sound other than a little girl.](https://sms4smile.com/quotes/an-na/if-i-had-to-speak-in-front-of-a-korean-audience-i-would-be-hard/)

[An Na](https://sms4smile.com/quotes/author/an-na/)

> [The liveness of theater, and the excitement of experiencing it alongside an audience, is something you can't get at home. That makes the theater…](https://sms4smile.com/quotes/nick-blaemire/the-liveness-of-theater-and-the-excitement-of-experiencing-it/)

[Nick Blaemire](https://sms4smile.com/quotes/author/nick-blaemire/)

> [One of the things that touches me most when I play for an audience is that although we may be unable to communicate in…](https://sms4smile.com/quotes/stephen-hough/one-of-the-things-that-touches-me-most-when-i-play-for-an-audience-is/)

[Stephen Hough](https://sms4smile.com/quotes/author/stephen-hough/)

> [I have to feel the audience. I enjoy that feeling of community.](https://sms4smile.com/quotes/dave-gahan/i-have-to-feel-the-audience-i-enjoy-that-feeling-of-community/)

[Dave Gahan](https://sms4smile.com/quotes/author/dave-gahan/)

> [When you lived it for years and years and years and seen different characters just get pummeled and squashed because 'I said so,' it…](https://sms4smile.com/quotes/arn-anderson/when-you-lived-it-for-years-and-years-and-years-and-seen-different/)

[Arn Anderson](https://sms4smile.com/quotes/author/arn-anderson/)

> [“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their…](https://sms4smile.com/quotes/dale-ludwig-and-greg-owen-boger/during-the-first-few-minutes-of-your-presentation-your-job-is-to/)

[Dale Ludwig and Greg Owen-Boger](https://sms4smile.com/quotes/author/dale-ludwig-and-greg-owen-boger/)

> [Donald Trump is a different ball of wax. I've been trying to say for I don't know how many months now that the traditional…](https://sms4smile.com/quotes/rush-limbaugh/donald-trump-is-a-different-ball-of-wax-i-ve-been-trying-to-say-for-i/)

[Rush Limbaugh](https://sms4smile.com/quotes/author/rush-limbaugh/)

> [I don't think about who the audience is for my books.](https://sms4smile.com/quotes/j-k-rowling-2/i-don-t-think-about-who-the-audience-is-for-my-books/)

[J. K. Rowling](https://sms4smile.com/quotes/author/j-k-rowling-2/)

> [I feel I have been playing all primary characters. And if your character forms a connect with the audience, it doesn't matter if you…](https://sms4smile.com/quotes/angad-bedi/i-feel-i-have-been-playing-all-primary-characters-and-if-your/)

[Angad Bedi](https://sms4smile.com/quotes/author/angad-bedi/)

> [When I was playing piano, it was like, 'I'm going to write a song using all the white keys.' My music director, who knew…](https://sms4smile.com/quotes/john-tesh/when-i-was-playing-piano-it-was-like-i-m-going-to-write-a-song-using/)

[John Tesh](https://sms4smile.com/quotes/author/john-tesh/)

[Browse all 9,118 Audience quotes ](https://sms4smile.com/quotes/about/audience/)

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Quotation",
            "text": "I think any time you can go after an audience that isn't built in, that's the job.",
            "creator": {
                "@type": "Person",
                "name": "Jon Bernthal"
            },
            "isPartOf": {
                "@id": "https://sms4smile.com/quotes/#website"
            },
            "url": "https://sms4smile.com/quotes/jon-bernthal/i-think-any-time-you-can-go-after-an-audience-that-isn-t-built-in/",
            "about": {
                "@type": "Thing",
                "name": "Audience"
            },
            "@id": "https://sms4smile.com/quotes/jon-bernthal/i-think-any-time-you-can-go-after-an-audience-that-isn-t-built-in/#quotation",
            "image": {
                "@type": "ImageObject",
                "@id": "https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg",
                "contentUrl": "https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg",
                "url": "https://sms4smile.com/quotes/i/d64/jon-bernthal-20837_audience_i-think-any-time-you-can-go-after-an-aud_184850.jpg",
                "width": 1080,
                "height": 1080,
                "caption": "“I think any time you can go after an audience that isn't built in, that's the job.” — Jon Bernthal",
                "creditText": "SMS4Smile Quotes",
                "creator": {
                    "@id": "https://sms4smile.com/quotes/#organization"
                }
            }
        },
        {
            "@type": "BreadcrumbList",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://sms4smile.com/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Quotes",
                    "item": "https://sms4smile.com/quotes/"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Jon Bernthal",
                    "item": "https://sms4smile.com/quotes/author/jon-bernthal/"
                },
                {
                    "@type": "ListItem",
                    "position": 4,
                    "name": "I think any time you can...",
                    "item": "https://sms4smile.com/quotes/jon-bernthal/i-think-any-time-you-can-go-after-an-audience-that-isn-t-built-in/"
                }
            ],
            "@id": "https://sms4smile.com/quotes/jon-bernthal/i-think-any-time-you-can-go-after-an-audience-that-isn-t-built-in/#breadcrumb"
        },
        {
            "@type": "WebSite",
            "@id": "https://sms4smile.com/quotes/#website",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "publisher": {
                "@id": "https://sms4smile.com/quotes/#organization"
            }
        },
        {
            "@type": "Organization",
            "@id": "https://sms4smile.com/quotes/#organization",
            "name": "SMS4Smile Quotes",
            "url": "https://sms4smile.com/quotes/",
            "logo": {
                "@type": "ImageObject",
                "url": "https://sms4smile.com/quotes/wp-content/themes/sq/assets/icons/icon-512.png",
                "width": 512,
                "height": 512
            }
        }
    ]
}
```
