---
title: "Meaning & Key Takeaway of: Want to increase innovation? Lower the…"
description: "\"Want to increase innovation? Lower the cost of failure.\" — Joichi Ito"
image: "https://sms4smile.com/quotes/i/cc4/joichi-ito-15563_cost_want-to-increase-innovation-lower-the-co_2960157.png"
---

#  Want to increase innovation? Lower the cost of failure.

![“Want to increase innovation? Lower the cost of failure.” quote by Joichi Ito](https://sms4smile.com/quotes/i/cc4/joichi-ito-15563_cost_want-to-increase-innovation-lower-the-co_2960157.png)   [Download](https://sms4smile.com/quotes/i/cc4/joichi-ito-15563_cost_want-to-increase-innovation-lower-the-co_2960157.png) [Open image](https://sms4smile.com/quotes/i/cc4/joichi-ito-15563_cost_want-to-increase-innovation-lower-the-co_2960157.png)

> “Want to increase innovation? Lower the cost of failure.”

[Joichi Ito](https://sms4smile.com/quotes/author/joichi-ito/)

## About This Quote

This interpretation was drafted with AI assistance. It is one reading of the quote, not the author's own explanation.

Innovation thrives when failure is cheap, encouraging experimentation and rapid learning.

**In simple terms:** Low cost of failure boosts innovation.

Key Takeaway

Make failure affordable.

Themes

innovation risk learning creativity entrepreneurship

Mood

encouraging forward‑thinking motivational

Type

philosophical practical

When to use this quote

- startup incubation
- product development
- R&D
- creative workshops

Key Concepts

failure economics experiment culture learning loops

Questions to Reflect On

- What failures have taught you the most?
- How can organizations lower failure costs?

A Different Perspective

Excessive risk aversion can stifle bold ideas.

★ ★ ★ ★ ★   No ratings yet

[Failure](https://sms4smile.com/quotes/about/failure/) [Innovation](https://sms4smile.com/quotes/about/innovation/) [Technology](https://sms4smile.com/quotes/about/technology/)

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